You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos

1. Secrets to Facebook Success
Week 2:
Designing your Page

2. 1) Timeline Cover
2) Profile Image
3/4) Applications & App. Thumbnails

3. Timeline Cover - Rules
 NO price or purchase information NO, NO
NO!
 NO contact information
 NO refs to Like or Share, or other FB features
 NO calls to action
 NOT for promotions, coupons or ads.
 NOT primarily text based
 Must NOT be false/deceptive/misleading
 Must NOT infringe on anyone else’s copyright
 You may not encourage uploading to personal
timelines

4. Ideas for Timeline Covers
 Customers using your products
 Examples of products
 Awards won
 Company founders or employees at work
 Store interior/exterior
 Showcase customers
 Integrate with Profile Image

5. How to Get Covers Done
 Do it yourself:
 Either:
1) Use stock Image e.g. Istockphoto,
Shutterstock, Dreamstime, flickr or
2) Edit own photo with free photo editing
software e.g Gimp.org, aviary.com,
pixlr.com.

6. Original Photograph
What Gimp can do
Enhanced Photograph

7. How to Get Covers Done
 Use Free Graphics Software e.g. Inkscape.org.
 Vector Image Software
 Timeline Covers
 Profile Pictures
 Website Banners
 Logos
 Shiny Buttons
 Speech Bubbles

8. What Inkscape can do

9. How to Get Covers Done
Gimp & Inkscape Tutorials
www.facebook.com/UsefulGraphicDesignTutorials

10. How to Get Covers Done
 Get one designed:
 Fiverr.com design for $5
 Elance.com
 Google “facebook timeline covers”

11. Timeline Cover
Profile Image Applications & App. Thumbnails

12. Image attribution: shapecollage.com
Profile Image
 More visible
 Image visible when visiting via mobile App.
 Company logo or photo of yourself
 Should blend with other design elements on all
social media profiles
 Incorporate as part of Cover

13. Profile Image
 As of 26th April 2012, the new profile
picture will be 160x160px and will sit at
23px from the left and 210px from the
top of the Page.
 Thumbnail is cropped further
 High quality
 Facebook discourage changing it often.

14. Timeline Cover
Profile Image Applications & App. Thumbnails

15. Applications & App. Thumbnails
 Applications: Another video
 Thumbnails:
 111 x 74px
 Use calls-to-action or descriptive words/images
 Can standardize graphics on each thumbnail

16. Good Examples of Thumbnails

17. The End!
Attributions:
youtube.com/user/GraphicDesignTuts
Marismith.com
copyblogger.com
practicalecommerce.com
atiattractionmarketing.com
quertime.com
socialmediaexaminer.com