Engagement Marketing can be a powerful tool to boost your sales by converting your visitors into happy customers.
Find out how to do it effectively with our presentation, where you're going to read about Top 10 Tips on Engagement Marketing.
2. What is the Engagement
Marketing?
It’s not about relationship working for
your own purpose—
it's about building strong and
reliable relations between you and
customer.
3. Tip 1:
Sponsorship of events
It doesn’t matter if you’re running an online
store or a regular shop,
the sponsorship of
events is a great
decision to engage
more customers.
4. How?
Sponsor small events held in your area
so you will get new customers. People
will tell about your product or service to
their friends. That is the first step for
successful Engage Marketing
5. .
Tip 2: The development of your
brand label on the Internet
It is important to promote products on the
Internet as more and more purchases doing via
the network.
Why?
It's convenient and cheap.
Advertising - is the main means
of promoting products.
6. Tip 3: Demonstration of
product
This is one of the main
Engagement Marketing strategy,
A customer will try your
product and understand
that it is necessary to them
and they will definitely come
to you for another purchase rather
to your competitor.
7. What is sampling?
It is an effective way of promoting
goods through the distribution of
free trial samples of a product.
8. Sampling is also used for:
-developing of consumer interest
-increasing sales
-informing about
-packaging changes
-label, recipes
9. Tip 4: Satisfaction of customer’s
need
If a customer purchased a product or used
your service and got what he wanted, he will
definitely come back to you.
Regular customers - the success of
any business!
10. As an example of the effective customer engagement
process is the aromatization of space.
Galeria Mokotow filled with bakery, pizzeria and fast food.
All of them are located very close to each other and it is not
because of the
lack of space, but to
engage the customer
to buy something more.
People have lunch, then maybe a small dessert?
11. Tip 5: Do not let them
forget about you!
There are different ways to retain customers:
-creation of a logo
-maintaining a good label
-providing with discount cards
12. LOGO
As the ship will be named, so it will float”.
In business, exactly the same.
If your logo has no meaning or it is even too
complicated to pronounce it - go and change it
now!
A good example for it could be the logo
“Carrefour”
13. The logo shows the letter C between two arrows
indicating in opposite directions
What is the trick?
Genius is simplicity! Let your customer make
decisions by themselves without any direct
intervention. Maybe it sounds funny, but it works!
Source: http://www.carrefour-vannes.fr/
14. Tip 6:
Effective promotion strategies
Customers can participate in the raffle of
expensive coffee-machine
if they will buy two packs of coffee
beans.
How?
15. Everybody will talk about your raffle
withtheir friends, so your product is going
to be popular and most probably sale of
your product will increase.
In other words, you engage customers
by natural FREE advertisement.
16. Tip 7:
Engage with social networking
If you do not have any idea about Facebook,
Instagram or Twitter - go straight to these sites
and see how you may easily engage more
customers on these sites everyday.
17. Tip 8:
Engage customers
via Wi-Fi
Wi-Fi allows you to use it in
customer's own marketing
communication.
Guests of a hotel may receive
an e-mail information after
log-in via Wi-Fi network
about current offers and
promotions .
Source: http://www.bbc.com
18. The most popular ones are:
-SPA discounts
-Information about drinks
19. Tip 9:
Get to know your customer
Spend time to learn more about your customers.
Marketers who take time to understand the backgrounds
and values of their customers will see greater impact on
marketer’s attitudes and motivation.
Demonstrate that you care about their well-
being.
20. Tip 10: Talk „human”
It is better to speak with the customer in an individual
manner, as if you talk with your friends.
This is not only help to strengthen your relationship
with your potential customers, but also increase
reliability and brand of your company.
21. Remember, once you engage your
customers, make sure you keep the lines of
strong communication with them and
follow my tips to build your own strategy!
Listen to them. They want to be heard!
Do not rush for profits.
Be patient and it will surely pay off.