SEO Still Matters, and Is More Important than Ever

•Download as PPTX, PDF•

0 likes•253 views

Eli Schwartz

Presentation at Latitude 59 in Tallin, Estonia about the value of SEO in 2018

Director of Organic Product @
SurveyMonkey
A decade - plus leading SEO
Spent 2 years in Asia leading APAC
marketing
Global speaker and trainer on SEO topics
Writer for multiple industry search blogs
Thought leader on technical and international
SEO

Advertising became expensive
and less effective

8
8
2
1
3
2
A day is still 24 hours
Sleeping
Work
Eating
Commuting
Relaxing
Work at home

12
40k+
Searches per second Searches per day Searches per year
3.5b 1.2t
Search is still growing

13
40k+
Searches per second Searches per day Searches per year Adwords CTR
3.5b 1.2t 3.4%
Search is still growing

Find me on LinkedIn
Elis@surveymonkey.com
Aitäh!

On June 28th, 2017, Overdrive Interactive hosted a BrightEdge User Group. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices while enjoying a delicious dinner and drinks. The following presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive, covers the latest search and content marketing research and strategies. To watch a recording of the presentation and see pictures of the event, visit: http://bit.ly/2u7I6zt

Winning SEO Tactics for Product Affiliates

Affiliate Summit

Initiative chicago july 31 2013

Greg Moore

3 Corporate Learning Trends to Watch in 2017

Axonify

Penrose kyle digital marketing_pb1_2021_june

KylePenrose

The 2017 State of Social Marketing Report Reveal

Bryan Blackburn

In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report. With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including: Challenges and successes of marketers from across the world Social media budget forecasts through 2020 The rise of influencer marketing Paid social and its role in business objectives

Indonesia online ver 2014 im seminar #5

Rono Iqbal

SEO and social media model to measure ROI

Anton Koekemoer

Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI. To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.

The 4.5 power steps for social media sales

Richard Brasser

Brand Storytelling for SEO - AMA Higher Ed Symposium

Joshua Dodson

Small Teams, Big Ambitions | BrightEdge -Share 18 NYC

Karina Tama-Rutigliano

SEO for Associations

Jen Audetat

How to succeed online in China.

Anna Milburn

It is widely recognised that China is a huge market, with huge opportunities for international businesses prepared to invest in the country and its netizens. However, to reap the rewards that China has to offer, it is essential to understand the nuances of the market and language, the complex and unique digital landscape in the country and develop a strategy tailored to the Chinese audiences you hope to reach. This webinar slides from March 2020 offers an introduction to the Chinese online market and provides actionable insights into what to consider when launching a digital presence in China, and how to do so successfully. Presented by Anna Milburn and César Gonçalves as part of Webcertain Webinars https://webcertain.com/webinars/.

Continuous Performance Management: How To Make It Work

Josh Bersin

Corporate social network get meet_core_valueTerrence Nguyen

The Future of Paid Social

Tinuiti

Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching, how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.

The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEO

Rio SEO

As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam? Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms. Key Takeaways: Learn how Google’s algorithm updates have affected the linking landscape of SEO Learn the key metrics needed for proper link analysis The future of link building and analysis in content marketing Tools and technologies that can provide valuable link building and analysis insights Speakers: Pete Dudchenko, VP of Product Management, Rio SEO Dixon Jones, Marketing Director, Majestic SEO

Local search marketing

Arthur Yannoukos

MACVB Education Summit - Media One

Jeff Zahn

AiMA Search SIG Event 8/2015: Search, Social, Content & Local Jake Aull

SEO with a growth mindset

Eli Schwartz

10 Tips for Winning in Enterprise SEO

Eli Schwartz

Similar to SEO Still Matters, and Is More Important than Ever

BrightEdge User Group (Boston)

Overdrive Interactive

Winning SEO Tactics for Product Affiliates

Affiliate Summit

Initiative chicago july 31 2013

Greg Moore

3 Corporate Learning Trends to Watch in 2017

Axonify

Penrose kyle digital marketing_pb1_2021_june

KylePenrose

The 2017 State of Social Marketing Report Reveal

Bryan Blackburn

Indonesia online ver 2014 im seminar #5

Rono Iqbal

SEO and social media model to measure ROI

Anton Koekemoer

The 4.5 power steps for social media sales

Richard Brasser

Brand Storytelling for SEO - AMA Higher Ed Symposium

Joshua Dodson

Small Teams, Big Ambitions | BrightEdge -Share 18 NYC

Karina Tama-Rutigliano

SEO for Associations

Jen Audetat

How to succeed online in China.

Anna Milburn

Continuous Performance Management: How To Make It Work

Josh Bersin

Corporate social network get meet_core_valueTerrence Nguyen

The Future of Paid Social

Tinuiti

The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEO

Rio SEO

Local search marketing

Arthur Yannoukos

MACVB Education Summit - Media One

Jeff Zahn

AiMA Search SIG Event 8/2015: Search, Social, Content & Local Jake Aull

Similar to SEO Still Matters, and Is More Important than Ever (20)

BrightEdge User Group (Boston)

Winning SEO Tactics for Product Affiliates

Initiative chicago july 31 2013

3 Corporate Learning Trends to Watch in 2017

Penrose kyle digital marketing_pb1_2021_june

The 2017 State of Social Marketing Report Reveal

Indonesia online ver 2014 im seminar #5

SEO and social media model to measure ROI

The 4.5 power steps for social media sales

Brand Storytelling for SEO - AMA Higher Ed Symposium

Small Teams, Big Ambitions | BrightEdge -Share 18 NYC

SEO for Associations

How to succeed online in China.

Continuous Performance Management: How To Make It Work

Corporate social network get meet_core_value

The Future of Paid Social

The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEO

Local search marketing

MACVB Education Summit - Media One

AiMA Search SIG Event 8/2015: Search, Social, Content & Local

Recently uploaded

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Marketing Management Notes Philip Kotler

LaveenaShanker

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

Digital Marketing Training In Bangalore

syedasifsyed46

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

AmirYakdi

Recently uploaded (20)

DMF Portfolio Piece Smart Goals - Artist Management.docx

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

The What, Why & How of 3D and AR in Digital Commerce

Marketing Management Notes Philip Kotler

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Core Web Vitals SEO Workshop - improve your performance [pdf]

Digital Marketing Training In Bangalore

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Generative AI - Unleash Creative Opportunity - Peter Weltman

May 2024 - VBOUT Partners Meeting Group Session

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Marketing as a Primary Revenue Driver - Lee Levitt

A Guide to UK Top Search Engine Optimization

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

SEO Still Matters, and Is More Important than Ever

1. 2017: The Year SEO Still Mattered Eli Schwartz Director of Organic Product May 23, 2018 Latitude59 Tallin, Estonia

2. Director of Organic Product @ SurveyMonkey A decade - plus leading SEO Spent 2 years in Asia leading APAC marketing Global speaker and trainer on SEO topics Writer for multiple industry search blogs Thought leader on technical and international SEO

3. SEO is DEAD

4. Social media rising

6. Ad spend is climbing

7. The platform transitioned

8. 8 2017

9. Advertising became expensive and less effective

10. Social stopped rising

11. 8 8 2 1 3 2 A day is still 24 hours Sleeping Work Eating Commuting Relaxing Work at home

12. 12 40k+ Searches per second Searches per day Searches per year 3.5b 1.2t Search is still growing

13. 13 40k+ Searches per second Searches per day Searches per year Adwords CTR 3.5b 1.2t 3.4% Search is still growing

14. 15% of all queries are STILL brand new

15. Long live new SEO