The document discusses PSMA Australia's mission to make location data easy for organizations to understand and use. It summarizes PSMA's role in aggregating, organizing, and delivering location data from custodians to solution providers and end users. The document also outlines PSMA's vision to create a geospatial data technology ecosystem and digital platform that provides location data and services through APIs in a simple and scalable manner.

1. The Business of
Delivering Location,
Jo Abhayaratna
Chief Technical Officer,
PSMA Australia
Precisely

2. THE BUSINESS
OF DELIVERING
LOCATION,
PRECISELY

3. OUR MISSION
Our purpose and passion is to enable
businesses, governments and consumers to
gain insight and value from location data.
And we exist for the simple reason that it’s
incredibly hard for organisations in Australia
to understand location data.
We want to make that easy.

4. “ Address is a cultural construct, an
artefact of human communication.
It’s a generally accepted label for a
location – a position on the Earth –
but it’s transient and subjective.”
Jo Abhayaratna, CTO, PSMA Australia

5. PSMA AGGREGATES, ORGANISES & DELIVERS
Data Custodians Solution Providers
Government&Industry
ValueAddedResellers,
Government,Partners

6. Data Custodians Solution Providers
More resources for collection & maintenance More resources for innovation
Government&Industry
ValueAddedResellers,
Government,Partners
PSMA AGGREGATES, ORGANISES & DELIVERS

7. DATA MATTERS
Data explosion
outpacing technology
Source: HP
Data richness means
greater potential
2005 2010
2012
2015
2020
44 ZB
(figure exceeds
prior forecasts
by 9 ZBs)
0.1 ZB 1.2 ZB
2.8 ZB
8.5 ZB

8. LOCATION DATA PROVIDES VALUE
ACROSS A WIDE RANGE OF USE CASES
Analytics Ready
Marketing Analytics
Risk Analytics
Government
Smart Government
Emergency Services
Telecommunications
Mobile Network Design
Navigation & Logistics
Architecture,
Engineering &
Construction
Urban Development
Real Estate

9. A continent captured
in 18 months
Fully maintained
Affordable
Analytics ready
OUR VISION
15 million buildings, 7.6 million km2
The built environment at continental scale
Every building footprint
A variety of building attributes
Land use / land cover
Trees
Planning zones
Property boundaries
Geocoded address

10. THE GEOSCAPE DATA TECHNOLOGY ECOSYSTEM
SwimmingPoolsRoofOutlinesandMaterialPlanningZonesLandUseLandCoverSolarPanelsTreeHeightsFoundationDataAlignment
Satellite image
processing
Machine
learning
Crowdsourcing

11. Growth of
the data
economy
Customer
demand for
currency, speed,
flexibility
Shifting
commercial
landscape
MARKET INFLUENCES

12. OFFER CUSTOMERS EXACTLY WHAT
THEY WANT, WHEN THEY WANT IT
VS.
Designing
The PRoduct
DEsigning
The EXperience

13. OUR NEW BUSINESS LANDSCAPE
Maturing of
remote sensing
capabilities
Earth
observation
satellites
Open Data
Internet of
Things
Human beings
are connected
and mobile
Demand for
currency,
speed,
flexibility
New use
cases &
consumption
methods
Accelerated
search for
competitive
advantage
Supply Chain
Growth
Industry Focused
Solution Strategy
Automated Data
Processing
Ecosystem
Creation
Insight Driven
Product Development
Key StrategiesData Suppliers Data Consumers

14. RAPID DELIVERY OF VALUE / PACE OF OUTCOMES
The digital platform early value, and evolves to support future state consolidation
Business-
Consumer
Experiences
Digital
Platform
Current
Technology
New & Enhanced Business
-Consumer Experiences
Data Lakes
Microservices
API
API
APIAPI Facades
Replatform
Wrap Capabilities Open for Extension
Consolidate
& Retire
Minimal Disruption

15. “ We can’t solve
problems by using
the same kind of
thinking we used when
we created them.”

16. Design
Thinking
Explore The
Problem
Lean
Build The
Right Things
+ Agile
Build The
Thing Right
+

17. LOCATION DATA API DIFFERENTIATORS
Self Service for
Early Adoption
Access to trusted
Australian
location data.
FLexible ACcess
And PRicing
Several entry
points to scale as
you need.
Performs
At Scale
Delivers
integration into
systems
development
which will
improve business
processes.
Easy
Integration
Builds location
intelligence into
your apps.
Lives In The
Cloud And Works
On The Go
Access to data
without the need
to build
infrastructure to
store it.

18. PLATFORM VISION
Documentation
Code
Data
Platform Assets
Customer-led,
Data-driven
Simpler and
more Scalable
Agile and
Quick to
Respond
Business Strategy Shared Capabilities
APIs
Monitoring
Billing

19. PLATFORM CONTINUUM
Big data
streaming
Protection
of PII
Data
provenance
Cloud
Native
Self-service
connectors
ML & Data
Science

20. WHAT'S NEXT
• Ecosystem where anyone is a supplier
• Identifying new and innovative ways to
deliver great customer experiences
• Using our continuous intelligence to
elevate place

21. THANK YOU
Joseph Abhayaratna | joseph.abhayaratna@psma.com.au | @JoPSMA
PSMA Australia | psma.com.au | geoscape.com.au | developer.psma.com.au