Furia World is an advertising agency located in Buenos Aires, Argentina. It was founded in 2007 by Guillermo Tragant, who has over 20 years of experience working in creative roles at agencies in Argentina, Chicago, Central America, and Miami. The agency also has Luis Brusco as Managing Director, who has over 30 years of experience in advertising and marketing. Some of Furia World's clients include Nike, Levi's, Coca-Cola, and Bully Cashmere. The document provides examples of campaigns the agency created for these clients across various industries and markets.
Main Entry: 1ex·pe·ri·ence
Pronunciation: \\ik-ˈspir-ē-ən(t)s\\
Function: noun
Etymology: Middle English, from Anglo-French, from Latin experientia act of trying, from experient-, experiens, present participle of experiri to try, from ex- + -periri (akin to periculum attempt) — more at fear
Date: 14th century
1: direct observation of or participation in events as a basis of knowledge
2 : the conscious events that make up an individual life
3 : something personally encountered, undergone, or lived through
Main Entry: com·mu·ni·ca·tion
Pronunciation: \kə-ˌmyü-nə-ˈkā-shən\
Function: noun
Date: 14th century
1 : an act or instance of transmitting
2 : a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior
3 : a technique for expressing ideas effectively
The document provides details about various branding and marketing projects completed by Rob Ciancamerla. It includes summaries of brand refreshes done for Inventa and CIBC, as well as details of launch events held for BMW and Kraft Foods. Marketing campaigns are described for Unilever, Knorr, Moneris, and Kellogg's Special K. Promotional activities are outlined for the Pan Am Games, Light the Night charity, and Ports Toronto.
Loris Spadaccini has extensive experience leading strategic brand management, marketing initiatives, and product collaborations for Tretorn. Some of the key projects mentioned include developing mobile retail experiences like the Wellie Wagon; collaborating on footwear designs with brands like Acne Jeans, J.Crew, and Comme des Garcons; running social media campaigns like the Nylite Project that engaged fashion bloggers; and partnering on events like the Newport Music Festival to expose the Tretorn brand to new audiences. The document outlines Spadaccini's role in creatively expanding Tretorn's reach through omni-channel strategies, team motivation, and partnership opportunities.
Sledge is a UK-based live experience agency founded in 1991 that specializes in creating engaging consumer-facing brand experiences and internal business events. The agency employs 40 people and has experience producing large public events and intimate team-building activities for clients in various industries. Sledge also offers video production, design, and strategic planning services to help evaluate and demonstrate the impact of live experiences.
With over 20 years of experience in the fashion industry Joyce Michel's ideas for new products have generated over $476M annually in sales, industry wide for new product categories according to NPD figures.
What's behind the success of The North Face and PatagoniaQuieto Vivere
The document discusses the success of The North Face and Patagonia outdoor brands. It analyzes their marketing strategies and how they have become popular streetwear brands. Both companies target urban customers looking for thrill and adventure by selling the lifestyle of mountain exploration. Their marketing emphasizes ideals of sustainability (Patagonia) or innovation and performance (The North Face). Press coverage from 2015-2018 is presented, showing how the brands capitalized on trends like streetwear, 90s nostalgia, and collaborations to build popularity among non-outdoor urban audiences.
The document provides information on the Gillette brand and razor market in Italy. It discusses Gillette's brand positioning, distribution channels, pricing, and market share. Gillette has the largest market share at over 50% by volume and nearly 78% by value. The main competitors discussed are Wilkinson and Bic. Both competitors have increased their marketing strategy online with viral video campaigns that achieved millions of views. Wilkinson's "Fight for Kisses" campaign generated over 10 million website visits from 220 countries.
Main Entry: 1ex·pe·ri·ence
Pronunciation: \\ik-ˈspir-ē-ən(t)s\\
Function: noun
Etymology: Middle English, from Anglo-French, from Latin experientia act of trying, from experient-, experiens, present participle of experiri to try, from ex- + -periri (akin to periculum attempt) — more at fear
Date: 14th century
1: direct observation of or participation in events as a basis of knowledge
2 : the conscious events that make up an individual life
3 : something personally encountered, undergone, or lived through
Main Entry: com·mu·ni·ca·tion
Pronunciation: \kə-ˌmyü-nə-ˈkā-shən\
Function: noun
Date: 14th century
1 : an act or instance of transmitting
2 : a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior
3 : a technique for expressing ideas effectively
The document provides details about various branding and marketing projects completed by Rob Ciancamerla. It includes summaries of brand refreshes done for Inventa and CIBC, as well as details of launch events held for BMW and Kraft Foods. Marketing campaigns are described for Unilever, Knorr, Moneris, and Kellogg's Special K. Promotional activities are outlined for the Pan Am Games, Light the Night charity, and Ports Toronto.
Loris Spadaccini has extensive experience leading strategic brand management, marketing initiatives, and product collaborations for Tretorn. Some of the key projects mentioned include developing mobile retail experiences like the Wellie Wagon; collaborating on footwear designs with brands like Acne Jeans, J.Crew, and Comme des Garcons; running social media campaigns like the Nylite Project that engaged fashion bloggers; and partnering on events like the Newport Music Festival to expose the Tretorn brand to new audiences. The document outlines Spadaccini's role in creatively expanding Tretorn's reach through omni-channel strategies, team motivation, and partnership opportunities.
Sledge is a UK-based live experience agency founded in 1991 that specializes in creating engaging consumer-facing brand experiences and internal business events. The agency employs 40 people and has experience producing large public events and intimate team-building activities for clients in various industries. Sledge also offers video production, design, and strategic planning services to help evaluate and demonstrate the impact of live experiences.
With over 20 years of experience in the fashion industry Joyce Michel's ideas for new products have generated over $476M annually in sales, industry wide for new product categories according to NPD figures.
What's behind the success of The North Face and PatagoniaQuieto Vivere
The document discusses the success of The North Face and Patagonia outdoor brands. It analyzes their marketing strategies and how they have become popular streetwear brands. Both companies target urban customers looking for thrill and adventure by selling the lifestyle of mountain exploration. Their marketing emphasizes ideals of sustainability (Patagonia) or innovation and performance (The North Face). Press coverage from 2015-2018 is presented, showing how the brands capitalized on trends like streetwear, 90s nostalgia, and collaborations to build popularity among non-outdoor urban audiences.
The document provides information on the Gillette brand and razor market in Italy. It discusses Gillette's brand positioning, distribution channels, pricing, and market share. Gillette has the largest market share at over 50% by volume and nearly 78% by value. The main competitors discussed are Wilkinson and Bic. Both competitors have increased their marketing strategy online with viral video campaigns that achieved millions of views. Wilkinson's "Fight for Kisses" campaign generated over 10 million website visits from 220 countries.
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
Brandwave is a full-service marketing agency specializing in sports marketing. They have expertise in creative, PR, and strategic services. They are passionate about sports and work closely with clients to create effective campaigns seen around the world. The company is based in an office near the coast in England, providing a relaxing environment for meetings and creative work. They have a diverse team from various sports backgrounds who are obsessed with creating innovative campaigns and understanding their clients' audiences.
The document discusses various global experiential marketing campaigns from 2012-2013. It provides examples of innovative experiential campaigns for brands like Crabbie's Alcoholic Ginger Beer, Bulla Creamy Classics ice cream, Evian water, Radox shower gel, Electrolux appliances, McDonald's Happy Meals, and LEGO Star Wars toys. The campaigns engaged consumers through interactive experiences at shopping centers, social media competitions, cooking experiences, and a musical LEGO installation.
The document discusses various marketing campaigns and websites created by Jim Hallock for different clients. Some of the projects mentioned include an experiential website for TrilogyLife communities, a brochure and marketing campaign for Shea Green Certified homes, redesigning the ecommerce site for Eastland Shoes, and creating branding and websites for other clients such as Xolegel, Cinch, Shaklee, Safeway, and Wells Fargo Bank. The document provides high-level overviews of the goals and creative work done for each client in promoting their products and services.
This document provides an overview of a leading global company that specializes in designing and developing women's, men's, and children's underwear, activewear, socks, and loungewear. It has strategic partnerships with major brands and retailers. The company has a global manufacturing network and is publicly traded on the Tel Aviv Stock Exchange. It owns several brands in women's and men's underwear and loungewear. The company emphasizes social responsibility, sustainability, and community involvement.
Best of Brand Engagements using latest in TechChristy Cyriac
This deck was made as part of my work at Leo Burnett. It is a collection of the best in consumer engagements by brands all around the world.It has been divided into sections based on the technique/technology/medium used.
British Airways Product Design Project (2012)Holly Brabbins
British Airways aims to set new standards in customer service and innovation while delivering strong financial performance. It traces its origins back to 1919 and the pioneering days of air travel following World War I. Over the past 90+ years, air travel has changed dramatically and British Airways has evolved with it.
The design brief is to develop a new product that extends the British Airways brand into new areas while maintaining brand integrity and high standards. The product must be durable, sustainable, ergonomic, and encourage travel.
The outcomes are to include a 3D model, printed materials, and a display board explaining the final design proposal. The project will be marked based on design/development skills and communication abilities.
Bitis is launching a new "Move Young" flip flop line targeting 18-30 year olds to change perceptions of the brand as old-fashioned and reconnect with younger consumers. Research found Bitis was seen as their parents' choice but not modern or fashionable enough for youth. The campaign aims to establish Bitis as the number one flip flop brand for Vietnamese youth through innovative designs, fashionable collections, and building brand awareness of the new product line.
UNRAVEL: Alterations for Adventurewear, a combined product/service concept dedicated to alleviating the environmental stresses and impacts from textiles for the outdoors industry.
This document provides an overview of a leading global company that specializes in designing and developing apparel. It summarizes that the company offers comprehensive solutions from design to production. It has a global manufacturing and sales network and partnerships with major brands and retailers. The company has a diverse portfolio of product categories and brands that it markets worldwide through various retail channels.
Marketing Successfully During a Pandemic!inzpire.me
As the COVID-19 health crisis deepens around the globe, you may be wondering what you need to do to shift gears and adapt your marketing plan to navigate the pandemic. Here are several examples of brands who have adopted impactful marketing strategies that successfully maintained relationships, given back, and uplifted communities!
Evolution Brands helped rebrand and expand the reach of Hurtado Immigration Law Firm. This included designing new graphics, videos, and a streamlined bilingual website. They grew Hurtado's social media presence and launched multilingual online advertising campaigns. These efforts increased Hurtado's international visibility and profitable cases, especially for investor visas that generate more revenue. Within two months, over 450,000 people were reached worldwide, driving 46,000 visits to Hurtado's website.
Delta Galil Company Overview June 2016 Factstories
Delta Galil is a leading global company that specializes in designing and developing women's, men's, and children's underwear, activewear, socks, and loungewear. It offers comprehensive solutions from design to product delivery. The company has a global manufacturing and sales network and partners with major brands and retailers. It operates sustainably and is committed to corporate social responsibility.
An idea collected from different sources in internet and hush-puppies website for creation of a creative brief which helps in product promotion and advertisement....
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
This document provides an overview of a leading global company that specializes in apparel like women's, men's, and children's clothing. It discusses the company's philosophy, strategic partnerships, global manufacturing network, brands, licenses, and social/environmental responsibilities. Key points include that it has sales over $1 billion, designs and manufactures for major brands and retailers, and operates facilities around the world to serve customers.
Cadbury World began in 1990 as a public relations initiative and educational attraction about Cadbury's history. Over time it has grown into a large, popular family attraction with over 500,000 annual visitors. In its early years, Cadbury World struggled with long queues and managing visitor flow through the exhibits. A timed ticket and reservation system was implemented to better control visitor numbers and smooth visitor movement. Cadbury World has continuously evolved and improved its exhibits, adding new features, upgrading rides and play areas, and refocusing content to broaden its appeal across all age groups.
Main Entry: en·vi·ron·ment
Pronunciation: \\in-ˈvī-rə(n)-mənt, -ˈvī(-ə)r(n)-\\
Function: noun
Date: 1827
1: the circumstances, objects, or conditions by which one is surrounded
2: the aggregate of social and cultural conditions that influence the life of an individual or community
The document summarizes the evolution of the Dove brand from the 1950s to 2007. It discusses Unilever's strategy to reduce its portfolio to 400 core brands and focus on brand building. It then details how Dove shifted its positioning from focusing on mildness and gentleness in the 1950s to launching its "Campaign for Real Beauty" in 2004 championing a more inclusive definition of beauty. The campaign was intended to make more women feel beautiful and challenge stereotypes. The document also notes some potential risks to Dove's brand from the campaign.
Showtime is one of the leading Top event companies delhi providing CRM India, conferences India, experiential marketing India and corporate live experience India Services.
Exposure is a global communications agency that specializes in automotive and motorsport campaigns. They summarize four past campaigns: (1) For Martini Racing, they partnered with Porsche and events to celebrate Martini's 150th anniversary and heritage in racing. (2) For Nike FuelBand, they challenged influencers to track activity and held an event to launch the product. (3) For Umbro, they involved the England soccer team in designing their new kit and launched it through unique retail experiences. (4) For Diet Coke, they collaborated with fashion designers like Matthew Williamson to reconnect the brand with new audiences through fashion.
This document provides information about an advertising agency called MAD. It begins by stating what MAD is not, including that it is not a traditional advertising agency. It then lists several things that MAD does not do related to marketing, communications, and promotions. The document emphasizes that MAD takes an unconventional approach to marketing. It concludes by stating the best way to understand MAD is to view their website. The rest of the document provides examples of projects and campaigns MAD has worked on for various clients in industries like sportswear, beverages, publishing and fashion.
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
Brandwave is a full-service marketing agency specializing in sports marketing. They have expertise in creative, PR, and strategic services. They are passionate about sports and work closely with clients to create effective campaigns seen around the world. The company is based in an office near the coast in England, providing a relaxing environment for meetings and creative work. They have a diverse team from various sports backgrounds who are obsessed with creating innovative campaigns and understanding their clients' audiences.
The document discusses various global experiential marketing campaigns from 2012-2013. It provides examples of innovative experiential campaigns for brands like Crabbie's Alcoholic Ginger Beer, Bulla Creamy Classics ice cream, Evian water, Radox shower gel, Electrolux appliances, McDonald's Happy Meals, and LEGO Star Wars toys. The campaigns engaged consumers through interactive experiences at shopping centers, social media competitions, cooking experiences, and a musical LEGO installation.
The document discusses various marketing campaigns and websites created by Jim Hallock for different clients. Some of the projects mentioned include an experiential website for TrilogyLife communities, a brochure and marketing campaign for Shea Green Certified homes, redesigning the ecommerce site for Eastland Shoes, and creating branding and websites for other clients such as Xolegel, Cinch, Shaklee, Safeway, and Wells Fargo Bank. The document provides high-level overviews of the goals and creative work done for each client in promoting their products and services.
This document provides an overview of a leading global company that specializes in designing and developing women's, men's, and children's underwear, activewear, socks, and loungewear. It has strategic partnerships with major brands and retailers. The company has a global manufacturing network and is publicly traded on the Tel Aviv Stock Exchange. It owns several brands in women's and men's underwear and loungewear. The company emphasizes social responsibility, sustainability, and community involvement.
Best of Brand Engagements using latest in TechChristy Cyriac
This deck was made as part of my work at Leo Burnett. It is a collection of the best in consumer engagements by brands all around the world.It has been divided into sections based on the technique/technology/medium used.
British Airways Product Design Project (2012)Holly Brabbins
British Airways aims to set new standards in customer service and innovation while delivering strong financial performance. It traces its origins back to 1919 and the pioneering days of air travel following World War I. Over the past 90+ years, air travel has changed dramatically and British Airways has evolved with it.
The design brief is to develop a new product that extends the British Airways brand into new areas while maintaining brand integrity and high standards. The product must be durable, sustainable, ergonomic, and encourage travel.
The outcomes are to include a 3D model, printed materials, and a display board explaining the final design proposal. The project will be marked based on design/development skills and communication abilities.
Bitis is launching a new "Move Young" flip flop line targeting 18-30 year olds to change perceptions of the brand as old-fashioned and reconnect with younger consumers. Research found Bitis was seen as their parents' choice but not modern or fashionable enough for youth. The campaign aims to establish Bitis as the number one flip flop brand for Vietnamese youth through innovative designs, fashionable collections, and building brand awareness of the new product line.
UNRAVEL: Alterations for Adventurewear, a combined product/service concept dedicated to alleviating the environmental stresses and impacts from textiles for the outdoors industry.
This document provides an overview of a leading global company that specializes in designing and developing apparel. It summarizes that the company offers comprehensive solutions from design to production. It has a global manufacturing and sales network and partnerships with major brands and retailers. The company has a diverse portfolio of product categories and brands that it markets worldwide through various retail channels.
Marketing Successfully During a Pandemic!inzpire.me
As the COVID-19 health crisis deepens around the globe, you may be wondering what you need to do to shift gears and adapt your marketing plan to navigate the pandemic. Here are several examples of brands who have adopted impactful marketing strategies that successfully maintained relationships, given back, and uplifted communities!
Evolution Brands helped rebrand and expand the reach of Hurtado Immigration Law Firm. This included designing new graphics, videos, and a streamlined bilingual website. They grew Hurtado's social media presence and launched multilingual online advertising campaigns. These efforts increased Hurtado's international visibility and profitable cases, especially for investor visas that generate more revenue. Within two months, over 450,000 people were reached worldwide, driving 46,000 visits to Hurtado's website.
Delta Galil Company Overview June 2016 Factstories
Delta Galil is a leading global company that specializes in designing and developing women's, men's, and children's underwear, activewear, socks, and loungewear. It offers comprehensive solutions from design to product delivery. The company has a global manufacturing and sales network and partners with major brands and retailers. It operates sustainably and is committed to corporate social responsibility.
An idea collected from different sources in internet and hush-puppies website for creation of a creative brief which helps in product promotion and advertisement....
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
This document provides an overview of a leading global company that specializes in apparel like women's, men's, and children's clothing. It discusses the company's philosophy, strategic partnerships, global manufacturing network, brands, licenses, and social/environmental responsibilities. Key points include that it has sales over $1 billion, designs and manufactures for major brands and retailers, and operates facilities around the world to serve customers.
Cadbury World began in 1990 as a public relations initiative and educational attraction about Cadbury's history. Over time it has grown into a large, popular family attraction with over 500,000 annual visitors. In its early years, Cadbury World struggled with long queues and managing visitor flow through the exhibits. A timed ticket and reservation system was implemented to better control visitor numbers and smooth visitor movement. Cadbury World has continuously evolved and improved its exhibits, adding new features, upgrading rides and play areas, and refocusing content to broaden its appeal across all age groups.
Main Entry: en·vi·ron·ment
Pronunciation: \\in-ˈvī-rə(n)-mənt, -ˈvī(-ə)r(n)-\\
Function: noun
Date: 1827
1: the circumstances, objects, or conditions by which one is surrounded
2: the aggregate of social and cultural conditions that influence the life of an individual or community
The document summarizes the evolution of the Dove brand from the 1950s to 2007. It discusses Unilever's strategy to reduce its portfolio to 400 core brands and focus on brand building. It then details how Dove shifted its positioning from focusing on mildness and gentleness in the 1950s to launching its "Campaign for Real Beauty" in 2004 championing a more inclusive definition of beauty. The campaign was intended to make more women feel beautiful and challenge stereotypes. The document also notes some potential risks to Dove's brand from the campaign.
Showtime is one of the leading Top event companies delhi providing CRM India, conferences India, experiential marketing India and corporate live experience India Services.
Exposure is a global communications agency that specializes in automotive and motorsport campaigns. They summarize four past campaigns: (1) For Martini Racing, they partnered with Porsche and events to celebrate Martini's 150th anniversary and heritage in racing. (2) For Nike FuelBand, they challenged influencers to track activity and held an event to launch the product. (3) For Umbro, they involved the England soccer team in designing their new kit and launched it through unique retail experiences. (4) For Diet Coke, they collaborated with fashion designers like Matthew Williamson to reconnect the brand with new audiences through fashion.
This document provides information about an advertising agency called MAD. It begins by stating what MAD is not, including that it is not a traditional advertising agency. It then lists several things that MAD does not do related to marketing, communications, and promotions. The document emphasizes that MAD takes an unconventional approach to marketing. It concludes by stating the best way to understand MAD is to view their website. The rest of the document provides examples of projects and campaigns MAD has worked on for various clients in industries like sportswear, beverages, publishing and fashion.
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
The document provides examples of marketing campaigns for various brands including MINI, adidas, Heineken, Domino's, Shell, and others. It discusses how the agency iris works with these brands to create "participation brands" through experiential marketing, digital experiences, social media engagement, and other strategies that involve consumers directly. Specific campaigns highlighted include social media programs, interactive installations, design competitions, and more.
- Skybags is India's largest and Asia's second largest luggage manufacturer that wants to build brand awareness for its new backpack product among youth through social media and TV campaigns.
- The proposed TV commercial shows a world where people walk backwards and features the brand ambassador finding and using Skybags' new backpack.
- On social media, contests using hashtags like #BackIsTheNewFront and #MoveInStyle encourage sharing reverse selfies and styles to win prizes and spread the message.
- The campaigns aim to communicate Skybags' new backpacks in an memorable, quirky way and drive engagement through relevant contests on social media among young, urban audiences.
Sydney Buxton Artist / Designer / Visual StorytellerSydney Buxton
Hello!
I'm Sydney, welcome to my full body of design work! I’m an NJ based designer influenced by anime, street art, and all things beautiful. I create visual narratives connecting brands with humans through intuitive design. Specializing in Branding & Visual Identity, I help brands of all sizes tell their story, creating authentic connections and brand loyalty. All the while developing lasting and meaningful relationships along the way.
In this deck, you will experience my approach to Branding, Visual Identity Development, B2B Design, Print & Digital Media, Social Media Marketing, UX/UI, Web Design, Signage, and Environmental Design. Each project spanning across industries in Real estate, Sports Entertainment, Non-profit, Nutrition, Retail, Full Service Marketing & Advertising. Enjoy!
Feel free to check out my website for more!
www.syddesigns.co
Connect with me! www.linkedin.com/in/sydneybuxton/
The document provides summaries of brand content campaigns that were recognized at the Cannes Lions International Festival of Creativity and the Cristal Festival. The campaigns used innovative and creative ideas such as staging a fake classical concert to trick sports fans, creating an online documentary series about former high school athletes, and using street art to raise awareness of homelessness. The campaigns engaged audiences and increased sales, social media followers, and awareness of the issues they addressed.
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
SFERA is a digital agency that has worked with major brands for 18 years, providing strategic and creative services. They design engaging digital experiences like competitions and communities that transform the consumer experience. Some of their past projects include designing brain games for National Geographic that had 3700 entries and an arcade game for BBC channels that was played 4500 times. They also created a social network for children on Fox Kids that grew to 1.8 million users across 7 countries.
The document describes the career path of an individual who started as a cabinet maker but then discovered advertising and design. They have worked in the advertising field for almost two decades across different countries and with talented people on various projects. The document notes that advertising and design act as a mirror to everyday life, taking things in to understand them and communicate what is seen. Ultimately, the work is about creating deeper relationships between brands and people.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
Adidas Client: Casio Client: D-Diesel
Experience: Global Experience: UK Experience: Global
Role: Brand Strategy Role: Retail Design & Build Role: Launch Campaign
Digital Platforms Brand Strategy Digital Platform
Social Media Retail Assets Social Media
Client: Charlotte Taylor Client: Firetrap Client: House of Fraser
Experience: UK Experience: Global Experience: UK
Role: SS12 Campaign Role: SS09 Advertising Role: Biba & Label Lab
Art Direction Retail Assets Retail Assets
Animated Gifs Social Media Digital Platform
Campaign Logo Social Media
Client
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
The document provides summaries of various design projects the author has worked on, including:
- Creating animated GIFs for Prada's social media campaign that gained over 226,000 views.
- Redesigning the propertyrescue.co.uk website by producing wireframes and design concepts to break up endless text into easy to understand chunks.
- Designing a responsive website, banner ads, and print ads for the Silversands resort in Grenada.
- Creating engaging product images for Jack Daniels' social media to showcase new products and drinks.
- Designing an out-of-home campaign in Germany thanking drivers for giving people rides on BlaBlaCar.
Nike supported Lance Armstrong and the Livestrong foundation's fight against cancer through an interactive campaign called the "Chalkbot" during the 2009 Tour de France. The Chalkbot allowed spectators to submit messages via SMS, twitter, and a website that were then printed in yellow chalk on roads for viewers. Over 36,000 messages were received, helping raise $4 million for Livestrong and increasing Livestrong product sales by 46%.
1. FURIA WORLD - ARGENTINA
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2.
3.
4. GUILLERMO TRAGANT
President & Creative Director
Founded Furia in 2007 with the objective of innovate and
bring a fresh modern approach to advertising.
Before that he was Creative Director at Lapiz, Leo Burnett’s
Hispanic Division in Chicago, Regional Creative Director for
Coca-Cola at McCann Erikson in Central America and Art
Director at La Comunidad in Miami. He also worked as an
Art Director in Agulla & Baccetti in Argentina and has a solid
international career as an Art Director and Creative Consul-
tant for companies like Nickelodeon, MTV Networks, Kenneth
Cole, Rolling Stone magazine and Shakira, among others.
Guillermo worked as graphic artist at Fabrica, the commu-
nication laboratory created by Benetton and directed by the
famous photographer Olivero Toscani, in Italy. He was also
the Creative Editor at Colors magazine.
His work has been published in numerous books, won awards
worldwide, and has been nominated for the MTV Awards and
the Latin Grammy Awards. He is also editor of Angel, an
independent project that focuses on design and social trends.
Guillermo Tragant has a degree in Advertising at Universidad
del Salvador and postgraduates in Design and Marketing at
Lousiana State University, and now teaches at Universidad
del Salvador and the Miami Ad School.
5.
6. LUIS BRUSCO
Managing Director
Luis works in the advertising and marketing business since
1983, when he started his career at the agency Medios &
Espacios. Later on he add experience in other agencies like
Colonnese Lintas and one of his big achievements was to
be founder and partner of Agulla & Baccetti, were he was
General Manager. Years later he became Managing Direc-
tor and President of Lowe Argentina and Lowe/Draft FCB
Buenos Aires. Founded and was Vicepresident of the media
agency Brand Connection until 2006. In 2010 he joined Furia
as Managing Director.
Luis Brusco has a degree in Advertising at Universidad del
Salvador and he has an MBA IAE from Universidad Austral.
9. In 2008 Furia helped Nike to launch their Sportswear
line in Argentina, Chile and Uruguay. Furia created
an independent campaign part of a global effort to
promote a sportless related line during the Olimpics.
The concept of the 360º campaign was “Designed for sport
Remastered for life”. The agency helped select opinion
leaders among artist, singers, actors, athletes, models and
designers. The strategic idea was that getting dressed was
a sport by itself. A sport in which we compete against every-
body else in the street.
A selection of the most trendy people in the city was cho-
sen and featured in ads, videos, OOH and postcards. The
campaign was largely cover by the press and included a
wide range of activations from print, TV, guerrilla, graphics,
merchandising, special events, pop up store, installations,
product customization, viral campaign, web feed, press and
community managment.
12. · “This is Sportswear” 30” TV spot - Brenda Aznicar, actress. · “This is Sportswear” 30” TV spot - Luciana Aymar, hockey player.
· “This is Sportswear” 30” TV spot - Dante Spinetta, musician. · “This is Sportswear” 30” TV spot - Nazareno Casero, actor.
15. · “Custom By Gravinese” 30” TV spot. · “Custom By Gravinese” 5’ documentary for the web.
A dog cruise the night in the city sporting a pair of Nike Dunks. About artist Diego Gravinese customizing Nike Air Force 1.
16. · Avatar Design. Customers could visit nikesportswear.com and create · Custom content on the web, people could design their own Dunks
their own avatar, and then download to their phone or msn application. or Air Force 1 and the online community of Sneaker Freakers voted
for the best pair every week, and the best one got a pair of new shoes.
17. · PR event at Buenos Aires Fashion Week, a dodge ball competition
was held among models, OLS and visitors. Every player got their own
commemorative t-shirt. Celebrity appearances and poster signing.
24. MuñECO was a garment. MuñECO is now a toy.
MuñECO is a friend of you and the world.
MuñECO is a sustainable design project created by Furia for
Levi’s with the sponsorship of the Metropolitan Design Coun-
cil of Buenos Aires, with the objective of integrating com-
mercial brands, new designers and consumers, interested in
everyday products with eco sensitivity.
MuñECO is a sustainable toy made with discards and used
fabrics, damage products, second hand garment, labels and
over stock items.
The initiative was part of the Levi’s ECO line efforts and in-
cluded retail space workshops with consumers, designers
and celebrities, press and web videos. As a result Levi’s
spreaded the culture of recycling among young people, and
in the first workshop 600 to ys were made recycling 350 Kg
of post-consumer fabric.
28. · Online communication for the event.
Seamstresses were available to com-
plete toy details. The final results were
later exhibited at the store windows.
30. The Nike Plus system is an innovative technology
that provides runners with an accurate information
about the running performance. It allows to create
an online training plan and connect with a world
wide community of runners.
To prommote the sales of Nike Plus, Furia came up with a
marketing concept, a big idea: “Why don’t we change an
individual sport like running into a social sport.” Let’s run
in teams, let’s race together. And add miles together to a
common goal.
The objective was to cover the distance between Buenos
Aires and Chicago, a race of 8979 K. The team, 15 runners.
How? Adding miles with Nike Plus. The prize: the winning
team leader gets to run the Chicago Marathon.
The 360º campaign was built around Facebook platform and
included OOH, print, TV, guerrilla, t-shirt graphics, merchan-
dising, virals and PR.
30 running teams completed the challenge and 230 Nike Plus
sets were sold in the first two weeks of the competition.
31. · Facebook applications were designed to engage the runners. With
the Running Calculator you could compare distances between two
points and then get how many of those you need to get to Chicago.
Example: It’s takes 2300 times from your house to your girlfriend’s
office to get to Chicago.” The Map Calculator help you visualize
every week where your team is and where your competitors are:
“Gee, we are already in Machu Pichu!”.
33. · “Subway” - 30” TV spot · “Taxi” - 30” TV spot
A man runs into the subway in Buenos Aires and gets out in Chicago. A group of 15 runners runs through the city in Buenos Aires, a taxi
pass by revealing only one runner in Chicago.
34.
35.
36. · Teams, winner at Chigago Marathon and winners advertising.
39. On 2010 Ciel reduced in 35 % the amount of plastic
in their bottles, this new PET bottle with less material
density was named Ecoflex.
SUSTAINABLE
With the objective of educate the consumers into the world of
sutainability and communicate the brand novelty packaging.
Furia developed a campaign strategy and 360º elements
under the umbrella of the “Dale la Vuelta” concept. The
range include OOH, TV, web and print designed by artists
illustrating in their own language the idea of recycling. We
wanted to refresh the approach to the classic message of
“don’t waste recycle.”
With a positive message and an engaging campaign Ciel was
able to gain eco credibility and aquire a property for the
brand. The launch was followed by a series of installations
of animal sculptures constructed with recycled Ciel plastic
bottles, and a line of everyday objects made out of recycle
pet is on the make.
40. SUSTAINABLE
· TV spot and graphics to educate consumers into recycle
the new Ciel bottle.
44. SUSTAINABLE
· In order to make consumers visualize how many plastic was save by
the new Ciel bottle, animal sculptures were installed in public spaces
and Walmart supermarkets. This horse for example, is made out of
3.000 Ciel PET bottles, which is how many PET is saved in Mexico City
in five minutes, just because we are using this new less dense plastic
bottle. After this Ciel started a recycle program in schools and universities
with PET sculpture. Contexts to engage young people into recycling.
46. Levi’s invited Furia to create a limited edition
designer collection.
The theme was western meets color, using the Buffalo as icon
of the collection creating camouflage patterns and mix and
match of fabrics with custom graphics.
The collection had jeans, jackets, shirts, hoodies, t-shirts,
bags, hats, ties and accesories. Communication for the line
included store retail, press, fashion show, windows, an instore
launch event party and P .R.
This collaboration effort went beyond this inittial line and was
followed by a second Levi’s by Furia collection sold in stores
in Brasil and Mexico markets, graphics for Levi’ s Premium,
ECO and Seasonal lines, and art direction for several fashion
shows at Buenos Aires fashion week.
55. “There is a dark place inside of all of us. A secret
being kept. Black is everything. Black is nothing.
Elegant, sexy, powerful, classic, modern, sleek. Black
is a secret. Black is Sportswear”.
Black Pack is Nike Sportswear colletcion completely designed
with color black as theme. The objective was to influence the
influencers. Notorius Nike athletes were selected to be the
face of the campaign, Luciana Aymar (world number one
field hockey player), Sergio Kun Agüero (soccer player of
Atlético Madrid), Carla Rebecci (hockey player), Juan Mar-
tín Hernandez and Gonzalo Tiesi (rugby players).
Under the concept “Black is a Secret”, the agency created a
360º campaign that included a variety of pieces approached
in an innovative way and with high end art direction. The main
piece of communication was a secret limited edition art
EDGY
book, that was distributed among opinion leaders. Each
chapter portrait a secret black fantasy of each athlete.
Black is fantasy, black is wild, black is power, black is rebel,
black is magic.
The campaign also run print, OOH, retail, merchandising,
ipad application, and an exclusive secret black party in Punta
del Este, Uruguay.
66. Concept, naming, brand identity and commercial
strategy for luxury brand Bully.
Bully’s core product is cashmere, the brand also embraces a
wide universe of luxury products. Famous male model / actor
Iván de Pineda, María Montalembert and Lolo Tanoira are the
founders and visionaires behind this new brand.
Our service for the brand included design, catalog art direc-
tion, website design, direct marketing, showroom concept, art
buying, packaging, labeling, casting and retail ideas.
www.thisisbully.net
67.
68.
69. · Lolo Tanoira, Iván De Pineda & María Montalembert, Bully owners.
77. 125 years ago the Coca-Cola brand was born.
A global cultural event.
“The 125 reasons to believe in a better world” is the product
of a two year global research that discovered that every day
there are actually more good things happening than bad
things. Coke commisioned Furia to develop an iconic book
that is the testimony of all this research and base for its
new global campaign.
With this goal in mind Furia curated a long list of international
artists, photographers, illustrators and asked them to illus-
trate each of this 125 statistics reasons. The content of the
book is coming out in diferent formats: hard cover, inserts,
ipad application, print, posters, OOH, packaging, and docu-
mentary videos that tells the making of the project.
82. 11
“En las próximas décadas se
prolongará la expectativa de vida.
Esto significa que más niños podrán
conocer a sus abuelos y disfrutar
más tiempo con ellos”.
83.
84.
85.
86. 66
“En el mundo, hay más maestros
que soldados en actividad”.
Soldados Activos: 14,264,852
Maestros Activos: 27,920,000
87. 113
“A principios del siglo XX eran muy
pocas las mujeres que accedían
a estudios universitarios.
Hoy conforman la mayoría
de los graduados”.
91. · “125 Reasons book Making off” - 5’ documentary about the
process, interviews, production and curating of the book.
92. · “Milo” - 60” spot. · “Follow your bliss” - 60” spot.
Artist Milo Lockett reveals his ideas behind the making of the cover of the book. Garth Poorman tells the story about his journey through America in
the search of hospitality.
· “Jeremyville” - 60” spot. · “Mengano” - 60” spot.
Interview with artist Jeremy Ville about his creative process and point Argentinean superhero shares his story of being a regular guy
of view about the “125 Reasons” campaign. protecting community in hero custom.
93. · Digital version of the book.
For download visit: http://www.coca-cola.com.mx/
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ORTIZ DE OCAMPO 3302 EDIFICIO 3 PISO 2 OFICINA 11 Y 12
C1425DFE, BUENOS AIRES, ARGENTINA
·
TEL +54 11 4806 8880 / 0993 4804 4777 / 5060
FURIAWORLD.COM
FOLLOW US ON:
TWITTER.COM/FURIAWORLD
FACEBOOK.COM/FURIAWORLD