Speaker: Andrew Proctor, director of digital services, Staffordshire University. With the ever changing needs of students, Staffordshire University will share how they approached the opportunity to positively impact student experience at the University, using data, AI and the cloud.

1. Classification: Restricted
Digital Transformation
Andrew Proctor

2. Classification: Restricted
Digital – A different world
The first robotic pharmacist will arrive in the US 2021
The first AI machine will join a corporate board of directors by 2030
The first transplant of a 3D printed liver will occur by 2030
A government will replace its census with big-data technologies by
2030
Microsoft licensing will be simple & understandable by 2025

3. Classification: Restricted
Legacy Digital-era
Focus on Physical Assets Focus on Digital Assets
Focus on Physical Channels Clicks and Mortar
Office Hours by default Always on – 24/7
Difficult to Scale Up/Down Built to Scale Up/Down
Large and lengthy projects Experimentation and failing fast
Data as a problem/constraint Data as a key strategic asset
Chases/Follows competitors Chases/Follows customers
Customer adapts to product/service Product/service adapts to customer
Higher Education – Legacy vs Digital
…if someone were to build a university from scratch today…

4. Classification: Restricted
Education 4.0 - What will be different?
Far more learner-centric!
Significantly more choice and control
Hyper-Personalisation is a major theme
Meaning diverse consumption models
Traditional
Nanodegree/Byte-sized
Subscription based – ’all you can eat’
Outcome-based
Multiple entry and exit points
Everything will be tailored

5. Classification: Restricted
On-Demand On-Demand
Hyper-PersonalisationData Driven Automation and AI Digital Skills
“24/7, no matter where; I am always CONNECTED to Staffordshire University”
The combination of
data and AI CONNECTS
us to a more individual
experience, tailored
and optimised for
personal success
Systems, data,
processes and people
are CONNECTED
more than ever
before, freeing up
valuable time
The power of data
CONNECTS us more
than ever to our
current and future
students, enabling
better decision making
All Students and Staff
are digital champions;
CONNECTED to a world
of opportunity, creating
future-proofed digital
graduates
DIGITAL STRATEGY – CORE FRAMEWORK

6. Classification: Restricted
DATA DRIVEN

7. Classification: Restricted
We have a deep understanding of our current and future students;
We can predict with increasing certainty the behaviours and needs of students and employers;
We can equip our students with meaningful information, enabling them to make better
decisions;
The design of our courses, services and facilities can be optimised by data and insight;
We can better understand the impact of everything we do;
DATA DRIVEN – What will it give us?

8. Classification: Restricted
Data Driven example – Liquid Campus
Make sure things will last, by building them to change

9. Classification: Restricted
AI is our new UI

10. Classification: Restricted
HYPER-
PERSONALISATION

11. Classification: Restricted
The Double Ristretto Venti Half-
Soy Nonfat Decaf Organic 4-Pump
Chocolate Brownie Iced Double-
Shot Gingerbread Frappuccino
Extra Hot With Foam Whipped
Cream Double Blended, One
Sweet'N Low, One Nutrasweet, and
Ice

12. Classification: Restricted
Orchestrating
Completing tasks
on behalf of users
Curating
Providing relevant
content based on
previous user
behaviour
BEACON
Supporting
Guiding the user
towards an
optimum outcome
Coaching
Guiding the user
towards an
optimum outcome
Learning
Gleaning
information
to optimise
experiences

13. Classification: Restricted
CURATING information for you…
There’s a great hackathon on next week
This job might be interesting to you
Here’s a society group recommended for you
COACHING you towards your goals…
You’re 1 hour away from your weekly study PB
Would you like me to schedule some revision time?
SUPPORTING you every day…
Here’s what your day looks like
Here’s when your next payment is due
ORCHESTRATING tasks on your behalf…
I’ve ordered you a new student card
I’ve submitted your council tax letter
LEARNING about you…
How are you feeling this week?
How would you rate today’s lecture?

14. Classification: Restricted
AI is our new UI
In 4 weeks since launch, Beacon has…
Answered over 7,000 questions
Including 700 during weekends
Told 1,200 students where their next lecture is…
…and helped them find it
Completed over 1,500 self-service tasks
Got over 100 students to join a new society
Helped over 300 students find somewhere to eat
*Brokered new relationships between 200
students and a personal tutor*

15. Classification: Restricted
STUDENT-CENTRIC DEVELOPMENT
NEW FEATURES EVERY MONTH
Book an Appointment
Next Bus Home
Make a Payment
Bot
Analytics
Student
Feedback
Agile
Sprints

16. Breadth of Core Digital Skills
gained by every student
Professional Certification offered
to every student
Depth of specialist skills relevant to course content
(e.g. Data Science for Business Management)
Enhanced
Productivity
Find & Manage
Information
Communication
&
Collaboration
Online Identity
&
Security
BasicsofCoding
BuildaWebsite
DigitalMarketing
VisualisingData
Professional Certification (Core)
ApplyingAI
Professional Certification (Specialist)
Digital Skills – future proofed, digital champions
Embracing
Change
Problem
Solving Entrepreneurship
Commercial
Awareness
‘Softer’ employability skills
(enables the application and
evolution of digital skills in a
variety of ways)
Professional Certification offered
to every student

17. Classification: Restricted
On-Demand On-Demand
Hyper-PersonalisationData Driven Automation and AI Digital Skills
“24/7, no matter where; I am always CONNECTED to Staffordshire University”
The combination of
data and AI CONNECTS
us to a more individual
experience, tailored
and optimised for
personal success
Systems, data,
processes and people
are CONNECTED
more than ever
before, freeing up
valuable time
The power of data
CONNECTS us more
than ever to our
current and future
students, enabling
better decision making
All Students and Staff
are digital transformers;
CONNECTED to a world
of opportunity, creating
future-proofed digital
graduates
BEACON – PART OF OUR DIGITAL STRATEGY

18. Classification: Restricted
Thank you!
@andrew_proctor