SlideShare a Scribd company logo
KEEP THEM JAIL THEM
B2C CASE STUDIES
THE TALK PLAN
#1. Why Retention and PMF are deeply linked.
#2. Hacks used by B2C startups to foster retention.
#3. Retention hacks we may use ourselves.
RETENTION VS ENGAGEMENT
#1
WHY RETENTION AND
PRODUCT MAKET FIT
ARE DEEPLY LINKED
Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth Hacker chez TheFamily
Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth Hacker chez TheFamily
SNAPSHAT HAD THE TRIFECTA
#1. Non-Trivial Top Line Growth (Snapchat - 200K
downloads)
#2. Retention (50% of downloads were active Daily)
#3. Meaningful Usage (The users just weren’t coming back
daily, but there were taking a meaningful action - sending 10
pictures a day on average)
Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth Hacker chez TheFamily
LISTEN TO THE SIGNALS
YOUR CUSTOMERS ARE GIVING YOU
IT’S IMPORTANT TO MEASURE YOUR
RETENTION AT SPECIFIC INTERVALS
(DEPENDING ON YOUR PRODUCT)
quintgrowth.com/growthmodel.html
CARE IS EVERYTHING
A SIMPLE FORMULA TO IMPROVE CANCELATION RATE
[cancelation or retention rate]
=
[product utility] + [service quality] + [acceptable price]
ABOUT USER ONBOARDING
ONE OF THE MOST IMPORTANT RETENTION THINGS
Onboarding is the process of getting a new user to
a must have experience, and a set of best practices
to get them active. Good onboarding involves a mix of
selling, educating and using your product.
#2
HACKS USED BY
B2C STARTUPS
TO FOSTER RETENTION
HACK #1 - THE HOOK MODEL
HOW TO BUILD HABIT-FORMING PRODUCTS
HOW PINTEREST.COM
USES THE HOOK MODEL TO FOSTER RETENTION
TRIGGER
Images
and videos
ACTION
Browser
extension to
easily pin
REWARD
Ability/motivation
to curate
different things
in your board
INVESTMENT
Suggestion to
follow similar
board and come
back to the site.
REPEAT AND HABIT
HACK #2 - IT IS EASIER TO BUILD ON A
STRENGTH THAN IT IS TO IMPROVE A
WEAKNESS
HACK #3 - THE REWARD RETENTION
ENCOURAGE PEOPLE TO DO SOMETHING
TO GET SOMETHING
HACK #4 - THE ASKING OPTIMIZING RETENTION
IF PEOPLE ARE CANCELING OR DO NOT COME BACK,
ASK THEM BY EMAIL (FROM THE FOUNDER)
INTERVIEW YOUR EXISTING USERS
(BOTH ACTIVE AND DORMANT)
(HACK THE RESPONSE RATE WITH AN AMAZON REWARD)
HACK #5 - THE CUSTOMIZED NEWSLETTER
WHEN YOU KNOW WHAT PEOPLE LIKE, FIND
LOOPS TO TAKE BENEFIT FROM THAT.
HACK #6 - THE GAMIFICATION
THE CODESCHOOL EXAMPLE
HACK #7 - THE PROGRESSION FEELING
CREATE THE FEELING THAT LEAVING WILL BE
ALL FOR NOTHING.
HACK #8 - THE INVALUABLE DATABASE
WHEN PEOPLE HAVE A LOT OF CONTENT
WITHIN YOUR PRODUCT.
HACK #9 - EVERY MOMENT IS AN
OCCASION
THE HAPPY BUFFER BIRTHDAY
HACK #10 - CONTENT MARKETING
WHO SAYS IT WAS ONLY FOR ACQUISITION?
HACK #11 - BUILD STRONG CONNECTIONS
RELY ON THE CONNECTIONS YOUR USERS
ALREADY HAVE
HACK #12 - RETARGETING IS POWERFUL
SOMETIMES YOU HAVE TO KNOCK A SECOND
TIME TO OPEN THE DOOR
HACK #13 - MAKE THEM VIP
HOW DRIBBBLE USES AN INVITATION SYSTEM
TO DRIVE ENGAGEMENT
HACK #14 - BE CONSISTENT WITH YOUR USER MAILBOX
DELIVER CONTENT FROM YOUR INDUSTRY/PRODUCT ON
A DAILY, WEEKLY, OR MONTHLY BASIS.
HACK #15 - GRIND, SPAM OR PAY
TACTICS, ZINGA USE FOR RETENTION
AND MONETIZATION.
#3
RETENTION HACKS
WE MAY USE OURSELVES
SAVE MOST FAVORITE CAR BRANDS
FOR A USER AND SEND A CUSTOM
EMAIL FOR BIRTHDAY
DURING CHRISTMAS, EASTER OR
THANKSGIVING, SEND A
NOTIFICATION WITH MIXPANEL TO
INACTIVE USERS
EYE-CATCHY NOTIFICATIONS, AT
SPECIFIC MOMENTS, TO GUIDE FLUO
USERS TO FINANCIAL SAVINGS.
RETAINING PEOPLE INSIDE A VIP GROUP
ON FACEBOOK AND LINKEDIN
EVERYONE IN YOUR COMPANY
NEEDS TO DO CUSTOMER SUPPORT
DON’T TREAT
ALL YOUR CUSTOMERS AS EQUAL.
IN A NUTSHELL,
DON’T BE ACQUISITION FOCUSED
IT CAN COSTS 7 TIMES MORE
TO ACQUIRE ONE NEW CUSTOMER THAN IT DOES
TO RETAIN ONE
THANK YOU
QUESTIONS?

More Related Content

What's hot

Growth hacking secrets
Growth hacking secrets Growth hacking secrets
Growth hacking secrets
alig12
 
Growth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processGrowth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about process
Ruben Hamilius
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate Channel
Affiliate Summit
 
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...
Ned Poulter
 
Mobile Marketing - Cristian Ignat @Lumea SEO PPC
Mobile Marketing - Cristian Ignat @Lumea SEO PPCMobile Marketing - Cristian Ignat @Lumea SEO PPC
Mobile Marketing - Cristian Ignat @Lumea SEO PPC
Canopy
 
Learn Exactly What Mobile Users Need
Learn Exactly What Mobile Users NeedLearn Exactly What Mobile Users Need
Learn Exactly What Mobile Users Need
Greg Hickman
 
Information Overload for Travel Managers
Information Overload for Travel ManagersInformation Overload for Travel Managers
Information Overload for Travel Managers
Elizabeth Glau, CMP
 
Use the Data You Have
Use the Data You HaveUse the Data You Have
Use the Data You Have
Simon Ouderkirk
 
International Web Analytics: A Monkey-free Framework
International Web Analytics: A Monkey-free FrameworkInternational Web Analytics: A Monkey-free Framework
International Web Analytics: A Monkey-free Framework
Daniel Smulevich
 
Allen wallace final3-3
Allen wallace final3-3Allen wallace final3-3
Allen wallace final3-3
Wallace Allen
 
Taking Your Online Marketing to the Next Level
Taking Your Online Marketing to the Next LevelTaking Your Online Marketing to the Next Level
Taking Your Online Marketing to the Next Level
clickrain
 
Facebook - Page, Profile & Ads
Facebook - Page, Profile & AdsFacebook - Page, Profile & Ads
Facebook - Page, Profile & Ads
Monique Terrell
 
Branchout 2017 - Day 2 Session - Ankur Prasad
Branchout 2017 - Day 2 Session - Ankur PrasadBranchout 2017 - Day 2 Session - Ankur Prasad
Branchout 2017 - Day 2 Session - Ankur Prasad
Branch
 
News watch reviews
News watch reviewsNews watch reviews
News watch reviews
NewsWatch TV
 

What's hot (14)

Growth hacking secrets
Growth hacking secrets Growth hacking secrets
Growth hacking secrets
 
Growth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processGrowth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about process
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate Channel
 
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...
 
Mobile Marketing - Cristian Ignat @Lumea SEO PPC
Mobile Marketing - Cristian Ignat @Lumea SEO PPCMobile Marketing - Cristian Ignat @Lumea SEO PPC
Mobile Marketing - Cristian Ignat @Lumea SEO PPC
 
Learn Exactly What Mobile Users Need
Learn Exactly What Mobile Users NeedLearn Exactly What Mobile Users Need
Learn Exactly What Mobile Users Need
 
Information Overload for Travel Managers
Information Overload for Travel ManagersInformation Overload for Travel Managers
Information Overload for Travel Managers
 
Use the Data You Have
Use the Data You HaveUse the Data You Have
Use the Data You Have
 
International Web Analytics: A Monkey-free Framework
International Web Analytics: A Monkey-free FrameworkInternational Web Analytics: A Monkey-free Framework
International Web Analytics: A Monkey-free Framework
 
Allen wallace final3-3
Allen wallace final3-3Allen wallace final3-3
Allen wallace final3-3
 
Taking Your Online Marketing to the Next Level
Taking Your Online Marketing to the Next LevelTaking Your Online Marketing to the Next Level
Taking Your Online Marketing to the Next Level
 
Facebook - Page, Profile & Ads
Facebook - Page, Profile & AdsFacebook - Page, Profile & Ads
Facebook - Page, Profile & Ads
 
Branchout 2017 - Day 2 Session - Ankur Prasad
Branchout 2017 - Day 2 Session - Ankur PrasadBranchout 2017 - Day 2 Session - Ankur Prasad
Branchout 2017 - Day 2 Session - Ankur Prasad
 
News watch reviews
News watch reviewsNews watch reviews
News watch reviews
 

Viewers also liked

Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamilyComment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
TheFamily
 
Onboarding - le processus d'intégration
Onboarding - le processus d'intégrationOnboarding - le processus d'intégration
Onboarding - le processus d'intégration
Christelle Letist 📱📚
 
"Comment hacker la croissance avec le retargeting" par Julien Le Coupanec
"Comment hacker la croissance avec le retargeting" par Julien Le Coupanec "Comment hacker la croissance avec le retargeting" par Julien Le Coupanec
"Comment hacker la croissance avec le retargeting" par Julien Le Coupanec
TheFamily
 
Fucking with algorithms
Fucking with algorithmsFucking with algorithms
Fucking with algorithms
Myriam Jessier
 
Improving UX checkout
Improving UX checkoutImproving UX checkout
Improving UX checkout
Myriam Jessier
 
Koudetat identité - Trouver son univers
Koudetat identité - Trouver son universKoudetat identité - Trouver son univers
Koudetat identité - Trouver son univers
TheFamily
 
Ux and usability it's no PICNIC
Ux and usability   it's no PICNICUx and usability   it's no PICNIC
Ux and usability it's no PICNIC
Myriam Jessier
 
Waking Up Dormant Customers
Waking Up Dormant CustomersWaking Up Dormant Customers
Waking Up Dormant Customers
DatranMike
 
Canvas Identitaire - Koudetat identité #1
Canvas Identitaire - Koudetat identité #1Canvas Identitaire - Koudetat identité #1
Canvas Identitaire - Koudetat identité #1
TheFamily
 
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamilyStartup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
TheFamily
 
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
TheFamily
 
Ecrire son manifeste - Koudetat identit #2
Ecrire son manifeste - Koudetat identit #2 Ecrire son manifeste - Koudetat identit #2
Ecrire son manifeste - Koudetat identit #2
TheFamily
 
Onboarding & Orientation - How to on-board new employees. A Manual for HR and...
Onboarding & Orientation - How to on-board new employees. A Manual for HR and...Onboarding & Orientation - How to on-board new employees. A Manual for HR and...
Onboarding & Orientation - How to on-board new employees. A Manual for HR and...
HRM Toolshop
 
Onboarding! Powerpoint Presentation
Onboarding! Powerpoint PresentationOnboarding! Powerpoint Presentation
Onboarding! Powerpoint Presentation
Donna Morrison
 
Volta
VoltaVolta

Viewers also liked (15)

Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamilyComment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
Comment utiliser Google Analytics - Gilles Barbier, Partner chez TheFamily
 
Onboarding - le processus d'intégration
Onboarding - le processus d'intégrationOnboarding - le processus d'intégration
Onboarding - le processus d'intégration
 
"Comment hacker la croissance avec le retargeting" par Julien Le Coupanec
"Comment hacker la croissance avec le retargeting" par Julien Le Coupanec "Comment hacker la croissance avec le retargeting" par Julien Le Coupanec
"Comment hacker la croissance avec le retargeting" par Julien Le Coupanec
 
Fucking with algorithms
Fucking with algorithmsFucking with algorithms
Fucking with algorithms
 
Improving UX checkout
Improving UX checkoutImproving UX checkout
Improving UX checkout
 
Koudetat identité - Trouver son univers
Koudetat identité - Trouver son universKoudetat identité - Trouver son univers
Koudetat identité - Trouver son univers
 
Ux and usability it's no PICNIC
Ux and usability   it's no PICNICUx and usability   it's no PICNIC
Ux and usability it's no PICNIC
 
Waking Up Dormant Customers
Waking Up Dormant CustomersWaking Up Dormant Customers
Waking Up Dormant Customers
 
Canvas Identitaire - Koudetat identité #1
Canvas Identitaire - Koudetat identité #1Canvas Identitaire - Koudetat identité #1
Canvas Identitaire - Koudetat identité #1
 
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamilyStartup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
 
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
Statistiques 101 pour startups : déterminer un résultat - Gilles Barbier, Par...
 
Ecrire son manifeste - Koudetat identit #2
Ecrire son manifeste - Koudetat identit #2 Ecrire son manifeste - Koudetat identit #2
Ecrire son manifeste - Koudetat identit #2
 
Onboarding & Orientation - How to on-board new employees. A Manual for HR and...
Onboarding & Orientation - How to on-board new employees. A Manual for HR and...Onboarding & Orientation - How to on-board new employees. A Manual for HR and...
Onboarding & Orientation - How to on-board new employees. A Manual for HR and...
 
Onboarding! Powerpoint Presentation
Onboarding! Powerpoint PresentationOnboarding! Powerpoint Presentation
Onboarding! Powerpoint Presentation
 
Volta
VoltaVolta
Volta
 

Similar to Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth Hacker chez TheFamily

Onboarding Essentials and Best Practices for Creating Engaged Users
Onboarding Essentials and Best Practices for Creating Engaged UsersOnboarding Essentials and Best Practices for Creating Engaged Users
Onboarding Essentials and Best Practices for Creating Engaged Users
Braze (formerly Appboy)
 
2010 08 19 The Lean Startup TechAviv
2010 08 19 The Lean Startup TechAviv2010 08 19 The Lean Startup TechAviv
2010 08 19 The Lean Startup TechAviv
Eric Ries
 
Disruption, don't be a victim
Disruption, don't be a victimDisruption, don't be a victim
Disruption, don't be a victim
Scott Gray
 
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHDIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
Andrew Maff
 
Madkudu - Product Led Summit - Product Led Onboarding
Madkudu - Product Led Summit - Product Led OnboardingMadkudu - Product Led Summit - Product Led Onboarding
Madkudu - Product Led Summit - Product Led Onboarding
Francis Brero
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
Trigger
 
Storytelling in the Digital World
Storytelling in the Digital WorldStorytelling in the Digital World
Storytelling in the Digital World
Sandbox Digital
 
Engaging with the Omni-Channel Consumer - Trappings & Opportunities
Engaging with the Omni-Channel Consumer - Trappings & OpportunitiesEngaging with the Omni-Channel Consumer - Trappings & Opportunities
Engaging with the Omni-Channel Consumer - Trappings & Opportunities
Cross Channel Marketing Optimization Group
 
Understanding how online behaviour influences offline retail
Understanding how online behaviour influences offline retailUnderstanding how online behaviour influences offline retail
Understanding how online behaviour influences offline retail
Kylie Fuentes
 
5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success
Shawn Souto
 
MeasureWorks - 5 startups lessons to build better products faster
MeasureWorks - 5 startups lessons to build better products fasterMeasureWorks - 5 startups lessons to build better products faster
MeasureWorks - 5 startups lessons to build better products faster
MeasureWorks
 
Mobile User Aquisition (Web Summit 2014 presentation)
Mobile User Aquisition (Web Summit 2014 presentation)Mobile User Aquisition (Web Summit 2014 presentation)
Mobile User Aquisition (Web Summit 2014 presentation)
Alkarim Nasser
 
Diversified Selling: Marketing Strategies for Ecommerce Growth
Diversified Selling: Marketing Strategies for Ecommerce GrowthDiversified Selling: Marketing Strategies for Ecommerce Growth
Diversified Selling: Marketing Strategies for Ecommerce Growth
Rakuten Super Logistics
 
Consumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINALConsumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINAL
Mason Page
 
PMI france lean startup for project management
PMI france   lean startup for project managementPMI france   lean startup for project management
PMI france lean startup for project management
Franck Debane
 
2009 10 28 The Lean Startup In Paris
2009 10 28 The Lean Startup In Paris2009 10 28 The Lean Startup In Paris
2009 10 28 The Lean Startup In Paris
Eric Ries
 
Accelerate the Buyer's Journey with Always-On Nurturing
Accelerate the Buyer's Journey with Always-On NurturingAccelerate the Buyer's Journey with Always-On Nurturing
Accelerate the Buyer's Journey with Always-On Nurturing
G3 Communications
 
Abdm4223 lecture week 12 200712
Abdm4223 lecture week 12 200712Abdm4223 lecture week 12 200712
Abdm4223 lecture week 12 200712
Stephen Ong
 
You may not need big data after all
You may not need big data after allYou may not need big data after all
You may not need big data after all
Sidharth Raj Agarwal
 
Des Traynor on how to create a product first company
Des Traynor on how to create a product first companyDes Traynor on how to create a product first company
Des Traynor on how to create a product first company
Intercom
 

Similar to Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth Hacker chez TheFamily (20)

Onboarding Essentials and Best Practices for Creating Engaged Users
Onboarding Essentials and Best Practices for Creating Engaged UsersOnboarding Essentials and Best Practices for Creating Engaged Users
Onboarding Essentials and Best Practices for Creating Engaged Users
 
2010 08 19 The Lean Startup TechAviv
2010 08 19 The Lean Startup TechAviv2010 08 19 The Lean Startup TechAviv
2010 08 19 The Lean Startup TechAviv
 
Disruption, don't be a victim
Disruption, don't be a victimDisruption, don't be a victim
Disruption, don't be a victim
 
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHDIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
 
Madkudu - Product Led Summit - Product Led Onboarding
Madkudu - Product Led Summit - Product Led OnboardingMadkudu - Product Led Summit - Product Led Onboarding
Madkudu - Product Led Summit - Product Led Onboarding
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
 
Storytelling in the Digital World
Storytelling in the Digital WorldStorytelling in the Digital World
Storytelling in the Digital World
 
Engaging with the Omni-Channel Consumer - Trappings & Opportunities
Engaging with the Omni-Channel Consumer - Trappings & OpportunitiesEngaging with the Omni-Channel Consumer - Trappings & Opportunities
Engaging with the Omni-Channel Consumer - Trappings & Opportunities
 
Understanding how online behaviour influences offline retail
Understanding how online behaviour influences offline retailUnderstanding how online behaviour influences offline retail
Understanding how online behaviour influences offline retail
 
5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success
 
MeasureWorks - 5 startups lessons to build better products faster
MeasureWorks - 5 startups lessons to build better products fasterMeasureWorks - 5 startups lessons to build better products faster
MeasureWorks - 5 startups lessons to build better products faster
 
Mobile User Aquisition (Web Summit 2014 presentation)
Mobile User Aquisition (Web Summit 2014 presentation)Mobile User Aquisition (Web Summit 2014 presentation)
Mobile User Aquisition (Web Summit 2014 presentation)
 
Diversified Selling: Marketing Strategies for Ecommerce Growth
Diversified Selling: Marketing Strategies for Ecommerce GrowthDiversified Selling: Marketing Strategies for Ecommerce Growth
Diversified Selling: Marketing Strategies for Ecommerce Growth
 
Consumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINALConsumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINAL
 
PMI france lean startup for project management
PMI france   lean startup for project managementPMI france   lean startup for project management
PMI france lean startup for project management
 
2009 10 28 The Lean Startup In Paris
2009 10 28 The Lean Startup In Paris2009 10 28 The Lean Startup In Paris
2009 10 28 The Lean Startup In Paris
 
Accelerate the Buyer's Journey with Always-On Nurturing
Accelerate the Buyer's Journey with Always-On NurturingAccelerate the Buyer's Journey with Always-On Nurturing
Accelerate the Buyer's Journey with Always-On Nurturing
 
Abdm4223 lecture week 12 200712
Abdm4223 lecture week 12 200712Abdm4223 lecture week 12 200712
Abdm4223 lecture week 12 200712
 
You may not need big data after all
You may not need big data after allYou may not need big data after all
You may not need big data after all
 
Des Traynor on how to create a product first company
Des Traynor on how to create a product first companyDes Traynor on how to create a product first company
Des Traynor on how to create a product first company
 

More from TheFamily

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day one
TheFamily
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs Managers
TheFamily
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed of
TheFamily
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what matters
TheFamily
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teams
TheFamily
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by Atomico
TheFamily
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startup
TheFamily
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise Sales
TheFamily
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotions
TheFamily
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystem
TheFamily
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black box
TheFamily
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand love
TheFamily
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & Balderton
TheFamily
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
TheFamily
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
TheFamily
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFill
TheFamily
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
TheFamily
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
TheFamily
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
TheFamily
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journaliste
TheFamily
 

More from TheFamily (20)

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day one
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs Managers
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed of
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what matters
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teams
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by Atomico
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startup
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise Sales
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotions
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystem
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black box
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand love
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & Balderton
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFill
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journaliste
 

Recently uploaded

Quiz Quiz Hota Hai (School Quiz 2018-19)
Quiz Quiz Hota Hai (School Quiz 2018-19)Quiz Quiz Hota Hai (School Quiz 2018-19)
Quiz Quiz Hota Hai (School Quiz 2018-19)
Kashyap J
 
2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage
Zsolt Nemeth
 
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai AvailableChennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
shamrisumri
 
Draya Michele’s Son – Kniko Howard’s Rise to Fame.pptx
Draya Michele’s Son – Kniko Howard’s Rise to Fame.pptxDraya Michele’s Son – Kniko Howard’s Rise to Fame.pptx
Draya Michele’s Son – Kniko Howard’s Rise to Fame.pptx
ashishkumarrana9
 
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
ffg01100
 
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirts
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirtsJarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirts
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirts
exgf28
 
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
ffg01100
 
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaipromInformation Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
TanapatLimsaiprom1
 
Build a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat LimsaipromBuild a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat Limsaiprom
TanapatLimsaiprom1
 
Megalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor TerpercayaMegalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor Terpercaya
Megalive99
 
Corporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptxCorporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptx
byubyu7
 
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptxSlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
NandakumarP24
 
Trading Strategy for London silver bullet
Trading Strategy for London silver bulletTrading Strategy for London silver bullet
Trading Strategy for London silver bullet
OkgatoSemadi1
 
Why Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAEWhy Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAE
adelewhite125
 
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
shamrisumri
 
Cyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdfCyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdf
RohitRoshanBengROHIT
 
Steps involved in the implementation of EDI in a company
Steps involved in the implementation of EDI in a companySteps involved in the implementation of EDI in a company
Steps involved in the implementation of EDI in a company
sivaraman163206
 
Bai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5 hot nhất
Bai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5  hot nhấtBai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5  hot nhất
Bai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5 hot nhất
Thiên Đường Tình Yêu
 
Book dating , international dating phgra
Book dating , international dating phgraBook dating , international dating phgra
Book dating , international dating phgra
thomaskurtha9
 
6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App
VPN Server
 

Recently uploaded (20)

Quiz Quiz Hota Hai (School Quiz 2018-19)
Quiz Quiz Hota Hai (School Quiz 2018-19)Quiz Quiz Hota Hai (School Quiz 2018-19)
Quiz Quiz Hota Hai (School Quiz 2018-19)
 
2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage
 
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai AvailableChennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
 
Draya Michele’s Son – Kniko Howard’s Rise to Fame.pptx
Draya Michele’s Son – Kniko Howard’s Rise to Fame.pptxDraya Michele’s Son – Kniko Howard’s Rise to Fame.pptx
Draya Michele’s Son – Kniko Howard’s Rise to Fame.pptx
 
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
 
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirts
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirtsJarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirts
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirts
 
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
 
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaipromInformation Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
 
Build a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat LimsaipromBuild a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat Limsaiprom
 
Megalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor TerpercayaMegalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor Terpercaya
 
Corporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptxCorporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptx
 
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptxSlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
 
Trading Strategy for London silver bullet
Trading Strategy for London silver bulletTrading Strategy for London silver bullet
Trading Strategy for London silver bullet
 
Why Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAEWhy Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAE
 
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
 
Cyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdfCyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdf
 
Steps involved in the implementation of EDI in a company
Steps involved in the implementation of EDI in a companySteps involved in the implementation of EDI in a company
Steps involved in the implementation of EDI in a company
 
Bai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5 hot nhất
Bai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5  hot nhấtBai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5  hot nhất
Bai-Tập-Tiếng-Anh-On-Tập-He lớp 1- lớp 5 hot nhất
 
Book dating , international dating phgra
Book dating , international dating phgraBook dating , international dating phgra
Book dating , international dating phgra
 
6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App
 

Comment améliorer votre rétention: Case studies - Julien Le Coupanec, Growth Hacker chez TheFamily

  • 1. KEEP THEM JAIL THEM B2C CASE STUDIES
  • 2. THE TALK PLAN #1. Why Retention and PMF are deeply linked. #2. Hacks used by B2C startups to foster retention. #3. Retention hacks we may use ourselves.
  • 4. #1 WHY RETENTION AND PRODUCT MAKET FIT ARE DEEPLY LINKED
  • 7. SNAPSHAT HAD THE TRIFECTA #1. Non-Trivial Top Line Growth (Snapchat - 200K downloads) #2. Retention (50% of downloads were active Daily) #3. Meaningful Usage (The users just weren’t coming back daily, but there were taking a meaningful action - sending 10 pictures a day on average)
  • 9. LISTEN TO THE SIGNALS YOUR CUSTOMERS ARE GIVING YOU
  • 10. IT’S IMPORTANT TO MEASURE YOUR RETENTION AT SPECIFIC INTERVALS (DEPENDING ON YOUR PRODUCT)
  • 12. CARE IS EVERYTHING A SIMPLE FORMULA TO IMPROVE CANCELATION RATE [cancelation or retention rate] = [product utility] + [service quality] + [acceptable price]
  • 13. ABOUT USER ONBOARDING ONE OF THE MOST IMPORTANT RETENTION THINGS Onboarding is the process of getting a new user to a must have experience, and a set of best practices to get them active. Good onboarding involves a mix of selling, educating and using your product.
  • 14. #2 HACKS USED BY B2C STARTUPS TO FOSTER RETENTION
  • 15. HACK #1 - THE HOOK MODEL HOW TO BUILD HABIT-FORMING PRODUCTS
  • 16. HOW PINTEREST.COM USES THE HOOK MODEL TO FOSTER RETENTION TRIGGER Images and videos ACTION Browser extension to easily pin REWARD Ability/motivation to curate different things in your board INVESTMENT Suggestion to follow similar board and come back to the site. REPEAT AND HABIT
  • 17. HACK #2 - IT IS EASIER TO BUILD ON A STRENGTH THAN IT IS TO IMPROVE A WEAKNESS
  • 18. HACK #3 - THE REWARD RETENTION ENCOURAGE PEOPLE TO DO SOMETHING TO GET SOMETHING
  • 19. HACK #4 - THE ASKING OPTIMIZING RETENTION IF PEOPLE ARE CANCELING OR DO NOT COME BACK, ASK THEM BY EMAIL (FROM THE FOUNDER)
  • 20. INTERVIEW YOUR EXISTING USERS (BOTH ACTIVE AND DORMANT) (HACK THE RESPONSE RATE WITH AN AMAZON REWARD)
  • 21. HACK #5 - THE CUSTOMIZED NEWSLETTER WHEN YOU KNOW WHAT PEOPLE LIKE, FIND LOOPS TO TAKE BENEFIT FROM THAT.
  • 22. HACK #6 - THE GAMIFICATION THE CODESCHOOL EXAMPLE
  • 23. HACK #7 - THE PROGRESSION FEELING CREATE THE FEELING THAT LEAVING WILL BE ALL FOR NOTHING.
  • 24. HACK #8 - THE INVALUABLE DATABASE WHEN PEOPLE HAVE A LOT OF CONTENT WITHIN YOUR PRODUCT.
  • 25. HACK #9 - EVERY MOMENT IS AN OCCASION THE HAPPY BUFFER BIRTHDAY
  • 26. HACK #10 - CONTENT MARKETING WHO SAYS IT WAS ONLY FOR ACQUISITION?
  • 27. HACK #11 - BUILD STRONG CONNECTIONS RELY ON THE CONNECTIONS YOUR USERS ALREADY HAVE
  • 28. HACK #12 - RETARGETING IS POWERFUL SOMETIMES YOU HAVE TO KNOCK A SECOND TIME TO OPEN THE DOOR
  • 29. HACK #13 - MAKE THEM VIP HOW DRIBBBLE USES AN INVITATION SYSTEM TO DRIVE ENGAGEMENT
  • 30. HACK #14 - BE CONSISTENT WITH YOUR USER MAILBOX DELIVER CONTENT FROM YOUR INDUSTRY/PRODUCT ON A DAILY, WEEKLY, OR MONTHLY BASIS.
  • 31. HACK #15 - GRIND, SPAM OR PAY TACTICS, ZINGA USE FOR RETENTION AND MONETIZATION.
  • 32. #3 RETENTION HACKS WE MAY USE OURSELVES
  • 33. SAVE MOST FAVORITE CAR BRANDS FOR A USER AND SEND A CUSTOM EMAIL FOR BIRTHDAY
  • 34. DURING CHRISTMAS, EASTER OR THANKSGIVING, SEND A NOTIFICATION WITH MIXPANEL TO INACTIVE USERS
  • 35. EYE-CATCHY NOTIFICATIONS, AT SPECIFIC MOMENTS, TO GUIDE FLUO USERS TO FINANCIAL SAVINGS.
  • 36. RETAINING PEOPLE INSIDE A VIP GROUP ON FACEBOOK AND LINKEDIN
  • 37. EVERYONE IN YOUR COMPANY NEEDS TO DO CUSTOMER SUPPORT
  • 38. DON’T TREAT ALL YOUR CUSTOMERS AS EQUAL.
  • 39. IN A NUTSHELL, DON’T BE ACQUISITION FOCUSED
  • 40. IT CAN COSTS 7 TIMES MORE TO ACQUIRE ONE NEW CUSTOMER THAN IT DOES TO RETAIN ONE