The document presents insights from 38 experts on effectively using web push notifications in marketing. Key strategies include personalizing content, creating urgency, ensuring relevance, and optimizing timing to enhance user engagement and conversion rates. The experts emphasize the importance of delivering valuable and well-designed notifications to avoid overwhelming or annoying subscribers.

2. 38 Experts Share How to Use
Web Push Notifications

3. 38 WEB PUSH NOTIFICATION
EXPERTS
There are very few people in the marketing space who actually know how to
use
web.
push notifications to get the best results.
Browser push notifications have been around the block for quite a while but
very few
of us actually know why they should be used and what purpose they serve.
So we asked the top marketing experts, influencers and World Wide Web
superstars.
We left no stone unturned on the quest to figure out – How to use web push
notifications to get the best results?
We surveyed 38 experts and combined all the findings in easy to view
infographic that
you can find at the end of the article.
Without further ado, THE EXPERTS:

4. Adam Houlahan
Adam Houlahan is a
new media specialist,
author, mentor, speaker
and brand influencer.
Expert’s Answer:
The goal is for users to look forward to your push
messages, the user should have a fresh and entertaining
experience with rich media related to the content of the
message.
Create Urgency
Why? Because push notifications require an instant
response and creating urgency with your offer will force
people to take immediate action.
Strong Creatives
Get creative with your designs, humans are visual
creatures. Also, consider the clever use of emoji. Nothing
as boring as stock icons and images.
Personalization
Personalized notifications lead to higher conversion rates.
You can use segmentation to help you achieve better
personalization.

5. Expert’s Answer:
A great tactic for relevant push notifications
is: Personalization.
And push notifications should always be as relevant
and as personalized as possible.
Give your subscribers the chance to customize their
frequency of notifications, type of content and amount
of material received.
Use a sleek interface that provides awesome user
experience…
Blanket pushes won’t have the desired effect — And you
may actually ‘push’ customers away!
Subscribers can even be alerted to location-specific
offers and even geo-targeted content.
Finally: Use emojis to stand out and add the ‘human’
touch to push notifications!
Sam Hurley
Sam is Founder of the
eagerly-
anticipated OPTIM-EYEZ.
He has been ranked as
the world’s top 3
influencers by Webinale,
Onalytica, and
ScribbleLive.

6. Erik Qualman
#1 Bestselling Author
of Socialnomics and
Motivational Speaker.
Qualman was voted
the 2nd Most Likeable
Author in the World
behind Harry Potter’s
J.K. Rowling.
Expert’s Answer:
We have found, with our Fortune 1000 to small
business clients, a common thread when it comes to
best results via push notifications. We call it removing
the push.
Nobody likes a pushy salesperson in real life and the
same holds true online. What we do like is something
that provides value.
So, whenever you are to push out something to your
prospects, or fans, always ask: “If were them what
would I like to receive?
Is what we are about to send them valuable? If it takes
more than three seconds to answer this question don’t
send it, it’s not valuable.
We call this the three-second rule

7. Ritchie Pettauer
Ritchie Pettauer is a
Digital Media
Strategist, Pro-Blogger.
Expert’s Answer:
I use web push notifications to point readers to my blog
whenever I publish a tutorial or a helpful article. Since
these notifications are still pretty new, the conversion
rate is amazingly high – as long as you don’t overdo it

8. Mandy Mcewen
Founder of Mod Girl
Marketing, an inbound
marketing consultancy.
Company partners
with forward-thinking
companies to increase
revenues.
Expert’s Answer:
Push notifications are a great way to reach your
audience quickly in a way they can’t ignore. Email gets
buried all too often, and social media only reaches a
small percentage of your followers. If you want to
engage your most devoted users and readers, push
notifications allow you to break through the noise and
let them know that you’ve just shared something new –
and if you’re creating content optimized for them,
they’ll be happy to find out right away!

9. Tim Hughes
Tim Hughes is ranked
Number 1 as the most
influential social selling
person in the world.
He is the co-founder
and CEO of Digital
Leadership Associates
Expert’s Answer :
At Digital Leadership Associates (DLA) we don’t use web
push notifications. We don’t need to. Our prospects
and customers don’t want interruptions and so we
don’t add to the noise and clutter they get already. DLA
is a social only company (the only one in the world we
understand) and we engage, provide insights and have
conversations with customers on social. This provides us
with the inbound and referrals (leads, meetings, and
revenue).

10. Emily Brown
Works at MaxTraffic.
Expert’s Answer :
Personalized messages give marketers a better chance
to create a close connection with a customer which is
especially important for customer experience with a
brand. Also, delivering highly personalized messages
help to cut through the information overload. And
that means you have a better chance to increase your
sales almost instantly.

11. DJ Swanepoel
CEO & Founder
of Aimtell .
Expert’s Answer :
How to re-engage website visitors with targeted push
notifications?
To help give you a more concrete takeaway, I’ve
broken down several points on how you can achieve
all of this using web push notifications.
#1 – Segmentation
#2 – Timely/Triggered Notifications
#3 – Personalization
#4 – Strong Creatives
#5 – Clear CTA
#6 – Remember Browser Differences
#7 – Timing

12. Reshu Rathi
Content marketer,
social media
enthusiast,
voracious reader &
dreamer, but not
necessarily in the
same order.
Inbound marketer,
social media
enthusiast & writer
at Beta out.
Expert’s Answer :
Make the headline compelling
*Tip: Try sprinkling some emojis in your headline and it
will escalate your opens and clicks like never before.
Use FOMO to create urgency
*Tip: Create urgency by unleashing the power of your
copywriting skills and avoid overused words like “Hurry,”
Limited Time Only” to come across as genuine.
Time them well
*Tip: Test your assumptions; timing that works well for
one segment may not work well for the other segments.
Leverage personalization
*Tip: Combine location and behavioral messages with
username and preferences to make it hyper-personalized.
Use an action focused CTA
*Tip: A/B test different CTA copy to find the best
performer

13. Anand S
Founder
of Engagespot – a
web push notification
marketing
automation platform
for websites.
Expert’s Answer :
Relevancy and Timing are the key factors of effective
web push marketing. One could never be successful
in executing a web push notification marketing
strategy simply because he/she is an email
marketing expert. Both are different channels and
needs different strategies to make them effective.
Some ways to make push notifications interesting
are:
*Trigger based on user’s request.
*Trigger based on an action performed by the user.
*Find what the user likes and suggest similar things.
*Reminder Notifications.
*Very important messages

14. Amanda Reid
Marketing Director.
Expert’s Answer :
The best way to improve the results of web push
notifications is by personalizing push notifications. My
experience shows that this can be done by adding
personal information to your communications. Such as
customer’s name, the name of a product, the date of
purchase, the tracking number for the ordered
product, etc. When someone subscribes and visits your
site, the system can extract the person’s contact
information (name, e-mail address, etc.).

15. Zorays Khalid
Zorays.solar, Product
Innovation Manager,
Big Data & Cohort
Analyst, IT Security,
Thought Leader, iPray,
iThank.
Expert’s Answer :
I have created a strategy where different browsing
platforms are integrated with automatic push
notifications for my publications. It helps my readers’ get
heads up of what is fresh and relevant!
I limit my fortnightly newsletter subscription requests
very safely to ensure my casual readers do not receive
redundant subscription prompts. Therefore, It is
advisable to adhere to good SEO friendly article images.
It helps people get ready, as I do not include article title
and this curiosity enables them to click on this image
and this acts as a click bait.
I tend to personalize depending on the browser people
use.

16. Nathan Resnick
Serial entrepreneur
who currently serves
as CEO of Sourcify, a
platform that makes
manufacturing easy.
He has also brought
dozens of products to
life over the course of
his career.
Expert’s Answer :
Push notifications online are an essential tool to utilize
to get even more engagement. When you post
something new, your visitors can be in the know. This is
an essential step in retaining people and ensuring they
see an active site.

17. Mark Rushworth
Manchester & Leeds
based SEO Maverick.
Expert’s Answer :
Use sparingly for things that count like new products and
sales. Personalise the message if possible and tie into
personalized content on site.

18. Jordan Kasteler
SEO Director of
Hennessey
Consulting. Work
experience ranges
from co-founding
BlueGlass Interactive,
in-house SEO
at Overstock,
marketing strategy at
PETA, and agency-
level SEO &
marketing.
Expert’s Answer :
With browser notifications, I make sure to set the
notifications not to close with time, but with interaction.
If someone opens their tab and leaves, a default 20
second open time isn’t going to be there when they get
back. Therefore it’s best to make sure they scroll down
near the bottom of the page first before closing. Once
somebody “allows” a notification you want to make sure
not to send notifications too frequently. Some people
make the mistake of notifying every new blog post, but
don’t do that. Make sure it’s something GREAT that your
users will appreciate.

19. Kulwant Nagi
Blogger, world
traveler, speaker, and
an affiliate marketer.
Founder of AffloSpark
Pvt. Ltd..
Expert’s Answer :
I started using push notification on my blog around 3-4
months back. At first, I was hesitant to use it, but once
I started using it, the results were miraculous.
Here is the psychology why they work like a charm.
When there is a push notification on any blog, it’s up to
the reader whether they want to opt for it or not. Once
they decide to get the notification, you win half of the
game to win their trust. They trust your brand, they
trust your authenticity, that’s why they are opting for
the push notifications.Right now, I have more than
2000 subscribers in my push notification service.It’s
much better version than sending an email.

20. Neil Sheth
Founder of Only Way
Online, a London
based digital
marketing agency
specializing in
building content
driven traffic
campaigns.
Expert’s Answer :
A good way of using web notifications is by notifying
your audience of your lead magnet to encourage
visitors to turn into email subscribers. Everyone likes a
good freebie and web notifications are a great way to
help drive your email list. But be sure to make it
valuable to their experience and relevant as there’s
nothing more annoying that having content that just
doesn’t resonate thrown at you.

21. Tom Gorski
CEO at SaaS Genius –
Successful
entrepreneur, SaaS
Growth Expert, and
Inbound Marketing
Consultant. Named
one of top growth
hackers by Medium.
Expert’s Answer :
The obvious answer is that to achieve the best results
with your web push notifications, your notifications
should be relevant, personalized, and sent during
appropriate times.
Web push notifications are disruptive. It diverts your
customer’s attention from whatever they are doing.
When a notification is received, they should either
ignore, dismiss or click it. Either way, they will notice it,
at-least for a moment. In my opinion, no other channels
are as effective as push notifications when it comes to
capturing one’s attention.So, the notification MUST
be relevant to the user. It must be personalized for the
user. Broadcast notifications could be annoying and
have a detrimental effect.

22. Siddharth Gupt
Co-founder
at NotifyVisitors.
Expert’s Answer :
A web push notification strategy is a very effective
communication medium driving 15-25% increase in click
through rates for our customers.
Some practices that can drive higher engagement:
*Creating customer segments and sending only relevant
push notifications to each segment
*Sending rich push notifications. They are more visible
and hence more impactful
*Use of emoji’s in the web push heading
*Doing A/B testing on push notification to identify
better performing communication
Keeping track of active subscribers gives more
transparent ROI understanding.

23. Marcus Miller
SEO and digital
marketing strategist
at the UK digital
marketing
agency Bowler Hat.
Expert’s Answer :
In many ways, this is the wrong question. Tactics like
web push notifications, email, SMS, social can all be a
powerful way to get in front of prospective
customers. What really matters here though is what are
you pushing to these people?
The best and most successful marketing messages are
those which the customer is delighted to receive. The
messages that help the customer achieve their goals.
All too often digital marketers focus on the latest shiny
tactic like push notifications but tactics are nothing
without strategy. Ensure you have marketing content
and messages that make your prospects life easier and
then you will truly unlock the power of web push
notifications.

24. Mohd Umair
Entrepreneur, Gamer,
Tech Crusader.
Expert’s Answer :
It’s important to note Browser Push is relatively new. So
although it starts generating results from the word off, it
still needs a lot of Fine tuning.
What I have analyzed:
1) User Triggered Notifications – Using triggered based
automated campaign, is the most efficient way to make
the most out of your Push.
2) Use Personalization – I have seen 27-30% CTR on
campaigns that are personalized to each user, based on
their browsing behavior.
3) Don’t Abuse – Having Push ID doesn’t mean you start
doing 2-3 Push every day. You will have an insanely high
Churn rate.
4) Tell people why they should optin – Give a clear value
proposition of why they should optin.
These are some of the basic ways to make the best out
of your Push Strategy.

25. Arturs Krauze
CEO at
Magebit. At Magebit
we are providing
services to clients all
over the world —
from the USA to
Australia, China and
back to Europe.
Expert’s Answer :
Push notifications get more powerful every day. At
Magebit, we have implemented push notifications for
different websites all over the world as people start to
understand that they work way better than emails.If you
want to launch a flash sale campaign for a couple of
hours, emails are not as good as push notifications. You
can have the push notifications go to your customer’s
phones or as a popup in their browser so they see your
important message very fast. In most cases even faster
than a text message.
That leads to quick actions and you can take this as an
advantage to get fast sales.
To get the best results using push results you need to
understand your audience and the expected behavior
after seeing your push notification.

26. Lindsay Kavanagh
Account Manager,
SEO Specialist in
Ottawa, Digital
Marketer. SEOplus+
Expert’s Answer :
Push notifications can be used for various purposes, like
re-engaging users, sending out reminders, displaying
deals, etc. To optimize your push notifications to get the
best results, segmenting your users and delivering
personalized messaging to them will ensure the best
results.
It’s important to optimize you push notifications to send
them at appropriate times to not overwhelm
users. Push notifications are very much a high-
engagement touch point with consumers, so it’s
important that they don’t come often enough to bother
customers.
When sending a push notification to different segments,
always ensure your message is clear and concise. You
can add urgency to your messaging by adding limited
time as well.

27. Tamas Torok
Tamas Torok is a self-
taught online
marketer working
with startups and
tech companies to
build and improve
their online
marketing. He also
wrote an
actionable book on
content marketing.
Expert’s Answer :
Browser push notifications let visitors subscribe to your
blog without typing any characters. It literally takes just
two clicks to subscribe. Newsletters and push
notifications both play different roles in the visitor’s
journey with the same intention to keep readers coming
back. I look at push notifications as additions to, rather
than competition for email newsletters.
Since it’s so easy to allow push notifications (just a few
clicks) without providing any personal data or email
address, I like to use them as a first step to keep those
visitors coming back who aren’t ready to become leads
(provide email address). But still, they will get notified
about the new blog posts and have a chance to convert
later.

28. Dave Schneider
Co-founder of Ninja
Outreach, an all-in-
one Influencer
prospecting,
outreach, and CRM
software for
marketers.
Expert’s Answer :
We get really high click through rates from our push
notifications, so we use it to get more eyes to our blog
posts every time we publish. We also use it to get a spike
back to our older articles. To date, push notifications are
among our top 4 mediums for getting traffic.

29. Brandon Hopkins
Brandon
Hopkins founded and
manages a reputation
management firm in
2007 that continues
today.
Expert’s Answer :
I have used push notifications off & on and found that in
some industries where they are heavily used, readers
become annoyed. I actually ran a test that tried to test
sentiment towards a page with and without push
notifications.
I measured the total response rate (email signup or
contact form submission) to see if we had more or fewer
contacts and in a saturated industry (marketing/SEO) the
responses were a few percentage points less than when
we didn’t use push notifications. The testing
methodology wasn’t perfect, but it did cause me to
remove the push notification from that site!

30. Lisa Sicard
Lisa is a Social
Media and Content
Marketing
Specialist. Lisa loves
helping others to
thrive online
at Inspire to Thrive.
Expert’s Answer :
I recently read that push notification are better than
email because they are instant. If an email is opened
and read it takes generally 6.5 hours before it is
read. Generation y and x rarely use email, they believe it
is passed today.
I also did a poll on Twitter and noticed 13% of the
people that took the poll did not know what they are.
Imagine? So I believe it’s an untapped source.
I started them today on Inspire to Thrive and I can’t wait
to see how it goes with this new push notifications.

31. Saad Asad
Saad Asad is a
content marketer and
an SEO specialist
at Single Grain.
Expert’s Answer :
Push notifications have seen a rapid adoption in the past
year but not everyone has been able to get the
engagement from them they were expecting. I think the
two key elements essential to make push notifications
work are timing and relevance. It is important to collect
data on your audience and see at what times they are
engaging most with your content and then send out a
notification to your 10x content in those hours.
Use scarcity to increase your click through rate. No one
would click on a notification to read an article that they
simply do not feel the urgency for.
If you make sure your notifications and timely and
relevant the subscriptions from push notifications could
increase email opt ins and other more demanding
investments from your readers.

32. Aaron Agius
Co-Founder and
Managing Director
of Louder.
Expert’s Answer :
Just because you have permission to message
subscribers in real-time doesn’t mean you should.The
best performing campaigns I’ve seen are ones that get
two things right: timing/frequency and copy. Campaigns
that have a scarcity element – eg, an e-commerce
coupon code that expires in a few hours – do well, as
long as the copy clearly conveys what subscribers have
to do and why they should do it quickly. Social proof can
be useful as well at motivating subscribers to take
action or risk being left out.
The timing aspect is tricky since every industry and
audience has a different threshold for what’s too
frequent. Since it’s so easy to opt out of push
notifications, you can’t afford to frustrate subscribers
too long. Watching the performance of every
notification you send is critical – especially at the start.

33. Ashok Sharma
Writer, professional
blogger, Digital
marketer and social
media enthusiast.
Digital Marketing
Manager at GrayCell
Technologies
Expert’s Answer :
I personally hate them because they are really
annoying. But the fact is they really work well and we
need to use these push notifications to inform and
engage the customer base.
To get the best results from web push notifications I
normally use the followings tricks.
*Personalization;
*Strong Creatives;
*Timing;
*Focus on Quality and Limit the Frequency;
*Use action focused Creatives That engage your
Audience.

34. Sharon Conwell
Freelance Writer.
Expert’s Answer :
To many online users, a push notification is nothing more
than an annoying little box that pops up on the screen
when they’re trying to read their article or watching a
funny video. In many cases, it normally results in clicking
the ‘No, Not for Me’ button and that’s the end of that.
For those that do accept them on their favorite dedicated
websites, it does get much better. Typically, they are
rewarded with boring upload notifications on content
they don’t really care about. When it comes to Push
Notifications and to make effective use of them for your
business, it’s all about thinking outside the push-
notification box…
…so to speak.

35. Hamish Fitzhenry
Head of Search
at Grizzly
Expert’s Answer :
I think the most critical factor of push notifications is the
actual copy.
Typical character limits for push notifications are 40-120
characters, which means the copywriting has to be very
powerful in order to be effective in such a small package.
It’s important to differentiate yourself from competitors
through creating messages that persuade the web visitor
to take action by providing them with a clear benefit and
value. Try to identify what the visitor will be interested in
and create the copy based on that insight.
Web push notifications can be a powerful tool if used
correctly, make sure your copy is on point and add value
for your web visitors.

36. Robert Morris
Marketing manager
from New York and a
writer at the top
writing services.
Expert’s Answer :
The Four Keys To Successfully Push Notification Planning
– Understanding, Interval, Timing And Content
If you are smart, then you are going to learn how to use
web push notifications to get the best results with trial
and error testing: trying something, checking the results,
keeping what works and scrapping what doesn’t.
You need to perpetually learn from your social media
experiences in the same way you are supposed to
perceptually learn from your push notification
experiences. Creating social media posts and push
notifications are less like a job and are more like a large
unending research experiment that gradually generates
better and better results over time.
Here is a better explanation of the four keys to
successful push notification planning.

37. Aljaž Fajmut
CEO at Nightwatch.
Expert’s Answer :
In general, we would send 2 different kinds of push
notifications to our users: first are app updates, news
and blog posts and second are updates or major changes
on sites that our users are tracking. We use a different
kind of strategies for each of those categories – with
first, we will limit them to 1 or 2 notifications per 2
weeks, while on second we might push multiple
notifications on a weekly basis.
The segmentation is done based on the engagement
indicators – mostly user’s login counts to our SaaS app. If
he hasn’t engaged well enough, we will limit the
notifications to the topics to his current
engagement/funnel stage.
We also use a special in-house script that would allow us
to use user time zone and send notifications to them
based on their timezone

38. Dennis Seymour
Full Stack SEO and
SaaS Entrepreneur.
Expert’s Answer :
I’ve been using web push notifications for a while now. I
use it mainly as a complimentary thing to blogs I run,
especially for niches that are harder to get subscribers for
– like for my healthcare niche.
For me, it’s harder to get opt-ins, rather it’s easier to
optimize for broadcasts. It can get fun in niches like travel
or bring sales if you have an e-commerce store.
– Optimize the image to catch attention.
Much like blog post cover images, you can treat push
notifications the same way
– The text can include emojis. Make use of it with good
enough copy.
These 2 additions will bring in more customers than just
normal default notifications because everybody’s doing it
nowadays. Now go and try it.

39. Sai Sarkar
Working At Push
Engage.
Expert’s Answer :
There are 3 top factors you should keep in mind to get
better results:
#Nurture: Always keep your customers engaged. Keep
them updated about any new product / feature / article.
You can create a series of Drip Push Notifications for your
customers. This way you will never miss the opportunity
to be in touch with your customers.
#Segment: Always segment your users. It is one of the
most important steps you should never miss.
Segmentation can be based on:
Gender, Product, Category, Geo
Now next important thing to get higher success rate is –
Cross Segment with Timing. Timing is one of the
important factors to get higher CTR.
#Personalize: Personalized notifications makes your
customer more connected. Personalization has gone
beyond “Hi X”. You need to capture customer actions and
behaviors and then create your notifications.

40. Radhika Mohan
Singh Roy
Raconteur, Digital
Marketer, Growth
Hacker, Proletarian.
Expert’s Answer :
Push notifications are a powerful marketing and
customer engagement tool but is also a highly
misunderstood one.
The key to successful push notifications is relevancy.
Many companies integrate push notifications into their
marketing strategy based simply on the premise that
some others have seen real and positive results by using
them. However, what the former fail to realize is the
fact that the latter are doing it right, they are
personalizing the notifications intelligently. Without
personalization, these notifications are nothing but
random messages of little or no interest to their
recipients.

41. Helvis Smoteks
Helvis Smoteks is an
SEO-mastering,
content-smithing
marketer who owns
inbound marketing
agency Market Me
Good.
Expert’s Answer :
There is no other application in marketing that’s
alike. You are WRONG or miss-using web push
notifications – if you think they are useless.
Only text message blasts or ads in Messenger can reach
similar effect to the one of web-push.
And we all know how costly and hard to set-up are the
ones above.
First, How to use Browser Push Notifications
Web push notifications serve a crucial part in business’s
marketing funnel – they attract immediate attention
Second, how to get the best results with Web Push
Notifications
There are 3 “ingredients” in these notifications that
must be TESTED to get them right – Time, Copy (emojis,
text, and CTA) and Customer’s funnel journey (aka
segmentation).

42. Read More How to Use Web Push Notifactions