The document discusses digital transformation in student recruitment, highlighting changes in customer expectations, technology, and competition. It emphasizes the importance of leadership and culture in knowledge management and showcases the effective use of social media for targeted advertising. Additionally, it stresses the need for accessible user experiences and improvements in product delivery.

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DigitalTransformation
Student Recruitment

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Why Listen to Me?
Most Important Bits:
I understand Psychology & Knowledge Management
I have a 5Year old!
I’veWorked with a lot of Great Clients!

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What’s DigitalTransformation?
Change in
Customer
Expectations
Change in
Competition
Change in
Technology

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Leadership
CultureTechnology
Critical Success Factors in any Knowledge Management Project

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Student Recruitment
Change in
Customer
Expectations

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Change in
Technology
Student Recruitment

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Student Recruitment
Change in
Competition

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Social Media
70 to 80% of Students in NI use it
Most Psychologically Engaging Commercially
UnbelievablyTight Targeting
Measureable
Test – Adjust –Test – Adjust..

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One ExampleAdvert
PartTime Courses
January 2015
Split by Gender,Time, Location and Course
Other Adverts Split by Above and Generation

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£0.01p per AdvertVerifiably Seen
£2.91 per Returned Lead

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But Make it Easy to be Accessible

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Management Information

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The RealWork is Ahead
User Flow – Bottlenecks etc
Create a Retail Experience
Changes in the Core Product Delivery
Safety & Security
Responsiveness