Hosted by Sheffield Chamber of Commerce, this event featured ways to improve performance of search engine optimisation, pay per click advertising and social media campaigns.
Specialists from award winning Sheffield based marketing agency Objective Creative discussed the very latest website development methods, including ways to ensure your website is accessible on all mobile devices.
The document discusses numerous Google algorithm updates that occurred throughout 2011 and 2012, including updates that encrypted search queries, rewarded freshness, focused on transparency, penalized over-optimization and webspam, expanded knowledge graphs, limited homepage results to 7, targeted exact match domains, and changed AdWords policies. It emphasizes that the SEO landscape was in constant flux and marketers needed to adapt to Google's shifting algorithms and priorities.
When faced with endless data and the need to manage it, there are a variety of proven design patterns that will help designers create usable, effecient, and effective interfaces. From advanced distributing workload to avoiding information overload, this presentation reviews techniques that are enabling the highly scalable user interfaces of today and tomorrow.
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
This document provides an introduction to search engine optimization (SEO) including definitions, key factors to consider, and best practices. It explains that SEO involves strategic and practical activities to maximize how content ranks in search engines and attracts organic traffic. Important elements include developing a strategy, building a high-quality website with optimized on-site content and off-site links. The document outlines technical SEO considerations and emphasizes creating valuable content targeted at real users. It also warns against poor practices like over-optimization, link schemes, and experiences that hurt users.
The document summarizes a panel discussion on keyword research from the ionSearch 2012 conference. The panel included experts from Linkdex, Search Laboratory, and Wordtracker who discussed various tips and tools for effective keyword research. Some of the main points covered in the discussion included understanding the market and customer intent, using keyword data from tools like Adwords and Wordtracker to analyze search volume and relevance, monitoring keywords over time, and taking a demand-driven approach to website structure and content.
Search Engine Optimisation Basics (SEO) for Business Owners & Corporateshanger7
Supported by the Australian Government and the NBN Initiative we have been training local Sydney & Wollongong businesses in the high level basics of Search Engine Optimisation and general web marketing. From feedback from attendees our overview points have almost immediately achieved rankings boosts for their website in almost any type of niche or industry.
For more information visit us at http://www.aftershock.com.au or http://www.aftershockit.com.au
Dave Snyder - Content Marketing in the Post-Panda World - ionSearchionSearch Conference
The document discusses how content marketing strategies need to evolve in light of Google's algorithm changes like Panda and LinkPocolypse. It suggests using curation platforms and user-generated content like photos and illustrations to build links and traffic in a natural way. Curation allows brands to test content ideas while gathering customer insights through social ads with data integration. Overall, the key is creating highly shareable and in-depth media to find new distribution channels.
The document discusses numerous Google algorithm updates that occurred throughout 2011 and 2012, including updates that encrypted search queries, rewarded freshness, focused on transparency, penalized over-optimization and webspam, expanded knowledge graphs, limited homepage results to 7, targeted exact match domains, and changed AdWords policies. It emphasizes that the SEO landscape was in constant flux and marketers needed to adapt to Google's shifting algorithms and priorities.
When faced with endless data and the need to manage it, there are a variety of proven design patterns that will help designers create usable, effecient, and effective interfaces. From advanced distributing workload to avoiding information overload, this presentation reviews techniques that are enabling the highly scalable user interfaces of today and tomorrow.
Darcy Knapp of DK Consulting/SEO Web Mechanics did a session exploring the basics of search, social, SEO/SEM for marketing any organization. Part of NetSquared Tech Valley's Lunch and Learn Series.
This document provides an introduction to search engine optimization (SEO) including definitions, key factors to consider, and best practices. It explains that SEO involves strategic and practical activities to maximize how content ranks in search engines and attracts organic traffic. Important elements include developing a strategy, building a high-quality website with optimized on-site content and off-site links. The document outlines technical SEO considerations and emphasizes creating valuable content targeted at real users. It also warns against poor practices like over-optimization, link schemes, and experiences that hurt users.
The document summarizes a panel discussion on keyword research from the ionSearch 2012 conference. The panel included experts from Linkdex, Search Laboratory, and Wordtracker who discussed various tips and tools for effective keyword research. Some of the main points covered in the discussion included understanding the market and customer intent, using keyword data from tools like Adwords and Wordtracker to analyze search volume and relevance, monitoring keywords over time, and taking a demand-driven approach to website structure and content.
Search Engine Optimisation Basics (SEO) for Business Owners & Corporateshanger7
Supported by the Australian Government and the NBN Initiative we have been training local Sydney & Wollongong businesses in the high level basics of Search Engine Optimisation and general web marketing. From feedback from attendees our overview points have almost immediately achieved rankings boosts for their website in almost any type of niche or industry.
For more information visit us at http://www.aftershock.com.au or http://www.aftershockit.com.au
Dave Snyder - Content Marketing in the Post-Panda World - ionSearchionSearch Conference
The document discusses how content marketing strategies need to evolve in light of Google's algorithm changes like Panda and LinkPocolypse. It suggests using curation platforms and user-generated content like photos and illustrations to build links and traffic in a natural way. Curation allows brands to test content ideas while gathering customer insights through social ads with data integration. Overall, the key is creating highly shareable and in-depth media to find new distribution channels.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
This document provides an overview of Google, Yahoo, and Bing search engines. It shares statistics on usage for each platform and demographics of typical users. It discusses the Microsoft-Yahoo search deal where Yahoo will use Bing's search technology. The document compares Google and Bing's search technologies, highlighting areas where Google has more sophisticated capabilities currently. Finally, it offers SEO tips for optimizing for Google and Bing search results.
Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 ConventionErica Campbell Byrum
Today’s technology is moving at an insane pace. Slow it all down with Erica Campbell Byrum, Director of Social Media for Homes.com, as she explores consumer trends and the implications in search, social, mobile and your online reputation.
This presentation was given at the 2014 RE/MAX R4 Convention in Las Vegas. #remaxr4
seoMoz's mozcon recap for 2012. Hosted at the Westin Hotel in downtown Seattle and emceed by Laura Lippay. This Power Point distills over 24 hours of SEO greatness down to 42 slides.
Roland Dunn - What DO Searchbots Actually Do? - ionSearch 2012ionSearch Conference
The document discusses how search engine bots like Googlebot index and crawl websites. It notes that Googlebot does not always request all content on a website and can become distracted, obsessed, or lost by focusing too much on certain pages like on-site search or similar content. The document suggests examining server logfiles to see how searchbots are behaving and making changes if they seem unfocused, such as altering internal linking, using robots.txt, or adjusting the URL construction. The goal is to help searchbots spend their time more efficiently crawling the most important content.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.
SEO - What matters and What to do about itAbdullah Khan
This document provides an overview of 360 degree SEO tactics that can be effective, including keyword research, website speed optimization, link building, authorship markup, schema markup, avoiding duplicate content, and redirection. It discusses how SEO has evolved with Google's frequent algorithm updates, emphasizing user intent-based keyword strategies, landing page optimization, and quality over quantity for link building. Methods for implementing authorship, schema markup, and redirections are also outlined.
SMX East: Recovering From Core Updates - Lily RayLily Ray
The document discusses strategies for recovering rankings after a Google core update. It provides 10 qualities of top performing websites, such as having real expertise, trust signals, high quality content, and avoiding technical issues. While E-A-T (expertise, authoritativeness, trustworthiness) is important, content, technical SEO, and ensuring accuracy and not contradicting scientific consensus also matter. The document emphasizes avoiding overly salesy language on informational pages and checking if keywords now have local intent in search results.
This document summarizes Matt Roberts' favorite SEO tools for various tasks. It discusses tools for broad domain intelligence like Searchmetrics and Ahrefs, deep intelligence and reporting with Linkdex and AnalyticsSEO, link prospecting with Ontolo and Local Citation Finder, outreach with Buzzstream and Scream CRM, site optimization with Screamingfrog and Linkdex, team management with Desktime, Linkdex and AnalyticsSEO, and Evernote for note taking. The document emphasizes that tools are just aids and quality insights are needed to shape effective SEO strategies.
The document summarizes Google and Bing search engines. It discusses how Google was launched in 1997 and searches text in 132 languages using PageRank algorithm. It also mentions Google's market share in 2010-2011 and some of its current and future capabilities. For Bing, it discusses its search technology and crawling capabilities compared to Google. It also describes an allegation that Bing stole Google search results for rare medical queries without offering spell check suggestions.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
This document summarizes an expert panel discussion on SEO tools. The panel consisted of Steve Lock from AnalyticsSEO, Dave Wilding from Blueclaw, Matt Roberts from Linkdex, and Neil Walker from SEO Mad. Matt Roberts introduced himself and the panelists. He then discussed various types of SEO tools, including those for analytics, link prospecting, outreach, site optimization, team management, and others. Specific tools mentioned include Google Analytics, Excel, Searchmetrics, Ahrefs, Linkdex, Ontolo, Buzzstream, Screamingfrog, Desktime, and Evernote.
This document discusses content marketing strategies and tactics. It emphasizes creating great content to drive links and grow audiences. Case studies show how in-depth SEO analysis of competitors' backlinks can help a company improve search rankings. Social media sharing and guest posts are also presented as ways to build links and exposure.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
- Social signals from Google+ are becoming more important for organic search rankings as Google directly correlates AuthorRank and PublisherRank from Google+ with search result rankings.
- Posting content in both Google+ and on a website, with links between the posts, can help the content from both sources rank well in search results as the AuthorRank and PublisherRank increase.
- Engagement on Google+ posts from influential followers can help content rank faster in Google search results for competitive keywords than just posting on a website alone.
Google is constantly changing its algorithms in ways that can impact businesses. The document discusses some of Google's major changes like Google Places, Local Results packs, and Google Maps place pages. It also explains updates like Panda and the introduction of Google+, advising businesses to create high quality content and listings to stay relevant amid Google's changes. The key recommendation is for businesses to monitor their online presence actively and focus on delivering the best experience for users.
Keyword research: The beginning, the middle and the end - Jon Falgate - Searc...SearchNorwich
Jon Falgate, Head of Organic Search at Further explains how keyword research doesn't finish once a page goes live and there's much more work to be done to get value.
When you look out into your lobby, we bet a lot of people are looking down at their smartphones or tablets. We live in a world where internet access is at our fingertips wherever we go and making sure that your website performs well on all different types of devices is becoming standard. Don’t fall behind the times with a website that isn’t responsive! Lyles shares the benefits and importance of a responsive website design and how it helps with your conversions compared to other mobile options.
The document discusses the growth of digital content and online activity. It notes that more content has been created in the last two years than the previous 5,000 years, and that Google now processes over 40,000 searches per second. It also discusses the rise of social media and how many digital activities like photos shared and videos watched occur every minute on major platforms. The document then shifts to discussing content marketing and tactics like landing pages, calls to action, search engine optimization, keyword research, and link building.
Case Studies in Web Design, Usability and SEOcampone
This document provides two case studies on web design and SEO:
1) A redesign of JNWine.com focused on usability, with the new design emphasizing the company's expertise and simplifying navigation. It resulted in increased revenue.
2) Advanced on-site SEO work for Bedeckhome.com, an e-commerce site, involving keyword targeting, technical SEO like sitemaps, and addressing duplicate content from faceted navigation.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
This document provides an overview of Google, Yahoo, and Bing search engines. It shares statistics on usage for each platform and demographics of typical users. It discusses the Microsoft-Yahoo search deal where Yahoo will use Bing's search technology. The document compares Google and Bing's search technologies, highlighting areas where Google has more sophisticated capabilities currently. Finally, it offers SEO tips for optimizing for Google and Bing search results.
Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 ConventionErica Campbell Byrum
Today’s technology is moving at an insane pace. Slow it all down with Erica Campbell Byrum, Director of Social Media for Homes.com, as she explores consumer trends and the implications in search, social, mobile and your online reputation.
This presentation was given at the 2014 RE/MAX R4 Convention in Las Vegas. #remaxr4
seoMoz's mozcon recap for 2012. Hosted at the Westin Hotel in downtown Seattle and emceed by Laura Lippay. This Power Point distills over 24 hours of SEO greatness down to 42 slides.
Roland Dunn - What DO Searchbots Actually Do? - ionSearch 2012ionSearch Conference
The document discusses how search engine bots like Googlebot index and crawl websites. It notes that Googlebot does not always request all content on a website and can become distracted, obsessed, or lost by focusing too much on certain pages like on-site search or similar content. The document suggests examining server logfiles to see how searchbots are behaving and making changes if they seem unfocused, such as altering internal linking, using robots.txt, or adjusting the URL construction. The goal is to help searchbots spend their time more efficiently crawling the most important content.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.
SEO - What matters and What to do about itAbdullah Khan
This document provides an overview of 360 degree SEO tactics that can be effective, including keyword research, website speed optimization, link building, authorship markup, schema markup, avoiding duplicate content, and redirection. It discusses how SEO has evolved with Google's frequent algorithm updates, emphasizing user intent-based keyword strategies, landing page optimization, and quality over quantity for link building. Methods for implementing authorship, schema markup, and redirections are also outlined.
SMX East: Recovering From Core Updates - Lily RayLily Ray
The document discusses strategies for recovering rankings after a Google core update. It provides 10 qualities of top performing websites, such as having real expertise, trust signals, high quality content, and avoiding technical issues. While E-A-T (expertise, authoritativeness, trustworthiness) is important, content, technical SEO, and ensuring accuracy and not contradicting scientific consensus also matter. The document emphasizes avoiding overly salesy language on informational pages and checking if keywords now have local intent in search results.
This document summarizes Matt Roberts' favorite SEO tools for various tasks. It discusses tools for broad domain intelligence like Searchmetrics and Ahrefs, deep intelligence and reporting with Linkdex and AnalyticsSEO, link prospecting with Ontolo and Local Citation Finder, outreach with Buzzstream and Scream CRM, site optimization with Screamingfrog and Linkdex, team management with Desktime, Linkdex and AnalyticsSEO, and Evernote for note taking. The document emphasizes that tools are just aids and quality insights are needed to shape effective SEO strategies.
The document summarizes Google and Bing search engines. It discusses how Google was launched in 1997 and searches text in 132 languages using PageRank algorithm. It also mentions Google's market share in 2010-2011 and some of its current and future capabilities. For Bing, it discusses its search technology and crawling capabilities compared to Google. It also describes an allegation that Bing stole Google search results for rare medical queries without offering spell check suggestions.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
This document summarizes an expert panel discussion on SEO tools. The panel consisted of Steve Lock from AnalyticsSEO, Dave Wilding from Blueclaw, Matt Roberts from Linkdex, and Neil Walker from SEO Mad. Matt Roberts introduced himself and the panelists. He then discussed various types of SEO tools, including those for analytics, link prospecting, outreach, site optimization, team management, and others. Specific tools mentioned include Google Analytics, Excel, Searchmetrics, Ahrefs, Linkdex, Ontolo, Buzzstream, Screamingfrog, Desktime, and Evernote.
This document discusses content marketing strategies and tactics. It emphasizes creating great content to drive links and grow audiences. Case studies show how in-depth SEO analysis of competitors' backlinks can help a company improve search rankings. Social media sharing and guest posts are also presented as ways to build links and exposure.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
- Social signals from Google+ are becoming more important for organic search rankings as Google directly correlates AuthorRank and PublisherRank from Google+ with search result rankings.
- Posting content in both Google+ and on a website, with links between the posts, can help the content from both sources rank well in search results as the AuthorRank and PublisherRank increase.
- Engagement on Google+ posts from influential followers can help content rank faster in Google search results for competitive keywords than just posting on a website alone.
Google is constantly changing its algorithms in ways that can impact businesses. The document discusses some of Google's major changes like Google Places, Local Results packs, and Google Maps place pages. It also explains updates like Panda and the introduction of Google+, advising businesses to create high quality content and listings to stay relevant amid Google's changes. The key recommendation is for businesses to monitor their online presence actively and focus on delivering the best experience for users.
Keyword research: The beginning, the middle and the end - Jon Falgate - Searc...SearchNorwich
Jon Falgate, Head of Organic Search at Further explains how keyword research doesn't finish once a page goes live and there's much more work to be done to get value.
When you look out into your lobby, we bet a lot of people are looking down at their smartphones or tablets. We live in a world where internet access is at our fingertips wherever we go and making sure that your website performs well on all different types of devices is becoming standard. Don’t fall behind the times with a website that isn’t responsive! Lyles shares the benefits and importance of a responsive website design and how it helps with your conversions compared to other mobile options.
The document discusses the growth of digital content and online activity. It notes that more content has been created in the last two years than the previous 5,000 years, and that Google now processes over 40,000 searches per second. It also discusses the rise of social media and how many digital activities like photos shared and videos watched occur every minute on major platforms. The document then shifts to discussing content marketing and tactics like landing pages, calls to action, search engine optimization, keyword research, and link building.
Case Studies in Web Design, Usability and SEOcampone
This document provides two case studies on web design and SEO:
1) A redesign of JNWine.com focused on usability, with the new design emphasizing the company's expertise and simplifying navigation. It resulted in increased revenue.
2) Advanced on-site SEO work for Bedeckhome.com, an e-commerce site, involving keyword targeting, technical SEO like sitemaps, and addressing duplicate content from faceted navigation.
Surprising facts about google and 2017 seoMeena Bisht
In 3 sentences:
The document discusses surprising facts about Google and SEO in 2017. It summarizes Google's progression from its founding in 1996 to modern developments like RankBrain and mobile search. Key tactics for SEO success include creating high-quality content, optimizing for mobile and speed, using structured data, and focusing on a keyword for each page while addressing technical fundamentals.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
This document provides an overview of search engine optimization (SEO) strategies for international websites. It discusses targeting search engines by country through domain names, subdirectories, or geo-targeting. Key recommendations include using local addresses, currency, languages, and culturally relevant content. Proper design, links, and tools can help optimize a website for different international audiences. While SEO takes longer than pay-per-click ads to see results, it provides a more cost-effective way to reach visitors globally through organic search rankings.
This document discusses various aspects of digital advertising such as search engine optimization, social media, blogging, press releases, search engine marketing, analytics, maps, videos, and display advertising. It provides statistics on internet usage and growth. It also outlines key factors for search engine optimization including rich content, inbound links, website submission, title tags and descriptions. Finally, it offers tips for writing effective landing pages that convert visitors into customers.
This document provides an overview of search engine optimization (SEO) strategies for international websites. It discusses topics such as using country-specific domains, customizing content for different languages and cultures, adding local contact information, and registering websites with local search tools. The document emphasizes that SEO is an ongoing process that involves auditing websites, identifying opportunities, tracking analytics, developing customized plans, implementing changes, and monitoring progress over time.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
The document discusses search engine optimization (SEO) and various SEO techniques. It provides an overview of key on-page SEO elements like keyword research, meta tags, headings, content and images. Tips are given for each element, emphasizing the importance of incorporating targeted keywords throughout the on-page content in order to rank highly for those terms.
This document discusses search engine optimization (SEO) and internationalization strategies for competing in international markets online. It covers key topics such as:
- The importance of developing an SEO strategy that targets specific audiences based on language, culture, country or region.
- Best practices for internationalization including using country-specific domains, subdomains, or subdirectories, and including proper language signals in meta tags and hreflang links.
- How paid search (PPC) compares to organic SEO, the advantages and disadvantages of each, and how an integrated approach can be best.
- The need to understand cultural differences between audiences to develop effective strategies for each market.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
The document provides an overview of services from the Internet Marketing Division (IMD), including keyword market analysis, link building through content generation and expert campaigns, and website development. It discusses selecting targeted keywords for content, creating informative articles to build links and traffic, and using expert campaigns to build trust and authority with Google to help websites rank for relevant search terms. The goal is to generate traffic and build page rank and trust with Google to help rank websites and attract the desired customer base through organic search results.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
This document provides an overview of search engine optimization (SEO) strategies. It discusses what SEO is, why it is important given user behavior trends, and common barriers to implementing SEO. It then outlines potential benefits of doing SEO, such as increased traffic and brand awareness. The document also covers key on-page and off-page optimization techniques, how to research competitors, and tips for developing landing pages and backlinks. Overall, the document serves as a basic guide to SEO best practices for improving search engine rankings.
The document provides tips on implementing digital marketing in 2017. It discusses creating videos, live streaming, search engine optimization (SEO), social media ads, analytical data, prioritizing mobile, and creating creative content. Specific tips include using tools like KeywordTool.io for videos, planning for live streams, optimizing websites for search engines, setting daily budgets for social media ads, measuring results with analytics, ensuring mobile-friendly websites, and producing long-form content like eBooks and blog posts. The overall message is that digital marketing requires an integrated approach across multiple channels to be effective.
Multi award winning agency Impression invited ecommerce marketers to join for a workshop on digital challenges facing ecommerce. Agenda includes:
- Adam Bly: The Ecommerce Environment
- Edd Wilson: Technologies Affecting Ecommerce Marketing
- Liam Wade: Google Shopping - How to Get Ahead
- Laura Hampton: Digital PR for Ecommerce Businesses
This document provides guidance on creating a link building strategy using Serpzilla's automated link building platform. It begins by explaining why backlinks are important for SEO and discusses how to analyze competitors' backlink profiles to determine target backlink volumes and structures. It then addresses common questions around how many and what types of backlinks should be built, as well as how quickly a backlink profile can be developed. The document concludes by outlining the key steps to prepare a link building strategy, including planning link placement details. A case study is also included that demonstrates success in improving visibility and traffic through a Serpzilla link building campaign.
What’s Up with Google? Is it about who has the best content or who has the bi...David Clemen
A lot of changes to Google's search results pages have really accelerated the past few months from Google keeping more traffic in the search results to more real estate being given to paid ads, and more. This is leading many marketing departments to wonder if going after organic search results is even worth the time or money anymore. Have we reached a tipping point?
Some things that will be covered include:
- Overview of how the search landscape has changed over the years.
- The change in the relationship between Google and Business Owners
- What are some of the possible reasons behind these changes?
- With all these changes where are the opportunities for you?
- And more!
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
2. Delivered by
Daniel Broadbent
Introduction
Daniel Broadbent
History of search
Carl Richardson
Why search is
important
Carl Richardson
Future of search
Carl Richardson
DIY search
Tom Hoyland
What is PPC & when
should it be used
Robert Bishop
What makes a great
website!
Coming
up in
part 1...
#SYDCon
7. Delivered by
2000
As the internet becomes more
accessible, SEO starts to gain in
popularity
SEO services, tools and forums are
launched
Google launches AdWords, allowing
organisations to pay for elevated
rankings
#SYDCon#SYDCon
8. Delivered by
2002
Businesses begin selling links to
improve the PageRank of a website
Google begins to impose penalties on
organisations buying links
#SYDCon
9. Delivered by
2005
Analytics is launched, allowing
webmasters to access insights on how
visitors arrived to your website, how
much time they spent on it and how
many pages they visited
#SYDCon#SYDCon
11. Delivered by
2011
Major updates (first Panda and then
Penguin) penalised low value links
and promoted quality, sharable
content
#SYDCon#SYDCon#SYDCon#SYDCon
13. Delivered by
2014
Google announced they would be
giving preference to secure sites, and
that adding encryption would provide
a “lightweight” rankings boost
They stressed that this boost would
start out small, but implied it might
increase if the change proved to be
positive
#SYDCon#SYDCon#SYDCon#SYDCon
17. The Internet is still growing
1995 - total number of internet users was less than 1%
How many internet users were there in 2006?
1.1 Billion
And in 2016?
3.4 Billion!
Delivered by
#SYDCon
18. Internet use is still growing
We spend an average of 8 hours 41
mins per day consuming media
Delivered by
#SYDCon
19. More than sleep - which is 8 hours 21 mins!
We spend (on average) 3 hours 9 mins per day on the internet
Delivered by
#SYDCon
20. Google in numbers
Over 2/3 of internet users use Google
(Actually it’s 67.5%)
Google searches: 40,000 per second!
3.5 billion searches a day
1.2 trillion a year!
Delivered by
#SYDCon
22. Google: what do we know?
600+ changes per year to their algorithm
Google Penguin was 5 yrs old in April
Google closely monitors user behaviour and signals
Delivered by
#SYDCon
23. Google: what do we know?
If a search listing result outperforms it’s expected click through rate, Google
quickly moves it up the rankings
Expected click through rates vs position (for organic search):
Delivered by
#SYDCon
25. Why your SERP is important
Around 65% of internet users search for a new supplier/partner online
Reviews are an important factor when undertaking due diligence
Delivered by
#SYDCon
26. Why reviews are important
60% of consumers say it’s the most important factor when choosing a new
supplier/partner
87% won’t consider a business that has a low number/bad reviews
Raj Nijjer - YEXT
Delivered by
#SYDCon
28. The future is non typed
search
The future is voice and image based search
New age of search with no screens. No blue links!
140% increase in voice search adoption from 2015 - 2016
Delivered by
#SYDCon
30. How we type vs how we
speak
Today - keyword based: Italian Restaurant Sheffield
Future - question based: What are the best Italian restaurants in Sheffield?
Pre-fixed searches are on the rise: i.e. cheapest, closest, most popular
Delivered by
#SYDCon
31. Voice search
Assistant enabled devices are leading the voice search revolution
Amazon Echo - Alexa
Invoke - Microsoft Cortana
Apple Home Pod - Siri
Google Home - Google Now
Delivered by
#SYDCon
33. Visual search
Searching by uploading an image
Microsoft is leading the way (Bing/Azure)
In 2001 - 250 million images in the image index
2010 - 10 billion images in the image index
2017 - Trillions!
Delivered by
#SYDCon
34. AI/VR search
Searching by capturing an image
You can ask: What is this object? There’s an index - and it’s growing rapidly
Pinterest Lens - Photograph a room - displays products & link to buy
Google Lens - Will change the way we view the world
Delivered by
#SYDCon
37. AI/VR search
Blippar - shows extended data over live
image of print
Think of the search/data possibilities!
AI and VR will reshape retail!
Delivered by
#SYDCon
41. Position zero is where
it’s at!
Structured data is eating the web!
Voice enabled devices can’t access the usual dataset
Images cannot contain information - but they can be tagged
The Google Knowledge Graph is key - be it’s friend!
Delivered by
#SYDCon
43. And Finally... HTTPS
Page 1 of SERP’s are dominated by HTTPS enabled websites
It’s becoming more and more important
SSL secured websites are given a small advantage (Secure Sockets Layer is
the standard security technology for establishing an encrypted link between
a web server and a browser.)
Shows you care and acknowledge data security - It’s a (relatively) ‘easy win!’
Delivered by
#SYDCon
44. Delivered by
What we’ve learnt so far...
Google closely monitors user behaviour
Consider voice and image search
Implement structured data
Improve website security with SSL
#SYDCon
50. Install Google Analytics &
use Web Master Tools
50% of all websites on the internet have GA installed. That’s 500 million!
The platform has evolved. Massively
Live data, industry benchmarking, technology overviews
Delivered by
#SYDCon
52. Install Google Analytics &
Use Web Master Tools
Web Master Tools (WMT) - first port of call for messages and notifications
WMT offers a lot of control for how your results are displayed
Easy to set up and verify
Delivered by
#SYDCon
54. Seems Obvious: Research
your target keywords!
Use Google Adwords Keyword Planner or Keywords Everywhere to get av.
search volumes
No point optimising for a term few people search for
And it changes all the time: think voice search!
Delivered by
#SYDCon
55. Create great, useful content
Give a little, get a lot
Create articles, reviews, infographics, calculation tools
What are they and what do they look like?
Delivered by
#SYDCon
56. “Living in a box- the future of self build homes?”
With more and more self builders looking for an alternative approach to
building new homes in the UK, it seems that something just as mundane
as a giant metal box can pose as a blank canvas for an innovative self build
project.
Shipping containers are typically used for their industrial transportation of
goods from one side of the world to the other. In this day and age, shipping
containers can also make amazing places to live, all the while serving a
great deal of benefits.
The benefits of a shipping container home:
Affordable: Purchasing a used container is far less expensive than it would
be to buy a house (even in the cheapest of areas of the UK) with shipping
containers costing around £1,250 to £2,000 on www.ebay.co.uk
Quick time to build: A traditional self build home can take a good few
years before you are even able to live in it. On average, a shipping container
would only take several months to be up and ready for you to move in to.
Eco-friendly: As many as 24 million old shipping containers are unused
for cargo and simply left to waste. Often their steel is reclaimed, requiring
lots of energy in the process. Saving these old shipping containers to be
reused in a self build will benefit the environment.
Unique: One of the biggest benefits from your self build container home
is that you can personalise it to your heart’s content and create a truly
original and bespoke architectural masterpiece, which is sure to make you
stand out from the crowd.
Delivered by
#SYDCon
57. Create great, useful content
Create pieces your audience will find useful and interesting
Tie them in to popular culture or trending subjects
Try to answer a question or common query
Delivered by
#SYDCon
59. Finally: Be a good neighbour
Share useful, related information on your site via social media
Social signals are monitored and do count
Why follow 20 companies when you can follow 1?
Try and be a voice of authority and have an opinion
Delivered by
#SYDCon
60. Delivered by
What is PPC & When
Should it Be Used?
Introducing
Tom Hoyland
#SYDCon
69. Delivered by
Immediate traffic, as soon as someone sees your ad and they’re interested in
your service/product – you’ve got that traffic
You only pay when someone clicks your ad (i.e shows interest)
Why should we use PPC?
#SYDCon
75. Delivered by
What makes a good PPC
campaign
Writing Google Ads: The ideal hierarchy for an ad:
Used Cars For Sale - Headline
www.usedcarsandmotors.com - URL
Find Your Perfect Used Car Here - Benefits
Buy Quality Cars at Reduced Prices - Offer
Use the keyword as many times as you can. Split test the ads
#SYDCon
81. Delivered by
Visual Aesthetics
Well designed, in order to be
engaging to the user
Professional on-brand execution
Not overly complicated
Clear call-to-action
Responsive layout to fit to all
screen sizes
#SYDCon
82. Delivered by
Visual Aesthetics
Well designed, in order to be
engaging to the user
Professional on-brand execution
Not overly complicated
Clear call-to-action
Responsive layout to fit to all
screen sizes
#SYDCon
83. Delivered by
Visual Aesthetics
Well designed, in order to be
engaging to the user
Professional on-brand execution
Not overly complicated
Clear call-to-action
Responsive layout to fit to all
screen sizes
#SYDCon
84. Delivered by
Visual Aesthetics
Well designed, in order to be
engaging to the user
Professional on-brand execution
Not overly complicated
Clear call-to-action
Responsive layout to fit to all
screen sizes
#SYDCon
85. Delivered by
Visual Aesthetics
Well designed, in order to be
engaging to the user
Professional on-brand execution
Not overly complicated
Clear call-to-action
Responsive layout to fit to all
screen sizes
#SYDCon
86. Delivered by
Visual Aesthetics
Well designed, in order to be
engaging to the user
Professional on-brand execution
Not overly complicated
Clear call-to-action
Responsive layout to fit to all
screen sizes
Top 5 screen resolutions - May 2017
#SYDCon
87. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
#SYDCon
88. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
#SYDCon
89. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
#SYDCon
90. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
#SYDCon
91. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
#SYDCon
92. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
#SYDCon
93. Delivered by
User Experience
Easy to navigate menus
Easy to use forms
Accessible for all
Appropriate and engaging content
Clear and well placed contact
information
Speed
loading...
#SYDCon
94. Delivered by
Under the Hood
Neat, efficient and secure code
Choose the right CMS
(Content management system)
#SYDCon
95. Delivered by
Under the Hood
Neat, efficient and secure code
Choose the right CMS
(Content management system)
#SYDCon
96. Delivered by
Under the Hood
Neat, efficient and secure code
Choose the right CMS
(Content management system)
#SYDCon
105. Delivered by
Tel. +44 (0)114 253 6756 | www.objectivecreative.com
Award winning integrated marketing agency.
Insightful, creative and customer focused.
• Marketing Strategy
• Creative
• Brand Development
• Website Design Development
• Search Engine Marketing SEO
• Social Media Management
• Video Motion Graphics Production
• Pay Per Click Management
Find us on social media
Don’t forget to fill out your consultation request card
for complimentary advice and support.
#SYDCon
106. Delivered by
Coming
up in
Part 2...
Rob Bishop
The importance of mobile optimisation
Daniel Broadbent
How to maximise leads from your website
Tom Hoyland
How to social media
#SYDCon
108. Delivered by
Mobile Device Usage
Steady increase for last 10 years
Mobile use overtook desktop use in
2014
More than half the world now uses a
smartphone
93% of under 25’s use a smartphone
45% of over 55’s use a smartphone
#SYDCon
109. Delivered by
Mobile Device Usage
Steady increase for last 10 years
Mobile use overtook desktop use in
2014
More than half the world now uses a
smartphone
93% of under 25’s use a smartphone
45% of over 55’s use a smartphone
#SYDCon
110. Delivered by
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
2007 2008 2009 2010 2011 2012 2013 2014 2015
0
Global users
(millions)
Mobile Device Usage
Steady increase for last 10 years
Mobile use overtook desktop use in
2014
More than half the world now uses a
smartphone
93% of under 25’s use a smartphone
45% of over 55’s use a smartphone
#SYDCon
111. Delivered by
Mobile Device Usage
Steady increase for last 10 years
Mobile use overtook desktop use in
2014
More than half the world now uses a
smartphone
93% of under 25’s use a smartphone
45% of over 55’s use a smartphone
#SYDCon
112. Delivered by
Mobile Device Usage
Steady increase for last 10 years
Mobile use overtook desktop use in
2014
More than half the world now uses a
smartphone
93% of under 25’s use a smartphone
45% of over 55’s use a smartphone
#SYDCon
113. Delivered by
Mobile Device Usage
Steady increase for last 10 years
Mobile use overtook desktop use in
2014
More than half the world now uses a
smartphone
93% of under 25’s use a smartphone
45% of over 55’s use a smartphone
#SYDCon
114. Delivered by
Mobile Devices Accessing
the Internet
Around 66 hrs per month spent
online in the UK
76% of internet users access it using
mobile and desktop
Large amount of time spent on Apps
#SYDCon
115. Delivered by
Mobile Devices Accessing
the Internet
Around 66 hrs per month spent
online in the UK
76% of internet users access it using
mobile and desktop
Large amount of time spent on Apps
#SYDCon
116. Delivered by
Mobile Devices Accessing
the Internet
Around 66 hrs per month spent
online in the UK
76% of internet users access it using
mobile and desktop
Large amount of time spent on Apps 11% 13%
76%
#SYDCon
117. Delivered by
Mobile Devices Accessing
the Internet
Around 66 hrs per month spent
online in the UK
76% of internet users access it using
mobile and desktop
Large amount of time spent on Apps
#SYDCon
118. Delivered by
The Second Screen
Generation
1/3 of UK population use their
devices while watching TV
87% of millennials use an average of
3 screens a day
Can help businesses to engage
audiences
#SYDCon
119. Delivered by
The Second Screen
Generation
1/3 of UK population use their
devices while watching TV
87% of millennials use an average of
3 screens a day
Can help businesses to engage
audiences
#SYDCon
120. Delivered by
The Second Screen
Generation
1/3 of UK population use their
devices while watching TV
87% of millennials use an average of
3 screens a day
Can help businesses to engage
audiences
#SYDCon
121. Delivered by
The Second Screen
Generation
1/3 of UK population use their
devices while watching TV
87% of millennials use an average of
3 screens a day
Can help businesses to engage
audiences
#SYDCon
122. Delivered by
User experience on mobile
Responsive design still essential
User experience should be fluid and
engaging
Well designed mobile site will
increase time spent on your website
A well designed mobile experience
can improve search engine ranking
#SYDCon
123. Delivered by
User experience on mobile
Responsive design still essential
User experience should be fluid and
engaging
Well designed mobile site will
increase time spent on your website
A well designed mobile experience
can improve search engine ranking
#SYDCon
124. Delivered by
User experience on mobile
Responsive design still essential
User experience should be fluid and
engaging
Well designed mobile site will
increase time spent on your website
A well designed mobile experience
can improve search engine ranking
#SYDCon
125. Delivered by
User experience on mobile
Responsive design still essential
User experience should be fluid and
engaging
Well designed mobile site will
increase time spent on your website
A well designed mobile experience
can improve search engine ranking
#SYDCon
126. Delivered by
User experience on mobile
Responsive design still essential
User experience should be fluid and
engaging
Well designed mobile site will
increase time spent on your website
A well designed mobile experience
can improve search engine ranking
#SYDCon
127. Delivered by
How to Maximise
Leads From Your
Website
Daniel Broadbent
#SYDCon
128. Delivered by
A lesson from old
school marketing
John Wanamaker opened one of the first
department stores in North America
He is considered by many to be ‘pioneer of
marketing’
He is credited with coining the phase “Half the
money I spend on advertising is wasted, the
trouble is, I don’t know which half”
#SYDCon
129. Delivered by
The difference with digital
Nearly 100 years later, we can precisely measure ROI of almost any digital
marketing activity
Through the use of analytics, we can track the journey of potential
customers, directly to your website or landing page
Marketing in 2017 combines creativity and innovation, with measurable
data, and cutting edge technology
Applying science to marketing allows us to do more marketing that works!
#SYDCon
130. Delivered by
Turning visitors into leads
Increasing the number of visitors to your website is only half the battle,
converting visitors to leads is the biggest challenge
Most successful digital marketing campaigns use customised landing
pages to capture leads
Using analytics, digital marketers are able to identify five rules to make
landing pages more effective
#SYDCon
137. Delivered by
Provide reasons to share
Visitors are more likely to share their personal information with
businesses they trust
Be accountable, by including testimonials, case studies and accreditations
If all else fails, offer incentives, such as access to digital content, or entry to
competitions
#SYDCon
138. Delivered by
And if visitors don’t
leave their details...
Customer tracking tools can identify up to 50% of website visitors
IP addresses are matched with businesses, to provide details of website
visitors, even when contact forms are not completed
Customer tracking can provide additional leads!
#SYDCon
142. Delivered by
5 Top Tips: Tip 1
Make use of the free Social Media monitoring tools
Facebook and Twitter have both launched free analytic tools
#SYDCon
143. Delivered by
Tip 2
Social Media campaigns should include visual content
In a 2016, a HubSpot survey found 43% of consumers wanted to see more
video content
#SYDCon
146. Delivered by
Tip 4
Ask and you will receive!
Get feedback from customers about your brand
Even asking general questions such as:
“What are your plans for the weekend?”
Encourage engagement
#SYDCon
147. Delivered by
Tip 5
Show your business personality!
Your followers and audience want to know the people behind the logo
#SYDCon
148. Delivered by
Importance of Planning
Develop a Social Media plan to complement traditional marketing activity
It’s also important to respond to events happening in the media
If a relevant subject goes viral, jump on it!
#SYDCon
149. Delivered by
Post at Peak Times
WHEN you post, is as important as WHAT you post!
Use analytics to find Social Media peak times for your audience (when
most of your followers are online)
#SYDCon
150. Delivered by
Live Video
Live videos on social media networks are growing!
Big B2C brands are dominating the method…
But there’s nothing stopping SME’s, leading the innovation in their industry
#SYDCon
152. Delivered by
Facebook Live / Periscope
“Facebook Live Stream” search popularity has risen over 330% since rollout
Users watch Facebook Live videos 3x longer than videos that aren’t live
200 million broadcasts on Periscope
350,000 hours of video is streamed daily on Periscope
#SYDCon
153. Delivered by
Influencers - Distributing
your content
Don’t keep your content to yourself
Make it as easy to share as possible
Don’t just share your content anywhere
There are tools to help you achieve the above
Identify influencers: you can target/tailor your content to them
#SYDCon
160. Delivered by
Tel. +44 (0)114 253 6756 | www.objectivecreative.com
Award winning integrated marketing agency.
Insightful, creative and customer focused.
• Marketing Strategy
• Creative
• Brand Development
• Website Design Development
• Search Engine Marketing SEO
• Social Media Management
• Video Motion Graphics Production
• Pay Per Click Management
Find us on social media
Don’t forget to fill out your consultation request card
for complimentary advice and support.
#SYDCon