Seo for local business (rimini) be wizard - david sottimano

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Seo for local business (rimini) be wizard - david sottimano

  1. 1. SEO for small / medium business 2013 DAVID SOTTIMANO RIMINI, ITALIA
  2. 2. Marketing for small -medium businesses is hard enough.
  3. 3. I know.
  4. 4. Now, digital marketing. Oooh, SEO?
  5. 5. If I could describe my job..
  6. 6. How you probably feel.
  7. 7. Let’s do this one step at a time.
  8. 8. You took the first stepand came here today.
  9. 9. Just havepatience.
  10. 10. So you won’t burn your money.
  11. 11. SEO takes time –don’t expect quick results.If you want quick, use Adwords.
  12. 12. SEOAdwords
  13. 13. The big question for allsmall / medium businesses.Should you invest in SEO?
  14. 14. If I were consulting Antonio, this is what I would tell himhttp://www.panoramic.it/
  15. 15. Yes. You need to build yourgreat website with minimum viable SEO in 2013.
  16. 16. <title> Hotel 3 stelle Rimini, hotel lungomare Rimini,hotel fronte mare Viserba | Panoramic - Ambient HotelsRimini </title>http://www.panoramic.it/ @dsottimano
  17. 17. Lesson 1 Understanding types ofsearch results and how to get in.
  18. 18. Type Informational Transactional Navigational MigloreKeyword spaiggia a Hotels a rimini Panoramic rimini hotels rimini Ads (maybe), PPC, Google Ads (brand orCommon Wikipedia, News, ads, shopping brand bidding) traits Videos, Images, results + universal Knowledge Graph
  19. 19. Informational
  20. 20. Transactional
  21. 21. Navigational
  22. 22. Local can appear anywhere. This is where youalways play
  23. 23. Lesson 2 –Are you strong enough?
  24. 24. Easy wayto find out.http://www.opensiteexplorer.org
  25. 25. More links = Higher PA & DA Get more links.
  26. 26. http://www.seomoz.org/seo-toolbar
  27. 27. Turn it on!
  28. 28. URL Posizionamento DA PAhttp://www.booking.com/city/it/rimi 1 95 74 ni.en.html http://www.expedia.it/Rimini- 2 68 55Hotel.d6046889.Guida-Viaggi-Hotel http://www.riminibeach.it/ 3 49 57http://www.hotel.info/it/rimini/hotel 4 74 58 s-59306/http://www.abcrimini.com/ 10 47 56 http://www.panoramic.it/ - 28 40“hotels a rimini” – Google Italia - Rimini
  29. 29. Domain Authority - DA SEOs and Page Authority - PA business owners have to work together to get links.
  30. 30. But not like this.
  31. 31. Do something cool.
  32. 32. Or shake hands to get...
  33. 33. real linksfrom good sites.
  34. 34. If you’re in thissession, I’ll tell you what thebig companies are doing 
  35. 35. How does a localbusiness win in 2013
  36. 36. Get trafficfrom other sites.
  37. 37. But do it fast!
  38. 38. Make sureyou’re listed on all theaggregators. Of course.
  39. 39. Can you do better than this?
  40. 40. Target long tail keywords
  41. 41. Good job Antonio
  42. 42. You don’t need much money to do PR
  43. 43. ishttp://searchengineland.com/google-places-is-over-company-makes-google-the-center- of-gravity-for-local-search-122770
  44. 44. Get more reviews! Change Wifi start page toGoogle places.
  45. 45. Add moreinformation to yourlocal listing
  46. 46. It looksbetter andhelps you rank.
  47. 47. Morecategories,description!
  48. 48. I promise.
  49. 49. Get Google business photoshttp://maps.google.it/help/maps/businessphotos/get-started.html
  50. 50. If I were you, I would start using Google +http://www.google.com/intl/it_ALL/+/business/index.html
  51. 51. Use PPC to justify SEO, or just make money.
  52. 52. To find search volume
  53. 53. To see if it that page converts
  54. 54. But please, stop doing this.
  55. 55. NO!
  56. 56. Haveanotherway out.
  57. 57. Don’t rely on Googletraffic only.
  58. 58. DAVID SOTTIMANO Lead Consultant, Distilled David.sottimano@distilled.net @dsottimano

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