The document discusses various pricing strategies that companies can employ, including: 1) Premium pricing where high prices are charged but the product/service provides good value. Penetration pricing uses initially low prices to gain market share before raising prices. 2) Other strategies include economy pricing, price skimming, product line pricing, and promotional pricing approaches like "buy one get one free". 3) The document also lists ten ways to indirectly increase prices such as revising discounts, charging fees for services, and changing product characteristics.