This document provides information about a video app that is rated highly and has received several awards and positive reviews from publications. It targets millennials and aims to inform, empower, and be a trusted voice for issues they care about through creative and native storytelling on mobile devices. Metrics are provided showing the large audience reach and engagement the app has achieved through video views, app installs, and other measures. The document emphasizes that the company considers itself to always be improving, uses agile development practices, tailors stories based on audience needs, and communicates directly with consumers. It concludes by thanking the audience.

2. VIDEOS WORTH WATCHING

3. BEST RATED
VIDEO APP
IN iPAD APP STORE
TOP #1
BEST NEW APP
IN 100COUNTRIES
1stEDITOR’S
CHOICE
ON APPLE TV
BEST OF
2016
RED DOT
DESIGN AWARD
BEST OF
2015
BY APPLE
"Top Video Content
Each Day"
The Wall Street Journal
"Hyper Cuts
Through the Junk"
The Next Web
"The Best and Newest
Videos on the Internet"
Adweek
"Makes You Want to
Watch and Discover"
WIRED
"The Best of Internet
Video Every Day"
TechCrunch
"Intriguing High
Definition Content"
Refinery29
"An Eye on Quality
Over Quantity"
Variety

7. INFORM, EMPOWER, AND BE THE
MOST TRUSTED VOICE FOR OUR
GENERATION.
OUR MISSION

8. WE TELL STORIES
ABOUT ISSUES
OUR GENERATION
CARES ABOUT
IN CREATIVE &
NATIVE WAYS

9. A21-34
AFFLUENT
70%
highly educated
INTELLIGENT 80%
average HHI
MOBILE
$96k
Sources: Google Analytics, ComScore; February 2016
YOUNG
AFFLUENT
AND DEEPLY
ENGAGED
mobile devices
75%

10. MILLENNIALS
CONSUME MIC
CONTENT EACH
MONTH
65M
Sources: Google Analytics, ComScore; July 2016
200M
50M
400K
60M
30M
1M subscriptions
O&O uniques
video views
impressions
app installs
impressions

11. WHAT HAVE WE LEARNED

12. 1. ALWAYS IN BETA

13. 2. SWAT TEAMS

14. 3. ADAPTIVE STORYTELLING

15. 4. DIRECT TO CONSUMER

16. LONGTERM STARTS TODAY

17. THANK YOU!