The document outlines an agenda for an online marketing conference. It defines online marketing and discusses the online marketing mix. It provides dos and don'ts for website design, search engine optimization, email marketing, mobile integration, and social media marketing. The key recommendations are to have a clear, engaging website design; optimize the site for search engines; send relevant email updates; integrate mobile features; set up social media profiles and communities; and engage with followers on social networks like Twitter, YouTube, and LinkedIn.