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Wordpress Profitability for Agencies, Firms, and Freelancers

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Wordpress Profitability for Agencies, Firms, and Freelancers

  1. 1. Making Wordpress Profitable for Agencies / Freelancers...<br />
  2. 2. Making Wordpress Profitable for Agencies / Freelancers...<br />Presented By:<br />Cotton Rohrscheib<br />
  3. 3. Making Wordpress Profitable for Agencies / Freelancers...<br />Cotton Rohrscheib<br /><ul><li>Partner / Co-Founder – Pleth, LLC
  4. 4. Offices in Batesville, Jonesboro, and Conway
  5. 5. Founder – Powersite Ministry Solutions
  6. 6. Blogger / Podcaster – The Cotton Club
  7. 7. Over 16yrs Experience (Design, Development)
  8. 8. CSS, HTML, PHP, MySQL
  9. 9. WordPress Theme Design / Coding
  10. 10. WordPress Plugin Design / Coding
  11. 11. Social Media Consulting</li></ul>facebook.com/cottonr<br />twitter.com/cottonr<br />cottonrohrscheib.com<br />
  12. 12. Making Wordpress Profitable for Agencies / Freelancers...<br />Corporate Overview...<br /><ul><li>3 Locations: Batesville | Jonesboro | Conway
  13. 13. WordPress, Drupal, MODx, and Custom Development
  14. 14. Mobile App Development
  15. 15. Managed Hosting Solutions (Shared, VPS, etc.)
  16. 16. Email Outsourcing / Archival Solutions
  17. 17. Graphic Design & Print Solutions</li></li></ul><li>Making Wordpress Profitable for Agencies / Freelancers...<br />Solutions Overview...<br /><ul><li>Wordpress Installation / Configuration / Migration
  18. 18. Wordpress Theme / Plugin (Design / Development)
  19. 19. Wordpress Core / Plugin Upgrades (hourly, retainer)
  20. 20. Wordpress Security / Backups (mod_security, R1soft)
  21. 21. Wordpress Content Maintenance (hourly, retainer)
  22. 22. SEO / Domain Registrations / etc.</li></li></ul><li>We Have to Be Profitable...<br />
  23. 23. We Have to Be Profitable...<br />In a Bad Economy or Recession<br /><ul><li> Businesses will do less marketing.
  24. 24. Usually the first to go is print, radio, television
  25. 25. Fortunately a lot have turned to the web
  26. 26. Marketing & IT are usually cut on front end
  27. 27. Increased Opportunity to Pickup Outsourcing
  28. 28. RFP’s and Bids are looked at closely
  29. 29. We may have to be competitive
  30. 30. Less Time + High Project Turnover Rate
  31. 31. We have to get Creative!</li></li></ul><li>We Have to Be Profitable...<br />Wordpress is the Best Tool...<br /><ul><li> Fast Installation
  32. 32. Theme Frameworks Speed Up Design
  33. 33. Plugins Save Hours of Development Time
  34. 34. Open Sourced
  35. 35. Community Driven / Supported
  36. 36. Easy to get Clients Up and Running!</li></li></ul><li>We Have to Be Profitable...<br />Pimping Ain’t Easy!<br />You have to be a Salesman<br /><ul><li> We have to learn to up-sell ourselves
  37. 37. What other services can we provide as Value?
  38. 38. Maintenance / Retainers
  39. 39. Web-Hosting (Managed)
  40. 40. Cloud Based Services
  41. 41. Email Solutions
  42. 42. Search Engine Optimization
  43. 43. Social Media / Consulting</li></li></ul><li>Pay Attention to Client Expectations...<br />
  44. 44. Realize Client Expectations...<br />I’m Not Coming Up #1 on Google?<br />Client’s Expectations Are?<br /><ul><li> Content Management Solution
  45. 45. User Level Access / Management
  46. 46. Easy Management (Pages, Posts, etc.)
  47. 47. 3rd Party Application Integration (Social, etc.)
  48. 48. Separate Layers (Design, Content, etc.)
  49. 49. Content Portability (Database)
  50. 50. Functionality Identical to Competitors…
  51. 51. SEO: Top Listings on Google…
  52. 52. Managed Hosting Solutions
  53. 53. Domain Registrations, etc.</li></li></ul><li>Client Expectations Present Opportunities...<br />Expectations Are Too Dang High!<br />Going into a New Project<br /><ul><li>Concise Discovery Processfor Quote
  54. 54. Close Estimation of Development Costs
  55. 55. Avoid Scope Creep / Draw Firm Line
  56. 56. Avoid Slow Content Delivery (Lorem Ipsum)
  57. 57. Offer Some Bundled Services / Options
  58. 58. Specify Exactly What Your Are Delivering
  59. 59. Be Careful w/ Phased Approach (Allow Time)
  60. 60. Define Your Responsibilities </li></li></ul><li>Spelling it Out...<br />
  61. 61. This is why Wordpress is Awesome!<br />
  62. 62. Build Your Own CMS?<br />
  63. 63. But, Do You Code?<br />
  64. 64. There Are Several Options Out There...<br />But, Wordpress Kicks Ass!<br />
  65. 65. When Clients ask about Wordpress.com...<br />Addressing .com –vs- .org <br /><ul><li>Protect Yourself w/ Company Policy
  66. 66. Troubleshooting External Servers = Headache
  67. 67. Explain Mod-Security (XSS Exploits)
  68. 68. Explain Server Maintenance (PHP, MySQL)
  69. 69. Explain Server Security (Apache)
  70. 70. Explain Incremental Backups (Restores)
  71. 71. Explain Core & Plugin Maintenance
  72. 72. Explain Theme Modifications (Frameworks)
  73. 73. Explain Web Hosting</li></li></ul><li>What if Your Website Goes Down?<br />I Accidentally Overwrote Your WP-Config File…<br />
  74. 74. Why Do We Love Wordpress?<br />
  75. 75. Why Do We Love Wordpress?<br />
  76. 76. Why Do We Love Wordpress?<br />Why Do I Love Wordpress?<br />Too Many Reasons...<br /><ul><li>Open-Source CMS / Blogging Platform
  77. 77. Huge User Community / Support Base
  78. 78. Huge Theme / Plugin Database
  79. 79. User Driven Innovations / Core Contributions
  80. 80. Tons of Free Support / Tutorials / Training
  81. 81. Easy Management / Maintenance
  82. 82. Easy Design / Development
  83. 83. Portability (PHP, MySQL)
  84. 84. Many, Many, More…</li></li></ul><li>Wordpress Plugins...<br />
  85. 85. Billions of People Use My CMS!!<br />Wordpress Plugins!<br />The Easiest Way to Add Functionality…<br /> Plugins Rule! <br /><ul><li>Large Free Searchable Database
  86. 86. Plugin for Every Possible Scenario
  87. 87. Integrate 3rd Party Solutions, Applications
  88. 88. Increase Functionality
  89. 89. Plugins are Contributed / Managed by Users
  90. 90. Premium Plugins also available!
  91. 91. Add E-Commerce, Podcast, Calendar, etc.
  92. 92. New Plugins Released Daily
  93. 93. Plugins Replace Hours of Development</li></li></ul><li>Wordpress Premium Plugins!<br />
  94. 94. Wordpress Themes<br />
  95. 95. Wordpress Themes<br />I Customized a Wordpress Theme to Showcase My Love for Kittens & the Banjo…<br />Wordpress Themes<br /><ul><li>Controls the Entire Design
  96. 96. Driven by CSS, HTML, PHP
  97. 97. Large Database of Free Themes
  98. 98. Easy Custom Theme Development
  99. 99. Premium Themes are Available Online
  100. 100. Theme Frameworks Extend Wordpress
  101. 101. Easy Wordpress Widget Controls
  102. 102. Many Themes Integrate jQuery
  103. 103. Large Theme Support Community
  104. 104. Design & Content are Separate</li></li></ul><li>Premium Themes - Frameworks<br />Premium Products<br /><ul><li>Woo Themes
  105. 105. Thesis
  106. 106. Studiopress / Genesis Framework
  107. 107. Premium Themes Offer Incredible Value…
  108. 108. Excellent Starter Designs
  109. 109. Fast Customization, Fully Widgeted</li></li></ul><li>Revenue Opportunities w/ Wordpress...<br />
  110. 110. Wordpress Selling Points...<br />#WINNING!<br />Wordpress Selling Points- <br /><ul><li> Most Recognizable Open-Source CMS
  111. 111. Largest Support Community / User Base Today
  112. 112. Easy Production (Installation, Design, etc.)
  113. 113. No Licensing Fees / Renewals
  114. 114. Contributions / Enhancements Added Daily
  115. 115. Abundant Training Materials (Books, Videos, etc.)
  116. 116. Portability (Transfer / Migrate New Accounts)
  117. 117. Open Source (Linux, Windows, etc.)
  118. 118. Data Stored in MySQL Database</li></li></ul><li>Revenue Opportunities w/ Wordpress...<br />Revenue Opportunities...<br /><ul><li>Wordpress Migration
  119. 119. Wordpress Setup (Installation, Configuration)
  120. 120. Wordpress Plugins (Development, Installations)
  121. 121. Wordpress Theme Installation (Configuration)
  122. 122. Wordpress Theme Development (Design, Coding)
  123. 123. Wordpress Usability Testing / Consulting
  124. 124. Wordpress Content Requests (Maintenance, Retainers)
  125. 125. Wordpress Core / Plugin Maintenance (Upgrades, Retainer)
  126. 126. Wordpress Hosting (Backups, Security, etc.)</li></li></ul><li>Revenue Opportunities w/ Wordpress...<br />Billable Hours & Retainers...<br /><ul><li> WP Core / Plugin Upgrades (Maintenance Retainers)
  127. 127. Utilize Entry-Level Team Members (Advanced Rate)
  128. 128. Theme Framework Enhancements (Hourly Rate)
  129. 129. Content Maintenance (Requests / Retainers)
  130. 130. E-Commerce Management (Retainers)
  131. 131. Podcast Management (Retainers)
  132. 132. Develop Premium Wordpress Plugins & Themes (Resale)
  133. 133. Bundle Plugin Installations & Configurations - ex. SEO
  134. 134. Reduce Developer Time…</li></li></ul><li>Other Revenue Opportunities<br />Other Opportunities...<br /><ul><li>Business Class Email Solutions (Cloud, Exchange)
  135. 135. Managed Hosting Solutions (VPS, Shared, Dedicated)
  136. 136. Cloud Based Storage / Disaster Recovery
  137. 137. Graphic Design / Print / Corporate Identity
  138. 138. SEO / SEP (Search Engine Optimization / Promotion)
  139. 139. Content Creation / Digital Photography / Video Production
  140. 140. Social Media Consulting / Integration / Training
  141. 141. Mobile Development / Native Applications
  142. 142. Domain Registration, SSL, Email Marketing, etc.</li></li></ul><li>That’s All Folks!<br />
  143. 143. Making Wordpress Profitable for Agencies / Freelancers...<br />Cotton Rohrscheib<br /><ul><li>Partner / Co-Founder – Pleth, LLC
  144. 144. Offices in Batesville, Jonesboro, and Conway
  145. 145. Founder – Powersite Ministry Solutions
  146. 146. Blogger / Podcaster – The Cotton Club
  147. 147. Over 16yrs Experience (Design, Development)
  148. 148. CSS, HTML, PHP, MySQL
  149. 149. WordPress Theme Design / Coding
  150. 150. WordPress Plugin Design / Coding
  151. 151. Social Media Consulting</li></ul>facebook.com/cottonr<br />twitter.com/cottonr<br />cottonrohrscheib.com<br />

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