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Brandemix Employer Branding

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Brandemix Employer Branding

  1. 1. FOR  AWARENESS,  ENGAGEMENT  AND  BUSINESS  RESULTS Employer  Branding Employee  Communications
  2. 2. 2 Brandemix BRANDING ADVERTISING, MARKETING  &   PR CORPORATE   COMMUNICATIONS DIGITAL  &   INTERACTIVE SOCIAL  MEDIA MARKETING EMPLOYER   BRANDING RECRUITMENT ADVERTISING
  3. 3. 3 About  Us Employer  Branding • Strategy • Brand  research • EVP  development • Brand  pillars/positioning • Internal  brand  activation Creative  Development • Planning,  executing  and  monitoring   specific  initiatives -digital,  print,  video,  experiential Implementation  and  Campaign  Management • Global  recruitment  marketing     • Tactical  on-­demand   media  planning,   ad  creation  and  global  placement • Web/Social  Web • Analytics/Metrics
  4. 4. 4 Our  Clients
  5. 5. 5 Founder  and  Chief  Brand  Officer • Marketing,  employer  branding  and  recruitment • Demonstrated  experience  defining  and  leveraging   employer  value  propositions  to  activate  Employer  Brands   • Frequent  Author  and  Speaker  on  Employer  Branding  and   Social  Recruiting • Judge  of  ERE  Creative  Excellence  Awards. • Partners  with  Consumer  Agencies  to  support  joint  efforts
  6. 6. 6 Our  Philosophy:  One  Brand BRAND  PROMISE BRAND  EXPERIENCE BRAND  BELIEVERS ADVERTISING MARKETING INTERNAL COMMUNICATIONS HUMAN RESOURCES
  7. 7. 7 The  Employer  Brand  Architecture The  Employer  Brand  Architecture  is  the  result   of  a  thoughtful   examination  of  the  structure  and   culture  of  your  company,  from  vision  to  value   proposition.   • The  employer  brand  vision  represents  the   ultimate  goal  of  the  work  being  done.  It   serves  as  the  foundation   for  four  culture   pillars  that  define  the  future  state,  and   differentiate   your  organization’s  culture.   • These,  in  turn,  lead  to  the employer  value   proposition,  the  internal  phrase  that   summarizes  the  work  and  benefits.   • This  ladders  up  to  the  “roof”  known  as  the   the  employer  brand  positioning   statement.  This  is  how  you  will  position   yourselves  in  the  market  externally. CULTURE  PILLARS POSITIONING STATEMENT EMPLOYER   BRAND  VISION EMPLOYER   VALUE  PROPOSITION
  8. 8. 8 360  Communications
  9. 9. 9 360  Media
  10. 10. SAMPLES
  11. 11. 11 Employer  Brand  Development
  12. 12. 12 Launch  Materials
  13. 13. 13 Employee  Activation
  14. 14. 14 Recruitment  Collateral
  15. 15. 15 Digital  &  Interactive
  16. 16. 16 Employee  Endorsements
  17. 17. 17 Onboarding
  18. 18. 18 Career  Pathing
  19. 19. 19 Benefit  Communications  
  20. 20. 20 Talent  Management
  21. 21. 21 Change  Management  Communications
  22. 22. 22 Wellness
  23. 23. 23 Employee  Recognition Our Values
  24. 24. 24 Recruitment  Marketing   • Strategic  Planning  /  Focus  Groups • Media  Planning  /  Ad  Placement • Direct  Marketing • Event  Promotion/Scheduling • Location  Media
  25. 25. 25 College  Recruiting
  26. 26. 26 Job  Fairs
  27. 27. 27 Social  Recruiting
  28. 28. 28 Social  Recruiting
  29. 29. 29 BRANDING • Brand  Research • Research  Analysis • Brand  Architecture • Brand  Positioning • Value  Proposition • Brand  Activation • Identity  Design • Brand  Standard ADVERTISING,  MARKETING  &  PR • Market  Research • Strategy  Development • Creative  Development • Message  Testing • Ad  Campaign  Development • Media  Planning,  Buying  &  Placement • Media  Relations • Event  Marketing  &  Management CORPORATE  COMMUNICATIONS • Benefit  Communications • Corporate  Identity/Naming • Change  Management • Corporate  Social  Responsibility • E-­Learning • Internal  Communications • Investor  Relations • Presentations • Training  Materials • Training  Videos • Wellness  Programs DIGITAL  &  INTERACTIVE • App  Development • Augmented  Reality • Content  Management  Systems • E-­commerce • Interactive  Communications • Mobile  Marketing • SEO/SEM/PPC • Sweepstakes • Videos • Website  Development SOCIAL  MEDIA  MARKETING • Content  Management • Fan  Page  Design • Videos • Contests • Analytics • Reputation  Management • Training EMPLOYER  BRANDING • Employer  Brand  Research • Employer  Research  Analysis • Employer  Brand  Architecture • Employer  Brand  Positioning • Employer  Value  Proposition • Employer  Brand  Activation • Employee  Engagement • Onboarding  Programs • Career  Sites RECRUITMENT  ADVERTISING • College  Recruiting • Diversity  Recruitment • Employee  Referral  Programs • Recruitment  Videos • Media  Planning  &  Placement

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