Craig Campbell provides information on setting up and using private blog networks (PBNs) effectively for search engine optimization. He discusses the risks of low-quality PBNs and emphasizes building unique, natural-looking sites with relevant content, local citations, social profiles and varied hosting/IP addresses. Campbell also introduces several tools for automating social profiles, managing PBNs and monitoring rankings. While PBNs can increase traffic, he warns of manual penalties from Google if sites leave footprints and advises an overall SEO strategy before relying on PBNs.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
With Google's content-heavy SERP features aiming to satisfy searcher needs directly on the results, how do you adapt your SEO strategies to deal with that in order to not lose crucial organic traffic?
My new BrightonSEO talk covers different searcher intents, the SERP features most likely to be displayed, which intents to avoid, how to enrich your organic presence to drive only the right kind of traffic that will benefit your on-site engagement, and why it's so important to use these features to your advantage.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
A panel discussion packed with practical insights on how to intelligently advance your career in digital marketing. Our speakers have a wide variety of experience helping others grow their careers, and if you’re curious about your next move or how to level up your current role, these are the people to ask.
We’ll begin the evening with a very brief overview of differing perspectives on career development, and focus the majority of the evening on Q&A, where we’ll leverage an anonymized survey to source questions so everyone feels comfortable opening up.
We hope you can join us!
Participants:
Erin Aberg, Talent Development Lead – Ovative/group
Diane Kulseth, Digital Insights Associate, St. Thomas
Katie Larson, Lead Marketing Recruiter, Celarity
Best PBN links case study of https://funeralsanctuary.sg. It's a strategy that worked in 2020 and also going to beneficial for 2021. If you have any question visit our website and contact us.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
With Google's content-heavy SERP features aiming to satisfy searcher needs directly on the results, how do you adapt your SEO strategies to deal with that in order to not lose crucial organic traffic?
My new BrightonSEO talk covers different searcher intents, the SERP features most likely to be displayed, which intents to avoid, how to enrich your organic presence to drive only the right kind of traffic that will benefit your on-site engagement, and why it's so important to use these features to your advantage.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
A panel discussion packed with practical insights on how to intelligently advance your career in digital marketing. Our speakers have a wide variety of experience helping others grow their careers, and if you’re curious about your next move or how to level up your current role, these are the people to ask.
We’ll begin the evening with a very brief overview of differing perspectives on career development, and focus the majority of the evening on Q&A, where we’ll leverage an anonymized survey to source questions so everyone feels comfortable opening up.
We hope you can join us!
Participants:
Erin Aberg, Talent Development Lead – Ovative/group
Diane Kulseth, Digital Insights Associate, St. Thomas
Katie Larson, Lead Marketing Recruiter, Celarity
Best PBN links case study of https://funeralsanctuary.sg. It's a strategy that worked in 2020 and also going to beneficial for 2021. If you have any question visit our website and contact us.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
30 Real Estate Marketing Tips To Land Your Next Client In 30 DaysParkbench.com
Check out our ultimate guide for real estate professionals looking to take their real estate brand to the next level.
Follow these 30 steps and we promise you will land 1 new client at the of the month.
These steps are proven to be working by professional marketers working with real estate professionals in many areas.
Visit our website to learn more about how we can help real estate professionals like you get more clients using the power of relationships and referrals.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
4 Signs That Your Agency is UnderperformingDemandWave
Does Your Agency live up to their Sales pitch?
#1 Getting lots of traffic but just a trickle of conversions? Your agency might be optimizing for the wrong keywords (and hasn’t changed direction).
#2 Does your Search Engine Optimization agency keep you in the loop? You should have regular visibility into how your program is performing against your unique key performance indicators (KPIs).
If you aren’t seeing a steady increase in traffic and conversions, your SEO Agency is denying you the potent lead generation you’re paying for. Join Mike Turner, Senior SEO Analyst and Director of Business Development, and learn the telltale signs of an underperforming agency.
This content marketing performance review shows a very efficient automated sales funnel. 14 percent of leads are converting to customers. It is time for some content marketing rocket fuel to scale results.
Similar to Brighton SEO April 2018 Craig Campbell (20)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
6. What is a PBN
Its a private blog network, websites are designed and
used as link building assets to rank other websites.
Sites that are there to manipulate the search engines.
7. There is always a risk attached to anything in life,
building a low quality PBN is likely to get you penalised
by Google.
Risks
Be Careful
8. @craigcampbell03
What’s a Shit PBN?
8
Domain name with low domain metrics
Its not always wise to chase domain metrics anyway, but why buy a shit domain?
Copied, Spun or Low Quality Content
There is no real quick way to automate quality content, no point in using someone else’s
content, using guys on Fiverr or using content spinning software.
PBN’s that Publicly sell links
A PBN with thousands of links scattered all over it is not what you would call a real PBN or a
natural website, stay well clear of this type of PBN.
Multiple PBNS on a Shared Server
People building low end PBNS are always worried about the cost, putting all your assets on a
shared server is a massive footprint.
PBN Site with no Traffic
You want a PBN to work well, get traffic and rank well, it is then an asset, some crap website
that doesn’t rank well and gets no traffic is worthless.
15. Traffic Boners
So if PBN’s are done properly you will get a nice uplift
in traffic as some of the examples show, but thats if
you use PBN’s as part of an overall marketing
strategy.
16. @craigcampbell03
What is a
real PBN
16
Ingredients
Local citations, every other bit of
SEO you would expect on your
own site.
Quality website
Decent website that is actively
getting traffic and rankings.
Social Activity
Real social activity, real
engagement, real social traffic
Different IP’s
Websites that are not on a
shared server using 1 IP
address
17. @craigcampbell03
Real PBN
Vs Shit PBN
17
Real
Unique content, website in its own right, real
traffic and rankings
Social accounts, GMB, citations, links,
continually updated.
Unique IP Address, varied whois data, unique
template, unique plugins, unique logins
Footprint Free
Sites all on varied servers, varied IP addresses
and effectively all sites in their own right
Shit
Cluster of sites on one shared server
Whois details all under one registrar account,
under one name
Spun content, links from fiver, not frequently
updated, no citations, no ranks or traffic
Has hundreds of links being sold on these
websites
19. Delegation
You don’t have to be involved in
every single process in your
business, delegation is key.
Outsource
If you want to work at scale,
outsource the grunt work to a
virtual assistant.
Use Automation
Where possible use automation,
we are in the 21st century its time
to use technology.
20. Domains with previous backlink profiles,
expired, auction websites, drop catchers.
Domains
Take content where relevant from the old
website, and use it for your new PBN.
Wayback Machine
Tons of places, expired domains, domain
hunter gatherer, go daddy auctions
Best place for domain
Kalin Karakehayov, biggest list on UK
expired domains I’ve seen. He is also at
BrightonSEO somewhere.
tools.domains
Knowledge Bomb 1
21. These guys leave beginners little to no
chance of getting any good domains
Drop Catchers
Matt Tricot
This guy has a lot of good domains
premiumdomainnames.com
So Matt regularly emails you with any
new domain names that are coming his
way
Regular Updates
22. @craigcampbell03
Don’t Chase Domain Metrics
22
• People obsess over domain metrics
• Domain metrics can be faked
• Links from domains with real traffic and real backlink profiles are important
PA, DA, TF, CF are 3rd party metrics
23. @craigcampbell03
Initial PBN
Set-up
23
A reliable hosting
company, remember and
vary this.
Hosting
A PBN should take
months to build.
Quick Job
Unique content and nice
website structure
Content
Simple clean responsive
website will do
Website
24. @craigcampbell03
Some local citations
Robert Kirk www.citationsbuilder.com
Each citation is unique
Make sure that you submit different descriptions for each
citation you submit so that it can indexed. No point in
submitting the same description to 100 directories.
Ensure citations get indexed
Indexing tools or again use a service based on citations, let
someone else do the grunt work its cost effective.
Citations
Done Properly
24
25. @craigcampbell03
Mass Planner
Social Media Automation, keep your PBN’s and persona’s
used to buy domains looking real.
Invite Only
Invite only not for public sale any longer, but an amazing tool
that can do so much work in the background
Email Me
craig@craigcampbellseo.co.uk and I will invite you to the
tool, it does have a free 5 day trial.
Knowledge Bomb 2
25
26. @craigcampbell03
Introducing
Mass Planner
26
Social Media Automation
Building a following on autopilot, making fake persona’s
real and using them to your advantage.
features description
✓ Works on all social platforms
✓ Builds a real following
✓ Specify days and times of interaction
✓ 24/7 365 days per year
27. @craigcampbell03
Massplanner
27
Add your accounts and let Massplanner do all of the
grunt work for you. Well worth investing in, it’s not for
public sale, but I can send you an invite if you get in
touch.
Works with all Social
28. Adam Howard
Fake Persona
“Adam Howard has a real following
online, he regularly posts, tweets and
does lots of different things. Most
people wouldn’t know this was a fake
persona. With 2500+ followers, 473
tweets and regular varied interaction it
will look real.”
30. @craigcampbell03
Introducing
Ghost Browser
30
Use Multiple Persona’s
Building a following on autopilot, making fake persona’s
real and using them to your advantage.
features description
✓ Open unlimited persona’s
✓ No need to login every time
✓ Use proxies
✓ Be creative
33. @craigcampbell03
serped.net
33
Manage and Monitor Your PBN
So managing a bunch of PBN’s gets easier using
Serped, there are 45+ tools on Serped.
features description
✓ Uptime Monitor
✓ Domain Finding
✓ Rank Tracking
✓ Domain Metrics
35. @craigcampbell03
Feed Google
What It Wants
35
01
Domain Metrics
Although google doesn’t use domain metrics
these are a good way to figure out whether a
link has any real value.
03
Use these as tools
Use your PBN to bargain with other
webmaster’s for genuine links.
02
Relevant websites
Google wants to see links from websites that
are relevant.
04
Keep the PBN a secret
Don’t tell people about your PBN, fly under
the radar and use these assets to your
advantage.
36. @craigcampbell03
benefits
for you
36
Link Building Power
Build your PBN slowly these will become your assets moving forward.
Treat your PBN’s Well
Treat your PBN’s like they are your own main website, they are valuable to you going forward
and will always make you money.
Never Sell Links
My advice would be to keep your PBN’s to yourself and make them work for you in a number
of different ways. Never sell links to others, you will no longer be a Private Blog Network.
37. @craigcampbell03
Risk
37
Google do take action
There is always a risk with using PBN’s and Google
have been known to take manual action for sites that
leave footprints.
Manual Action
✓ Costly Clean-Up
✓ Slump in rankings and sales
✓ What strategy do you use next?
✓ Does Google ever trust your site 100% again?
38. @craigcampbell03
our
main target
38
Is the main task for any SEO, strategies and ways of working will change, but you
need to have a sensible strategy.
Ranks, Traffic, Leads
39. @craigcampbell03
SEO Strategy before
PBNS
39
Viral Piece’s can work well and attract
links so worth exploring this.
Suppliers, industry bodies and
anyone else in your niche.
Local/National citations
Exhaust all outreach opportunities
PR Links, Mentions, Link
Reclamation
Write and contribute on expert blogs,
you will get links as a result.
Website
40. @craigcampbell03
Knowledge
Bomb 3
40
01
02
03
So go and find popular
images.
Images
Reverse image lookup, see
who’s using your image.
Outreach
People will tend to credit you
with a link if you ask them.
Link Gained