Learn how Etix can improve your marketing strategy through your website, email marketing and analytics.

1. How to Use Etix to Improve Your
Marketing Strategy & Drive ROI

2. #EtixLive
Follow Along!
bit.ly/LiveMrktg16

3. #EtixLive
The Agenda
• Website
 The Basics
 Recommendations
 Etix Timed Entry
• Email Marketing
 The Basics
 Automation
 Etix Community
• Tracking & Analytics
 The Basics
 Etix Partner IDs
 Etix Analytics
 Cross Domain Tracking

4. #EtixLive
Website

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The Basics
Click Here to View 6 Ways Etix and Google Help You Sell More Tickets
85%
of all tickets are
purchased
online

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Reducing the
number of clicks to
purchase increases
website visitor
retention by at least
30%
The Basics
Click Here to View 5 Steps to Building a Website that Sells Tickets

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Recommendation

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Recommendation
http://www.etix.com/ticket/v/10943/united-states-holocaust-memorial-
museum?cobrand=ushmm-2015
Click Here to View the Knowledge Base Article

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Etix Timed Entry

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Etix Timed Entry

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Etix Timed Entry

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Email Marketing

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The Basics
Email
marketing yields an
average ROI of
$44
Click Here to View 10 Steps to Incredible Email Marketing

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Email
marketing yields an
average ROI of
$44 1-click forms
gather
2.5x
more organic
sign-ups than
text links
The Basics

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Email
marketing yields an
average ROI of
$44
The click rate for
welcome emails is
4x
greater than regular
promotional
emails
Personalized emails increase
engagement and create fan
loyalty & appreciation
The Basics
Click Here to View the Knowledge Base Article on Exporting Ticket Buyers

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Etix Presale Notification Feature
The average
conversion rate from
emails captured
presale
through Etix is
18%
Click Here to View the Etix Presale Notification Product Spotlight

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Etix Presale Notification Feature
$1M+
in incremental
ticket sales for
clients
Click Here to View the Knowledge Base Article

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Send a targeted email to
everyone who signed up to be
notified, but did not purchase.
30,000
email addresses
were collected in
the first month of
implementation
Etix Presale Notification Feature

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Etix Cart Abandonment Email
Potential to
convert
25%
of lost revenue
Click Here to View the Knowledge Base Article

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Etix Exit Capture Email
Click Here to View the Knowledge Base Article
Average revenue per
automated transactional email
is
6x greater
than bulk campaigns

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Etix Thank You Email
Click Here to View the Knowledge Base Article
Thank You
emails convert
an additional
10%+
in revenue on
average

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Etix Community
Segmented
emails achieve a
15% higher
click rate than
overall list click
rates
Click Here to View the Etix Community Product Spotlight. Click Here to View the Knowledge Base Article

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Targeting
“Superfans”
helped one client
see a 221%
increase in ticket
revenue through
email
Etix Community
Click Here to View Headliners Music Hall Case Study

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Tracking &
Analytics

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RHP venue
websites see a
25% lift in
organic Google
search traffic
from proper
Schema.org
implementation
The Basics
Click Here to Read More About Schema.org

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Etix works with Google so that
upcoming events display
directly on search engine
results and fans can see event
details and direct links to
tickets.
The Basics

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Reducing the
number of clicks to
purchase increases
website visitor
retention by at least
30%
The Basics
Click Here to View 5 Steps to Building a Website that Sells Tickets

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Etix Partner IDs
http://www.etix.com/ticket/online/performanceSearch.jsp?performance_i
d=1821199&cobrand=savannahcivic&partner_id=240
Etix Partner IDs are used to track
ticket sales across specific
channels.
Most Popular:
Email: &partner_id=224
Website: &partner_id=240
Social Posts: &partner_id=241
Click Here to View the Knowledge Base Article

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Etix Partner
IDs
WEEK
BEGINNING 1/5/2015 1/12/2015 1/19/2015 1/26/2015
EMAIL
Tickets 68 0 114 191
Sales $5,009 $0 $10,228 $9,916
WEBSITE
Tickets 632 2,180 2,961 2,718
Sales $28,958 $97,290 $164,281
$113,778.
50
SOCIAL POSTS
Tickets 0 4 2 14
Sales $0 $126 $192 $270
TOTAL PER
CHANNEL SALES $33,967 $97,416 $174,701 $123,965
TOTAL TICKET
SALES $430,048
Tip:
Create a Google
spreadsheet that
allows you to
track sales across
each channel on a
weekly or
monthly basis.
Consider breaking
it out by
performance for
more in-depth
analytics.

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Etix Analytics
Click Here to View the Etix Analytics Product Spotlight
Key Features:
• Compare Performances: Compare ticket orders and sales revenue (from on-sale
through attendance) for multiple performances in an easy-to-view graph.
• Sales Matrix: View customers’ purchase habits in a detailed heat map that breaks
down the days and times when your events sell the most tickets.
• Sales by Channel & Geo: Review in detail where your ticket sales are coming from
by outlet and by zip code.

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Etix Analytics
Click Here to View the Etix Analytics Product Spotlight
Importance:
The Sales Matrix allows clients to develop more-informed sales and
marketing strategies based on specific buyer behavior.

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Etix Analytics
Click Here to View the Etix Analytics Product Spotlight
Importance:
Sales By Geo data empowers clients to accurately assign ad spend
per market in order to better reach valuable customers.

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Cross Domain Tracking
Cross Domain Tracking provides Etix users with in-depth
consumer analytics from referral through checkout.
Click Here to View the Knowledge Base Article

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The Goal Flow report shows the path traffic traveled
through a funnel towards goal conversion. Use this data
to better understand where your customers are dropping
off in the checkout process.
Cross Domain Tracking

35. #EtixLive
50%
of website
traffic comes
from organic
searches
Cross Domain Tracking

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Email:
Total Conversions - 200
Total Revenue - $3,481
Cross Domain Tracking

37. #EtixLive
Say hello.
hello@rockhousepartners.com | rockhousepartners.com
Questions?
Suzanna Best
Senior Account Manager
suzanna@rockhousepartners.com
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