#Digitalzone 2017 - Finding the Best Inspiration for Content Creation

Live Webinar: Lead Nurturing Beyond the Email Inbox

The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team. Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising. This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.

Content Rising Summit 2015: The Content Standard Case Study

Skyword Inc.

Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about. Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to: - Set up an A/B test - Accurately measure performance - Calculate results and identify winning creative

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Why your Content Marketing is Failing (and how to fix it)

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View this SlideShare to learn 45+ costly mistakes for why content marketing fails, and actionable tips, resources and examples for how to correct them. In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals. This presentation delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including: The 7 Step Content Marketing Process 1) Personas and Customers: Understanding target customer personas and how to attract and convert them with the right content topics 2) Content Planning and Strategy. Creating monthly and quarterly content plans aligned with each stage of the customer journey, and key business goals, metrics and objectives. 3) Content Production and Design. Digital content creation approaches optimized for search, engagement and conversion. 4) Content Publishing and Promotion. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms, and the utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results. 5) Content Performance and Metrics. Understanding what metrics to track to measure the impact of your content marketing 6) Re-purposing and refining. Smart ways to get more out of your content and increase it lifespan through designing content for re-purposing. 7) People and Process. Building a team with the right skills, knowledge and roles, and implementing an efficient, repeatable content process.

4 Crucial Small Business Marketing Metrics for 2022: Everything You Need to ...

You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today? We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn: • What IS a good marketing ROI? • The 4 key marketing metrics to focus on this year. • Your best marketing strategies for 2022 and the metrics that matter for each.

Top SEO Secrets from the Leading Organizations

Search Engine Journal

Search marketing is evolving faster than ever, and brands that aren't prioritizing their organic presence risk getting left behind by their competition. How can businesses like yours not only survive but thrive and grow through this period of disruption? Register now for the next sponsored Search Engine Journal webinar. Seth Besmertnik, co-founder and CEO of Conductor, shares secrets on how to get ahead of new developments in search marketing. Making the most of your investments in SEO is vital for staying at the forefront of ever-changing customer trends and getting found in the moments that matter. In this presentation, you will: - Get an inside look into how the best companies in the world are adapting their strategies to make organic marketing, SEO, and content a core competency across the organization. - Learn why businesses that were agile in 2020 are now ahead of the curve – and what their next moves will look like. - Discover how Conductor can help brands to increase their cross-functional agility, maximize impact in the new digital marketing landscape, and meet 2021’s demand evolution right now.

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Transforming Search Marketing

[SlideShare] The Blueprint to B2B Content Metrics

Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study. In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates. Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD

Masterclass: Exceed Your Demand Generation Goals [Chicago]

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Journey Further

In our data-driven world, the value of PR is often questioned ⁠— and quite rightly so. Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links. Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent). The good news? There's a better way! - As presented at Search Leeds, June 2019.

Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team

Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately. -Join me to enhance your marketing as you learn how we harness the power of LinkedIn to: - Build awareness and shift perception among the right target audiences - Demonstrate thought leadership - Nurture prospects with content until they are ready to buy - Drive more qualified leads faster than ever before

Creating Content Marketing Programs that Product Revenue

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Why (and How) to Combine SEO and PPC for Stronger Results

It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both. Check out these webinar slides to learn: • Why you need to integrate your SEO and PPC strategies. • How to combine them to rank higher in search results. • How to allocate budget between SEO and paid media campaigns.

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[SlideShare] The Blueprint to B2B Content Metrics

Masterclass: Exceed Your Demand Generation Goals [Chicago]

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Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team

Creating Content Marketing Programs that Product Revenue

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Understanding what makes a good strategy is key to winning in any competitive environment. This presentation showcases one of the greatest military case studies, the battle of Cannae in 216 BC. After that, it introduces Richard Rumelt’s framework for a good strategy and then deconstructs Hannibal’s victory using this. Finally, the kernel of a strategy, with its 3 main components - diagnosis, policy, and actions - is applied to the SEO environment.

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More from Judith Lewis

The @Vuelio #SEOforPR Presentation

The https://www.vuelio.com/uk/resources/white-papers/seo-best-practice-guide-for-pr/ #SEOGuideforPR is a long and expansive piece covering how PRs can better retain work that is gradually being eroded by SEOs. The webinar is available as a recording https://email.vuelio.com/wbn-seo-best-practice-guide-for-pr but here are the slides with a few extras slides on landing page SEO, E-A-T and keywords in content.

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#SEMRush Schema Markup Essentials

You've heard of Schema, structured data, rich results, semantic, so on, and so on. It can be overwhelming if you're new to it, and it can be a lot to handle if you're not new to it. The webinar dove into Schema markup essentials and we discussed the most important things you need to know to successfully implement structured data on your website. If you'd like more than just the slides, pop on over to https://www.youtube.com/watch?v=RORK-d4Icko and you can watch the whole event! I mention the Projects section of SEMRush during the webinar - I am a SEMRush influencer but I do use it all the time regardless of that status.

The Magic of Link Building was a @semrush talk with @_nitman

From the live #SEMRush event my presentation about link building. This covers the types of things to look for and think about. The session itself included a Q&A with Craig Campbell and Ross Tavendale and contains additional information. If you want to see the whole session, use this URL: https://www.youtube.com/watch?v=fpChn0fyAFU Always remember that you should be reaching out to relevant sites with visitors likely to click on the link and convert. NEVER place links to try and manipulate rankings because if they don't work, you've wasted time. Placing links likely to send traffic means that no matter what happens to rankings, you make sales.

How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #Sear...

This talk will be filled with practical advice for getting to grips with the existing content on the site, how it is working for you, how to identify opportunities to optimise, how to handle the changes in the content on the site, the fears common when deleting existing content, managing clients or bosses when looking at removing or repurposing content they are emotionally wedded to but which does not work, and more. This is a practical talk around work done for clients showing what worked and actual charts and work though for privacy the details of the URLs are hidden. This was from the Search and Content Summit put on by BrightonSEO

#LAC2019 - Finding Your Niche: How Diving Deep into Your Brand Increases Enga...

This is my talk from the London Affiliate Conference 2019. The talk was the LAST ONE of the whole event :-D The official description was: In 2019, gaming marketing will become increasingly focused on the individual customer. Discuss why diving deep into your chosen vertical is the best way to engage fans and drive the most valuable traffic. Find out why catch-all, generalised platforms are less successful than you might think Why having a strong brand keeps your customers coming back How to find your brand’s voice in an increasingly saturated market Learning outcomes: How to amplify your brand’s personality What are the brands that best engage with customers? Why? #ice2019 #lac19 #aacasino #icetotallygaming #ClarionGaming #ICELondon #affiliatemarketing #iGaming #DigitalMarketing #iGBAffiliate

#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and Trust

#Pubcon - How To Win a Search Award - vegas2017

This presentation was about how to win a search award, breaking down what judges look for, how to best structure your entry, what judges look out for and how we scrutinise entries for judging. This advice can be used for any Search Award globally as well as guidance for other award entries. While seemingly common sense, common mistakes have been called out and identified clearly. This presentation was a collaborative effort between multiple judges and presented at #Pubcon Vegas 2017 by Judith Lewis

Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!

With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.

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Understanding your chocolate from tree to tummy is one of the most important things you can do to make healthier, more ethical chocolate choices. During this session at Loncon 3 the World Science Fiction Fantasy Convention's return to London after more than 50 years, I explained how cocoa grows, where it grows, the different types of cocoa, how it is harvested, fermented and dried then about the roasting, winnowing, refining and conching that is all required to make awesome chocolate. Once we learned about it, we got to try SEVEN awesome chocolates from FIVE amazing suppliers!

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