This document discusses mobile marketing strategies. It begins with a game to engage the audience about smartphone usage. It then provides statistics about smartphone penetration in Romania. The document outlines 5 rules for mobile marketing, such as making websites mobile friendly and using social login options. It stresses the importance of having a mobile-optimized approach for Google campaigns, Facebook ads, and landing pages. Specific mobile marketing tactics are recommended, like using prices in ads and focusing on products rather than media. Overall, the document provides guidance on developing an effective mobile marketing strategy.