Enquiry email: activate@pico.com ; Website: www.pico.com 1. Prudential Marina Bay Carnival 2. i Light Marina Bay 3. Audi quattro Land Taiwan 4. Mara’ee 2018 5. Yanfeng Plastic Omnium Corporate Gallery 6. Procter & Gamble at the PyeongChang Olympics 7. Think 2018 with Google

1. Summer 2018
In this issue:
Prudential Marina Bay Carnival | i Light Marina Bay | Audi quattro Land Taiwan | Mara’ee 2018 | Yanfeng Plastic
Omnium Corporate Gallery | Procter & Gamble at the PyeongChang Olympics | Think 2018 with Google |
Prudential Marina Bay Carnival
Singapore
Brief
The Prudential Marina Bay Carnival in Singapore offered
fun days and nights out, leaving treasurable memories for
almost a million and a half visitors of all ages.
Converging Aims
For the insurance giant Prudential, the title sponsor, the
objective was to create a different and more effective
way to engage with young people. For Pico, acting as
the Carnival’s developer, organiser and producer would
activate all the Pico’s capabilities – from brand activation,
marketing, sponsorship activation and branding, to
logistics, build, operations and social media activation –
behind creating an event IP.
The Carnival would have the added effect of supporting
larger efforts to ‘place-make’ Marina Bay under Singapore’s
Urban Redevelopment Authority. Pico has played a major
role in such annual Marina Bay-hosted events as the Marina
Bay Singapore Countdown and i Light Marina Bay.
Creative Execution
As completed, the Carnival occupied a 25,000 sq. m. area.
Crowd attractions included more than 40 rides and games,
many of which were imported from the UK, Germany and
Italy and were completely novel to Singapore.
Results
The event attracted a total 1,400,000 visitors, generated a
PR value of over SGD$20,000,000, and gained over 4,000,000
social media impressions.

2. 2 IMAGEMAKER | Summer 2018
i Light Marina Bay
Singapore
The brief
This March, the spectacular i Light Marina Bay festival, Asia’s
leading sustainable light art event, injected vibrancy, light and art
into Singapore’s Marina Bay district, entrancing and entertaining
millions of people.
Pico played a major role in this year’s i Light Marina Bay, held on
the stunning Marina Bay Waterfront Promenade. We were tasked
by the Urban Redevelopment Authority with providing design,
fabrication, project management, marketing, multimedia and
other services, with an overall mission to help ‘place make’ Marina
Bay and create and curate an amazing experience for all visitors.
In addition to the 22 spectacular sustainable light art installations
from 14 countries, four festival hubs provided something for
everyone throughout the festival’s three week, four weekend run.
Execution
We needed to ensure that sustainability and sustainable living
played a central thematic role, so as to reinforce the idea that
Marina Bay is a sustainable precinct. The festival encouraged
everyone to make changes in their lifestyle through a conscious
effort to conserve resources and recycle. Our team worked with
stakeholders to turn off non-essential lights around the Bay
during Earth Hour on 24 March, while also collecting used glass
and plastic bottles – which were then used in some of the works
of art – and encouraging bike sharing to get around the festival.
Our teams carefully curated the festival by setting the artistic
direction from the beginning. Working with local and international
artists, we produced and installed beautiful light art pieces that
highlighted the relationships between communities and the
artistic spirit.
The four festival hubs filled the entire Marina Bay Waterfront
Promenade with complementary events which built on the event’s
vibrancy and reinforced Marina Bay as being a sustainable ‘live,
work and play’ district of the city.
Art-Zoo Inflatable Park created an imaginative inflatable play
garden that catered for families and children; the ILLUMI Bar pop-
up made of recycled plastic tanks was a popular lifestyle lounge;
the Prudential Marina Bay Carnival provided a dose of pure fun
through rides, games and other performances; and the GastroBeats
zone engaged young people, friends and couples with great food,
music and activities like art workshops and social games. On the

3. Summer 2018 | IMAGEMAKER 3
final weekend of the festival, GastroBeats was transformed into
a neon-coloured playground which hosted the ILLUMI Fest Run where
participants were splashed with glow-in-the-dark water as they
experienced various activity zones.
Promotions began long before the festival kicked off, with regional
pre-event marketing starting three months before the event via
digital and social media strategies. Local marketing efforts included
in-hotel TVCs, in-flight magazines, lamp post banners, digital and
social media, radio ads and outdoor broadcasts, as well as other
influencer engagement activities.
Behind the scenes, we creatively activated brands through corporate
sponsorship. OPPO’s booth at GastroBeats was a prime example: the
neon-bedecked booth attracted tons of attention, showcasing the
beauty of night photography and combining it with a photo competition,
prompting substantial social media shares.
Sustainability
Multiple sustainability initiatives ran throughout the festival under
the i Light Sustainability umbrella, including the on-going ‘Switch
Off Turn Up’ campaign, where stakeholders around Marina Bay were
invited to turn off non-essential lights and turn up their air conditioners
to a higher temperature during office hours for the duration of the
festival. The light installations were also switched off for an hour on
24 March in a show of support for WWF’s Earth Hour 2018. These
initiatives helped gain impressive media coverage about the festival’s
efforts to shine a light on the importance of sustainability.
Another initiative saw upcycled glass and plastic bottles used in the
festival artworks. These bottles were collected from locations across
Singapore, with over 15,000 bottles used to make the Chandelier of
Spirits and Luzinterruptus installations. Bike sharing was also encouraged
as a mode of transport through Mobike – an up-and-coming bike sharing
initiative which added two additional deployment stations during the
festival and gave festival-goers a promotional code for a 180-day free pass.
Once again, the i Light Marina Bay festival was a stunning success,
transforming this already-lovely district of Singapore into a powerful
and beautiful symbol of light, hope, sustainability and joy.
Results
No. of visitors: 2 million
PR value created: SGD20.9 million
Social media impressions: 5.5 million
(Image courtesy of Colossal Pro)

4. 4 IMAGEMAKER | Summer 2018
Audi quattro Land Taiwan
Taichung
Pico activated an unprecedented gathering for Audi owners in central
Taiwan recently – Audi quattro Land. Coinciding with the weekend
of Mothers’ Day, the focus of Audi quattro Land was to bring the Audi
family in Taiwan – both car owners and their families – together for
a day of fun and adventure. Creating an experiential journey at the
Lihpao International Circuit, our team took this huge family on a wild
ride with race track driving, guided off-road test drives, smart parking
demonstrations, musical performances and kid zone activities and
competitions that engaged the young, the old and the daring alike.
This whole-day event sought to deepen the understanding and
connection between Audi owners and the famous Audi brand. A
series of innovative engagements introduced the participants to new
developments in Audi technology – by racing the mighty Q2 on this
professional circuit, experiencing the brand’s quattro technology
on a specially-designed off-road track led by professional driving
coaches, and taking part in an out of this world VR adventure in the
Audi e-tron VR zone. The kids got in on the action as well, racing
smaller versions of their family cars on a mini electric car circuit.
The biggest highlight of the day was the formation of a massive version
of the Audi four-ring logo with owners’ cars. Under the direction of
motoring experts, 100 Audi owners manoeuvred their cars into a
giant version of this powerful logo. Seeing this as one of the first feat
that this stunt had been attempted on such a scale, the Audi owners
were more than eager to take part.
Audi quattro Land brought over 1,600 Audi owners and families
together. Besides the car-based experiences, continuous entertainment
acts delighted the crowd throughout the day in the form of mascot
appearances, face and body painting, balloon sculpting, live performances
from rappers, youth programme artists and even famous local artists.
Naturally, excellent F&B was also ever present, adding further enjoyment
to this memorable day.
Audi quattro Land – a series of luxury driving experiences taken to the
next level.

5. Summer 2018 | IMAGEMAKER 5
Mara’ee 2018
Manama
After a four-year wait, one of Bahrain’s biggest animal shows made its
triumphant return this year. The fourth edition of Mara’ee, the Bahrain
animal production show, brought an amazing menagerie to the Bahrain
Endurance Village in late March.
This unique mix of agricultural trade show, educational activities,
entertainment and animal and bird exhibitions was designed to highlight
the country’s commitment to strengthening food security and boosting
investment in animals.
This year, by focusing on local Bahraini producers and companies,
this important show also fulfilled a serious mission: to enhance and
improve the quality of local products and safeguard the food security
of the nation.
As the official contractor for the show, Pico had an enormous range of
responsibilities, which extended to event venue set up, entertainment
supply, multimedia and technology and branding across the immense
80,000 sq. m. site.
Mara’ee brought together local farmers, breeders, researchers, organic
lifestyle enthusiasts and families looking to have an informative and
memorable time. Everyone enjoyed the many activities which included
bird shows – with over 1,000 bird exhibitors – other animal exhibitions,
horse shows, animal shows and live performances, along with the
educational zone, entertainment and competitions for children and adults.

6. 6 IMAGEMAKER | Summer 2018
Yanfeng Plastic Omnium Corporate Gallery
Shanghai
Brief
The Pico team is commissioned to design and fabricate three
corporate galleries for Yanfeng Plastic Omnium, a company
specialising in the development, manufacture and distribution
of automotive exterior products including bumpers, tailgates,
fenders and other crucial components.
Pico’s innovative design and professional project execution
capabilities were tested in different ways for the three galleries,
as the team needed to cater to three totally different sets of
design needs and display functionalities.
Concept and Execution
The overarching design concept for the central gallery was
‘transparent’, ‘high-tech’ and ‘lightweight’. The gallery is further
reinforced by the principal display: a high-tech exploded view of a
vehicle, using 3D printed parts to illustrate its many components. An
interactive software programme allows visitors to select a component
by tapping a tablet – the corresponding vehicle part then glows and
relevant information appears on the big screen of tablet.
For the second gallery, the Yanfeng Plastic Omnium City Gallery,
Pico integrated the company’s products into realistic driving scenes
through Virtual Reality technology, creating a city driving scene for a
sedan, an outdoor driving scene for an SUV and a high-tech product
launch area. Each scene was designed to ensure a perfect match
between the scene and the company’s products, creating an immersive
and totally realistic experience for visitors.
Finally, the Coffee Five Café was designed as a multi-purpose space –
part gallery, part coffee bar, part meeting space, part staff relaxation
area. Highlighting the Yanfeng corporate image of the ‘innovation
road’, different layers and well-thought-out modular design along
with soft illumination projects a stylish yet simple look and feel.

7. Summer 2018 | IMAGEMAKER 7
Procter & Gamble at the PyeongChang Olympics
PyeongChang
The world’s sporting elite descended on the snow-white brilliance of the
Korean peninsula for the 2018 PyeongChang Winter Olympic Games. For
just over two weeks, an audience of millions around the world watched as
incredible feats of sportsmanship and humanity.
As with every Olympics, enormous efforts were put into ensuring that every
event went smoothly and that athletes from the 92 participating nations
were housed in warmth and comfort. Pico was commissioned by major
sponsor of this event, our 8th Olympic Games.
For global Olympic partner Procter & Gamble, we helped create the P&G
Family Home, a ‘home away from home’ where athletes and families were
served by famous brands under the P&G umbrella. We provided overall
decoration services for the entire Family Home venue, as well as delivering
stylist stations in the salon room, product display stands and wall backdrops
for the P&G Tokyo Room at another venue.
By working with this brand to create the ideal environment for their vision of
the Olympics, we helped meet their objectives and deliver unique and engaging
experiences to athletes, families and visitors from around the world.

8. Please visit www.pico.com for more information.
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obtained with permission for use from their respective owners. Some photos were chosen to illustrate or highlight the role played by Pico in a particular
project or to place it in context. Other photos were chosen to illustrate a particular trend, type of technology, insight or idea. While care has been
taken to select the most appropriate photos, no implication is intended that all elements in the projects shown in the photos were done by Pico.
For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, or call us at 852 2665 0990, or email to
corp.info@hk.pico.com.
Think 2018 with Google
Beijing
Brief
‘Think with Google’ is an annual conference series that
sees Google introduce its services to its various partners
and stakeholders. In China, the 2018 conference took
place in Beijing at the luxurious Shangri-La China World
Summit Wing and focused on Google’s emphasis on
artificial intelligence (AI) development.
Objective
The event’s purpose was to show how Google is getting
clients, partners and developers around China excited
by positioning themselves as an innovation leader in
AI and machine learning, and showing how Google is
an enabler of China’s ‘Go Global’ objective for businesses
and developers.
Execution
Pico provided event design, fabrication and project
management services for this intensive one-day
event which attracted 1,300 people, both guests
and media representatives.