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HP – COMPAQ: A Failed Merger? Annadurai Anbarasu
Contents ,[object Object]
 Why Merger ? Reasons?
 Does it make sense? Positives and Negatives of Merger
 Merger Strategy
 Challenges  & SWOT Analysis
 Achieved Benefits for Shareholders and Customers
 Present status – Leadership across portfolio
 Conclusion,[object Object]
Background – Compaq Entered Server Market HP Acquired Compaq Rod, Jim and Bill Founded COMPAQ DEC Acquisition 1982 1990 1997 1984 2002 1998 2000 Introduced Deskpro 286/386 based systems Tandem Acquisition No 1 in PC worldwide
Why Merger?
HP-COMPAQ Merger -  Positives Improved Economics and Innovation ,[object Object]
Direct sales channel
More flexible distribution modelComplementary Leadership in Key Markets ,[object Object]
Industry leader in enterprise storage segment and storage area networks
Broader portfolio of products and servicesStrengthened Business Provides Critical Mass in Key Growth Market ,[object Object]
Better customer loyalty
Leading position in mission-critical services, and multivendor supportFinancial Benefits ,[object Object]
Would allow HP to increase investment in the imaging and printing business,[object Object]

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Hp compaq a failure or success

  • 1. HP – COMPAQ: A Failed Merger? Annadurai Anbarasu
  • 2.
  • 3. Why Merger ? Reasons?
  • 4. Does it make sense? Positives and Negatives of Merger
  • 6. Challenges & SWOT Analysis
  • 7. Achieved Benefits for Shareholders and Customers
  • 8. Present status – Leadership across portfolio
  • 9.
  • 10. Background – Compaq Entered Server Market HP Acquired Compaq Rod, Jim and Bill Founded COMPAQ DEC Acquisition 1982 1990 1997 1984 2002 1998 2000 Introduced Deskpro 286/386 based systems Tandem Acquisition No 1 in PC worldwide
  • 12.
  • 14.
  • 15. Industry leader in enterprise storage segment and storage area networks
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. HP & COMPAQ What is strategy?
  • 25.
  • 26. 17% loss in next 2 weeks
  • 27. At the same time the competitors like:
  • 28. DELL went up by 80%
  • 29.
  • 30. Post-merger BCG matrix Services Software High Industry Growth Rate Laptop/Notebooks Servers Storage PC’s/Desktops Low Printers, Printer supplies Low High Relative Market share
  • 31.
  • 33. Enhance the service & consultingConvincing customers: Customers want a clear “migration path,” especial with regards to discontinued offerings Cost: Cut Costs while monitoring revenues (about 3B) Internal IT: Integrating internal IT applications
  • 34. Swot analysis – post merger Threats Competitive Environment Economic Downturn Employee Morale Organizational Culture conflict Avoid Confront Opportunities Search Exploit Innovation Integration Overlapping Management Cost Saving Overlapping product lines Customer Loyalty Market Share Weaknesses Strengths
  • 35. Achieved Benefits for customers HP now offers a one-stop shopping experience for global corporate customers Broader product portfolio Ease of doing business– Enhanced supply and demand visibility The economies of scale have helped HP focus on its legacy of manufacturing innovation Direct selling capabilities Elimination of non-value-added steps, such as administration, and costs
  • 36. Achieved Benefits for Share holders In mid-July 2007, Five years after the merger announcement, – Shareholder returns were up 46 percent. Over the same period: The Standard & Poor's IT index had sunk 9 percent Competitors like: IBM was down 23 percent Dell was up only 2 percent
  • 37. LEADERSHIP ACROSS THE PORTFOLIO Worldwide market share data for calendar Q4 2010
  • 38. Conclusion "The merger accomplished what HP and Compaq set out to do in the first place, providing the critical mass and reach needed to ensure a long-term role in an industry undergoing a fundamental transition,“ "This deal enabled the merged company to grow revenue and profits in an increasingly competitive marketplace.“ Jean S. Bozman, VP–Research, International Data Corporation. 8th Nov 2006 Many predicted HP+Compaq would be 1 + 1 = 1 Some predicted HP+Compaq would be 1 + 1 = 2 Very few predicted the reality HP+Compaq would be 1 + 1 = 3 A SUCCESSFUL MERGER
  • 39. Q & A