Social Media - examples of what works and why

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A short presentation on social media used in Lausanne, Switzerland in March 2010

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Social Media - examples of what works and why

  1. 1. Social media marketing What works, what doesn't and why <ul><li>March 2010 </li></ul>
  2. 2. Quick intro <ul><li>Yahoo! EU marketing operations manager </li></ul><ul><li>London Business School MBA </li></ul><ul><li>Business Development </li></ul><ul><li>Communications consulting </li></ul><ul><li>Web development and design </li></ul><ul><li>McMaster University - Human factors </li></ul><ul><li>Linkedin/in/farhanlalji </li></ul><ul><li>Facebook.com/farhanlalji </li></ul><ul><li>Twitter.com/farhanlalji </li></ul>03/24/10 Yahoo! Presentation, Confidential
  3. 3. 03/24/10 Yahoo! Presentation, Confidential
  4. 4. The most important word of them all <ul><li>People </li></ul>
  5. 5. What matters <ul><li>Trust </li></ul><ul><li>Transparency </li></ul><ul><li>Tools </li></ul><ul><li>Benefits </li></ul><ul><li>Money </li></ul>
  6. 6. <ul><li>To be trusted is a greater compliment than to be loved. </li></ul><ul><li>– George Macdonald </li></ul>Yahoo! Presentation, Confidential
  7. 7. What matters <ul><li>Trust </li></ul><ul><li>Truth </li></ul><ul><li>Benefits </li></ul><ul><li>Relationships </li></ul><ul><li>Fit </li></ul><ul><li>Money </li></ul>Yesterday
  8. 8. Today
  9. 9. 03/24/10 Yahoo! Presentation, Confidential Always
  10. 10. Today and tomorrow
  11. 11. 03/24/10 Yahoo! Presentation, Confidential
  12. 12. 03/24/10 Yahoo! Presentation, Confidential
  13. 13. 03/24/10 Yahoo! Presentation, Confidential
  14. 14. Trust <ul><li>People trust brands less </li></ul><ul><li>People will always trust people </li></ul><ul><li>Trusting people you know is easier than trusting people you don’t </li></ul><ul><li>Trusting people other people know is also easier than trusting people you don’t </li></ul><ul><li>Build trust by participating </li></ul>
  15. 15. <ul><li>One man's transparency is another's humiliation. </li></ul><ul><li>– Gerry Adams </li></ul>Yahoo! Presentation, Confidential
  16. 16. 03/24/10 Yahoo! Presentation, Confidential What’s the skiing like?
  17. 17. 03/24/10 Yahoo! Presentation, Confidential What’s the skiing like?
  18. 18. 03/24/10 Yahoo! Presentation, Confidential
  19. 19. 03/24/10 Yahoo! Presentation, Confidential
  20. 20. 03/24/10 Yahoo! Presentation, Confidential
  21. 21. 03/24/10 Yahoo! Presentation, Confidential
  22. 22. Transperancy <ul><li>People want the truth </li></ul><ul><li>If you don’t tell the truth, someone else will </li></ul><ul><li>Share insights and go beyond the detail </li></ul><ul><li>Don’t be afraid to share some personal moments </li></ul>
  23. 23. <ul><li>How many times do I have to tell you, the right tool for the right job!  </li></ul><ul><li>- Scotty from Star Trek </li></ul>
  24. 24. Know your target audience and where they are Yahoo! Presentation, Confidential
  25. 25. Use the right tool for the job <ul><li>Twitter </li></ul><ul><ul><li>Search.twitter.com </li></ul></ul><ul><ul><li>Look up locations </li></ul></ul><ul><ul><li>PR agencies / Newspapers </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>groups </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><li>Locations </li></ul></ul><ul><li>Linkedin </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>Photographs </li></ul></ul><ul><ul><li>Comment </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><li>Delicious </li></ul><ul><ul><li>Share content </li></ul></ul><ul><ul><li>Allow users to share your content </li></ul></ul><ul><li>Blogging (blogger/Wordpress etc) </li></ul><ul><ul><li>When you want to influence </li></ul></ul><ul><ul><li>Comment on other people’s blogs </li></ul></ul><ul><ul><li>Build a profile </li></ul></ul>Yahoo! Presentation, Confidential
  26. 26. 03/24/10 Yahoo! Presentation, Confidential
  27. 27. 03/24/10 Yahoo! Presentation, Confidential
  28. 28. 03/24/10 Yahoo! Presentation, Confidential
  29. 29. Tools <ul><li>Who do you want to attract? </li></ul><ul><li>What assets do you have? </li></ul><ul><li>There’s a lot out there </li></ul><ul><li>Take it one step at a time (but try different things) </li></ul><ul><li>Use the right tool for the job! </li></ul>
  30. 30. <ul><li>The value of a man should be seen in what he gives and not in what he is able to receive.  </li></ul><ul><li>- Albert Einstein </li></ul>
  31. 31. Benefits, think win win
  32. 32. 03/24/10 Yahoo! Presentation, Confidential
  33. 33. Give stuff, make people happy <ul><li>finance.yahoo.com </li></ul>Yahoo! Presentation, Confidential Source: comScore Media Metrix, Sep 2006 One happy Farhan
  34. 34. 03/24/10 Yahoo! Presentation, Confidential
  35. 35. Benefits <ul><li>People know what’s valuable, so give things that are valuable </li></ul><ul><li>Things that are valuable are more likely to be shared </li></ul><ul><li>Don’t think short term at the expense of long term </li></ul>
  36. 36. <ul><li>Money often costs too much.  </li></ul><ul><li>- Ralph Waldo Emerson </li></ul>
  37. 39. Money <ul><li>Invest to make return </li></ul><ul><li>Think about packages, offering something of value to work with other things at a price </li></ul><ul><li>Use the power of social media for good (making money can be good) </li></ul>
  38. 40. What matters <ul><li>Trust - Build trust by participating </li></ul><ul><li>Transparency – Tell the truth and be personal </li></ul><ul><li>Tools – Use the right tool for the job </li></ul><ul><li>Benefits - think win/win </li></ul><ul><li>Money – can be made, but investment is needed </li></ul>
  39. 41. <ul><li>Difficult to see. Always in motion is the future. </li></ul><ul><li>– Yoda </li></ul>Yahoo! Presentation, Confidential Questions?

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