Planned Parenthood outlines a 5 step social media strategy: 1) Redesign their user experience to make their site more engaging and enable social features; 2) Make the organization more transparent by sharing photos and discussions; 3) Reach out to users by hosting discussions, polls and soliciting feedback; 4) Listen to online conversations to understand trends and opinions; 5) Tailor future plans based on learnings from social media analytics and user feedback. The document provides examples of how to implement each step, such as enabling comments and discussions on different platforms, using analytics to identify popular content, and adjusting strategies over time.
How to ensure that your tweets are not obsolete immediately after you post - Ensure that your content has the maximum ROI and staying power. Presented at Ragan Content Summit in NYC on December 4, 2013
Tribal Impact: Social Selling Tips & TricksTribal Impact
Tips and tricks for B2B technology account managers and sales people who need to build relationships and understand their target accounts in more detail.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
How to ensure that your tweets are not obsolete immediately after you post - Ensure that your content has the maximum ROI and staying power. Presented at Ragan Content Summit in NYC on December 4, 2013
Tribal Impact: Social Selling Tips & TricksTribal Impact
Tips and tricks for B2B technology account managers and sales people who need to build relationships and understand their target accounts in more detail.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Turn around your business from Social MediaAyush Jhawar
This might be the best social media slideshare you have ever com across! You can turn around your business from social media and it is as important as your daily bread and butter.
Boost Your Marketing with Faux Holidays and Special EventsAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known “holidays” and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
Turn around your business from Social MediaAyush Jhawar
This might be the best social media slideshare you have ever com across! You can turn around your business from social media and it is as important as your daily bread and butter.
Boost Your Marketing with Faux Holidays and Special EventsAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known “holidays” and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
Early Magazine Article on "How-to-Choose an Internet Service Provider"cvanorden
"How-to-Choose an Internet Service Provider" article I wrote for Interface Monthly with interviews of CEO\'s of early ISPs and cable companies
we all have good ideas. In fact, they are a dime a dozen, so how do you make them happen? In this webinar you will learn techniques for bringing your idea off the drawing board or bar stool and actually making them come alive, because only then do they really have value.
This is an updated version of my ‘Introducing INSPIRE’ presentation.
The slides cover: the what/why/how of INSPIRE, the UK Location Information Infrastructure, and what you need to do to comply.
Both the slides and associated notes are available (click the "notes on slide x" at the top of the comments section of the page)
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Chandler Oklahoma Chamber - Social Media MarketingTaylor Doran
Taylor Doran, PR and SEO Specialist at SJC Marketing, presented this presentation to the members of the Chandler Oklahoma Chamber on November 18, 2015.
She covered the benefits of social media, which platforms certain businesses and organizations should be spending the most time on and best practices for each social media platform.
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. What is Social
Media?
Social Media is a group of
tactics which can be used to
reach out to potential
clients, and can be used to
listen to what people online
are already saying
3. Benefits
•Most tactics are free or
cheap
•Connect with real users
•Track usage and trends
•Tailor the experience on-
the-fly
4. How Should PPT Employ Social Media?
5 Steps
• Redesign User Experience
• Make Organization
Transparent
• Reach Out
• Listen to Conversation
• Tailor Further Plans
5. Redesign User
Experience
•Site layout needs to be
clean and fresh
•Consolidate all social
accounts in one place
•Enable syndication of
content
•Enable commenting
•Enable “tweet us” feature
•Talkingsex.ca redirects to
spiderbytes.
6. Before
•All text
•Too much information on the side
•No “related articles”
•Top and side navigation
•Search could be used more effectively
9. What’s Different?
•Clean blog design
•All social accounts under one
roof
•Ability to comment and give
feedback
•What’s related widget makes
readers stick
•Tags and tweet beat tell
visitors what trends are
happening
•Search queries entire
database on demand
10. Make Organization Transparent
Transparency means bringing people into your
world
• Show Photos on Flickr page of events and staff
• Tweet about events, or office discussions
• Tweet polls to solicit feedback about org
decisions
11.
12. Reach Out
Soliciting opinions in real
time is the best application of
Social Media
•Discussions on Facebook
page
•Twitter form
•Polls
•Comments on Blog
•Provide videos for
commenting
•CRM Solution
13. Facebook
discussions
•Enable fans to comment
on a world of sexuality
related topics
•Solicit opinions from fans
on a variety of subjects
•Discuss political issues
relevant to the organization
14. Twitter
discussions
•Ask followers a question
of the day
•Poll using twtpoll
•Surveys using twtsurvey
15. Enabling
comments
•Comments, “likes”
“response videos” enable
understanding of what the
public wants
• Blog comments can turn
into new posts
•Regular commenters can
be brought in as “experts”
16. CRM: the
next big thing
CRM is not just about
consumer complaints
•Fans have some of the best
ideas
•People like to contribute,
but anonymously
•Identify and solve issues
for clients: you become a
hero
•Keep database of queries
17. Listen to
Conversation
•Analytics- what content is
hot
•Comment/twitter/fb
monitoring: what are the
trends
•Polls: what are people
voting up
•Competitive analysis/
google alerts/conversation
monitoring tools
18. What’s
happening?
One of the benefits of Social
Media is the ability to
gather real data on actual
conversations online
•Measure visits
•Measure trends (twitter)
•Measure frequently
accessed content (blog,
videos, etc.)
19. Tailor
Further Plans
The Web is a living, breathing
organism.
•Take learnings once a
week/month/quarter
•Adjust strategy every
month
•Serve most popular content
to donors
•Report on most popular
content to the board
20. Suggested Tactics
•Redesign blog
•Add discussions and blog/
twitter syndication to
facebook page. Add “videos”
tab to showcase videos
•Revamp twitter strategy.
Use cotweet for multiple
authors
•Open Youtube and Flickr
accounts
•Use a CRM solution
•Employ analytics and
listening tools
