Turns out social selling is more than just using social media. In fact, Twitter can help solve three common sales challenges. Clickthrough this presentation to see it all.
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
Great Quotes on Writing from History's Greatest Authors Matt Burke
The document contains quotes from famous authors on writing. Thomas Jefferson emphasizes using concise language. Mark Twain notes the importance of word choice. F. Scott Fitzgerald describes writers as trying to become many people at once. William Allen White advises substituting "damn" for "very" to improve writing. Ernest Hemingway calls first drafts "shit". William Faulkner says "don't be a writer, be writing". Maya Angelou shares her process of writing to convince her muse to provide inspiration.
The document summarizes best practices for Twitter marketing based on what the world's most effective businesses are doing. It discusses attracting a targeted, engaged following; building community with actual business impact; sourcing leads and nurturing relationships; and developing relationships with media and influencers. The key recommendations are to provide value to others without focusing on self-promotion, build community by defining target personas and sharing relevant content, listen and engage supportively to source leads and nurture relationships, and develop relationships with influential media figures.
Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
This document discusses using Twitter for marketing. It provides statistics on Twitter usage, explaining that Twitter allows microblogging with text, photos, videos and links. It then outlines how to create a Twitter profile and customize it for branding purposes. Various types of tweets are described, including using hashtags to categorize messages. Examples are given of engaging users through contests and questions. Tools for analyzing Twitter usage and generating leads are also mentioned.
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
Great Quotes on Writing from History's Greatest Authors Matt Burke
The document contains quotes from famous authors on writing. Thomas Jefferson emphasizes using concise language. Mark Twain notes the importance of word choice. F. Scott Fitzgerald describes writers as trying to become many people at once. William Allen White advises substituting "damn" for "very" to improve writing. Ernest Hemingway calls first drafts "shit". William Faulkner says "don't be a writer, be writing". Maya Angelou shares her process of writing to convince her muse to provide inspiration.
The document summarizes best practices for Twitter marketing based on what the world's most effective businesses are doing. It discusses attracting a targeted, engaged following; building community with actual business impact; sourcing leads and nurturing relationships; and developing relationships with media and influencers. The key recommendations are to provide value to others without focusing on self-promotion, build community by defining target personas and sharing relevant content, listen and engage supportively to source leads and nurture relationships, and develop relationships with influential media figures.
Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
This document discusses using Twitter for marketing. It provides statistics on Twitter usage, explaining that Twitter allows microblogging with text, photos, videos and links. It then outlines how to create a Twitter profile and customize it for branding purposes. Various types of tweets are described, including using hashtags to categorize messages. Examples are given of engaging users through contests and questions. Tools for analyzing Twitter usage and generating leads are also mentioned.
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
The document provides tips for avoiding generic "just checking in" follow up emails. It analyzes an example email, identifying four issues: 1) a generic opening with no personalization, 2) admitting to checking in with no value, 3) asking the recipient for information rather than providing it, and 4) a generic call to action rather than a specific next step. It then outlines five steps to send more valuable follow up emails: 1) determine the objective, 2) open with context, 3) clearly state the purpose, 4) provide value to the recipient, and 5) end with a clear next step. Examples are given for different types of follow up emails.
The document discusses a survey of marketers and salespeople about their relationship and perceptions of each other. Some key findings include:
- Marketers create content but salespeople do not always share it, while salespeople find the leads from marketers are not always a good fit.
- Many marketers do not use buyer personas or understand who their target customers are, which impacts lead quality.
- A lack of agreement between marketing and sales about responsibilities contributes to issues with lead handoff and follow up.
- However, most salespeople see marketing as important to revenue and many marketers see sales as collaborative, indicating potential for improvement in their relationship.
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time.
The News of Selling, based on the ideas in David Meerman Scott’s book “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” shows how smart businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time selling strategies.
Scott, author of the #1 bestseller “The New Rules of Marketing & PR” (published in 26 languages from Arabic to Vietnamese), demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
11 Inspirational Quotes from the Top CEOs of the Modern Business WorldMatt Burke
Learning from the successes of today can be vital to the successes of tomorrow. Get a head start with these inspirational quotes and tips from today's top business leaders.
http://blog.hubspot.com/insiders/inspirational-quotes-from-ceos
How to Write Emails People WANT to Respond to [Sales Template]HubSpot
The document provides a 5-part formula for writing emails that people want to respond to. The formula includes preparing the email with relevant information about the recipient, writing effective subject lines, starting with a personalized opening line about the recipient, asking questions in the body that relate to the recipient's goals, and keeping the signature short and simple with contact details.
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
The document discusses the importance of building relationships for sales professionals. It notes that 73% of B2B buyers prefer salespeople referred by contacts and 87% have a favorable impression of salespeople introduced through their network. It recommends connecting with decision makers at prospects and customers, leveraging internal connections to senior leaders for introductions, and nurturing relationships over time by providing value and keeping services top of mind.
This document provides tips for finding the right people using LinkedIn's sales and networking tools. It suggests using advanced search filters and Boolean search terms to identify decision makers. It also recommends leveraging 2nd degree connections for warm introductions, researching commonalities with prospects, and engaging with viewers of your profile to drive sales.
The document discusses the importance of engaging with insights on LinkedIn for social selling. It provides statistics that sales reps who exceed their quotas get 74% more engagement on their posts, and that 64% of B2B buyers appreciate hearing from salespeople who provide business insights. The document recommends sharing relevant resources and industry news on LinkedIn to become a trusted source of insights, engaging with others' content by leaving constructive comments or joining groups, and using information from prospects' LinkedIn profiles for customized outreach.
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
The document provides tips for avoiding generic "just checking in" follow up emails. It analyzes an example email, identifying four issues: 1) a generic opening with no personalization, 2) admitting to checking in with no value, 3) asking the recipient for information rather than providing it, and 4) a generic call to action rather than a specific next step. It then outlines five steps to send more valuable follow up emails: 1) determine the objective, 2) open with context, 3) clearly state the purpose, 4) provide value to the recipient, and 5) end with a clear next step. Examples are given for different types of follow up emails.
The document discusses a survey of marketers and salespeople about their relationship and perceptions of each other. Some key findings include:
- Marketers create content but salespeople do not always share it, while salespeople find the leads from marketers are not always a good fit.
- Many marketers do not use buyer personas or understand who their target customers are, which impacts lead quality.
- A lack of agreement between marketing and sales about responsibilities contributes to issues with lead handoff and follow up.
- However, most salespeople see marketing as important to revenue and many marketers see sales as collaborative, indicating potential for improvement in their relationship.
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time.
The News of Selling, based on the ideas in David Meerman Scott’s book “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” shows how smart businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time selling strategies.
Scott, author of the #1 bestseller “The New Rules of Marketing & PR” (published in 26 languages from Arabic to Vietnamese), demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
11 Inspirational Quotes from the Top CEOs of the Modern Business WorldMatt Burke
Learning from the successes of today can be vital to the successes of tomorrow. Get a head start with these inspirational quotes and tips from today's top business leaders.
http://blog.hubspot.com/insiders/inspirational-quotes-from-ceos
How to Write Emails People WANT to Respond to [Sales Template]HubSpot
The document provides a 5-part formula for writing emails that people want to respond to. The formula includes preparing the email with relevant information about the recipient, writing effective subject lines, starting with a personalized opening line about the recipient, asking questions in the body that relate to the recipient's goals, and keeping the signature short and simple with contact details.
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
The document discusses the importance of building relationships for sales professionals. It notes that 73% of B2B buyers prefer salespeople referred by contacts and 87% have a favorable impression of salespeople introduced through their network. It recommends connecting with decision makers at prospects and customers, leveraging internal connections to senior leaders for introductions, and nurturing relationships over time by providing value and keeping services top of mind.
This document provides tips for finding the right people using LinkedIn's sales and networking tools. It suggests using advanced search filters and Boolean search terms to identify decision makers. It also recommends leveraging 2nd degree connections for warm introductions, researching commonalities with prospects, and engaging with viewers of your profile to drive sales.
The document discusses the importance of engaging with insights on LinkedIn for social selling. It provides statistics that sales reps who exceed their quotas get 74% more engagement on their posts, and that 64% of B2B buyers appreciate hearing from salespeople who provide business insights. The document recommends sharing relevant resources and industry news on LinkedIn to become a trusted source of insights, engaging with others' content by leaving constructive comments or joining groups, and using information from prospects' LinkedIn profiles for customized outreach.
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
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"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
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By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
6. www.getsidekick.com
1 Challenge: Putting your agenda aside.
When you’re on the phone with prospects or leads, they’re
eager to hear your pitch.
But we need to resist that on Twitter.
Sales reps often get comfortable with their winning pitch and
want to use that on every prospect, rather than adapting to the
unique interests and challenges of that prospect.
7. www.getsidekick.com
1 Solution: Use Twitter to inform sales process.
By using social tools like Twitter, you get an idea of what’s
actually important to the prospect. By showing them subtle
support through a retweet, or engaging them in conversation
that has nothing to do with your agenda, you show them that
you have their interests, challenges, and needs in mind.
This provides a greater window of opportunity for you to adjust
the actual phone pitch to your liking since you’ve already
opened the relationship personally on Twitter.
8. www.getsidekick.com
2 Challenge: Staying in touch with customers.
Customers are an incredibly valuable and often overlooked
asset for salespeople. Staying in touch with customers lets you
watch how your product has impacted their business.
The tough part is the juggling act of keeping in touch with
customers while focusing on establishing new connections
with viable prospects.
9. www.getsidekick.com
2 Challenge: Staying in touch with customers.
Customers are an incredibly valuable and often overlooked
asset for salespeople. Staying in touch with customers lets you
watch how your product has impacted their business.
The tough part is the juggling act of keeping in touch with
customers while focusing on establishing new connections
with viable prospects.
Solution: Use Twitter to keep a relationship.
While a Twitter conversation isn’t as powerful as a phone
conversation, it’s all you need to show your support.
I use social tools to create a filter where I can see when one of
my customers mentions a specific term. It delights me to see
them using our product, and enables me to stay in touch with
them. This also helps in future sales conversations because
my prospects see my continued support – even after a deal
closes.
11. www.getsidekick.com
Case-in-point:
I use the Sidekick-Zapier integration to get custom alerts
for my customers’ tweets. This allowed me to engage
with them like so -
CLICK TO START
GETTING ALERTS
12. www.getsidekick.com
3 Challenge: Being the first to respond.
Often times, leads assigned to me are tweeting about a
specific challenge or interest they currently have.
Sometimes, these are posted in the context of comparing my
product to competitors or simply about our product in general.
Regardless of what industry you’re in, if a question is asked
about how you compare to a competitor, that’s a huge
opportunity be the first one to respond.
13. www.getsidekick.com
3 Challenge: Staying in touch with customers.
Customers are an incredibly valuable and often overlooked
asset for salespeople. Staying in touch with customers lets you
watch how your product has impacted their business.
The tough part is the juggling act of keeping in touch with
customers while focusing on establishing new connections
with viable prospects.
Solution: Set up filters and alerts.
Set up a process for getting alerts every time one of your sales
leads is talking about you or a competitor.
Not only does responding in real-time provide a competitive
advantage by being the first to engage, it also reinforces class
and integrity by responding tactfully – perhaps using the
opportunity to ask followup questions about the prospect’s
challenges or needs.