I did a presentation at WordCamp Portland 2017 on repurposing your content. This is something I live and breathe— and don’t take lightly. So what better approach than to repurpose my talk here on my blog as a post. If you missed it or want to revisit what I talked about, here you go.

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What you need to know…
how much content you have
what your readers want

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expand existing content
diversify your readership
boost your SEO

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updating old posts
tweaks & dates

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updating old posts
timing, comments, meta & keywords
save as draft, rewrite, and schedule

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audio > video
people don’t always watch the video
convert your podcast to video
manually vs. a service

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duplicate content
canonical links & stuff….

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extractions
interviews
q & a’s
tips
lists

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multi-mediums
one post > text, audio & video

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workflow repurposing
newsletter
blog post
video
podcast

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social

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ebooks
whitepapers
online courses
tutorials
membership sites
infograhics
webinars
interviews
and on and on …

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back to that
SEO thing…
updated, new content
everywhere…

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guess what?
I never said it
would be easy

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oh, and speaking
of repurposing
bobwp.com/repurpose