Awarding Romanian Creativity

3. ADOR is the only complete festival of the Romanian advertising industry, awarding strategic and creative thinking in all media of communication. The main objective of ADOR Festival is to set the creative standards in the Romanian advertising industry. In 2010, the ADOR Festival reaches its 9 th edition, with a refreshed image. Starting with 2009, ADOR has a new identity and a new structure of the competition. ADOR is an UAPR project, organized by Millenium Communications, in collaboration with IAA Romania (International Advertising Association). Millenium Communcations owns the entire management of the festival for five years (starting 2009).

4. UAPR is the Romanian Association of Advertising Agencies, a professional organization founded in 2000, with the purpose of sustaining the interests of the advertising agencies, but also to develop the advertising industry and to raise the professional standards of this domain. So far, UAPR has initiated and sustained project for the advertising industry such as Effie Awards, Ad'Or, Salary Survey and AdMarket. IAA - the International Advertising Association is an unique strategic partnership focused on sustaining the common interests of all the disciplines regarding the area of marketing communications – from advertising agencies, mass-media companies, direct marketing agencies and firms to individual practitioners.

9. ADOR Festival awards an “ADOR” Trophy for each section and a “Best of” Trophy for each category (except the Craft category). The grand-prix of the ADOR Festival is the “Agency of the Year” Award that goes to the agency with the highest score in the competition. For each award, the agency receives a certain score, directly proportional to the value of the trophy, except for the Extra Competition Category Awards that cannot compete for the “Agency of the Year”. For the final score, all the awards the agency obtained in all the categories of the competition will count, except for the Craft and Social categories.

11. ADOR 100 %

14. The National Theatre of Bucharest

15. Samuel Akesson Senior Creative Fallon London Jury Franco Moretti President of the Jury President Art Directors Club of Europe Erkko Mannila Executive Creative Director TBWA / PHS Helsinki David Fischer Creative Director Scholz & Friends Berlin Igor Lutz President & Chief Creative Officer BBDO Moscova

17. The Trophies Marathon The winners of ADOR 2009 received their trophies after the gala, at their offices, the place where they had the creative ideas that stood behind the awarded work. The ADOR team was there to congratulate and to take photos with all the winners.

18. Who helped us?

19. Who said what? Samuel Akesson, Senior Creative Fallon London Erkko Mannila, Executive Creative Director TBWA/PHS Helsinki Franco Moretti, President Art Directors Club of Europe “ It has been a real pleasure to participate, it was enlightening to see the progress of the Romanian creative community since my last visit few years back, sincere compliments and keep it up. It has been great to have shared the experience with such a great bunch of pros.” “ Thank you for a great experience, thanks for a fantastically organized week. Jury colleagues – thanks for inspiring and rewarding conversations” “ Thank you for the hospitality during the ADOR week. It was an ultimate experience to be in the jury for some other country's domestic competition.”

20. C osmin Radoi Managing Director Graffiti BBDO Dragos Radulescu Creative Director DraftFCB One thing to mention is the presence of an international jury, of a totally different caliber of what ADOR used to be. I think ADOR became, thanks to this jury, more friendly, less vainly, more competitive and, maybe, less Romanian. (adplayers, 21 st September 2009) It was a night in which I lived every envelope's opening at maximum intensity. The tension kept raising as we were called on the scene more and more often and the end of the Gala was near. An end that was a huge release of joy for an agency always close to the top, but who reached it at the ADOR Gala for the first time. (IqAds, 11 th September 2009) Jorg Riommi Creative Director Saatchi & Saatchi We are very happy with the trophies won this year at ADOR. It was a great evening for us that inspired and motivated us. We submitted seven works and won with six, so this means a lot to us. (IqAds, 11 th September 2009) Who said what?

22. More about ADOR www.ador.ro Photos on Flickr Facebook www.blog.ador.ro