1. HP targets small, medium, and large corporate enterprises who want high-quality IT solutions and services. It competes with IBM, Fujitsu, and in-house support.
2. HP offers IT enterprise services globally at prices that are often higher than competitors. It uses all promotional methods across regions.
3. HP's strategy is to dominate the $34.6 billion IT enterprise niche market and become the number one IT industry globally by providing excellent, proven products and services.
Big Data Case Study: Transform Marketing And Take More EMC
Big Data can change the way you market your products and services enabling you to achieve higher levels of personalization, customer satisfaction and experience. Join this live webcast for an interactive discussion about how EMC built a data-driven marketing science practice that is transforming how EMC does Marketing.
Cleveland Research Company Stock Pitch Competition Finalist PresentationNick Meyerson
Finished in the top 5 teams, presented this slideshow to a panel of equity research analysts and associates, and fielded questions about Mobileye's capital structure, its share price's sensitivity to excitement in the media, and projections including a DCF analysis, comparables analysis, and multiple sensitivity analyses.
Was one of five teams to present in front of a panel of equity research analysts and associates. Pitched Mobileye (MBLY) stock as a buy with a 12 month price target of $70.00 with a 67% upside from its current share price. As of 9/9/2016, MBLY is up 31% since our pitch.
Clipperton Finance, a leading European corporate finance boutique serving the technology and media industries, has released a Newsletter concentrating on European e-commerce. Clipperton Finance has provided transaction services to European Technology and Media companies since its inception in 2003.
Following the short-term fall-out of the financial crisis in mid-2008, we have observed a significant increase in investment activity in the European e-commerce space which shows no sign of abating. Investors are attracted to a segment with favorable macro-drivers, capital efficiency through early revenue generation and a thorough understanding of key performance metrics.
The purpose of this report is to evaluate the trends that make this market so attractive, to understand the challenges for European e-commerce companies, and to explore some future developments.
Companies featured in the newsletter include: Aramis, Avail Intelligence, MonShowRoom, Criteo, Tailor Store, Graze, Spartoo, Euroffice, Fizzback
Outlook on Online Display Advertising Trends by Clipperton FinanceClipperton Finance
This white paper covers the trends and evolutions in the online advertising technology space.
This report delves into the historical evolution of digital marketing and its underlying growth drivers. We look at how the convergence between branding and performance based online advertising will most likely accelerate further digital marketing growth creating value for all players across the value chain. The pursuit of this target will undoubtedly require players to leverage new technologies and formats to develop and standardize a comprehensive set of measurement tools for customers.
Which companies are best positioned to win in this changing market? Leaders of the first online advertisement generation or new comers? We have selected some of the European companies that may have a card to play in the upcoming ad tech landscape.
Clipperton Finance has been historically active in the adtech space as illustrated by the recent $12 million equity fundraise transaction for Videoplaza - a leading Swedish video ad serving company - and Dailymotion’s $150 million sale to Orange.
Big Data Case Study: Transform Marketing And Take More EMC
Big Data can change the way you market your products and services enabling you to achieve higher levels of personalization, customer satisfaction and experience. Join this live webcast for an interactive discussion about how EMC built a data-driven marketing science practice that is transforming how EMC does Marketing.
Cleveland Research Company Stock Pitch Competition Finalist PresentationNick Meyerson
Finished in the top 5 teams, presented this slideshow to a panel of equity research analysts and associates, and fielded questions about Mobileye's capital structure, its share price's sensitivity to excitement in the media, and projections including a DCF analysis, comparables analysis, and multiple sensitivity analyses.
Was one of five teams to present in front of a panel of equity research analysts and associates. Pitched Mobileye (MBLY) stock as a buy with a 12 month price target of $70.00 with a 67% upside from its current share price. As of 9/9/2016, MBLY is up 31% since our pitch.
Clipperton Finance, a leading European corporate finance boutique serving the technology and media industries, has released a Newsletter concentrating on European e-commerce. Clipperton Finance has provided transaction services to European Technology and Media companies since its inception in 2003.
Following the short-term fall-out of the financial crisis in mid-2008, we have observed a significant increase in investment activity in the European e-commerce space which shows no sign of abating. Investors are attracted to a segment with favorable macro-drivers, capital efficiency through early revenue generation and a thorough understanding of key performance metrics.
The purpose of this report is to evaluate the trends that make this market so attractive, to understand the challenges for European e-commerce companies, and to explore some future developments.
Companies featured in the newsletter include: Aramis, Avail Intelligence, MonShowRoom, Criteo, Tailor Store, Graze, Spartoo, Euroffice, Fizzback
Outlook on Online Display Advertising Trends by Clipperton FinanceClipperton Finance
This white paper covers the trends and evolutions in the online advertising technology space.
This report delves into the historical evolution of digital marketing and its underlying growth drivers. We look at how the convergence between branding and performance based online advertising will most likely accelerate further digital marketing growth creating value for all players across the value chain. The pursuit of this target will undoubtedly require players to leverage new technologies and formats to develop and standardize a comprehensive set of measurement tools for customers.
Which companies are best positioned to win in this changing market? Leaders of the first online advertisement generation or new comers? We have selected some of the European companies that may have a card to play in the upcoming ad tech landscape.
Clipperton Finance has been historically active in the adtech space as illustrated by the recent $12 million equity fundraise transaction for Videoplaza - a leading Swedish video ad serving company - and Dailymotion’s $150 million sale to Orange.
Thélem assurances wanted greater
flexibility and speed in serving customers
and completing internal information-
processing tasks, and more compute
power to meet Solvency II requirements.
We know what it takes to solve our clients’ biggest challenges, and we’ve spent the last 50 years delivering software that is fueled by expertise, built for change, and ready for work.
This is a stock pitch for BlackBerry that was presented to faculty and investment professionals for the Cleveland Research Company Stock Pitch Competition in April 2017. My team's pitch was selected as one of the four finalist groups.
This business report aims to examine the challenge that emerging Cloud-Computing brought to IT industry and IBM. The author will use SWOT and revised Yip’s framework to analyze and identify the competitive strengths and weakness of IBM. The final section of this report will provide strategic recommendation and end user expectation.
Are you ready to address the customer requirements of the current IT age?
Are you ready to join the MSP revolution?
By 2020, 40% of all workloads will be hosted on MSP data centers.
Are you ready to access this fascinating market?
IBM and Avnet provide value that surrounds you as partners and service providers. Technologies, best practices, financial models, business trends, and human capabilities are within your grasp when you partner with us.
Thélem assurances wanted greater
flexibility and speed in serving customers
and completing internal information-
processing tasks, and more compute
power to meet Solvency II requirements.
We know what it takes to solve our clients’ biggest challenges, and we’ve spent the last 50 years delivering software that is fueled by expertise, built for change, and ready for work.
This is a stock pitch for BlackBerry that was presented to faculty and investment professionals for the Cleveland Research Company Stock Pitch Competition in April 2017. My team's pitch was selected as one of the four finalist groups.
This business report aims to examine the challenge that emerging Cloud-Computing brought to IT industry and IBM. The author will use SWOT and revised Yip’s framework to analyze and identify the competitive strengths and weakness of IBM. The final section of this report will provide strategic recommendation and end user expectation.
Are you ready to address the customer requirements of the current IT age?
Are you ready to join the MSP revolution?
By 2020, 40% of all workloads will be hosted on MSP data centers.
Are you ready to access this fascinating market?
IBM and Avnet provide value that surrounds you as partners and service providers. Technologies, best practices, financial models, business trends, and human capabilities are within your grasp when you partner with us.
This presentation provides an overview of the collaboration program underway at TM Forum, where over 70 companies are coming together to address industry-level challenges in adopting Artificial Intelligence by the telecom industry.
A short report on IBM with its brief history, an overview of segments, services provided, storage solutions, software solutions, services, cloud, Cognitive offerings, and IBM target by the year 2020.
IBM Consolidates Microelectronics with GlobalFoundries and Invests In OpenPower Foundation and New Era Of Computing, such as a16-chip for neurosynaptic (brain-like) computer for cognitive computing. By Anne Phey
This presentation provides a brief overview of the key business challenges facing the automotive industry today and how OpenText helps companies address these challenges via OpenText Trading Grid, the world’s largest cloud integration platform. The presentation also provides a few short case studies on how companies are using OpenText solutions. Updated May 2014
Cloud Changed The Way Technology is ConsumedAutotask
Clients increasingly buy solutions as a service, to grow their businesses, innovate and optimize their cost structures. Clients look to service providers to run (their) applications in the cloud and reduce the day-to-day responsibility of keeping their IT infrastructures up and running. As a result, traditional IT-partners’ skills and service delivery capabilities must transform. This session will provide real insights and examples of how you can capture the cloud opportunity - one that is expected to be worth $75 billion by 2015.
[Presenter: Simon Porter, IBM]
The Role of Gamification and Enabling Technologies in the Future of Commerce ...David Wortley
IORMA’s recent strategic agreement with IBM reminded me of the important role that IBM played in shaping the future direction of my career and my involvement in the technologies and strategies I anticipate will shortly have a very disruptive impact on business and commerce in an OMNI world.
Status Quo of Telco Players Initiatives in Africa
Quintessence of the ICT Value Proposition
Paradox of Quasar Contenders and Their shortcoming
Conundrum of Real Options as Strategic Portfolio
Lessons learnt from Successful ICT Use Cases
As part of Global Entrepreneurship Week (GEW) 2017, the EdTech Network hosted Dr. Ben Amaba, IBM Worldwide Leader for Hybrid Cloud Software, for a presentation on how today’s global innovators, entrepreneurs, and leaders are changing industries, cultures, and practices through digitization. Dr. Amaba explored how IBM is tapping the cloud, mobile, and analytics technology to compete and to harness innovation and knowledge to drive the “art of the possible” in order to achieve results and target new markets in a manner never imagined.
Similar to Mm marketing 10 stepmarketingplan - emmanuel junio (20)
Mm marketing 10 stepmarketingplan - emmanuel junio
1. 10 Step Marketing Plan
for Hewlett-Packard
Emmanuel Junio
March 2013
emmanueljunio.blogspot.com
2. Disclaimer
This 10 Step Marketing Plan is part of the mandatory
requirements of Prof. Remigio Joseph De Ungria’s
AGSB marketing management class.
The data included in this report are based on publicly
available data such as those on internet websites,
news, package declarations, public reports.
When appropriate, data are “masked” so as not to
create unexpected conflicts.
The reports are posted and linked on slideshare, blogs
and facebook so that there is easier sharing among
students from different marketing classes.
emmanueljunio.blogspot.com
3. Steps 1 to 5
Summary headline of your
PTM and market
1. Small, Medium and Large Corporate
Enterprise businesses
2. Customers want the best high-quality IT
solution and services to optimize business
3. Competing 3rd Party IT Service Providers
(IBM and Fujitsu) or In-house support
4. Gap is all other IT vendors offer the similar
services at cheaper price
5. $184B USD. HP niche is $34.678B
emmanueljunio.blogspot.com
4. Steps 6 to 10
Summary headline of the
marketing mix & strategy
6. IT Enterprise Services
7. HP price is more often higher than
competitor price
8. All promo methods (ads, media,
entertainment, commercials, multi-media,
experiences, etc)
9. Global (AMS, EMEA, APJ)
10. Generic Winning Strategy of Mix
emmanueljunio.blogspot.com
5. 1. Primary Target Market
Corporate Businesses
- Small, Medium, Large Enterprises
Businesses engaged in IT technology
and IT services
Businesses with at least $1 million Total
Contract Value of at least 1 year
contract duration
emmanueljunio.blogspot.com
6. 2. Customers’ Needs,
Wants and Demands
Enterprise Customers choose HP for the best IT
solution and services
Enterprise Customers:
Need to run the business the most efficient
and effective way possible
Want to be secure, patronized by the end-
users/clients
Expect the best service for the price
emmanueljunio.blogspot.com
7. 2. Enterprise Customers’
needs, wants and demands
Enterprise Customers need
to go beyond the basics
Enterprise Customers need
Recognition, Awards, etc
Enterprise Customers needs
acceptance from End-users/End-Customers
Enterprise Customers needs
business security
Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler
7
emmanueljunio.blogspot.com
8. 3a. HP and its competitors
emmanueljunio.blogspot.com
9. 3a. Variables affecting
Competition
Price
Capability Offerings
End-to-end Service Offerings (plus value add)
Service Window
Service Level
Exclusivity of service (Leveraged/Dedicated)
emmanueljunio.blogspot.com
10. 3b. Positioning Maps
# Company
1 IBM # Country Companies
2 HP
3 Fujitsu 1 United States 53
4 CSC
2
5 Accenture United Kingdom 7
6 Capgemini 3 Japan 6
7 Hitachi 4 France 5
8 Ericsson
9 NTT Data Corporation 5 India 5
10 NEC 6 China 5
11 BT Global Services
7 Other 19
12 T-Systems
13 Lockheed Martin
14 SAIC
15 Atos Origin
16 Huawei
17 Siemens
18 ACS
19 Microsoft
20 Digital China
emmanueljunio.blogspot.com
11. 4. HP positions strongly in a
niche market opportunity
HP is the only IT company:
which ranks in the top 10 in Fortune 500
which offers end-to-end IT solution (hardware,
software, services, etc) to small, medium, large
enterprise business; private, or government
institutions
has strong global presence across the globe
that pioneered Green revolution (eco-friendly IT
solution)
emmanueljunio.blogspot.com
12. 5a. Market share
The world's leading companies in IT services are IBM, HP and Fujitsu.
With services revenues of US$ 37.3 billion, IBM remains the largest IT services
company in the world.
HP (2) however, almost closed the revenue gap with IBM, after taking over EDS in
2008: HP now posted services revenues of US$ 34.7 billion.
Fujitsu and CSC held on to positions 3 and 4 on the list, respectively, followed by
consultants Accenture (5) and Capgemini (6). Ericsson (8) boosted services
revenues in 2009, entering the top 10 as a result, while Hitachi (7) had a more
difficult year (–10%).
All of the top 10 companies brought in more than 10 billion USD, and 93 of 100
companies in the Services Top 100 posted revenues above 1 billion in 2009.
Together, the Top 100 saw their revenues creep up 1.7% to US$ 453 billion.
Protected by long-running outsourcing contracts, most firms did not suffer any
material declines during the economic crisis. Probably, the industry will return
to double-digit growth rates when the economy gains traction.
emmanueljunio.blogspot.com
13. 5b. Market Size
Services Revenue
# Company
U S$ M
1 IBM 37,347
2 HP 34,678
3 Fujitsu 26,935
4 CSC 16,281
5 Accenture 15,555
6 Capgemini 11,255
7 Hitachi 11,050
8 Ericsson 11,031
9 NTT Data Corporation 10,425
10 NEC 9,555
11 BT Global Services 9,237
12 T-Systems 8,744
13 Lockheed Martin 8,087
14 SAIC 7,547
15 Atos Origin 7,386
16 Huawei 7,277
17 Siemens 6,949
18 ACS 6,700
19 Microsoft 6,265
20 Digital China 6,218
emmanueljunio.blogspot.com
19. 9. HP is located everywhere
Globally available
AMS, EMEA, APJ
Onshore, Nearshore, BestShore
Local or overseas
Virtually, Remotely or Physically
available
emmanueljunio.blogspot.com
20. 10. HP Winning strategy?
HP’s strategy is to dominate the IT
Enterprise niche market and to continue to
become the number one (1) IT industry in
the whole world
HP has excellent products and services
available globally with proven track record
through the ages
emmanueljunio.blogspot.com
22. Steps 1 to 5
Summary headline of your
PTM and market
1. Small, Medium and Large Corporate Enterprise
businesses
2. Customers want the best high-quality IT solution
and services to optimize business
3. Competing 3rd Party IT Service Providers (IBM
and Fujitsu) or In-house support
4. Gap is all other IT vendors offer the similar
services at cheaper price
5. $184B USD. HP niche is $34.678B
emmanueljunio.blogspot.com
23. Steps 6 to 10
Summary headline of the
marketing mix & strategy
6. IT Enterprise Services
7. HP price is more often higher than
competitor price
8. All promo methods (ads, media,
entertainment, commercials, multi-media,
experiences, etc)
9. Global (AMS, EMEA, APJ)
10. Generic Winning Strategy of Mix
emmanueljunio.blogspot.com
24. 10 Step Marketing Plan
for Hewlett-Packard
Emmanuel Junio
March 2013
emmanueljunio.blogspot.com