The document discusses how corporate recruitment is changing in the age of social media. It covers several topics: 1. The roles and responsibilities of corporate recruiters are expanding to include activities like talent pipeline management, employer branding, and social media engagement. 2. Recruiters must develop strategies around sourcing talent, account management, and using both internal and external recruitment partners. 3. Metrics are changing to reflect new priorities like employer brand equity, referral programs, and cost per hire. 4. Social media is driving the need for recruiters to have both strong interpersonal skills and technical skills to engage candidates online through platforms like LinkedIn, Twitter, and networking tools. Building long-term talent relationships