This document outlines an approach for fully engaging a company in social media. It recommends identifying social media champions in key departments like marketing, customer service, HR, sales, and business development. These champions would attend an initial strategy workshop, followed by departmental workshops to increase understanding and execution of social media. The goal is to ensure social media strategies are consistent with wider marketing goals and integrated across the business in areas like marketing, customer service, HR, sales, and business development. Ongoing support is also recommended to help departments create engaging social media content.