Recruitment & Employer Branding

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Recruitment & Employer Branding

  1. 1. Employer branding24/10/2012
  2. 2. Good morning.My name is Bart.
  3. 3. This is my daughterMerel (I have 3 kids).
  4. 4. I’m passionateabout coffee.
  5. 5. I live and work in Ghent.I’m passionate about
  6. 6. I work at digital agency Wijs (ex Netlash-bSeen).
  7. 7. You can find me onTwitter: @netlash
  8. 8. http://slideshare.net/netlash
  9. 9. Employer brandingHow do we recruit at Wijs?
  10. 10. First...get the basics right!
  11. 11. Basics‣ start with the ‘why’, not with the ‘what’‣ define your values‣ move to self-steering‣ focus on quality‣ embrace transparancy‣ ...
  12. 12. But you know this, right?
  13. 13. Build a better web!Mission Wijs
  14. 14. Core value:open sourceWe share our knowledge.
  15. 15. Open source‣ open source code (Fork CMS)‣ blog, twitter, whitepapers‣ Online Trendreport‣ presentations‣ attend & organize industry events‣ guest lectures at schools‣ internships‣ helping with school works‣ sponsoring
  16. 16. Add value to our ecosystem.Pay it forward.
  17. 17. Recruitment & sales are the same.
  18. 18. We recruit online.
  19. 19. 3 ‘golden rules’:- It’s the network, stupid!- Drip, not tsunami.- Be where they are.
  20. 20. 3 ‘golden rules’:- It’s the network, stupid!- Drip, not tsunami.- Be where they are.(Psst... these are also good practices for allonline marketing...)
  21. 21. 1. It’s the network, stupid!‣ people mostly find jobs through their network‣ online (social media) is network on steroids‣ use this to spread vacancies‣ it’s not the first degree network!
  22. 22. 2d degree network
  23. 23. 2d degree network
  24. 24. 2d degree network
  25. 25. 1. It’s the network, stupid!‣ goal is not: find applicants in your network‣ goal: get your network to spread jobs to their network‣ Kevin Bacon!
  26. 26. 1. It’s the network, stupid!‣ goal is not: find applicants in your network‣ goal: get your network to spread jobs to their network‣ Kevin Bacon!
  27. 27. 2. Drip, not tsunami‣ recruitment & employer branding is not a campaign, it’s a proces‣ small continuous updates over a long period of time‣ (so it’s not that bad if you screw one up)
  28. 28. 2. Drip, not tsunami‣ share ‘company life’ through Twitter & Facebook‣ put employees in the picture‣ encourage employees to share (allow!)‣ design experiences to be shareable
  29. 29. Design experiences to be shareable
  30. 30. Designexperiences to be shareable
  31. 31. Design experiences to be shareable
  32. 32. Design experiences to be shareable
  33. 33. Encourage to share
  34. 34. Hackathon
  35. 35. 3. Be where they are‣ social media: define your channels (Twitter vs Facebook vs LinkedIn)‣ Google search‣ CPC advertising
  36. 36. Social media‣ Facebook = recruiting‣ company life‣ jokes, inside news: employee POV‣ “we understand you”‣ shareable!
  37. 37. Social media‣ Facebook = recruiting‣ company life‣ jokes, inside news: employee POV‣ “we understand you”‣ shareable!
  38. 38. Google Search‣ “be where they are”‣ Fork 4 HR ( = SEO optimized recruitment CMS)‣ define your keywords!
  39. 39. Google Search
  40. 40. Google Search
  41. 41. Google Search
  42. 42. Fork 4 HR
  43. 43. CPC advertising‣ supportive‣ Google Search Ads or Facebook ads?‣ define your keywords!
  44. 44. http://wijs.be/nl/trends-inzichten/blog/detail/beter-recruteren-cpc-campagnes-kunnen-helpen
  45. 45. Summarize‣ 2d degree network‣ process, not a campaign‣ be where they are
  46. 46. Most of all:Be a cool place to work.
  47. 47. Questions?
  48. 48. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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