This document summarizes the key topics and learning objectives covered in Chapter 1 of the textbook "Information Technology For Management 6th Edition". The chapter introduces the digital economy and how businesses are conducted differently in the new digital era compared to the old economy. It discusses the various pressures organizations face from markets, technology, and society that require strategic and customer-focused responses supported by information systems and technology. The chapter emphasizes why students should study information systems and the ways IT impacts organizations and managers.
This document provides an overview of information technology and its role in business. It discusses how IT helps companies respond to various pressures and gain competitive advantages. Specifically, it describes how IT supports organizational responses to market pressures like competition, technology pressures like innovation, and societal pressures like regulations. It also defines strategic information systems and competitive advantage, and introduces Porter's five forces model for analyzing competitiveness.
This document provides an overview of key topics in Chapter 1, including:
- Defining the digital economy and digital enterprises which use IT fundamentally to engage customers, boost productivity, and improve efficiency.
- Describing how the digital economy relies on e-business, collaboration, and information exchange over digital systems and networks.
- Explaining how businesses are pressured to react quickly to threats and opportunities through critical response activities, and how IT can support these organizational responses.
- Introducing concepts like the adaptive enterprise, business models, and drivers of change in the new digital business environment.
This document is the first chapter of a textbook on information technology. It introduces key concepts of the digital economy including e-business, networked computing, and information systems. It describes business pressures from markets, technology, and society that organizations face and how they respond through strategies like customer relationship management, build-to-order production, and virtual corporations. These responses are supported by information technology. The chapter also covers competitive advantage, strategic information systems, and Porter's five forces model for analyzing competitiveness.
This document is the first chapter of a textbook on information technology. It introduces key concepts of the digital economy including e-business, networked computing, and information systems. It describes business pressures from markets, technology, and society that organizations face and how they respond through strategies like customer relationship management, build-to-order production, and virtual corporations. These responses are supported by information technology. The chapter also covers competitive advantage, strategic information systems, and Porter's five forces model for analyzing competitiveness.
The document discusses how organizations operate in the digital economy. It provides examples of how common tasks have shifted from offline to online settings, such as registering for classes, buying textbooks, photography, and payments. Organizations now face pressures from markets, technology, and society that require strategic responses supported by information technology. IT systems can provide competitive advantages by helping implement strategies to increase market share. Frameworks like Porter's are used to develop strategies leveraging IT for competitive edges over rivals. Overall, the digital economy and IT now underpin how organizations function and compete.
Describe the characteristics of the digital economy and e-business.
Identify the major pressures in the business environment and describe the major organizational responses to them.
Describe the role of information technology in supporting the functional areas, public services and specific industries
The document discusses the history and growth of e-commerce. It describes how e-commerce has evolved from the early innovations in the 1990s to the consolidation period of 2001-2006 to the current reinvention phase focusing on user-generated content and social networking. While early visions predicted frictionless online shopping, e-commerce has faced limitations and realities differ from predictions. However, technology continues to propagate through commerce and the future remains uncertain.
This document provides an overview of information technology and its role in business. It discusses how IT helps companies respond to various pressures and gain competitive advantages. Specifically, it describes how IT supports organizational responses to market pressures like competition, technology pressures like innovation, and societal pressures like regulations. It also defines strategic information systems and competitive advantage, and introduces Porter's five forces model for analyzing competitiveness.
This document provides an overview of key topics in Chapter 1, including:
- Defining the digital economy and digital enterprises which use IT fundamentally to engage customers, boost productivity, and improve efficiency.
- Describing how the digital economy relies on e-business, collaboration, and information exchange over digital systems and networks.
- Explaining how businesses are pressured to react quickly to threats and opportunities through critical response activities, and how IT can support these organizational responses.
- Introducing concepts like the adaptive enterprise, business models, and drivers of change in the new digital business environment.
This document is the first chapter of a textbook on information technology. It introduces key concepts of the digital economy including e-business, networked computing, and information systems. It describes business pressures from markets, technology, and society that organizations face and how they respond through strategies like customer relationship management, build-to-order production, and virtual corporations. These responses are supported by information technology. The chapter also covers competitive advantage, strategic information systems, and Porter's five forces model for analyzing competitiveness.
This document is the first chapter of a textbook on information technology. It introduces key concepts of the digital economy including e-business, networked computing, and information systems. It describes business pressures from markets, technology, and society that organizations face and how they respond through strategies like customer relationship management, build-to-order production, and virtual corporations. These responses are supported by information technology. The chapter also covers competitive advantage, strategic information systems, and Porter's five forces model for analyzing competitiveness.
The document discusses how organizations operate in the digital economy. It provides examples of how common tasks have shifted from offline to online settings, such as registering for classes, buying textbooks, photography, and payments. Organizations now face pressures from markets, technology, and society that require strategic responses supported by information technology. IT systems can provide competitive advantages by helping implement strategies to increase market share. Frameworks like Porter's are used to develop strategies leveraging IT for competitive edges over rivals. Overall, the digital economy and IT now underpin how organizations function and compete.
Describe the characteristics of the digital economy and e-business.
Identify the major pressures in the business environment and describe the major organizational responses to them.
Describe the role of information technology in supporting the functional areas, public services and specific industries
The document discusses the history and growth of e-commerce. It describes how e-commerce has evolved from the early innovations in the 1990s to the consolidation period of 2001-2006 to the current reinvention phase focusing on user-generated content and social networking. While early visions predicted frictionless online shopping, e-commerce has faced limitations and realities differ from predictions. However, technology continues to propagate through commerce and the future remains uncertain.
This document discusses the digital economy in India. It defines digital economy as an economy based on digital technologies that has transformed sectors like education, work, leisure and entertainment. The digital economy refers to economic activities enabled by information and communication technologies using "bits instead of atoms." It has taken various forms in India like digital marketing and conducting business online. The challenges of transitioning to a digital economy in India are also examined, including the impact of demonetization in 2016 and the goal of moving towards privatization and a cashless economy supported by new technologies.
E-tailing, or online retail, has grown significantly in India in recent years due to factors like increasing internet and smartphone usage, growth of online payment options, and changing consumer lifestyles and preferences. The e-tailing ecosystem involves suppliers, customers, payment systems, fulfillment and logistics networks. Major drivers of growth for e-tailing in India include digital convergence of technologies, a growing base of internet and smartphone users, investments in logistics and warehouses, and the localization of online content.
The document discusses the importance of information systems in business today. It explains that information systems are essential for operational excellence, developing new products and services, customer and supplier intimacy, improved decision making, competitive advantage, and business survival. Information systems help achieve strategic objectives like efficiency, innovation, customer service, and better decisions. There is a growing interdependence between organizations and their information technologies, as business capabilities now require supporting systems. Information systems are comprised of people, procedures, software, hardware, data, and networks that collect, process and distribute information to support business operations and management.
Electronic commerce (e-commerce) involves the buying and selling of goods and services over the internet. It includes business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) transactions. E-commerce has grown significantly since the 1990s with the rise of the internet and World Wide Web. It provides benefits like lower costs, greater convenience, and access to a global market, but also limitations such as the inability to physically examine products. Emerging models include mobile commerce, online marketplaces, and social commerce.
1 Ecommerce for retail 2018 session 1 and 2sanjivadubey
This document provides an overview of an introductory course on e-commerce for retail. It discusses the course learning goals and intended outcomes, which include developing an appreciation for how technology is transforming business and understanding e-commerce aspects and business models. The document also provides biographical information about the faculty member teaching the course, and outlines what topics will be covered, including e-commerce definitions, frameworks, business models, and benefits.
This document discusses the importance of knowledge management for e-commerce. It defines e-commerce and knowledge management, and explains how KM helps e-commerce businesses by allowing them to react quickly to opportunities, ensure successful partnerships, and maximize performance. It outlines different types of knowledge and discusses strategies for increasing knowledge, such as improving infrastructure and social engagement. Overall, the document argues that applying a knowledge management approach is crucial for e-commerce companies to gain competitive advantages.
1. Information systems are essential for businesses today as they help achieve strategic objectives like operational excellence, new products/services, customer intimacy, improved decision making, competitive advantage and survival.
2. An information system involves collecting, processing, storing and distributing information to support decision making, coordination and control within an organization. It has organizational, management and technological components.
3. While investments in information technology can provide high returns, there is variation between companies and returns depend on adopting the right business model and complementary assets.
This document provides an overview of e-commerce and discusses key trends. It summarizes that e-commerce has expanded into social, local and mobile areas. Technologies continue to evolve rapidly, disrupting businesses and creating new opportunities. While some early visions of e-commerce were not fully realized, technology will continue propagating through all commerce. Large companies will play a dominant role, but startups can still attract audiences in new areas.
Effectiveness implementation of e commerce in the developing countries empiri...Alexander Decker
This document summarizes a study on the effectiveness of e-commerce implementation in developing countries, using Jordan as a case study. The study aims to analyze factors affecting consumer online purchasing trends in Jordan and identify opportunities and risks of e-commerce. A survey was conducted with 177 participants in Jordan. The findings show that quality, price and global access are driving e-commerce's importance. However, the study also sought to identify other key factors for e-commerce success, such as product quality, security of payments, and the sufficiency of consumer protection laws.
This document contains an assignment on e-commerce submitted by a student. It includes questions on why studying e-commerce is important, definitions of key terms like e-commerce and e-business, descriptions of different e-commerce models and technologies, and the major academic disciplines related to e-commerce. It also discusses a case study on the flower delivery company BloomThat and regulatory issues for on-demand companies.
Telcos Strategic Positioning in the New World (Slovenia Telco Day 2013)Rob Van Den Dam
The document discusses how telecommunications companies are positioned in the new digital world. It notes that technological advances and market trends are driving a re-evaluation of business strategies for telecom companies. Specifically, it discusses how the rise of social media, big data, cloud computing, and mobile technology are shifting power to consumers and creating new competitors like over-the-top players. Telecom companies will need to respond by leveraging these new technologies and changing how they engage with consumers using social media to maintain relevance in this new environment.
This document provides an introduction to e-commerce, including its meaning and key features. E-commerce refers to conducting business electronically, including buying and selling online. It began with electronic data interchange between businesses but has expanded to include business-to-consumer transactions via the internet. The document discusses how e-commerce benefits businesses through improved communication, data exchange, and transaction capabilities compared to traditional methods. It also provides several definitions of e-commerce from different perspectives.
This document discusses electronic business (e-business). It defines e-business and outlines various e-business types including B2C, B2B, C2B, and C2C models. It also categorizes different types of e-business such as e-banking, e-auction, e-commerce, e-directories, and others. The document notes advantages and limitations of e-business. Examples of large e-business companies like Amazon, eBay, and Dell are provided. Popular e-business websites including CNET, Mashable, and TechCrunch are also mentioned.
This document provides an overview of e-business management and strategy. It defines e-business and e-commerce, and discusses how businesses have transformed from the old economy to the new digital economy. Key aspects of e-business include types of e-business models, the growth of e-commerce, and how technology has impacted business functions and decisions. Developing an e-business strategy involves formulation, implementation, and evaluation.
The document discusses security solutions for electronic business (e-business). It outlines several key security concerns for e-businesses, including protecting access and data integrity, using encryption, implementing digital certificates, and employing digital signatures. It then describes various security solutions to address these concerns, such as using antivirus software, firewalls, intrusion detection systems, public/private key encryption, and digital certificates verified by certificate authorities. Overall, the document emphasizes the importance of data security and authentication for e-businesses operating online.
After reading this chapter, you will be able to:
Define e-commerce and describe how it differs from e-business.
Identify and describe the unique features of e-commerce technology and discuss their business significance.
Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce
Understand the vision and forces operating during the first five years of e-commerce, and assess its successes, surprises and failures.
Identify several factors that will define the next five years of e-commerce.
Describe the major themes underlying the study of e-commerce.
Identify the major academic disciplines contributing to e-commerce research.
This document provides an outline for a unit on technological innovation and e-commerce. It introduces the topics to be covered, including the effects of ICT, innovations in technology, e-commerce and how it has changed buying habits, investigating an e-commerce website, and legal and moral issues related to technology. Students are instructed to complete tasks exploring these topics over two days at a learning center.
This document provides an overview of an introductory course on e-commerce. It covers key topics like the basic elements and categories of e-commerce, technologies that support it like the internet and EDI, advantages like increased sales and lower costs, and challenges such as cultural and legal obstacles. It also discusses how economic forces have fostered e-commerce growth and how businesses can use value chain analysis to identify opportunities in e-commerce.
This document provides an overview of an e-commerce course taught by Professor Xu Bo at Fudan University. It includes:
- Background information on Professor Xu Bo and the course topics which will cover major Chinese e-commerce models, platforms, and trends.
- A schedule of 7 sessions that will examine companies like Alibaba, JD.com, Pinduoduo, Tencent, TikTok and more.
- Requirements for the course including class participation, assignments, presentations and a term paper. Students will form groups to prepare case studies for each session.
Ali Abd Elsamad Tawfek Mohamed-Assig.1 E-commerce .docxZoma Ibrahem
The document discusses key aspects of e-commerce including why it is important to study, definitions of terms like e-commerce and e-business, technological components, themes in e-commerce like mobile commerce and personalization, types of e-commerce like B2C and C2C, and the evolution and major themes of studying e-commerce. It covers topics like business models, academic disciplines, and components of e-commerce models.
This document discusses the digital economy in India. It defines digital economy as an economy based on digital technologies that has transformed sectors like education, work, leisure and entertainment. The digital economy refers to economic activities enabled by information and communication technologies using "bits instead of atoms." It has taken various forms in India like digital marketing and conducting business online. The challenges of transitioning to a digital economy in India are also examined, including the impact of demonetization in 2016 and the goal of moving towards privatization and a cashless economy supported by new technologies.
E-tailing, or online retail, has grown significantly in India in recent years due to factors like increasing internet and smartphone usage, growth of online payment options, and changing consumer lifestyles and preferences. The e-tailing ecosystem involves suppliers, customers, payment systems, fulfillment and logistics networks. Major drivers of growth for e-tailing in India include digital convergence of technologies, a growing base of internet and smartphone users, investments in logistics and warehouses, and the localization of online content.
The document discusses the importance of information systems in business today. It explains that information systems are essential for operational excellence, developing new products and services, customer and supplier intimacy, improved decision making, competitive advantage, and business survival. Information systems help achieve strategic objectives like efficiency, innovation, customer service, and better decisions. There is a growing interdependence between organizations and their information technologies, as business capabilities now require supporting systems. Information systems are comprised of people, procedures, software, hardware, data, and networks that collect, process and distribute information to support business operations and management.
Electronic commerce (e-commerce) involves the buying and selling of goods and services over the internet. It includes business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) transactions. E-commerce has grown significantly since the 1990s with the rise of the internet and World Wide Web. It provides benefits like lower costs, greater convenience, and access to a global market, but also limitations such as the inability to physically examine products. Emerging models include mobile commerce, online marketplaces, and social commerce.
1 Ecommerce for retail 2018 session 1 and 2sanjivadubey
This document provides an overview of an introductory course on e-commerce for retail. It discusses the course learning goals and intended outcomes, which include developing an appreciation for how technology is transforming business and understanding e-commerce aspects and business models. The document also provides biographical information about the faculty member teaching the course, and outlines what topics will be covered, including e-commerce definitions, frameworks, business models, and benefits.
This document discusses the importance of knowledge management for e-commerce. It defines e-commerce and knowledge management, and explains how KM helps e-commerce businesses by allowing them to react quickly to opportunities, ensure successful partnerships, and maximize performance. It outlines different types of knowledge and discusses strategies for increasing knowledge, such as improving infrastructure and social engagement. Overall, the document argues that applying a knowledge management approach is crucial for e-commerce companies to gain competitive advantages.
1. Information systems are essential for businesses today as they help achieve strategic objectives like operational excellence, new products/services, customer intimacy, improved decision making, competitive advantage and survival.
2. An information system involves collecting, processing, storing and distributing information to support decision making, coordination and control within an organization. It has organizational, management and technological components.
3. While investments in information technology can provide high returns, there is variation between companies and returns depend on adopting the right business model and complementary assets.
This document provides an overview of e-commerce and discusses key trends. It summarizes that e-commerce has expanded into social, local and mobile areas. Technologies continue to evolve rapidly, disrupting businesses and creating new opportunities. While some early visions of e-commerce were not fully realized, technology will continue propagating through all commerce. Large companies will play a dominant role, but startups can still attract audiences in new areas.
Effectiveness implementation of e commerce in the developing countries empiri...Alexander Decker
This document summarizes a study on the effectiveness of e-commerce implementation in developing countries, using Jordan as a case study. The study aims to analyze factors affecting consumer online purchasing trends in Jordan and identify opportunities and risks of e-commerce. A survey was conducted with 177 participants in Jordan. The findings show that quality, price and global access are driving e-commerce's importance. However, the study also sought to identify other key factors for e-commerce success, such as product quality, security of payments, and the sufficiency of consumer protection laws.
This document contains an assignment on e-commerce submitted by a student. It includes questions on why studying e-commerce is important, definitions of key terms like e-commerce and e-business, descriptions of different e-commerce models and technologies, and the major academic disciplines related to e-commerce. It also discusses a case study on the flower delivery company BloomThat and regulatory issues for on-demand companies.
Telcos Strategic Positioning in the New World (Slovenia Telco Day 2013)Rob Van Den Dam
The document discusses how telecommunications companies are positioned in the new digital world. It notes that technological advances and market trends are driving a re-evaluation of business strategies for telecom companies. Specifically, it discusses how the rise of social media, big data, cloud computing, and mobile technology are shifting power to consumers and creating new competitors like over-the-top players. Telecom companies will need to respond by leveraging these new technologies and changing how they engage with consumers using social media to maintain relevance in this new environment.
This document provides an introduction to e-commerce, including its meaning and key features. E-commerce refers to conducting business electronically, including buying and selling online. It began with electronic data interchange between businesses but has expanded to include business-to-consumer transactions via the internet. The document discusses how e-commerce benefits businesses through improved communication, data exchange, and transaction capabilities compared to traditional methods. It also provides several definitions of e-commerce from different perspectives.
This document discusses electronic business (e-business). It defines e-business and outlines various e-business types including B2C, B2B, C2B, and C2C models. It also categorizes different types of e-business such as e-banking, e-auction, e-commerce, e-directories, and others. The document notes advantages and limitations of e-business. Examples of large e-business companies like Amazon, eBay, and Dell are provided. Popular e-business websites including CNET, Mashable, and TechCrunch are also mentioned.
This document provides an overview of e-business management and strategy. It defines e-business and e-commerce, and discusses how businesses have transformed from the old economy to the new digital economy. Key aspects of e-business include types of e-business models, the growth of e-commerce, and how technology has impacted business functions and decisions. Developing an e-business strategy involves formulation, implementation, and evaluation.
The document discusses security solutions for electronic business (e-business). It outlines several key security concerns for e-businesses, including protecting access and data integrity, using encryption, implementing digital certificates, and employing digital signatures. It then describes various security solutions to address these concerns, such as using antivirus software, firewalls, intrusion detection systems, public/private key encryption, and digital certificates verified by certificate authorities. Overall, the document emphasizes the importance of data security and authentication for e-businesses operating online.
After reading this chapter, you will be able to:
Define e-commerce and describe how it differs from e-business.
Identify and describe the unique features of e-commerce technology and discuss their business significance.
Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce
Understand the vision and forces operating during the first five years of e-commerce, and assess its successes, surprises and failures.
Identify several factors that will define the next five years of e-commerce.
Describe the major themes underlying the study of e-commerce.
Identify the major academic disciplines contributing to e-commerce research.
This document provides an outline for a unit on technological innovation and e-commerce. It introduces the topics to be covered, including the effects of ICT, innovations in technology, e-commerce and how it has changed buying habits, investigating an e-commerce website, and legal and moral issues related to technology. Students are instructed to complete tasks exploring these topics over two days at a learning center.
This document provides an overview of an introductory course on e-commerce. It covers key topics like the basic elements and categories of e-commerce, technologies that support it like the internet and EDI, advantages like increased sales and lower costs, and challenges such as cultural and legal obstacles. It also discusses how economic forces have fostered e-commerce growth and how businesses can use value chain analysis to identify opportunities in e-commerce.
This document provides an overview of an e-commerce course taught by Professor Xu Bo at Fudan University. It includes:
- Background information on Professor Xu Bo and the course topics which will cover major Chinese e-commerce models, platforms, and trends.
- A schedule of 7 sessions that will examine companies like Alibaba, JD.com, Pinduoduo, Tencent, TikTok and more.
- Requirements for the course including class participation, assignments, presentations and a term paper. Students will form groups to prepare case studies for each session.
Ali Abd Elsamad Tawfek Mohamed-Assig.1 E-commerce .docxZoma Ibrahem
The document discusses key aspects of e-commerce including why it is important to study, definitions of terms like e-commerce and e-business, technological components, themes in e-commerce like mobile commerce and personalization, types of e-commerce like B2C and C2C, and the evolution and major themes of studying e-commerce. It covers topics like business models, academic disciplines, and components of e-commerce models.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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1. Chapter 1 1
Information Technology For Management 6th Edition
Turban, Leidner, McLean, Wetherbe
Lecture Slides by L. Beaubien, Providence College
John Wiley & Sons, Inc.
MIS
IT Support The Organizational
Performance
2. Chapter 1 2
Learning Objectives
Describe the digital economy and digital
enterprises
Recognize the relationship between
performance, organizational pressures, and
responses and technology
Define IS and IT
Understand what the adaptive enterprise is
3. Chapter 1 3
Learning Objectives (Continued)
Understand the support role that IS and IT play
in the organization
Understand the importance of learning about IT
4. Chapter 1 4
Digital Economy – “New” Economy
E-Business: The use of electronic technologies to
transact business
Collaboration: People and Organizations interact,
communicate, collaborate, and search for information
Information Exchange: Storing, processing and
transmission of information
6. Chapter 1 6
The Old Economy – Taking Photo’s
1. Buy film in a store
2. Load your camera
3. Take pictures
4. Take roll of film to store for processing
5. Pickup the film when ready
6. Select specific photos for enlargement
7. Mail to family and friends
7. Chapter 1 7
The New Economy – Taking Photo’s
1st Generation Digital Photography
Old economy (except 6 and 7) were replaced by
using a scanner and emailing
2nd Generation Digital Photography
Use a Digital Camera, no film, no processing
3rd Generation Digital Photography
Your Digital Camera is now in your mobile phone,
your binoculars, or palmtop computer.
8. Chapter 1 8
Business Models
A business model is a method of doing business by
which a company can generate revenue to sustain itself.
The model spells out how the company adds value to
create a product or service. (Value Chain)
Nokia makes and sells cell phones
A TV station provides free broadcasting. Its survival depends
on a complex model involving advertisers and content providers
Internet portals, such as Yahoo, also use a complex business
model.
9. Chapter 1 9
Digital Age Business Models
Name-Your-Own Price
Reverse Auctions
Affiliate Marketing
E-Marketplaces and Exchanges
Electronic aggregation (buying groups)
10. Chapter 1 10
Drivers Forcing Changes In Business
Models
Environmental, organizational, and technological
factors
React frequently and quickly to both the threats
and the opportunities resulting from this new
business environment
A response can be a reaction to a pressure
already in existence, an initiative intended to
defend an organization against future pressures,
or an activity that exploits an opportunity created
by changing conditions
Business Pressures
Business Critical Response Activities
12. Chapter 1 12
Business Pressures, Organizational
Responses, and IT Support
Business Pressure - The business environment is the
combination of social, legal, economic, physical, and
political factors that affect business activities
Significant changes in any of these factors are likely to
create business pressure on the organization
The three types of business pressures faced are:
market, technology, and societal pressures.
13. Chapter 1 13
Three Types of Business Pressures
Market Pressures:
The Global Economy and Strong Competition
The Changing Nature of the Workforce
Powerful Customers
14. Chapter 1 14
Business Pressures (Continued)
Technology Pressures:
Technological Innovation and Obsolescence
Information Overload
15. Chapter 1 15
Business Pressures (Continued)
Societal Pressures:
Social Responsibility
Government Regulation and Deregulation
Protection Against Terrorist Attacks
Ethical Issues
16. Chapter 1 16
Organizational Responses
Strategic Systems: enable organizations to increase
market share and/or profits.
Customer Focus enable organizations to provide
superb customer service and prevent losing customers
to competitors.
17. Chapter 1 17
Organizational Responses (Continued)
Make-to-Order is a strategy of producing customized
products and services
Mass Customization is producing a large quantity of
items, but customizing them to fit the desire of each
customer
E-business and E-commerce is the strategy of doing
business electronically
18. Chapter 1 18
Why Study Information Systems?
You will be more effective in your chosen career if you
understand how successful information systems are built,
used, and managed
You also will be more effective if you know how to
recognize and avoid unsuccessful systems and failures
According to the US Bureau of Labor Statistics, the “top
seven fastest growing occupations fall within IT or
computer related field”
Developing “Computer” Literacy will only enhance your
“Information” Literacy
19. Chapter 1 19
Doing Business in the Digital
Economy
The digital economy is an economy based on digital
technologies, including communication networks (the
Internet, intranets, and extranets), computers, software,
and other related technologies
Also called the Internet economy, the new economy, or
the Web economy
Digital infrastructures provide a global platform over
which people and organizations interact, communicate,
collaborate, and search for information.
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The Global Platform of the New
Economy
A huge number of digitizable products; that is products
that can be converted to digital format. Most common
are: books, movies, magazines, TV and radio
programming, electronic games, music CDs, and
computer software.
Consumers and firm conducting financial transaction
digitally.
Physical goods such as home appliances and
automobiles that contain embedded computer chips and
connectivity capabilities.
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Electronic Business
Businesses increasingly perform their basic functions:
buying and selling goods and services, servicing
customers, and collaborating with business partners
electronically
This process is known as electronic business (E-
business) or electronic commerce (E-commerce)
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New Economy vs. Old Economy
Example Old New
Buying and selling textbook Visit the bookstore Visit web site for publishers
and retailers
Registering for classes Walk around campus to
Departments, Registrar’s
office, etc.
Access campus web site
Photography Buy film, use camera, take
picture, take it for processing
Use digital camera
Paying for Gasoline Fill up your car, go inside, pay
cash or credit card
Use speed pass token; wave
over the sensor and go
Paying for Transportation Pay cash, metal tokens Metro cards electronic cards
Paying for goods Visit store, select item, pay, go Use self-service kiosks
Supplying commercial photos Use newspapers, paper,
catalog, or online
Use hub-like supply chain with
digitized picture
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New Economy vs. Old Economy
Example #1: Registering for Classes
Old Economy: You would go to the Registrar’s Office
on campus with a paper registration document
New Economy: You access your campus website, log
into registration site, and electronically register for
classes from anywhere
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New Economy vs. Old Economy
Example #2: Buying and Selling Textbooks
Old Economy: You go to the bookstore in person and
buy new or sell used books
New Economy: You go online to the Publisher’s Web
site or to Web-based services such as Amazon.com
to buy or sell books
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New Economy vs. Old Economy
Example #3: Photography
Old Economy: You use a camera with film, which you
have to purchase and have developed; you mail
copies of pictures.
New Economy: You can scan photos, make copies
and e-mail them. Digital cameras require no film or
processing. Digital photography and video integrated
into cell phones for immediate viewing
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New Economy vs. Old Economy
Example #4: Paying for Gasoline
Old Economy: You pump your gas and go inside to
pay using cash or credit
New Economy: Insert credit card at pump, receive
authorization, pump gas, get receipt, drive away.
Another example is Speedpass technology.
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New Economy vs. Old Economy
Example #5: Paying for Transportation in New York City
Old Economy: Use tokens for bus and subway
transportation
New Economy: Bus and subway riders now use
MetroCards; contactless cards that have a small radio
transmitter that transmit account information to a
reader
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New Economy vs. Old Economy
Example #6: Paying for Goods, Checkout
Old-old Economy: Customer selects goods, waits in
line for the cashier to key in price of items, and then
pays in cash
Old Economy: The clerk swipes the barcode of each
item and customer pays in cash, credit, or debit.
Information scanned is available for immediate
analysis known as source-data automation
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New Economy vs. Old Economy (Ex.
#6 Continued)
Example #6: Paying for Goods, Checkout continued
Old Economy: Shoppers take their items to a self-
service kiosk and swipe the barcodes themselves
New Economy: Wireless technology affixed to each
item. Allows you to select items that pass through
a scanner, which reads wireless signal, generates a
bill, automatically debits your designated account
for payment and you leave
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Three Types of Business Pressures
Market Pressures:
The Global Economy and Strong Competition
The Changing Nature of the Workforce
Powerful Customers
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Business Pressures (Continued)
Technology Pressures:
Technological Innovation and Obsolescence
Information Overload
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Business Pressures (Continued)
Societal Pressures:
Social Responsibility
Government Regulation and Deregulation
Protection Against Terrorist Attacks
Ethical Issues
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Organizational Responses
Strategic Systems provide advantages that enable
organizations to increase market share and/or profits,
better negotiate with suppliers, or prevent competitors
from entering their markets
Customer Focus is the difference between attracting
and keeping customers by providing superb customer
service and losing them to competitors
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Organizational Responses (Continued)
Make-to-Order is a strategy of producing customized
products and services
Mass Customization is producing a large quantity of
items, but customizing them to fit the desire of each
customer
E-business and E-commerce is the strategy of doing
business electronically
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Why Should You Learn about
Information Technology (IT)?
IT is essential for work in organizations
IT will reduce the number of middle managers
IT will change the manager’s job
IT impacts employees at work
IT impacts employees’ health and safety
IT is used by all departments
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Why Should You Learn about IT?
(Continued)
IT provides opportunities for people with disabilities
IT provides quality-of-life improvements
Improvements in health care
Crime fighting and other benefits
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Managerial Issues
Recognizing opportunities for using IT and Web-based
systems.
Who will build, operate, and maintain the information
systems. How much IT?
How much and HOW important is IT?
Is the situation going to change?
Globalization.
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Managerial Issues (Continued)
Ethics and social issues.
Transforming the organization to the digital
economy.