SlideShare a Scribd company logo
Why I started my 
HPCC Systems 
and ways to increase adoption. 
By Fujio Turner 
http://www.meetup.com/hpcc-sv
1995 
2025 
???TB 
256kb 
1985
In school I would ask “Why is that?”
Query 
Complexity 
Query 
Speed 
Data 
Amount 
3 Parts to Big Data
Hadoop = Airplane 
If Google made airplanes:! 
They released a white paper 
in 2004 on “how to fly”. 
use: 
• wings 
• propeller
Hadoop = Airplane 
Home Made Airplane from White Paper:! 
Called “Hadoop” for free
Hadoop = Airplane 
Business Popup to Sell Airplane:! 
• Some airplanes are faster 
• Some airplanes are easier to use 
• Some airplanes are cheaper
Hadoop = Airplane 
Why did Google release white paper?! 
Because all business have secrets.
Hadoop = Airplane 
Answer:! 
They have a F-15 jet 
fighter and no longer 
use propeller 
airplanes.
“I do not need a jet fighter ,but can I have the jet engine?”
7th 
hadoop alternatives!
Open! 
Source ? 
Market ! 
Pricing 
C/C++ ? 
Fast 
Size? 
Future ! 
Proof
Talked To Dan Camper 
who is currently using HPCC Systems in production. 
Q: “How many jobs can you do in a day?”
Talked To Dan Camper 
who is currently using HPCC Systems in production. 
Q: “How many jobs can you do in a day?” 
A: “Roxie can do 2,000 - 3,000 jobs/ 
second.”
Why did I start my MeetUp? 
Charles Kaminski, Jr. 
We need a 
community of smart people 
to feel free to use HPCC 
Systems to solve hard Big 
Data problems.
The three hurdles to adoption are to:! 
1. Understanding how business are organized 
2. Understanding how business think 
3. Understanding how business operate
Direction of the Company & 
Makes Decisions 
Carry Out Decisions & 
Creates Stability 
Do the Work 
How business are organized
Direction of the Company & 
Makes Decisions 
Carry Out Decisions & 
Creates Stability 
Do the Work 
Less Technical 
More Politics 
Reduce Risk 
How business are organized
Direction of the Company & 
Makes Decisions 
Carry Out Decisions & 
Creates Stability 
Do the Work 
Less Technical 
More Politics 
Reduce Risk 
How business are organized 
Most import to bushiness
Why different parts of a business 
choose a Big Data technology
Why different parts of a business 
choose a Big Data technology 
“I have the technology of Google.” 
=
Why different parts of a business 
choose a Big Data technology 
HPCC Systems can answer: 
• More Questions Faster 
• More Complex Questions 
= “Makes me more money.”
Why different parts of a business 
choose a Big Data technology 
“It’s been open source since 2005.” 
= “Makes me more money.” 
“Already made the 
investment in Hadoop.”
Why different parts of a business 
choose a Big Data technology 
“Business requirement always change 
& increase and I’m ready for it.” 
= “Makes me more money.” 
“Already made the 
investment in Hadoop.” 
“Fits requirements plus 
more.”
= “Makes me more money.” 
“Already made the 
investment in Hadoop.” 
“Fits requirements plus 
more.” 
vs 
What about the 
future? 
Will you have 
more data?
“Anyways, its the kings job to worry about the future.” 
= “Makes me more money.” 
“Already made the 
investment in Hadoop.” 
“Fits requirements plus 
more.” 
vs 
What about the 
future? 
Will you have 
more data? 
“I’ll worry about it later.”
“It can handle the future and its cheaper.” 
= “Makes me more money.” 
“Already made the 
investment in Hadoop.” 
“Fits requirements plus 
more.” 
vs 
What about the 
future? 
Will you have 
more data? 
“I’ll worry about it later.” “Reduced Costs”
Why different parts of business pick 
= “Makes me more money.” 
“Already made the 
investment in Hadoop.” 
“I’ll worry about it later.” 
“Companies pay a lot.” 
“Fits requirements plus 
more.” 
“Reduced Costs” 
technology
Why different parts of business pick 
= “Makes me more money.” 
“Already made the 
investment in Hadoop.” 
“I’ll worry about it later.” 
“Companies pay a lot.” 
“Fits requirements plus 
more.” 
“Reduced Costs” 
technology 
“Easy to manage & use.”
How do companies think?
“I want the reward ,without any risk.”
“I want the reward ,without any risk.” 
“My company makes more money ! 
by being better then the competition.”
I can talk to 
small businesses / startups 
No Access to CTO
“Makes me more money.” 
“Competitive Advantage” “Real Competitive Advantage” 
“Reduced Costs” 
“Makes me money.” 
“I need something off the shelf.” 
“I don’t have that much data.” 
“Companies pay a lot.” “Easy to manage & use.”
“My main focus is my 
business objectives. 
Everything else is just noise.”
? “I need more insight 
into the business. 
I need Big Data.” 
Software Hardware
“HPCC Systems ? 
does reduce costs 
and is fast…” 
Software Hardware
? “….,but if the king could 
ask the questions directly it would 
solve real business problems.” 
Software and/or Hardware
? But , Don’t Know Tech 
Software and/or Hardware
My Business 
Objective is …. 
In meetings we work problems like this…
ECL Pipes 
combines the way 
business think and 
act and converts 
them to real action 
with Drag N’ Drop to 
make ECL code.
My Business 
Objective is ….?
My Business 
Objective is …. right here. 
ECL Pipes helps 
users create 
workflows to ask 
questions quickly.
Conclusion 
@FujioTurner

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HPCC Systems Engineering Summit Presentation: Building An HPCC Systems Community in Silicon Valley

  • 1. Why I started my HPCC Systems and ways to increase adoption. By Fujio Turner http://www.meetup.com/hpcc-sv
  • 2. 1995 2025 ???TB 256kb 1985
  • 3. In school I would ask “Why is that?”
  • 4. Query Complexity Query Speed Data Amount 3 Parts to Big Data
  • 5. Hadoop = Airplane If Google made airplanes:! They released a white paper in 2004 on “how to fly”. use: • wings • propeller
  • 6. Hadoop = Airplane Home Made Airplane from White Paper:! Called “Hadoop” for free
  • 7. Hadoop = Airplane Business Popup to Sell Airplane:! • Some airplanes are faster • Some airplanes are easier to use • Some airplanes are cheaper
  • 8. Hadoop = Airplane Why did Google release white paper?! Because all business have secrets.
  • 9. Hadoop = Airplane Answer:! They have a F-15 jet fighter and no longer use propeller airplanes.
  • 10. “I do not need a jet fighter ,but can I have the jet engine?”
  • 12. Open! Source ? Market ! Pricing C/C++ ? Fast Size? Future ! Proof
  • 13. Talked To Dan Camper who is currently using HPCC Systems in production. Q: “How many jobs can you do in a day?”
  • 14. Talked To Dan Camper who is currently using HPCC Systems in production. Q: “How many jobs can you do in a day?” A: “Roxie can do 2,000 - 3,000 jobs/ second.”
  • 15. Why did I start my MeetUp? Charles Kaminski, Jr. We need a community of smart people to feel free to use HPCC Systems to solve hard Big Data problems.
  • 16. The three hurdles to adoption are to:! 1. Understanding how business are organized 2. Understanding how business think 3. Understanding how business operate
  • 17. Direction of the Company & Makes Decisions Carry Out Decisions & Creates Stability Do the Work How business are organized
  • 18. Direction of the Company & Makes Decisions Carry Out Decisions & Creates Stability Do the Work Less Technical More Politics Reduce Risk How business are organized
  • 19. Direction of the Company & Makes Decisions Carry Out Decisions & Creates Stability Do the Work Less Technical More Politics Reduce Risk How business are organized Most import to bushiness
  • 20. Why different parts of a business choose a Big Data technology
  • 21. Why different parts of a business choose a Big Data technology “I have the technology of Google.” =
  • 22. Why different parts of a business choose a Big Data technology HPCC Systems can answer: • More Questions Faster • More Complex Questions = “Makes me more money.”
  • 23. Why different parts of a business choose a Big Data technology “It’s been open source since 2005.” = “Makes me more money.” “Already made the investment in Hadoop.”
  • 24. Why different parts of a business choose a Big Data technology “Business requirement always change & increase and I’m ready for it.” = “Makes me more money.” “Already made the investment in Hadoop.” “Fits requirements plus more.”
  • 25. = “Makes me more money.” “Already made the investment in Hadoop.” “Fits requirements plus more.” vs What about the future? Will you have more data?
  • 26. “Anyways, its the kings job to worry about the future.” = “Makes me more money.” “Already made the investment in Hadoop.” “Fits requirements plus more.” vs What about the future? Will you have more data? “I’ll worry about it later.”
  • 27. “It can handle the future and its cheaper.” = “Makes me more money.” “Already made the investment in Hadoop.” “Fits requirements plus more.” vs What about the future? Will you have more data? “I’ll worry about it later.” “Reduced Costs”
  • 28. Why different parts of business pick = “Makes me more money.” “Already made the investment in Hadoop.” “I’ll worry about it later.” “Companies pay a lot.” “Fits requirements plus more.” “Reduced Costs” technology
  • 29. Why different parts of business pick = “Makes me more money.” “Already made the investment in Hadoop.” “I’ll worry about it later.” “Companies pay a lot.” “Fits requirements plus more.” “Reduced Costs” technology “Easy to manage & use.”
  • 30.
  • 32. “I want the reward ,without any risk.”
  • 33. “I want the reward ,without any risk.” “My company makes more money ! by being better then the competition.”
  • 34. I can talk to small businesses / startups No Access to CTO
  • 35. “Makes me more money.” “Competitive Advantage” “Real Competitive Advantage” “Reduced Costs” “Makes me money.” “I need something off the shelf.” “I don’t have that much data.” “Companies pay a lot.” “Easy to manage & use.”
  • 36. “My main focus is my business objectives. Everything else is just noise.”
  • 37. ? “I need more insight into the business. I need Big Data.” Software Hardware
  • 38. “HPCC Systems ? does reduce costs and is fast…” Software Hardware
  • 39. ? “….,but if the king could ask the questions directly it would solve real business problems.” Software and/or Hardware
  • 40. ? But , Don’t Know Tech Software and/or Hardware
  • 41. My Business Objective is …. In meetings we work problems like this…
  • 42. ECL Pipes combines the way business think and act and converts them to real action with Drag N’ Drop to make ECL code.
  • 44. My Business Objective is …. right here. ECL Pipes helps users create workflows to ask questions quickly.