IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
Global Social TV document presented on 5 12-2013 by Havas Media BrusselsMaxus Belgium
Global presentation Social TV presented on 5-12-2013: TV: the 5 myths - Review of the Sept 2013 TV grids - Match Study - Native advertising - Conclusion
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
Global Social TV document presented on 5 12-2013 by Havas Media BrusselsMaxus Belgium
Global presentation Social TV presented on 5-12-2013: TV: the 5 myths - Review of the Sept 2013 TV grids - Match Study - Native advertising - Conclusion
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
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art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
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The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
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(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
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Hugues rey version 12112013 def
1. Key Facts – Tv, it’s so over ?
Hugues Rey
CEO Havas Belgium
12 Novembre 2013
2.
3. So over ? Not at all !
• TV is more than ever a strong and powerful media in its ‘traditional’ way.
(the most important and major consumption patern)
• Digital & Connected TV, Portablity of Content, Social TV will empower its
role in a “Fire Starter” of consumer engagement.
• Communications opportunities in a new content form, thinner & smarter
targeting, interactivity & sharing will grow in the near future
4. TV AUDIENCE EVOLUTION IN BELGIUM
Daily average viewing time (min.) 4+ Guests
231
240
221
220
200
180
206
193
199
199
190
197
176
183
160
180
170
162
140
161
Total TV South
149
150
Total TV North
TSU South
120
TSU North
100
1997
Source: CIM TV Sud – LD – All Day
2002
2007
2012
5. TV AUDIENCE EVOLUTION IN BELGIUM
Daily reach (%) 4+ Guests
80
78
77
76
74
72
76
73
72
70
72
74
71
73
76
73
72
70
70
68
68
Total TV South
66
67
Total TV North
70
64
TSU South
62
TSU North
60
1997
Source: CIM TV Sud – LD – All Day
2002
2007
2012
6. ‘Traditional’ TV: More Time – (A very liNle less) Reach
(Source: CIM Audimétrie 3/2005 vs 3/2013)
Daily Reach %
85%
35+
2005
80%
Men
2005
2:52:48
3:21:36
75%
70%
3:50:24
SG 1-4
2005
65%
SG 1-4
2012
60%
55%
15-34
2005
15-34
2012
50%
45%
Women
2005
35+
2012
Women
2012
4:19:12
Men
2012
4:48:00
5:16:48
7. TIME SHIFTED VIEWING IN BELGIUM
TSV % 4+ Guests
100%
3,6
4,4
90%
5,1
5,9
TSV
80%
Live
70%
60%
50%
96,4
95,6
94,9
94,1
2012
Jan-Oct. 2013
2012
Jan-Oct. 2013
40%
30%
20%
10%
0%
South
Source: CIM TV Sud – LD – All Day
North
10. TOP AUDIENCES
Belgium South
Programme
Channel
Date
Rating
Market Share
1
Le journal de 19h
RTL TVI
03/01/12
915.800
50,3
2
Edition Spéciale
RTL TVI
30/01/12
897.600
46,8
3
Football : Spain vs Italy
La Une
01/07/12
836.900
45,4
4
Football : Germany vs Italy
La Une
28/06/12
808.400
46,8
5
Pirette - Les Gens d’en Bas sont déjà Belges
RTL TVI
30/09/12
805.800
43,4
6
Pirette - Les Gens d’en Bas
RTL TVI
11/03/12
759.800
37,6
7
Belgium’s Got Talent
RTL TVI
19/11/12
759.100
37,6
8
Football : Belgium vs Croatia
Club RTL
11/09/12
753.100
39,9
9
Football : Portugal vs Spain
La Une
27/06/12
747.000
47,2
10
Les orages de la vie
RTL TVI
04/11/12
744.700
39,5
Source: CIM TV – 4+ Guests
11. TOP AUDIENCES
Belgium North
Programme
Channel
Date
Rating
Market Share
1
De Pappenheimers
Een
05/02/12
2.055.600
66,6
2
Witse
Een
12/02/12
2.004.700
64,5
3
Tomtesterom
Een
19/02/12
1.741.000
57,9
4
Geert Hoste kookt
Een
01/01/12
1.585.900
60,8
5
Salamander
Een
30/12/12
1.538.600
48,4
6
Quiz me quick
Een
09/12/12
1.535.600
47,9
7
Cycling : Koksijde
Canvas
29/01/12
1.512.300
76,8
8
Twee tot de zesde macht
Een
21/10/12
1.463.400
49,3
9
God en klein pierke – Piet Huysentruyt
Een
02/01/12
1.419.300
43,4
10
Thuis
Een
28/12/12
1.404.100
49,9
Source: CIM TV – 4+ Guests
13. 60% of the Belgian owned a ‘Digital TV’
(Source: Multiscreen & Mobile Survey (MMS) – Havas Media Belgium 12/2012)
Despite the penetration of
the new devices, alternative
consumption of linear TV is
mainly watch from a
‘traditional TV set’.
But, opportunities of ‘media
meshing’ are multiplied by
the abundance of devices
15. Live TV on other less than 1% of the Volume in 2012
Cette étude a été réalisée par GfK Audimetrie, en collaboration avec Significant GfK qui était responsable du terrain – une
enquête en ligne de 10.665 répondants de 18 ans et plus, entre le 1 et le 10 octobre 2012.
16. TV
Empowered by
Social Media
&
Second Screen
(Match Study 9/9 – 22/9/2013
by Havas Media & Tevizz)
17. Next Steps & Challenges
• TV Audience Measurement Evolution
– Other Screen Audience
– Other Screen Campaign (Traditional Metrics)
• Social TV & Second Screen
– New Metrics
• CIM TV Challenge