Our creative Market Research Team’s goal was to perform customer and market analysis as well as research in order to provide our client, Spectrvm, with a brand story and recommendations for how to implement a marketing plan. Spectrvm’s objective was to gain a unique branding position to strengthen the success of their future launch on kickstarter, and to create strong brand loyalty. In diving into our research, which was conducted through two rounds of in-depth interviews and observations, our team’s research purpose was to understand how strong relationships are formed by members of the Electronic Dance Music ‘tribe’.
We used a phenomenological approach to gain a deeper insight of the EDM culture as a whole. By applying the phenomenological method of research, our team was able to understand the lived experiences that members of this tribe had, both during and outside of the festival environment.
After performing research and analyzing the findings, our Market Research Team unveiled insights that suggest sensory enhancers, production value, and intimacy lead to an ever-revolving triangle which leads to social responsibility. In this case, Spectrvm is the force that draws people into the ‘tribe’ and provides experienced ravers with an increasing sense of social responsibility in the rave environment.
Our creative Market Research Team’s goal was to perform customer and market analysis as well as research in order to provide our client, Spectrvm, with a brand story and recommendations for how to implement a marketing plan. Spectrvm’s objective was to gain a unique branding position to strengthen the success of their future launch on kickstarter, and to create strong brand loyalty. In diving into our research, which was conducted through two rounds of in-depth interviews and observations, our team’s research purpose was to understand how strong relationships are formed by members of the Electronic Dance Music ‘tribe’.
We used a phenomenological approach to gain a deeper insight of the EDM culture as a whole. By applying the phenomenological method of research, our team was able to understand the lived experiences that members of this tribe had, both during and outside of the festival environment.
After performing research and analyzing the findings, our Market Research Team unveiled insights that suggest sensory enhancers, production value, and intimacy lead to an ever-revolving triangle which leads to social responsibility. In this case, Spectrvm is the force that draws people into the ‘tribe’ and provides experienced ravers with an increasing sense of social responsibility in the rave environment.
Origo Summer Stage - centre of city cultural activitiesBaltic PR Awards
Baltic PR Awards 2012
Category: CONSUMER RELATIONS
Organization: Baltijas komunikāciju centrs
Client: Linstow
Country: Latvia
Project name: Origo Summer Stage - centre of city cultural activities
Email enquiry: activate@pico.com ; Website: www.pico.com
Event, eXhibition, Interior, Themed
Mercedes-Benz Star Mobile/ Formula 1 Singtel Singapore Grand Prix/ National Day Parade/ McDonald's China Managers' Convention / MG and Roewe at the 14th Shanghai International Automobile Industry Exhibition /
Bayer at ChinaPlas / Volvo at the 18th Cairo International Motor Show Formula Al Ahram /
Renault at Guangzhou International Automobile Exhibition / Nissan at the 14th Shanghai International Automobile Industry Exhibition /
Mubudala at Dubai Airshow / Huawei at Consumer Electronic Show / Singapore Biennale 2011: Open House - Merlion Hotel /
Asfour Crystal Exhibition / Kohler at Kitchen & Bath / Solar Frontier at Intersolar /
Defence Materiel Organisation at Australian International Airshow / ZTE at Mobile World Congress /
L'Oréal at World Congress of Dermatology / Boeing Beijing Technology Experience Centre /
Rolls-Royce Customer Lounge / HTC Concept Store / Bombay Sapphire Infusion Unit for Auckland Airport DFS /
Hershey's Chocolate World / LG New Product Launch / Real Madrid China Tour /
McDonald's Restaurant at Beijing Olympic Games / Asian Beach Games /
CIMB Asia Pacific Classic / Basel / Geneva / Zurich Urban Best Practices Area Exhibition Pavilion at Shanghai World Expo
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Prudential Marina Bay Carnival
2. i Light Marina Bay
3. Audi quattro Land Taiwan
4. Mara’ee 2018
5. Yanfeng Plastic Omnium Corporate Gallery
6. Procter & Gamble at the PyeongChang Olympics
7. Think 2018 with Google
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Research and analysis of brand values, social context in New Zealand, and radio-frequency identification tags. First concept to be developed further and into prototypes.
Presenter: Leo Hauska, CEO of Hauska & Partner Group
Time: 17 September 2010
Place: Riga International School of Economics and Business Administration (RISEBA), Latvia
90 minutes open lecture on some of the most frequently asked questions about CSR and sustainability:
1. What do we mean when talking about CSR, what are the characteristics of CSR?
2. What areas of the company (human resources, communication, controlling, finance, R&D, marketing, etc.) are affected and how?
3. What are the current trends and developments in the field of CSR/sustainability?
4. What is the current practice of CSR? Which companies are doing what in this field? Best practices?
More information about the event:
http://www.facebook.com/event.php?eid=139509772760063
Origo Summer Stage - centre of city cultural activitiesBaltic PR Awards
Baltic PR Awards 2012
Category: CONSUMER RELATIONS
Organization: Baltijas komunikāciju centrs
Client: Linstow
Country: Latvia
Project name: Origo Summer Stage - centre of city cultural activities
Email enquiry: activate@pico.com ; Website: www.pico.com
Event, eXhibition, Interior, Themed
Mercedes-Benz Star Mobile/ Formula 1 Singtel Singapore Grand Prix/ National Day Parade/ McDonald's China Managers' Convention / MG and Roewe at the 14th Shanghai International Automobile Industry Exhibition /
Bayer at ChinaPlas / Volvo at the 18th Cairo International Motor Show Formula Al Ahram /
Renault at Guangzhou International Automobile Exhibition / Nissan at the 14th Shanghai International Automobile Industry Exhibition /
Mubudala at Dubai Airshow / Huawei at Consumer Electronic Show / Singapore Biennale 2011: Open House - Merlion Hotel /
Asfour Crystal Exhibition / Kohler at Kitchen & Bath / Solar Frontier at Intersolar /
Defence Materiel Organisation at Australian International Airshow / ZTE at Mobile World Congress /
L'Oréal at World Congress of Dermatology / Boeing Beijing Technology Experience Centre /
Rolls-Royce Customer Lounge / HTC Concept Store / Bombay Sapphire Infusion Unit for Auckland Airport DFS /
Hershey's Chocolate World / LG New Product Launch / Real Madrid China Tour /
McDonald's Restaurant at Beijing Olympic Games / Asian Beach Games /
CIMB Asia Pacific Classic / Basel / Geneva / Zurich Urban Best Practices Area Exhibition Pavilion at Shanghai World Expo
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Prudential Marina Bay Carnival
2. i Light Marina Bay
3. Audi quattro Land Taiwan
4. Mara’ee 2018
5. Yanfeng Plastic Omnium Corporate Gallery
6. Procter & Gamble at the PyeongChang Olympics
7. Think 2018 with Google
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Research and analysis of brand values, social context in New Zealand, and radio-frequency identification tags. First concept to be developed further and into prototypes.
Similar to Case Study: Vacuum cleaner becoming an art object (20)
Presenter: Leo Hauska, CEO of Hauska & Partner Group
Time: 17 September 2010
Place: Riga International School of Economics and Business Administration (RISEBA), Latvia
90 minutes open lecture on some of the most frequently asked questions about CSR and sustainability:
1. What do we mean when talking about CSR, what are the characteristics of CSR?
2. What areas of the company (human resources, communication, controlling, finance, R&D, marketing, etc.) are affected and how?
3. What are the current trends and developments in the field of CSR/sustainability?
4. What is the current practice of CSR? Which companies are doing what in this field? Best practices?
More information about the event:
http://www.facebook.com/event.php?eid=139509772760063
Our first Corporate Responsibility report provided limited disclosure, while in our second report we provide a complete record of our performance and impact in economic, social and environmental dimensions, as required by GRI and the UN Global Compact. This is the primary reason why we decided to label it a “sustainability report”, which clearly indicates that we fully adopted the GRI Sustainability Reporting Framework (http://www.globalreporting.org/ReportingFramework/G3Guidelines/). We intend to maintain it in all subsequent reports, and we plant to publish the next one in 2011.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Francesca Gottschalk - How can education support child empowerment.pptx
Case Study: Vacuum cleaner becoming an art object
1. Baltic PR Awards 2010
Category: Sponsorship
Vacuum cleaner becoming an art object
Situation
Consultancy involved in promoting Electrolux cordless vacuum cleaner Ergorapido. A product
that has already been available in Latvian market for some time, however, not received much
of awareness and popularity. Moreover, taking into account its characteristics, Ergorapido is
quite a niche product that might not be a primary choice when looking for a household
appliance for vacuuming – it is meant only for small cleaning, supplementary to a larger
vacuum cleaner. According to guidelines, Ergorapido has to be positioned in communication
as a stylish design object, not a simple vacuum cleaner – quite a challenge in a small market
and in times of economical downturn.
Lack of marketing and advertising budget for this particular product, creates more pressure on
PR Consultancy working with media, so a different approach has to be chosen in order to
raise awareness and increase sales of Ergorapido.
Research
Engagement of the Electrolux Latvia product managers and sales people in the research of
consumer behavior proved that it is important to show Ergorapido’s functionality in action so
that potential customers can have a hands-on-experience. Supplementary to this research,
Consultancy carried out small scale interviews of potential target audience representatives to
find out that strangely enough this product is more favored by men than women – seen rather
as stylish gadget than functional household object.
After a decision was made to promote Ergorapido using linkage to a local event, analysis of
potential sponsorship opportunities was carried out searching for appropriate festival, event or
project. Criteria included publicity coverage of events, their reputation among citizens of
Latvia, possibility to have a creative integration of the product into the event itself.
When the appropriate sponsorship event was chosen, a media content analysis on general
trends in communicating sponsors and supports of the event was carried out proving that in
order to be mentioned Ergorapido has to be included in the title of the event.
2. Strategy
Goals set in PR plan for 2009
- Increase awareness on Ergorapido among potential clients and sales of the
product
- Involve at least 5 celebrities in communication on Ergorapido
- Reach AVE result of 50 points in September, October
Target groups
- Men – over 30, high income
- Families – especially mothers with small children
- Celebrities
Strategic approach
- To associate Ergorapido with a well known and loved brand in Latvia that has
similar values
- Through practical usage distinguish Ergorapido among other products from
the same range
- Involve celebrities and opinion leaders well known and loved by the people to
communicate on the product
Execution
- Sponsorship of annual music and art festival „Bildes 2009” was chosen as
the main channel due it’s strong traditions and reputation, as well due to
product integration possibilities. Ergorapido brand was included in the title of
the art exhibition and visually integrated in the logo of the festival;
- Key success of the whole campaign was that Ergorapido was chosen as the
„raw material” for art objects musicians and artists create over „Bildes”
summer camp. Since it was the first time when functioning household
applience was chosen for Bilde’s art objects, media and artists were quite
excited and it certainly grabbed extra attention. As well as gave added value
to the brand itself.
- 30 art objects were created from Ergorapidos by well known artists and
musicians and exhibited during the festival and in one of the largest
shopping malls in Riga.
- During concerts a tailor-made dance show was prepared with Ergorapidos
and 5 modern house-wifes; the dance act was based on the famous video of
„I want to break free” by Queen, where Freddy Mercury was using an
„ancestor” of Ergorapido;
- A week before the festival Ergorapidos were given to all hosts of the concerts
so that they would get better feel for them and could use them on stage;
most of hosts voluntary made some fun with Ergorapidos on stage;
3. - Other integrated communication and marketing activities were carried out
during the festival. For example, all tickets provided a coupon with a discount
for Ergorapido at Electrolux store, during concerts special competition with
Electrolux questions was given, people could vote for their favourite
Ergorapido from the exhibition.
Content management
- Linkage to Freddy Mercury and Queen was used to give added value and
ensure positive linkage to the brand;
- Emphasis on the USP of the vacuum cleaner – cordless, goes well with
interior as a design object;
- Story telling approached used – legend of the dust created that has to be
cleaned off of festival before its 25 year anniversary in 2010;
- Additionally to the information on event itself media provided with stories of
how Ergorapidos have become art objects; celebrities giving feedback on the
decoration process of Ergorapidos; even some tips and tricks on „how to do
this at home” provided.
Results
Firstly, a whole new life to 30 Ergorapidos was given due to integration of them in the annual
activity when festival Bilde’s participants decorate objects. Artists had expressed excitement
publically on the opportunity to „play” with a real functional design object and the outcome
was really inspirational.
After the festival taking place in early October sales increased by 5% compared to the
summer of 2010. Sales people gave feed-back on increased awareness on the product in the
stores, some customers had noticed – „ah, this is the cute vacuum cleaner from the Bildes
exhibition”.
More than 30 celebrities, opinion leaders and VIPs had hands-on-experience using and
decorating Ergorapido. Some of them asked the organizers of the festival to give their art
object as a present to be used at home, ensuring ongoing buzz.
Media analysis showed a wide coverage of Ergorapidos as art objects in national media –
AVE for Electrolux increased over 70 points being the highest in the whole year. 95% articles
on the festival contained reference to Ergorapido and Electrolux Latvia; moreover, in 30% of
publications photos of decorated Ergorapidos were used as the visual material for the article.
Latvian project was also covered on the global intranet of Electrolux group as a good-praxis
for communicating and positioning Ergorapido.
4. Ergorapido vacuum cleaner
conquers music festival Bildes 2009
Musicians and artists getting their hands on
Ergorapidos at the annual Bildes summer camp
The new life of Ergorapidos – 30 art objects created
5. 5 %
Demand for
Ergorapido
increased
by 5% after
Bildes 2009
compared
to summer
Festival Bildes and Ergorapido's received wide publicity