Digital-Marketing

1. Be Beginner to advance Marketer
DIGITALMARKETING
COURSE
DIGITAL SERVICES +91-6370503553/9777735384

2. PROGRAM IS BEST SUITED FOR
Entrepreneurs College Students
Marketing Professionals Job Seekers
WHYYOU SHOULDLEARNDIGITAL
MARKETING
JOB
SELF
20+
Top MNC'S & new age startups in India looking for experts in digital marketing .
Small Businesses also in the queue..
Digital marketing opens door to Self- employment , freelancing,
youtube creator club & blogging.
Job profiles after one course- SEO , Social Media Manager, Digital
Marketing Analyst etc.

3. SALIENT FEATURES
It’s anExperienced
Marketers initiative.
Weekly Assignments PlacementAssistance
CertificateasProofof
Training
PracticalTrainingwith
Live Projects.
24 x 7Support
SLIDES/WHITEBOAR
D
Live /Demo Project
GD/1:1
Examples
Practicles
Q & A Session
Case Studies

4. OURCOURSESINCLUDE
Digital Marketing
Introduction
Digital Marketing Vs.
Traditional Marketing
Website Planning
Process
Search Engine
Optimization
Social Media
Marketing
Google
Analytics
Google Adwords & Online
Display Advertising
Email
Marketing
Content Marketing
App Store
Optimization
Affiliate
Marketing
Blogging& Freelancing
to MakeMoney

5. DIGITAL MARKETINGINTRODUCTION
WhAt is mArketing?
WhAt is DigitAl MArketing?
UnderstAnding MArketing Process
UnderstAndingDigitAlMArketing
Process
IncreASing Visibility, WhAt is visibility?,Types of visibility, ExAmples of visibility
Visitors EngAgement, WhAt isengAgement?, Whyit is importAnt ExAmples ofengAgement
Bringing TArgeted TrAffic
Inbound And outbound mArketing
ConvertingTrAfficintoLeAds, TypesofConversion, UnderstAndingConversion
Process Tools Needed
DIGITALMARKETINGVS.TRADITIONALMARKETING
WhAt'sthedifferencebetweendigitAlmArketingAndtrAditionAl
mArketing, And why does it mAtter?
Benefits of TrAditionAl MArketing
TheDownsidetoTrAditionAl
MArketing Benefits of DigitAl
MArketing
Why DigitAl MArketing Wins Over trAditionAl
MArketing? Tools of DigitAl MArketing
How We Use Both DigitAl & TrAditionAl MArketing

6. WEBSITEPLANNINGPROCESS
 WhAt is Internet?
 UnderstAnding domAin nAmes & domAin extensions
 Different types of websites
 BASed on functionAlity
 BASed on purpose
 PlAnning & ConceptuAlising A Website Booking A domAin nAme & web hosting
 Adding domAin nAme to web Server
 Adding webpAges & content
 Adding Plugins
 Building website using CMS in ClASS Identifying objective of website Deciding on number of
pAges required PlAnning for engAgement options LAnding PAges & OptimizAtion CreAting
blueprint of every webpAge Best & Worst ExAmples

7. SEARCHENGINEOPTIMIZATION
Understand Search Engines & Google
WhAt is SEO?
Introduction to SERP
WhAtAre seArch engines?
HowseArchengineswork
MAjorfunctionsofA SeArchengine
WhAt Are keywords?
Different types of keywords
GooglekeywordplAnnertool
Keywords reseArch process
UnderstAndingkeywordsmix
Long TAilKeywords
Google SeArch Tips & HACks
On-Page SEO
KeywordReseArchwithGoogleKeyword
PlAnner.
WhAt is the difference between
keywordsstuffing&KWplACement
How to Select A DomAinNAme?
PAge NAming {URL Structuring} And
Folder NAming
ImAge NAming, ImAge TitleAnd ALT TAgs
CreAtion
WhAtAreMetATAgs,Description.
Robots, Keywords, Author
Redirection TAgs
HeAdings TAgs {H1 to H6}
WhAtisContentWriting?
SEOFriendlyContentWriting{Insert
keywords incontent}
Anchor Text, Link Title
InternAl linking
Robots.textfileuseAndcreAtion
HTML SitemAp creAtion
XML Site MAp CreAtion
SiteTrACkingTools(GoogleWebmASter
Tool, Google AnAlyticsTool)
Why is AlexA?
AlexA IntegrAtion
Off-Page SEO
WhAt is OFF-PAge OptimizAtion?
WhAt Are BACklinks?
Why BACklinks Are ImportAnt?
How to Get BACklinks?
Difference Between Do-Follow And
No-Follow BACklinks
WhAt is Google PAge RAnk?
How to IncreASe PAge RAnk?
SeArch Engine Submissions
Directory Submissions
Article Writing And submissions
PressReleASewritingAndsubmissions
Blog Posting And comment writing
ClASSifieds posting
Forum Posting
Business Listing
SociAl BookmArking
SociAl Networking
RSS Feeds
Do’s And Dont’s of link building EASy
link ACquisition techniques DomAin
Authority & How to IncreASe

8. SEARCHENGINEALGORITHMS
WhAt is SeArch Engine's Algorithms?
How Algorithms Works?
WhyA SeArch Engine needs to updAte its Algorithm? SeArch
Engine PenAlties And Recoveries.
Why A SeArch Engine penAlizes A Website?
How to optimize your site for Google
Hummingbird Algorithm?
WhAt is GooglePAndA Algorithm?
WhAt is Google Penguin?
WhAt is Google EMD UpdAte?
How to sAve your site fromGoogle PAndA,
Penguin And EMDUpdAte?
How to recover your site from PAndA, Penguin
And EMDHow to optimize your site for Google
Hummingbird Algorithm?
WhAt is Google PAndA Algorithm?
WhAt is Google Penguin?
WhAt is Google EMD UpdAte?
How to sAve your site fromGoogle PAndA,
Penguin And EMDUpdAte?
How to recover your site from PAndA, Penguin And EMD

9. LOCALSEO&SEOPROJECT ESSENTIALS
WhAt is LocAl SEO?
Google plACesoptimizAtion
ClASSified submissions
CitAtion
NAP
Top tools for SEO
Monitoring SEO process
PrepAring SEO reports
HowtocreAteSEOStrAtegyforyourbusiness
WhAt is linkjuice?
ImportAnce of domAin And pAge Authority

10. SOCIALMEDIAMARKETING
WhAt is SociAl MediA?
UnderstAndingtheexistingSociAlMediA
pArAdigms & psychology
HowsociAlmediA mArketingisdifferent thAn
others
Forms of Internet mArketing
FACebook mArketing UnderstAnding
FACebookmArketing PrACticAl
session1
CreAting FACebook pAge
UploAdingcontACtsforinvitAtion
Exercise on fAn pAge wAll posting
IncreASing fAns on fAnpAge
How to do mArketing on fAn pAge (with exAmples)
FAn engAgement
ImportAnt Apps to do fAn pAge mArketing
FACebook Advertising
Types of FACebook Advertising
Best prACtices for FACebook Advertising
UnderstAnding FACebook best prACtices
UnderstAndingedgerAnkAnd Artof engAgement
PrACticAl Session 2
CreAtingFACebookAdvertisingcAmpAign
TArgeting in AdcAmpAign
PAyment module- CPC vs CPM vs CPA
Setting up conversiontrACking
Using power editor tool for Adv.
AdvAncedFACebookAdvertisingusingtoolslike
QwAyA
Linkedin MArketing
WhAt is LinkedIn?
UnderstAnding LinkedIn
CompAnyprofilevsIndividuAlprofiles
UnderstAnding Linkedingroups
Howto do mArketingon LinkedIn groups
LinkedinAdvertising&it’sbestprACtices
IncreASing ROI from LinkedIn Ads
Linkedin publishing
CompAny pAges
Adv on linkedIn
DisplAy vs text
TwitterMArketing
UnderstAnding Twitter
Toolstolisten&meASureInfluenceon
Twitter:TweetDeck, Klout,PeerIndex
How to do mArketing on Twitter
BlACkhAttechniquesoftwittermArketing
Advertising on Twitter
CreAting cAmpAigns
Types of Ads
ToolsfortwittermArketing
Twitter Advertising Twitter
CArds
Video MArketing UnderstAnding
VideoCAmpAign CreAting 1st
Video CAmpAign ImportAnceof
videomArketing Benefits of video
mArketing
UploAdingvideos onvideomArketing
websites
Using youtube for business Developing
youtubevideomArketing StrAtegy
Bringing visitors fromyoutube videosto
your website
CreAting Video ADgroups
TArgeting Options
UnderstAnding BidStrAtegy

11. GOOGLEANALYTICS
Introduction to GoogleAnAlytics
How Google AnAlytics works
UnderstAnding Google AnAlytics ACCOunt structure
UnderstAnding Google AnAlytics insights
UnderstAnding cookietrACking
TypesofcookietrACkingusedbyGoogleAnAlytics
StArting with GoogleAnAlytics
How to set up AnAlytics ACCOunt
How to Add AnAlytics code in website
UnderstAnding goAls And conversions
How to setupgoAls
UnderstAnding different types of goAls
UnderstAnding bounce & bounce rAte
DifferencebetweenexitrAte&bouncerAte
How to reduce bounce rAte
HowtosetupfunnelsingoAls
ImportAnce offunnels
HowtointegrAteAdwordsAndAnAlyticsACCOunt
BenefitsofintegrAtingAdwords &AnAlytics
MeASuringperformAnceofmArketingcAmpAignsviAGoogleAnAlytics
WhAt is linktAgging
How to set up link tAgging
UnderstAnding filters &segments
Howtosetupfilters&segments
Howtoviewcustomizedreports
Monitoring trAffic sources
Monitoring trAfficbehAvior
TAking corrective ACtions if required

12. GOOGLEADWORDS&ONLINE DISPLAY ADVERTISING
Google AdWords Overview
UnderstAnding inorgAnic seArch results
IntroductiontoGoogleAdwords&PPC
Advertising
OverviewofMicrosoftAdcenter(Bing&YAhoo)
Setting up Google Adwords ACCOunt
UnderstAnding Adwords ACCOunt structure
CAmpAigns, Adgroups, Ads, Keywords, etc
Types of Advertising cAmpAigns- SeArch,
DisplAy, Shopping &video
Difference between seArch & displAy cAmpAign
UnderstAnding AdwordsAlgorithm
How does Adwords rAnkAds
UnderstAndingAdwordsAlgorithm(AdrAnk)in
detAil withexAmples
WhAtisquAlityscore
WhyquAlityscoreisimportAnt
WhAt isCTR?
Why CTR is importAnt?
UnderstAnding bids CreAting
SeArch CAmpAigns
Types of SeArch CAmpAigns - StAndArd,
All feAtures, dynAmic seArch & product listing Google
merchAntcenter.
CreAting our 1st seArch cAmpAign
Doing cAmpAign level settings
UnderstAnding locAtion tArgeting
Different types of locAtiontArgeting
WhAt is biddingstrAtegy?

13. GOOGLEADWORDS&ONLINEDISPLAYADVERTISING
UnderstAndingdifferenttypesofbidstrAtegy- 1MAnuAl2Auto
AdvAncedlevelbidstrAtegies-1 EnhAncedCPC2 CPA
WhAt Are flexible bidding strAtegies?
UnderstAnding flexible bidding strAtegy
Pros &Cons of different bidstrAtegies
UnderstAnding Ad-extensions
Types of Ad-extensions
AddingAd-extensionsinourcAmpAign
CreAting Adgroups
FindingrelevAntAdgroupsoptionsusingtools
CreAting Adgroups usingtool
UnderstAnding keywords
Finding relevAnt keywords
AddingkeywordsinAd-group
UsingkeywordplAnnertool
UnderstAnding types ofkeywords
BoArd,PhrASe,exACt,synonym&negAtive
ExAmples of types of keywords
Pros And cons of diff. types of keywords
CreAting Ads
UnderstAnding Ad metrics
DisplAy&destinAtionURL
How to write A COmpelling Ad copy
Best & worst exAmples of Ads CreAting Ads
TrACking PerformAnce/Conversion
WhAtisconversiontrACking?
Why is itimportAnt
How to set up conversion trACking
AddingtrACkingcodeinyourwebsite
Checking conversion stAts Optimizing
SeArchCAmpAigns
HowtooptimizecAmpAignsAtthetimeof
creAtion?
Optimizing cAmpAign viA Adgroups

14. GOOGLEADWORDS&ONLINEDISPLAYADVERTISING
ImportAnce of CTR in optimizAtion
How to increASeCTR
ImportAnceofquAlityscorein
optimizAtion
How to increASe quAlity score
ImportAnceofnegAtivekeywordsin
optimizAtion
EvAluAting cAmpAign stAts
Optimizing with conversion report
Optimizing with keywords
Optimizingperformingkeywords
CreAting DisplAy CAmpAign
Types of displAy cAmpAigns-
All feAtures, Mobile App,
RemArketing, EngAgement
CreAting1stdisplAycAmpAign
DifferenceinseArch&displAy
cAmpAign settings
Doing cAmpAign level settings
UnderstAndingCPMbidstrAtegy
AdvAnce settings
Ad-scheduling
Optimizing non performingkeywordsAd-delivery
How to decreASe CPC
AnAlyzing your competitors
performAnce
UnderstAnding Ads plACement
CreAting diff.Adgroups
Using displAy plAnner tool
FindingrelevAntwebsitesforAds
plACement
CreAting text Ads
CreAtingbAnnerAdsusingtools
UploAding bAnner Ads
Optimizing DisplAy CAmpAign
RemArketing
WhAt is remArketing?
SettingupremArketingcAmpAign
CreAting RemArketing lists
AdvAnced Level list creAtion
Custom Audience

15. ONLINE DISPLAYADVERTISING
WhAtisOnlineAdvertising?
Types of Online Advertising
DisplAy Advertising
BAnner Ads
Rich MediA Ads
Pop ups And Pop under Ads
ContextuAl Advertising
In Text Ads
In ImAgeAds
In video Ads
In pAge Ads
WhAt Are PAymentModules?
CompAnies thAt provide online Advertising solution TrACking
& MeASuring ROI of online Adv.
AssignmentonAllocAtingfundstovArious
Different Online Advertising plAtforms
CreAting BAnner AdsUsing Tools

16. EMAILMARKETING
WhAt is emAil mArketing?
How emAil works?
ChAllenges fACedinsendingbulkemAils
How to over come these chAllenges?
TypesofemAilmArketing-Opt-in&bulkemAiling WhAt
is opt-in emAilmArketing?
Setting up emAil mArketingACCOunt
BestplAtforms todoopt-inemAilmArketing
Setting up lists & web form
CreAting A broAdcASt emAil
WhAt Are Auto responders?
Setting up Auto responders
How to do bulkemAiling?
Best prACtices to send bulk emAils
Tricks to lAnd in inbox insteAd of spAm folder
TopemAilmArketingsoftwAre’s&A glimpseofhowtousethem Improving
ROI with A/Btesting

17. LEADGENERATIONFORBUSINESS
UnderstAndingleAdgenerAtionforbusiness
Why leAd generAtion isimportAnt?
UnderstAnding lAnding pAges
UnderstAnding thAnk-you pAge
LAnding pAge vs website
Best prACtices to creAte A lAnding pAge
BestprACtices tocreAte A thAnk-you pAge
PrACticAlexercise-creAtingAlAndingpAge
Types of lAndingpAges
ReviewinglAndingpAges creAtedbytrAinees
WhAt is A/Btesting?
How to do A/B testing
SelectinglAndingpAgesAfterA/Btesting
Converting leAds intosAles
CreAtingleAdnurturingstrAtegy
UnderstAnding leAd funnel Steps
in leAdsnurturing

18. CONTENTMARKETING
WhAt is Content MArketing?
Introduction to content mArketing
ObjectiveofcontentmArketing
Content mArketing 7 step strAtegy building process 18
types of content with exAmples
How to write greAt compelling content
Keyword reseArch for content ideAS
Optimizing content for seArch engines
Discussing Authorityblog
StepstowArdsdevelopingAuthorityblog
WAys to monetizing Authority blog
How to mArket yourcontent?
DebAte- Doesn’t greAt content just spreAd by itself
UnderstAnding secondcustomer
ImportAnceofsecondcustomer
How toincreASe second customer
UnderstAnding onlineinfluencers
10wAystoconnectwithonlineinfluencers 35
uniquewAystowritemAgneticheAdlines 180
exAmples of mAgnetic heAdlines
HowtoincreASeopt-inemAillistwithcontentmArketingwithexAmples CASe
study on content mArketing

19. APPSTOREOPTIMIZATION
WhAt is App store optimizAtion?
WhyAppStoreOptimizAtionisImportAnt
AppStores-GooglePlAy,iTunesAppStore
How Google PlAy rAnking works
KeywordReseArchBASedonAppStoresSeArch
CreAting Title
Choosing Keyword
Use ofKeywordtool.io
Choose CAtegory
Write Description
CreAtingVisuAlAssets
* Icon, Screenshot, SociAl mediA, App MArketing Video
* WhAtASOtoolsyouneedtousein2017
App AnAlyticstools

20. AFFILIATEMARKETING
WhAtisAffiliAtemArketing?
3A’sofAffiliAtemArketing
HowpeoplemAkemillionsofdollArinAffiliAtemArketing?
AffiliAte mArketinghistory
ChAngesinAffiliAtemArketingindustryovertheyeAr
AffiliAte mArketing scenArio in IndiA
How to be A SuperAffiliAte?
DifferentwAystodoAffiliAtemArketing
AffiliAte mArketing secrets
How your trAiner mAkes money in AffiliAte mArketing?
LiveexAmplesofhowpeopleAremAkingmoneyAS AnAffiliAte
Getting your stArted AS An AffiliAte
GettingyouApprovedAS AnAffiliAtefromIndiA’stopAffiliAteAgencies Some
of the top AffiliAte network in the world
HowtogetApprovedAS AnAffiliAtebyworld’stopAffiliAtecompAny- commission
junction www.cj.com
TrAiners shAres his secrets of AffiliAte mArketing
Storytelling-trAinershowshisliveexAmpleofhowheismAkingmoneythese dAys AS
An AffiliAte

21. BLOGGING & FREELANCING TOMAKEMONEY
WhAt is Adsense?
How to get Approved for Adsense?
CooltricktogetAdsenseApprovAlbyGoogle
Using your Adsense ACCOunt interfACe
PlACing Ads on yourblog
CreAting blogs with our FREE theme
Then we will shAre 1 secret method Through
which youwill
mAke money with Adsense

22. -Albert Einstein
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