Writing web content
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With information readily available at our fingertips and the large reach of the internet, we all must produce global content and produce it well.
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Writing web content
- 1. © 2001-2015 Globalization Partners International. All rights reserved. Trade marks are property of their respective owners. Writing Web Content
- 2. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2 With information readily available at our fingertips and the large reach of the internet, we all must produce global content and produce it well.
- 3. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 3 In This Presentation We Will Cover: • Formatting your web content • Understanding your audience
- 4. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 4 • Formatting your web content: According to Lynda Digital's Writing for the Web tutorial by Chris Nodder, People only read 20% of the content on a page. Readers are expert "scanners."
- 5. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 5 We all scan through articles looking for relevant data and quickly move on if we don't find it immediately. So it's necessary to be upfront with your topics and list them at the beginning of the content. That is a major difference between reading on the web and reading a book, for example. People read the web for research not for pleasure.
- 6. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 6 Chris Nodder provides some things to consider when formatting your writing: • Choose clear, concise headlines • Begin each paragraph with the key idea • Only discuss one concept per paragraph • Use lists with bullet points or numbers to break up chunks of text • Avoid long, wordy sentences
- 7. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 7 • Understanding your audience: As a writer, you know it is important to engage with your audience. But you can't successfully reach your readers if you don't understand their habits. It's easy to get caught up in colorful adjectives, extravagant words, and highly technical terms, but your readers, regardless of their education and literacy, want to read simple, concise content.
- 8. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 8 Lynda Digital's Writing for the Web tutorial further provides a guideline to keep in mind when writing. • Homepage/Summary: write for a 5th grade reading level (11 years old) • Content: write for an 8th grade reading level (14 years old) • Supporting Information: write for an 11th grade reading level (18 years old) 57% of adults in the United States can read moderate to complex ideas. However, by considering the above guidelines when writing, you can share your content with the rest of your audience as well.
- 9. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 9 Summary: Producing web content is an effective way to share your products or services with global audiences, but it must be written and presented well. Readers are impatient in their research, and writers only have a brief moment to catch and keep their attention. Keeping your ideas clear, upfront and concise, and writing in a more informal manner will help you gain a broader audience of readers and customers.
- 10. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 10 Further information on website translation resources Globalization Partners International (GPI) offers comprehensive website translation services with services ranging from initial translation glossary development and copy writing to global SEO and online testing. For more information about our globalization and localization processes, please feel free to download our Language Globalization Guides. You may also benefit from our resources and blogs: How to Create a Quote for Website Translation Services 10 Tips for Website Localization Global SEO: 4 Top Factors Selecting the Right CMS to Manage International Websites Creating culturally customized content for website translation Please feel free to contact GPI at info@globalizationpartners.com with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.
- 11. Writing Web Content © Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 11 Global Headquarter Washington, DC 1600 Tysons Blvd, 8th Floor McLean, VA 22102 Phone: +1 703-286-2193 Toll Free: +1 866-272-5874 Global Fax: +1 202-478-0956 E-mail: info@globalizationpartners.com Dubai, United Arab Emirates Dubai Media City, Business Centre 2 Building 8, Office Number 71 P.O. Box 502068, Dubai, UAE Phone: +971 501079810 Global Phone: +1 703-286-2193 E-mail: info@globalizationpartners.com Rosario, Argentina Av. Carlos Colombres 1799 Casa 1 2000 Rosario, Santa Fe, Argentina Phone: +54-9-341-3156370 E-mail: info@globalizationpartners.com Cairo, Egypt 17 Korash Street 6th District Nasr City, Cairo, Egypt Phone: +2 0100 128 0914 Global Phone: +1-703-286-2193 E-mail: info@globalizationpartners.com