Enterprise SEO in-house winning with influence and authorityEli Schwartz
Presentation on how to use authority to collaborate with other teams inside an enterprise and to use success to generate additional SEO success. Presented at SMX - San Jose March 14th 2018
Mobile first SEO best practices and timing of the Google updateEli Schwartz
Google announced a mobile first search index in 2016, and has then revised what mobile first really is. Presentation from SEMPDX Engage in Portland on March 8, 2018
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
SEJ Summit 2017: Link Building in 6 Steps A Sponsored Workshop by Page One PowerSearch Engine Journal
Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power
Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.
Enterprise SEO in-house winning with influence and authorityEli Schwartz
Presentation on how to use authority to collaborate with other teams inside an enterprise and to use success to generate additional SEO success. Presented at SMX - San Jose March 14th 2018
Mobile first SEO best practices and timing of the Google updateEli Schwartz
Google announced a mobile first search index in 2016, and has then revised what mobile first really is. Presentation from SEMPDX Engage in Portland on March 8, 2018
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
SEJ Summit 2017: Link Building in 6 Steps A Sponsored Workshop by Page One PowerSearch Engine Journal
Presenters: Joe Oliver, Amy Merrill, & Nash Ricci of Page One Power
Description: Let's breakdown link building mastery into step by step how-to's for ANY niche. This interactive workshop covers assets, live audits of audience examples, prospecting, and outreach.
Have you ever wondered how a particular site comes at the top of a search result on Bing, Google, and other search engines? Let's understand what is seo and how its work Toolforbusiness.com
SEJ Summit 2017: On-Page SEO: Focus on Mobile by Carolyn ShelbySearch Engine Journal
Presenter: Carolyn Shelby of TRONC
Description: A technical dive examining mobile SEO. Featuring the mobile-first index, differences between optimizing desktop and mobile experiences, AMP implementation, the importance of speed, design and other ranking and UX factors.
Clucking Good In-House SEO Product Management - Brighton SEO September 2021Mark Osborne
Mark will talk about working as a product owner as in-house seo. To get your SEO changes seen and implemented and to be the first thought for any site changes. Ultimately getting other teams to say how will this affect SEO early on and to come to you!
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
SEJ Summit 2017: Brand Reputation Hacking in 2017, A Sponsored Workshop by Th...Search Engine Journal
Presenter: Clayton Johnson of The Hoth
Description: Consumers today have instant access to reviews, comments, and ratings to evaluate your brand. Reputation management has become more important than ever. In this talk, we'll show you:
-How consumers have evolved, and how to leverage today's environment to put you ahead of your competitors
-Best practices + simple hacks to collect more positive reviews, faster, with more success
-How to serve your customers better and turn negative reviews into massive opportunities
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
Do you feel that your industry is too boring or uninteresting to acquire links successfully?
SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.
Fringe 2012: Digital Audience Development SeminarInner Ear
To help performers, producers, promoters and publicists make the most of their experience at the Edinburgh Festival Fringe, creative content communications company Inner Ear devised and delivered this interactive seminar on digital audience development.
Outlining strategy and recommending tactics the seminar explores tips and techniques for engaging with your audience when promoting a show. Special guest Ben Fawkes from Soundcloud also presented a case study on how to use the platform to help promote shows.
Have you ever wondered how a particular site comes at the top of a search result on Bing, Google, and other search engines? Let's understand what is seo and how its work Toolforbusiness.com
SEJ Summit 2017: On-Page SEO: Focus on Mobile by Carolyn ShelbySearch Engine Journal
Presenter: Carolyn Shelby of TRONC
Description: A technical dive examining mobile SEO. Featuring the mobile-first index, differences between optimizing desktop and mobile experiences, AMP implementation, the importance of speed, design and other ranking and UX factors.
Clucking Good In-House SEO Product Management - Brighton SEO September 2021Mark Osborne
Mark will talk about working as a product owner as in-house seo. To get your SEO changes seen and implemented and to be the first thought for any site changes. Ultimately getting other teams to say how will this affect SEO early on and to come to you!
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
SEJ Summit 2017: Brand Reputation Hacking in 2017, A Sponsored Workshop by Th...Search Engine Journal
Presenter: Clayton Johnson of The Hoth
Description: Consumers today have instant access to reviews, comments, and ratings to evaluate your brand. Reputation management has become more important than ever. In this talk, we'll show you:
-How consumers have evolved, and how to leverage today's environment to put you ahead of your competitors
-Best practices + simple hacks to collect more positive reviews, faster, with more success
-How to serve your customers better and turn negative reviews into massive opportunities
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
Do you feel that your industry is too boring or uninteresting to acquire links successfully?
SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.
Fringe 2012: Digital Audience Development SeminarInner Ear
To help performers, producers, promoters and publicists make the most of their experience at the Edinburgh Festival Fringe, creative content communications company Inner Ear devised and delivered this interactive seminar on digital audience development.
Outlining strategy and recommending tactics the seminar explores tips and techniques for engaging with your audience when promoting a show. Special guest Ben Fawkes from Soundcloud also presented a case study on how to use the platform to help promote shows.
Pinterest can be used in a number of ways to show off your products, give your brand some personality and attract and nurture evangelists for your business.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Have you ever wondered what the purpose is in utilizing social media tools such as Facebook, LinkedIn, and Twitter and what makes each tool worthwhile to use? This presentation will help to demystify social media tools and technology and provide practical advice in creating, marketing and managing an online personal brand
SEO at scale can be challenging and these are the tips for how to become successful both internally and externally. Presented in a webinar for Deep Crawl on 5/29/2019
International SEO Pubcon Las Vegas 2017Eli Schwartz
How to do international SEO in 2017.
Tips on global keyword research, checking international rankings, building an international SEO strategy.
This presentation does not cover HReflang, ccTLD, subdirectory or other aspects of international technical SEO. Happy to answer questions at all on global SEO just reach out on LinkedIn.
Using viral principles you can create content that is inherently more shareable and likely to go viral.
Presented at the Civil Service College Singapore
The secret to creating viral content out of thin airEli Schwartz
Viral content can't be made, it needs to be created. By gathering unique data on your own, you can dig into this data to create content that connects with people. Understand what the key drivers are for virality and what kind of data has the best change at being popular.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
12. 12Confidential
• The mission is to grow and share the world’s
knowledge
• Q&A platform founded in 2009 by Facebook alumni
• 200 million users concentrated in metropolitan areas
• Used evenly across desktop and mobile
• Questions organized by topics
• Use common language rather than keywords
• Very detailed questions and answers
20. 20Confidential
• Keyword based
• Audience targeting
• CPC
• Targeted by platform & location
Your business name: “Promoted by [company name]” in the above
example.
Headline text up to 65 characters in length. Text must be a
statement, not a question.
Description text up to 105 characters in length. Text must be a
statement, not question.
Desired call to action, Quora offers options such as Learn More,
Sign Up and more.
Bonus: Advertise on
Quora
21. 21Confidential
• Founded in 2005
• Calls itself the front page of the internet
• Users post external links, self submissions (IAMA, Jokes,
questions, stories), videos and images
• 524 million monthly visitors
• Not organized, really a collection of subreddits each moderated
by volunteers
• “Karma” is what drives where submissions and comments show
up in the hierarchy
26. 26Confidential
• Build Karma by posting interesting content – extensively research what becomes popular in
each subreddit
• Don’t focus on the front page, just the subreddit. The top few positions will make it in to the
front page for some users
• Participate in the community with thoughtful comments
• If you get banned from one subreddit, you can still participate in others
•Become a redditor
ADD VALUE
29. “Surveys can help discover
interesting facts
“Open ended questions will give you
ideas to explore
“Cross-tab into results to combine
different ideas
Use Surveys
1
3
2
We don’t want to write just any content, we want good unique contetn
So here are you basics, you can site search to find things that people are already looking for
You can also use Ahreafs to see what your competitors are doing that you are not
You can straithgt up put your competitors in here to see what they are doing and then use the skyscraper method
But lets go back to basics, lets use the wisdom of the crowds to teach us what people really want
So first you can try this tool called answer the pubic. Put your primary keyword ijn here and you can see all the questions people are looking for
You can also look at suggested terms. Youtube has a wealth of knowledge since if people are making a video out of it, you can definitely get an article out oit
I also love this tool called keywordtool.io whih can scrape suggested terms for Google, Bing etc in every language
Today we are going to deep dive into a number of places you might not have thought of using to give you ideas on where to write
Quora blah blah
Quora has content litterally on everything
And once you dig in there is even more
You can see put the topics pages into Ahrefs and you can see the kinds of keyowrds thats ranking and this might give you an idea on what to write
You can also search to find more toics and blah
Once you have a topic you want to drill into, you can click to find questions
As an aside you can also consider these people influencers for outreach
Fill out your topics as much as possible
Business profiles
Another way you an use quora is to pay for it
Reddit is my favorite social network. At my first pubcon, I learned how to become a power digger and 30 days later I did it Once I got booted from Digg I joined Reddit and have been a fan ever since
Trump, conservatives
There are reddits for everything and you can either find a reddit bysearchig on reddit or googling
As you think about contnet to write, sidebars are a wealth of knowledge
You can also find popular topics within your keyword
But its not just questions you should focus on but comments. I don’t who writes them but some are hilarious, insightful, and long
You shouldn’t use Reddit as a taker, but you can actually join the commnty
You can also benefit from Reddit by advertisig
Very cheap and targeted
Pretedn you are promoting on Reddit
Now to my favorite topic, survyes
Talk about getting salary info
RAS
SM isn’t the only way to get survey data by any means
Everyojne knows how to use G trends
Pinterest is a wealth of UGC and categories. Look at popular pins and topics
Wikipedia, look at primary target and look at each cross link as a topic all on its own
Lok at the most shared contnet on a website and see if there’s somehting you can do better. Here’s ehow
Yahoo answers. Some of you are too young to remember others are not and can’t believe it still exists
Topics for everything
Also look at competitors to see what comp is writing and the keywords they are targeting