The document emphasizes the importance of producing high-quality web content to engage global audiences effectively. It highlights key strategies for formatting web content, such as using clear headlines and concise language, and discusses understanding the audience's reading habits. Additionally, it provides guidelines for writing at appropriate reading levels to maximize accessibility and engagement.

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Writing Web Content

2. Writing Web Content
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With information readily
available at our fingertips
and the large reach of the
internet, we all must
produce global content and
produce it well.

3. Writing Web Content
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In This Presentation We Will Cover:
• Formatting your web content
• Understanding your audience

4. Writing Web Content
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• Formatting your web content:
According to Lynda Digital's Writing for the Web tutorial by Chris
Nodder,
People only read 20% of the content on a page.
Readers are expert "scanners."

5. Writing Web Content
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We all scan through articles
looking for relevant data and
quickly move on if we don't
find it immediately.
So it's necessary to be upfront with your topics and list them
at the beginning of the content. That is a major difference
between reading on the web and reading a book, for example.
People read the web for research not for pleasure.

6. Writing Web Content
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Chris Nodder provides some things to consider when
formatting your writing:
• Choose clear, concise headlines
• Begin each paragraph with the key idea
• Only discuss one concept per paragraph
• Use lists with bullet points or numbers to
break up chunks of text
• Avoid long, wordy sentences

7. Writing Web Content
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• Understanding your audience:
As a writer, you know it is important to engage with your
audience. But you can't successfully reach your readers if you
don't understand their habits. It's easy to get caught up in colorful
adjectives, extravagant words, and highly technical terms, but
your readers, regardless of their education and literacy, want to
read simple, concise content.

8. Writing Web Content
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Lynda Digital's Writing for the Web tutorial further provides a
guideline to keep in mind when writing.
• Homepage/Summary: write for a 5th grade reading level (11
years old)
• Content: write for an 8th grade reading level (14 years old)
• Supporting Information: write for an 11th grade reading level
(18 years old)
57% of adults in the United States can read moderate to complex
ideas. However, by considering the above guidelines when
writing, you can share your content with the rest of your audience
as well.

9. Writing Web Content
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Summary:
Producing web content is an effective way
to share your products or services with
global audiences, but it must be written and
presented well. Readers are impatient in their
research, and writers only have a brief moment to catch and keep
their attention. Keeping your ideas clear, upfront and concise,
and writing in a more informal manner will help you gain a
broader audience of readers and customers.

10. Writing Web Content
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Further information on website translation resources
Globalization Partners International (GPI) offers comprehensive website translation
services with services ranging from initial translation glossary development and copy
writing to global SEO and online testing.
For more information about our globalization and localization processes, please feel
free to download our Language Globalization Guides. You may also benefit from our
resources and blogs:
How to Create a Quote for Website Translation Services
10 Tips for Website Localization
Global SEO: 4 Top Factors
Selecting the Right CMS to Manage International Websites
Creating culturally customized content for website translation
Please feel free to contact GPI at info@globalizationpartners.com with any questions
about our language and technology services. Also let us know if you have any
interesting blog topics you would like us to cover in our future blogs. You may
request a complimentary Translation Quote for your projects as well.

11. Writing Web Content
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