Interested in learning how to Go Mobile? Then check out this cartoon, based on the popular book "Go Mobile" by Jeanne Hopkins and Jamie Turner. It provides all the tools and tips you need to set-up, launch and run a mobile marketing campaign.
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
Sampo Karjalainen discusses virtual worlds and their relationship to social networks. He outlines four main appeals of virtual worlds for users: 1) gaming, 2) making friends and socializing, 3) creative self-expression through avatars and customizing spaces, and 4) escapism through fantasy settings. Karjalainen also notes that virtual worlds can be monetized through user revenues like microtransactions and subscriptions, as well as advertising. He argues that elements of virtual worlds could be integrated into social networks to enhance monetization opportunities.
"Do stuff worth sharing. Small steps to social media success. " for Social Me...Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
Sampo Karjalainen discusses virtual worlds and their relationship to social networks. He outlines four main appeals of virtual worlds for users: 1) gaming, 2) making friends and socializing, 3) creative self-expression through avatars and customizing spaces, and 4) escapism through fantasy settings. Karjalainen also notes that virtual worlds can be monetized through user revenues like microtransactions and subscriptions, as well as advertising. He argues that elements of virtual worlds could be integrated into social networks to enhance monetization opportunities.
"Do stuff worth sharing. Small steps to social media success. " for Social Me...Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
This document provides steps for creating an effective website to generate leads and sales. It discusses:
1. Understanding that people are busy and distracted, so websites need a clear "banana" or call to action to attract attention.
2. Researching what problems people search for online related to the business's products or services.
3. Creating targeted landing pages that present the solution to the specific problem and prominently feature calls to action like "Get a Quote" buttons.
4. Testing and optimizing the site by measuring conversions and tweaking the design and content.
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
This document provides an overview of a workshop held to develop a vision and strategy for smartphones and tablets for a classifieds company. The workshop involved understanding current and future mobile trends, conducting interviews and workshops with stakeholders, and synthesizing the findings. This led to key themes that mobile devices are always on and with users in every context. A proposed vision and short-term strategy focused on investing in a mobile mindset and development. Specific actions were defined to measure progress in achieving the strategy over the next few years.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013Ciaran Rogers
This is a presentation I gave at the Content Marketing Association on 4th Dec in London. We were asked to predict big trends for 2013. This belief is we will see a continued convergence of traditional marketing and digital marketing. Audiences attention has for hundreds of years been focused on flat surfaces. As story tellers and marketers our job is to make flat surfaces worthy of attention. Today with digital technology, audiences have a greater diversity of interesting flat surfaces, but that doesn't mean that non digital flat surfaces cease to get any attention! Much of this thinking was inspired by "A day made of Glass' a brilliant window into the not too distant future by an innovative glass manufacturer Corning who specialise in touch screen glass technology. If you havent already- check this movie out before reading this slide presentation. uk.youtube.com/watch?v=6Cf7IL_eZ38
A new startup called Tagzidy aims to create an augmented reality experience that connects people to places and things around them. The founders see an opportunity to better document life experiences through geo-tagged "footprints" and connect businesses to customers through geo-located "coins" that offer promotions. Tagzidy's platform allows users to automatically discover and engage with these virtual objects in the real world as they go about their daily lives. The founders believe this type of mobile location-based social network could become very popular and provide new monetization opportunities for brands.
This document discusses the importance of "solving for Bob" to drive innovation within an organization. It describes Bob as the person who solves recurring problems and keeps processes running smoothly. Rather than focusing on new technologies, the document advocates talking to Bob to understand problems and empowering Bob to develop solutions. This focuses innovation efforts on real problems and opportunities, leading to tangible benefits like cost reductions and revenue growth. The key message is that organizations should find their internal "Bobs" to spark meaningful innovation.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply, aiming for a billion dollar vision, and appealing to a mission bigger than the company. The overall message is that storytelling is more effective than direct selling, and successful entrepreneurs should stop selling and start storytelling to inspire others and spread their ideas.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply enough that even grandparents can understand, and positioning the company's mission as bigger than itself. The goal is to inspire others to spread the startup's story organically rather than directly selling to audiences.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
Some things I learned in the last couple of years.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
This document provides guidance for employees at Mi9, an Australian media company. It discusses Mi9's purpose of creating the future of media by understanding audiences through technology. It emphasizes putting audiences first and creating content that makes people talk, laugh and engage. It outlines Mi9's values of being brave, smart, humble and caring. It encourages diversity and flexibility to attract the best talent. It also discusses trends in media and how Mi9 is positioned for the future of digital, personalized content.
This document provides an overview of the culture and values of the media company Mi9. In 3 sentences:
Mi9 prides itself on being a flexible and inclusive workplace where employees are encouraged to be themselves and take risks. The company values people who are brave, smart, humble and who give a shit. Mi9 aims to attract diverse talent by recognizing it needs to do more to discuss diversity and ensure contributions are valued over attributes like gender or age.
This document outlines the culture and values of the media company Mi9. It discusses that Mi9 prioritizes its audience, embraces new technologies, and values employees who are brave, smart, humble and care about their work. Mi9 aims to create the future of media by understanding audiences and fostering a diverse, flexible work environment where employees feel free to be themselves.
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
This document summarizes the challenges of software commercialization in the fragmented mobile ecosystem. It discusses how the ecosystem is fragmented across thousands of handset models, over 20 operating systems, hundreds of mobile operators, and inconsistencies in mobile web browsers. This makes it difficult for developers to write software that works across all contexts. It also discusses opportunities for monetizing mobile apps and how the app economy is growing rapidly led by Apple's App Store. However, fragmentation remains a big challenge for developers to overcome.
This document discusses ROI (return on investment) for social media and argues that ROI should not be the focus. It notes that thinking about business problems like decreasing costs, optimizing processes, and influencing consumer decisions is more important than social media campaigns or communication. The key takeaways are: focus on the business not social media; brands are built by their actions not communication; and create content worth sharing in the conversation network of the internet.
This document provides 7 lessons for becoming a turnaround manager. It outlines roles and actions to take including attacking cash flow, cutting costs significantly, sticking to difficult decisions, defining a new business model, selling aggressively, and getting results to attract new investors. The goal is to help troubled companies become lean, well-organized, and financially stable.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
This editorial discusses updates from The Leela's digital marketing team. It provides news, analysis, and opinions on technology, the internet, and the hotel business. It also highlights some of the team's recent work, including bringing on a new digital agency called Web Chutney to handle web development and celebrating a team member's birthday. The goal is to share key digital updates every two weeks while taking less than 15 minutes to read.
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
This document provides steps for creating an effective website to generate leads and sales. It discusses:
1. Understanding that people are busy and distracted, so websites need a clear "banana" or call to action to attract attention.
2. Researching what problems people search for online related to the business's products or services.
3. Creating targeted landing pages that present the solution to the specific problem and prominently feature calls to action like "Get a Quote" buttons.
4. Testing and optimizing the site by measuring conversions and tweaking the design and content.
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
This document provides an overview of a workshop held to develop a vision and strategy for smartphones and tablets for a classifieds company. The workshop involved understanding current and future mobile trends, conducting interviews and workshops with stakeholders, and synthesizing the findings. This led to key themes that mobile devices are always on and with users in every context. A proposed vision and short-term strategy focused on investing in a mobile mindset and development. Specific actions were defined to measure progress in achieving the strategy over the next few years.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013Ciaran Rogers
This is a presentation I gave at the Content Marketing Association on 4th Dec in London. We were asked to predict big trends for 2013. This belief is we will see a continued convergence of traditional marketing and digital marketing. Audiences attention has for hundreds of years been focused on flat surfaces. As story tellers and marketers our job is to make flat surfaces worthy of attention. Today with digital technology, audiences have a greater diversity of interesting flat surfaces, but that doesn't mean that non digital flat surfaces cease to get any attention! Much of this thinking was inspired by "A day made of Glass' a brilliant window into the not too distant future by an innovative glass manufacturer Corning who specialise in touch screen glass technology. If you havent already- check this movie out before reading this slide presentation. uk.youtube.com/watch?v=6Cf7IL_eZ38
A new startup called Tagzidy aims to create an augmented reality experience that connects people to places and things around them. The founders see an opportunity to better document life experiences through geo-tagged "footprints" and connect businesses to customers through geo-located "coins" that offer promotions. Tagzidy's platform allows users to automatically discover and engage with these virtual objects in the real world as they go about their daily lives. The founders believe this type of mobile location-based social network could become very popular and provide new monetization opportunities for brands.
This document discusses the importance of "solving for Bob" to drive innovation within an organization. It describes Bob as the person who solves recurring problems and keeps processes running smoothly. Rather than focusing on new technologies, the document advocates talking to Bob to understand problems and empowering Bob to develop solutions. This focuses innovation efforts on real problems and opportunities, leading to tangible benefits like cost reductions and revenue growth. The key message is that organizations should find their internal "Bobs" to spark meaningful innovation.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply, aiming for a billion dollar vision, and appealing to a mission bigger than the company. The overall message is that storytelling is more effective than direct selling, and successful entrepreneurs should stop selling and start storytelling to inspire others and spread their ideas.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply enough that even grandparents can understand, and positioning the company's mission as bigger than itself. The goal is to inspire others to spread the startup's story organically rather than directly selling to audiences.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
Some things I learned in the last couple of years.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
This document provides guidance for employees at Mi9, an Australian media company. It discusses Mi9's purpose of creating the future of media by understanding audiences through technology. It emphasizes putting audiences first and creating content that makes people talk, laugh and engage. It outlines Mi9's values of being brave, smart, humble and caring. It encourages diversity and flexibility to attract the best talent. It also discusses trends in media and how Mi9 is positioned for the future of digital, personalized content.
This document provides an overview of the culture and values of the media company Mi9. In 3 sentences:
Mi9 prides itself on being a flexible and inclusive workplace where employees are encouraged to be themselves and take risks. The company values people who are brave, smart, humble and who give a shit. Mi9 aims to attract diverse talent by recognizing it needs to do more to discuss diversity and ensure contributions are valued over attributes like gender or age.
This document outlines the culture and values of the media company Mi9. It discusses that Mi9 prioritizes its audience, embraces new technologies, and values employees who are brave, smart, humble and care about their work. Mi9 aims to create the future of media by understanding audiences and fostering a diverse, flexible work environment where employees feel free to be themselves.
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
This document summarizes the challenges of software commercialization in the fragmented mobile ecosystem. It discusses how the ecosystem is fragmented across thousands of handset models, over 20 operating systems, hundreds of mobile operators, and inconsistencies in mobile web browsers. This makes it difficult for developers to write software that works across all contexts. It also discusses opportunities for monetizing mobile apps and how the app economy is growing rapidly led by Apple's App Store. However, fragmentation remains a big challenge for developers to overcome.
This document discusses ROI (return on investment) for social media and argues that ROI should not be the focus. It notes that thinking about business problems like decreasing costs, optimizing processes, and influencing consumer decisions is more important than social media campaigns or communication. The key takeaways are: focus on the business not social media; brands are built by their actions not communication; and create content worth sharing in the conversation network of the internet.
This document provides 7 lessons for becoming a turnaround manager. It outlines roles and actions to take including attacking cash flow, cutting costs significantly, sticking to difficult decisions, defining a new business model, selling aggressively, and getting results to attract new investors. The goal is to help troubled companies become lean, well-organized, and financially stable.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
This editorial discusses updates from The Leela's digital marketing team. It provides news, analysis, and opinions on technology, the internet, and the hotel business. It also highlights some of the team's recent work, including bringing on a new digital agency called Web Chutney to handle web development and celebrating a team member's birthday. The goal is to share key digital updates every two weeks while taking less than 15 minutes to read.
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Are you interested in learning B2B consumer secrets that can help you grow your sales and revenue? If so, check out this SlideShare deck by Jamie Turner, internationally-recognized author and CEO of 60 Second Marketer and 60 Second Communications.
Creating a mobile app is only half the battle. The other half is to get people to buy it. The slides in this deck, created by Jamie Turner, co-author of Go Mobile, highlight the best ways you can get people to download your app regularly.
If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go Mobile."
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Are you interested in Social Media ROI or Social Media Best Practices? Then check out this deck from Jamie Turner,co-Author of "How to Make Money with Social Media."
These slides contain plenty of statistics and data on social media and how to use social media.
How to Use Mobile Marketing to Get New CustomersSIXTY
This document provides an overview of how to use mobile marketing to get new customers. It discusses how businesses are using mobile marketing like mobile websites, SMS, MMS, mobile display ads, mobile paid search, location-based marketing, apps, and 2D codes. It provides facts about mobile usage and outlines a 10-step mobile media action plan. The author is a mobile marketing expert who consults businesses on these topics.
This document summarizes a presentation about how consumers use mobile devices to engage with brands. The presentation covers mobile marketing statistics, how consumers make purchasing decisions, secrets of consumer behavior, and how consumers use smartphones to research products and connect with brands. It provides tips on how brands can minimize the "showroom effect" of consumers researching in stores and then purchasing online.
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessSIXTY
Mobile Marketing Facts and Figures: This presentation, created by Jamie Turner, the co-author of the #1 best-selling book on mobile marketing, provides facts and figures on mobile marketing. It also provides tips and techniques you can use for your business.
Jamie Turner presented on how to get started in mobile marketing. He discussed key mobile marketing strategies including developing a mobile website, using SMS/MMS campaigns, mobile display ads, mobile paid search, location-based marketing with services like Foursquare, developing mobile apps, using 2D codes, and developing a mobile media action plan. He provided statistics on mobile usage and summarized how various businesses are using mobile strategies to grow revenues.
Jamie Turner, co-author of "How to Make Money with Social Media" presented these slides at SXSW in March of 2011. If you're looking for more information on social media case studies, social media ROI or social media best practices, you'll find it here.
The document discusses Jamie Turner's Social Media ROI Cycle model for implementing social media marketing. The model outlines three stages: 1) Launch, which focuses on setting up initial social media profiles, 2) Management, which focuses on engaging customers and measuring engagement metrics, and 3) Optimization, which focuses on improving conversion and tracking profits. The document provides Turner's expertise on how to explain this cycle in PowerPoint presentations through either a single slide or multiple slide options.
Are you interested in learning why your brain buys stuff it doesn't need? Find out in this fun, engaging presentation from Jamie Turner, the Chief Content Officer of the 60 Second Marketer and co-author of "How to Make Money with Social Media."
Jamie Turner outlines how to make money with social media. He discusses setting up and running a successful social media campaign with key steps including competitive research, defining objectives and strategies, developing an action plan, and measuring results. Turner's upcoming book provides a step-by-step guide for leveraging platforms like blogs, forums and reviews to drive leads, sales, and customer retention. He argues that social media, when properly implemented, can be a measurable marketing channel for brands.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
Go Mobile
1. Hey, Kids. Here are
some nifty tips from
the co-authors of
“Go Mobile!”
How to Get Started
in Mobile Marketing
by
Jamie Turner
Founder of the 60 Second Marketer
and
Jeanne Hopkins
V.P. of Marketing, HubSpot
Co-authors of “Go Mobile”
2. Gartner predicts that by
the end of 2012, the #1
way your customer will
access the internet is via
their mobile device.
To find out how to get
started in mobile, check out
the tips here. Or, better
still, buy “Go Mobile,” now
available in fine bookstores
(and a few not-so-fine
bookstores) everywhere.
3. Our story begins on a planet
much like earth.
This planet had oceans, plants
and humans just like earth.
Okay, this planet was earth.
But that’ besides the point.
s
Damn. There goes the
The important thing was that neighborhood.
earth had a flaming asteroid
hurtling towards it.
Daily News
We’re Toast!
4. Despite the flaming asteroid, it was
business as usual back at the office.
Bob’ big
s Are you kidding?
presentation is It’ 9:00 am
s He’ been at
s
today. I hope he already... it for hours.
laid off the sauce.
We’re going to put
your logo on a blimp,
then ignite the darn
thing. (Burp.)
5. Unfortunately, the client was not Huh?
impressed with Bob’ blimp idea.
s
That’ as bad as your ill-fated
s
baby tattoo idea. No wonder
you drink, Bob.
Let’ try something else ... like
s
mobile marketing.
6. Bob’ blimp idea went down in
s
flames. And so did Bob.
The bad news is she
hated the blimp idea.
The good news is the
bars in this neighborhood
are open 24 hours.
7. Mary Ellen knew that in order to save
the account, the company had to
learn about mobile marketing fast. But I know
someone who does.
Our company knows
nothing about mobile
marketing. I’ll call
him now.
8. Meanwhile, in the
laboratory of Stone Steele...
I wonder if this
radioactive fluid
tastes as good as Stone. It’
s
it looks. Mary Ellen.
I need
!!
your help.
i !
ng !!!
R g
R in
9. So, Mary Beth ... er, Mary The Super Heroes know
Ellen, it sounds like you’re everything about mobile
about to lose the account. marketing.
I’ll have to call my Super
Heroes to fix this. On another note, can you
tell I’ve been working out?
10. We can either save the
Meanwhile, on the planet from the asteroid ...
Super Hero Space or teach people how to
make money with mobile
Station high above the marketing.
earth’ atmosphere...
s
Screw the planet.
Let’ teach them how
s
to get rich quick.
Pizza anyone?
11. The Green Machine
was the first to offer
his advice.
After all, you can only learn
so much by reading comics
by Jamie Turner and Jeanne
The first step to learning mobile Hopkins.
is to get comfortable with it.
Go out and scan a 2D Code, do a
Google Voice Search, download an
augmented reality app or run a
paid search campaign -- just use
the darn stuff.
12. The second step is to There are a lot of ways to set up a
set up your mobile mobile website. Your web hosting
website, which can
actually be quite simple. service will have a plug-and-play
approach. And there are many online
services that can do it. But building
it into your existing site is probably
the best approach.
One simple way to do this is to put
a line of code on your home page
that “sniffs” out the size of the
visitor’ browser screen. If it’ large
s s
(say, over 600 pixels), the visitor is
directed to the regular site. But if
it’ small (under 600 pixels), then
s
the visitor is re-directed to mobile
pages on your site.
The “sniffer” approach, while only
one option, is a simple way to get
your mobile site up-and-running fast.
13. The third step is to do a 2D Generating your own 2D
Code promotion. Code is easy. Just Google “2D
Code Generator” or use the
Even thought the jury is still one on the bottom right
out on whether 2D Codes are hand side of the 60 Second
a fad or are here to stay, Marketer blog.
there’ no denying that they’re
s
a hot topic right now.
Since they’re catching on with
consumers, try incorporating
one into a point-of-purchase
poster, a business card, a
direct mail piece or a brochure.
Just be sure that the URL you
drive people to is 1) designed
for a mobile browser, and 2)
rewards the consumer for
taking the time to scan your
2D Code.
14. Given that,
Search is the shouldn’t you at
#1 activity on least try a mobile
smart phones. search campaign?
The fourth step is to run a
mobile search campaign.
Running a search campaign
on Google, Yahoo or Bing is
very easy. Just visit their
websites and click on their
paid search links.
The good news is that
mobile paid search isn’ as
t
competitive as regular paid
search. So dive on in.
After all, if you don’ do a
t
paid search campaign, your
competitors will soon.
15. Finally, when you’re ready to I have nothing relevant to
hit the big time, try a say. I’m just standing here
because I look good in tights.
mobile display ad.
Mobile display ads are sold on
a Cost Per Click (CPC), Cost
Per Acquisition (CPA) or Cost
Per Thousand (CPM) basis.
There are plenty of great
mobile display services,
including iAd (Apple),
Millennial Media
(Independent), AdMob
(Google) and others.
The bottom line is that mobile
display can be a great way
for your business to acquire
new customers.
16. After a lot of hard work, the Once again, you’ve made me
Super Heroes had look good. So good, in fact,
accomplished their task -- that tomorrow night I have
a date with Mary Beth ... eh,
teaching the corporate world Mary Ellen.
how to make money with
mobile marketing.
Alright already, you’re
going to get some
action. Whatever.
NOW can we order
the pizza?
17. Stone can’ seem to
t
Meanwhile, back at the office... remember my name.
Maybe he’ll remember
it once he sees my
tattoo.
But wait, there’ more!
s
18. About the Co-Authors: Hey, kids. Don’t forget
Jamie Turner is the Founder of the 60 Second to look for “Go Mobile”
Marketer and the co-author of “How to Make at your favorite
Money with Social Media” and “Go Mobile.” He can bookstore or online
be seen regularly on CNN and HLN on the topic of retailer.
social and mobile media.
Jeanne Hopkins is the V.P. of Marketing for
HubSpot and the co-author of “Go Mobile.” She is
responsible for driving 45,000+ leads per month
into HubSpot and has been named one of the top
lead management executives in the U.S. by the
SLMA.
Additional Statistics on Mobile Marketing
• There are 271 million mobile subscribers in the US.
Charts Bin
• There are five times as many cellphones in the world
as PCs. Impiger Mobile
• The average person has their cellphone within reach
14 hours a day. Impiger Mobile
• 90% of text messages are read within 3 minutes of
being delivered. Singlepoint
• 9 out of 10 mobile searches lead to action, over half
leading to purchase. Google
19. Additional Statistics on Mobile Marketing Hey, kids. Don’t forget
• There are 271 million mobile subscribers in the US. to look for “Go Mobile”
Charts Bin at your favorite
• There are five times as many cellphones in the world bookstore or online
as PCs. Impiger Mobile retailer.
• The average person has their cellphone within reach
14 hours a day. Impiger Mobile
• 90% of text messages are read within 3 minutes of
being delivered. Singlepoint
• 9 out of 10 mobile searches lead to action, over half
leading to purchase. Google
• 79% of smartphone users use their phone to help
with shopping, with 74% ultimately making a
purchase as a result. Google
• Mobile coupons receive 10x higher redemption rates
than print coupons. Borrell Associates
• 70% of mobile searches lead to action within one
hour, as opposed to online searches, 70% of which
lead to action within 1 month. Microsoft
• The Weather Channel reports some of their
advertisers receive 6- 7 times higher click through
rates on mobile than on the desktop version. Ogilvy