Emerging trends in human resource management (HRM) require HR policies and procedures to be more democratic and employee-friendly to motivate workers. HR must also be proactive, innovative, and measure value added to business. HR executives now facilitate training, consult on issues, and ensure effective resource use. Changing workforce expectations, technologies, and government policies present challenges for HR professionals to improve productivity and quality through education, teamwork, and employee involvement. Strategic HRM involves optimizing resources to achieve goals by acquiring, developing, and motivating human capital aligned with organizational culture.