The document proposes an integrated exhibition strategy for LG Electronics' 2008 summer line show. It discusses using the W Seoul Walkerhill Hotel as the exhibition location and having designer Karim Rashid create the concept and design. The strategy aims to highlight LG's premium products and lifestyle branding through an experiential exhibition that emphasizes entertainment, trendiness and technology using Rashid's "W" design concept.
How To Plan For A Successful ExhibitionRedbows Ltd
A guide from Dawn Koffler at Redbows on how to plan for a successful exhibition or tradeshow and what to consider in terms of marketing, advertising and promotional merchandise.
As a business owner, I have learnt the importance of strategic planning. Having been through a summer of friends getting married last year, I’ve been bombarded by discussions about their wedding planning over the last twelve months, and how they’ve scheduled tasks for certain months in advance of the wedding. I thought this same premise could be used as the perfect platform for planning any major event – including my businesses planned tradeshows and exhibitions.
How to attract customers to your exhibition standNishchal Par
4 steps to make your exhibition stand attract customers.
This eguide will break it down step by step how to attract customers to walk in to your stand, right from gauging your exhibition environment to selecting the right elements. We will zoom in from outside the stand to right inside the stand.
Take notes.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Exhibit your ideas in a smart and enthralling way to present ideas and information using our, trade exhibition PowerPoint presentation slides. Presenting you a complete deck of thirty trade exhibition PPT slides. Allow yourself to introduce your content with a confident and bold expression. Write on competitor’s participation, tradeshow objectives, trade show budgeting, trade show timeline, performance dashboard, planning checklist of the event and any other required information through these intrinsic designs. Work with the experience of top management recommendations, industry practices, and regulatory guidelines when performing your tasks. We have presented customizable templates for your convenience, which are ready to include your data through few clicks. Working becomes apparent by compiling, editing or addition of text or graphical images in presentation slides, save your time and begin now. Get folks aware of inherent complexities with our Trade Exhibition PowerPoint Presentation Slides. Address the intricate aspects.
How To Plan For A Successful ExhibitionRedbows Ltd
A guide from Dawn Koffler at Redbows on how to plan for a successful exhibition or tradeshow and what to consider in terms of marketing, advertising and promotional merchandise.
As a business owner, I have learnt the importance of strategic planning. Having been through a summer of friends getting married last year, I’ve been bombarded by discussions about their wedding planning over the last twelve months, and how they’ve scheduled tasks for certain months in advance of the wedding. I thought this same premise could be used as the perfect platform for planning any major event – including my businesses planned tradeshows and exhibitions.
How to attract customers to your exhibition standNishchal Par
4 steps to make your exhibition stand attract customers.
This eguide will break it down step by step how to attract customers to walk in to your stand, right from gauging your exhibition environment to selecting the right elements. We will zoom in from outside the stand to right inside the stand.
Take notes.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Exhibit your ideas in a smart and enthralling way to present ideas and information using our, trade exhibition PowerPoint presentation slides. Presenting you a complete deck of thirty trade exhibition PPT slides. Allow yourself to introduce your content with a confident and bold expression. Write on competitor’s participation, tradeshow objectives, trade show budgeting, trade show timeline, performance dashboard, planning checklist of the event and any other required information through these intrinsic designs. Work with the experience of top management recommendations, industry practices, and regulatory guidelines when performing your tasks. We have presented customizable templates for your convenience, which are ready to include your data through few clicks. Working becomes apparent by compiling, editing or addition of text or graphical images in presentation slides, save your time and begin now. Get folks aware of inherent complexities with our Trade Exhibition PowerPoint Presentation Slides. Address the intricate aspects.
Exhibition & space design portfolio • 2015Khanjan8
Eight Petals is a design and event company based in Ahmedabad. We focus on providing high quality and innovative communication design, media planning, event planning and execution among other services. With past experience with reputed clients in events like Vibrant Gujarat, Engimach, Acetech, Swarnim Gujarat, Rann Utsav and India International Trade Fair among others, in all stages from planning, design to execution, we can be the best resource for providing a quality consult on services at any stage.
We have experience of organizing and executing events and have our own resources for the same. Added to our design and content team, this becomes a potent ally to ensure a successful, innovative and cost-effective execution of any project.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides. https://bit.ly/2VlEwUF
Exhibition & space design portfolio • 2015Khanjan8
Eight Petals is a design and event company based in Ahmedabad. We focus on providing high quality and innovative communication design, media planning, event planning and execution among other services. With past experience with reputed clients in events like Vibrant Gujarat, Engimach, Acetech, Swarnim Gujarat, Rann Utsav and India International Trade Fair among others, in all stages from planning, design to execution, we can be the best resource for providing a quality consult on services at any stage.
We have experience of organizing and executing events and have our own resources for the same. Added to our design and content team, this becomes a potent ally to ensure a successful, innovative and cost-effective execution of any project.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides. https://bit.ly/2VlEwUF
Dicscovering the Excellence of Accessories & Trims Exhibition (1).pptxGarmentTechnolgyExpo
The Accessories & Trims Exhibition stands as a beacon of innovation and inspiration. This vibrant event encapsulates the latest trends, technologies
Visit us:- https://www.garmenttechnologyexpo.com/visitor-profile
Aims to revitalize the Textile & Clothing (T&C) sector through a new attention to creativity, personalised design, and artisan and small-scale production for territorially specific value chains in customer-driven business models
This is a presentation by Andrew Human, CEO of the Loerie Awards for creative excellence in advertising, which he gave to members of Accelerate Cape Town in April 2009. The Loerie Awards 2009 will be hosted in Cape Town from 24 to 27 September.
Deepa Panchamia, a textile artist and designer spoke about her experiences since graduating 5 years ago - what she had to be aware of straight away and how she researched everything - how to take advantage of free opportunities, getting associated with other organisations for support and funding, working part time, and marketing yourself and networking at all times.
European Utility Week - Connecting the energy communityViviane Lorenzetti
European Utility Week is the annual landmark event of the European energy calendar bringing together all significant market forces and stakeholders under one roof. 10.000 smart utility experts will join Barcelona on 15-17 November to be part of the industry's leading event.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3. Introduction Purpose This study is intended to establish an integrated exhibition through the development of a globally competitive, original and differentiated exhibition and suggest a new concept exhibition strategy that can enhance exhibit of value and national competitiveness of the exhibition industry
7. SPACE AUDIENCE WORKS COMMUNITY PR EXPLAIN VISIT RESEARCH ANALYSIS EXHIBITION MANAGEMENT DIRECTION WATCHING
8. EXHIBITION “ Different things to different people” “ Show and Show and Show” “ Display and Display and Display” EXHIBITION “ Different things to different people” “ Show and Show and Show” “ Display and Display and Display”
9. EXHIBITION “ Different things to different people” “ Show and Show and Show” “ Display and Display and Display” S howing of works of art D isplay of photographs E xposure of real objects E xposure of real objects Visual presentation of ideas Conference Promotion of a new product Club & Service S elling a product P ublic show
10. v v v EXHIBITION “ Different things to different people” “ Show and Show and Show” “ Display and Display and Display” Exposure of real objects Showing of works of art Display of photographs Exposure of real objects Visual presentation of ideas Conference Promotion of a new product Club & Service Selling a product Public show Need an INTEGRATED TOOL
12. Body Case Studies ( ERRC) This case study examines the relationship between Contemporary exhibitions strategy and Mixed trend exhibitions strategy. In this case study, each exhibition shows how it consisted such as, purpose, characteristics, system, sponsored, analysis, potential benefit, strategic points and core key words for integrated exhibition.
13.
14. Exhibition Communication Structure / Exhibition Interactive Process Unlike magazines and direct mail, exhibitions involves a multi-way communication process. Audience can visit and watching from works / space. Works can give and seek information. Most importantly, business is conducted face to face the most effective way to build and sustain customer relations . Planning Feedback Business Planning Development Exhibit Management Take Away Valuation Adjustment / Consultation SPACE AUDIENCE WORKS COMMUNITY PR EXPLAIN VISIT RESEARCH ANALYSIS EXHIBITIO N MANAGEMENT DIRECTION WATCHING
15. Exhibition Classification Classification by Exhibition Place, Term, Contents and Participation Classification Exhibition PLACE Indoor, outdoor, Stopped, mobile, traveling, simulated TIME Permanent, Standing, Short-term, Diachronic, Synchronic CONTENTS Image, Experimental, Power Equipment, Breeding, Education, Science PARTICIPATION Experience, Individual, Grouping Classification Exhibit Style COMMERCIAL Trade Show, Public Show, Consumer Show, Fair, etc NON-COMMERCIAL Non-commercial gallery, Museum, Expo, Biennale, Art-zone/street, Festival, etc
16. Exhibition plan & Management Exhibition Frame Work : 5W2H / Exhibition Planning Process Step 1 Step 2 Step 3 Step 4 Step 5 Frame for Plan 1.Purpose 2.Theme / Concept 3.Goal Basic Plan 1.When 2.where 3.what 4.How 5.Whom 6.How 7.Who Operation Plan 1.Operation Outline 2.Place 3.Planning 4.Event Planning 5.PR Plan 6.Budget Plan 7.Management Plan Operation Plan 1.Menual 2. Schedule 3.Setting / Installation 4. PR 5.Invitation 6.PD Meeting 7.Take away Valuation 1.Data Planning 2.Report 3.Valuation Time Place Sponsored By Purpose System 1.Season / Week / Period 2.Reference Consideration 3.Target Audience 4.Avoid overlapping with other event 5.Enough time to prepare 1.In / Out 2.Region 3.Weather 4.Number of persons / Area 5.Context / Facility 1.Host organization 1.Purpose 2.Contents 3.Interest Yes or No 4.Stability 5.Effect 6.Failure Forecast 7.Budget 1.Operation Process 2.Planning 3.Schedule 4.Conte 5.Checklist 6.PR 7.Display 8.Equpiment 9.Transportation 10. Food
17.
18. Exhibition plan & Management Exhibition Design Process Structure e.g.) ( Exhibitgroup giltspur New York US ) About Eg? For over70 years, eg has provided world-class exhibit design, product, and program management to top companies around the world. Their vision is to be the value leader in the exhibit industry and we are uniquely suited to fulfilling that vision. With unmateched capabilities and the broadest set of resources in the industry, we are devoted to delivering maximum client value. And by value we mean more focused service, award-winning design, and a trouble-free show floor experience for your dollar. Eg has the experience and resources to take your program to best of show and deyond. VIDEO / FILM LIVE PRESENTATION ADVERTISEMENT FACE TO FACE ARCHITECTURE GRAPHIC Dynamic 3D Design 2D Design Static Exhibit Design
19.
20.
21.
22.
23.
24. : “ INTEGRATED EXHIBITION STRATEGY ” + “ LG ELECTRONICS SUMMER LINE SHOW 2008” LG EXHIBITION “ LG ELECTRONICS SUMMER LINE SHOW 2008” KEYWORDS STRATEGIC & BENEFIT ELIMINATE / REDUCE RAISE / CREATE E-R-R-C BACKUP INFORMATION RESEARCH
25.
26.
27.
28. APPLICATION LG EXHIBITION “ LG ELECTRONICS SUMMER LINE SHOW 2008” ‘ LG Electronics’ BUSINESS GOAL / STRATEGIES ‘ LG Electronics’ DESIGN GOAL ‘ LG Electronics’ PR (PUBLIC RELATIONS): PUBLICITY ACTIVITES ‘ LG Electronics’ : LG EXHIBITION ‘ LG Electronics’ : LG EXHIBITION COMMUNICATION PLAN ‘ LG Electronics’ ORGANIZATION ‘ LG Electronics’ SEASNONAL SUMMER LINE SHOW
29. < ‘LG Electronics’ SEASNONAL SUMMER LINE SHOW > <‘LG Electronics’ : LG EXHIBITION COMMUNICATION PLAN > LG EXHIBITION “ LG ELECTRONICS SUMMER LINE SHOW 2008” Experience Premium blend of design , technology and functionality Creating new cultural Premium market strategy : lucrative market for high-end household appliances, mobile telephones, and other multimedia products Delightfully Smart Innovation Life ’ s Good With LG LG Customer Exhibition Communication Channel Between LG And Customer Give the Experience To feel Special Something “ INTEGRATED EXHIBITION STRATEGY ”
30. Trend concept : Lifestyle change create smaller luxury Yacht trend = High-end household appliances & extraordinary exhibit place Place: private yacht Year: 2005 s’ summer line show Contents: LG’s “Life’s Good” summer line show — an exclusive gala-by-the-sea event, aboard the Lady Wind ridge private yacht. LG EXHIBITION “ LG ELECTRONICS SUMMER LINE SHOW 2008” ‘ LG Electronics’ SEASNONAL SUMMER LINE SHOW WHAT THEY DID SO FAR…
31. Trend concept : Bring into relief “corporate brand image” & Co. Entertainment approach, Co. flexible thinking approach Place: Madame Tussauds’ Wax Museum in New York City Year: 2006 s’ summer line show Contents: LG Electronics highlighted innovation and design in its broad line of flat-panel displays at an exclusive “celebrity” event LG EXHIBITION “ LG ELECTRONICS SUMMER LINE SHOW 2008” ‘ LG Electronics’ SEASNONAL SUMMER LINE SHOW WHAT THEY DID SO FAR…
32. Trend concept : Good chemistry between Christie’s masterpieces and LG Premium market strategy ( pursuit high-end product) & Art Auction Trend Place: Christie’s New York’s auction house Year: 2007 s’ summer line show Contents: Displayed among some the world’s finest masterpieces at Christie’s during the company’s annual Summer Line Show, LG mobile phone models demonstrate continued significant enhancements to some of the most stunning and popular handsets ever made. Also display that household appliances. LG EXHIBITION “ LG ELECTRONICS SUMMER LINE SHOW 2008” ‘ LG Electronics’ SEASNONAL SUMMER LINE SHOW WHAT THEY DID SO FAR…
33. Conclusion Electronics’ SEASNONAL SUMMER LINE SHOW 2008 BY INTEGRATED EXHIBITION STRATEGY Strategy Value : INTEGRATED EXHIBITION STRATEGY
34. INTEGRATED EXHIBITION STRATEGY APPLY TO THE “ W SEOUL WALKERHILL HOTEL ” FOR LG SUMMER LINE SHOW
35. LG is D ESIGN is W is “ The world is becoming very visually savvy and info-savvy” “ Consumers are perpetually interested in being stimulated” “ Dig pop sensuous design” “ For communication” Karim Rashid “ Whatever you want, Whenever you want ” (Wonderful / Witty / Warm / Welcome / Wonderland) Premium blend of Boutique and Trendy VVIP (Very Very Important People) Business Premium blend of design technology and functionality Creating new cultural Premium market strategy high-end household appliances mobile telephones, and other multimedia products
36.
37. LG ELECTRONICS TRENDY CODE “ W ” By Designer: Karim Rashid
38. MAIN DESIGN CONCEPT DESIGNED BY KARIM RASHID “ repeat, minimal parts and 3Dimension ” MAIN THEME LG ELECTRONICS TRENDY CODE “ W ” SUB THEME Making trendy feeling by LG SYSTEM Entertainment / Trendy interior system / control & automation
39.
40. CONCEPT VISUALIZATION Deutsche Bank Art and Deutsche Bank Private Wealth Management presented at Germany's most important art fair a VIP Lounge designed by Karim Rashid LG ELECTRONICS TRENDY CODE “ W ”
41. CONCEPT VISUALIZATION Deutsche Bank Art and Deutsche Bank Private Wealth Management presented at Germany's most important art fair a VIP Lounge designed by Karim Rashid LG ELECTRONICS TRENDY CODE “ W ”
42.
43.
44.
45. THANK YOU ALL BY WOO-YOUNG CHOI INTERNATIONAL DESIGN SCHOOL FOR ADVANCED STUDIES HONG IK UNIVERSITY