Web Asset Building

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Business shall build its own web asset to benefit its long term Internet present.

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  • Source: http://news.netcraft.com/archives/2011/09/06/september-2011-web-server-survey.html
  • Source: http://www.internetworldstats.com/stats.htm
  • Web Asset Building

    1. 1. Welcome<br />
    2. 2. This Preview is for…<br />
    3. 3. Do you know?<br />Business owner<br />
    4. 4. 485,173,671Domains Worldwide<br />is part of<br />Your<br />Website<br />
    5. 5. 230 Million Active Websites<br />Worldwide<br />
    6. 6. Yes<br />it is increasing every minutes<br />
    7. 7. Bad New?<br />Let’s look at bright side<br />
    8. 8. 2,095,006,005<br />Internet User Worldwide<br />
    9. 9. Yes<br />it is also increasing every minutes<br />
    10. 10. The question is…<br />How about standing out<br />
    11. 11.
    12. 12.
    13. 13. too BIG ?<br />what about…<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. They have somethingin common<br />and we can do<br />
    19. 19. Business-to-Consumer (B2C)<br />High Volume Traffics<br />Marketing<br />Sales <br />|<br />ALL DONE ONLINE<br />
    20. 20. Business-to-Consumer (B2C)<br />High Volume Traffics<br />Marketing<br />Sales <br />|<br />ALL DONE ONLINE<br />
    21. 21. Where are traffics coming from?<br />The Source<br />
    22. 22. Traffic Sources - Report<br />Sample Google Analytics Traffic Report<br />
    23. 23. What is that means?<br />First Source<br />
    24. 24. Search Engines<br />
    25. 25. Paid vs FREE<br />
    26. 26. Search Engines Results<br />
    27. 27. Beside Search?<br />Second Source<br />
    28. 28. Referrals<br />Mode<br />Modern Sales Funnel<br />
    29. 29. Marketing<br />
    30. 30. What is Inbound Marketing ?<br />Website Visitors<br />Tools<br />Process<br />Get Found<br /><ul><li> Publish
    31. 31. Promote
    32. 32. Optimize</li></ul>Get Found<br /><ul><li> Content Mgmt
    33. 33. Blogging
    34. 34. Social Media
    35. 35. SEO
    36. 36. Analytics </li></ul>Leads<br />Convert<br /><ul><li> Offers/ CTAs
    37. 37. Landing Pages
    38. 38. Email
    39. 39. Lead Intelligence
    40. 40. Lead Mgmt
    41. 41. Analytics</li></ul>Convert<br /><ul><li> Test
    42. 42. Target
    43. 43. Nurture</li></ul>Customers<br />
    44. 44. Lead to<br />Base Website<br />
    45. 45. If we convert them?<br />to Revenue Streams<br />
    46. 46. Possible Revenue Streams<br />Ads<br />Affiliates Program<br />Online Selling<br />Low<br />Medium<br />High<br />
    47. 47. Can we track them?<br />Every one of them<br />
    48. 48. Tracking Sources<br /><ul><li> Search Engines
    49. 49. Direct Traffic
    50. 50. Referring Sites
    51. 51. Others</li></li></ul><li>What about ROI ?<br />Compare Revenues<br />&<br />Measuring Success<br />
    52. 52. ROI Comparison (Paid) <br />{Sample}<br />
    53. 53. So, what’s NEXT ?<br />
    54. 54. Get Started … Be a Online Superhero!<br /><ul><li>You DON’T need a webmaster to do this
    55. 55. You DON’T need a techie to do this
    56. 56. You just need ONE SUPERHERO to manage the process within the organization</li></li></ul><li>Just kidding<br />We actually. . . <br />
    57. 57. Learn how to….<br />repeat the process<br />
    58. 58. The Process<br />
    59. 59. Research<br /><ul><li> Understand the Market & </li></ul>Trends<br /><ul><li> Understand the </li></ul> Competition & Opportunities<br />
    60. 60. Build Up<br /><ul><li> Your Base Site
    61. 61. YouTube Channel
    62. 62. News Media
    63. 63. Social Media
    64. 64. Bookmarking network
    65. 65. Auction & Directory</li></li></ul><li>Manage<br /><ul><li> Information / Contents
    66. 66. Pricing & Discounts
    67. 67. Sales & Revenue Channels
    68. 68. Packaging & Logistic
    69. 69. Ads & Campaign
    70. 70. After Sales Service</li></li></ul><li>Expand<br /><ul><li> Blogs (Lots of News)
    71. 71. Endorsements (Lots of Backlinks)
    72. 72. Social Media Marketing
    73. 73. Get Traffics … and,
    74. 74. Convert in real Revenues</li></li></ul><li>Success<br /><ul><li> Traffic Analysis
    75. 75. Fine Tuning
    76. 76. Repeat again… again… </li></ul> again… again …<br />
    77. 77. We use….<br />
    78. 78. Contents<br /><ul><li> Articles / Reviews / PR
    79. 79. Images
    80. 80. Video, Audio
    81. 81. Document (PDF, PPT, etc)
    82. 82. Products Information
    83. 83. etc.</li></li></ul><li>to build our web assets<br />
    84. 84. Web Assets<br /><ul><li> Core Website
    85. 85. YouTube Channel
    86. 86. Referral Assets
    87. 87. Bookmarking Assets
    88. 88. etc.</li></li></ul><li>Referrals<br />
    89. 89. Referrals+<br />
    90. 90. Some strategies<br />that we apply<br />
    91. 91.
    92. 92. to build your web assets<br />
    93. 93. We can help you achieve your online marketing efforts with optimal BOLD PRESENTS implementations<br /><ul><li> Plan
    94. 94. Setup
    95. 95. Updates
    96. 96. Reports</li></li></ul><li>Thank you<br />Wah Loon<br />Marketing Director of Platform2u.com Berhad <br />over 10 years experience on online business development and consultation for various local and international clients. <br />

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