HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook
Join more than 500 industry leaders at the largest gathering of local online media executives. The 6th Annual Local Online Advertising Conference will be held at The Grand Hyatt Manhattan, March 2nd-3rd. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.
HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook
Join more than 500 industry leaders at the largest gathering of local online media executives. The 6th Annual Local Online Advertising Conference will be held at The Grand Hyatt Manhattan, March 2nd-3rd. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Neil Henderson from Assembly - How To Run an ROI Positive campaign... and Hav...Influencer Marketing Hub
Neil Henderson from Assembly - How To Run an ROI Positive campaign... and Have the Data to Prove It.
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Webinar: Proving Audience Engagement with kurls AnalyticsgShift
A presentation of case studies where off-site content and audience engagement of digital and multi-channel campaigns are measured with gShift kurls analytics.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
This is a sample of a holistic Digital Marketing Strategy and Implementation Plan done by a student upon completing all 6 core digital marketing modules successfully
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
Basic understanding google analytic by Koim Liddinilah.
You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
Creating a basic actionable marketing planBrian Bateman
Persuade a potential customer your product or service solves their problem or fulfills their need(s). It can be face to face or indirect. It assumes:
Product service offering is competitive
Customer service is competitive
Sales organization is trained and motivated
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
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Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
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Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
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- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
This is a sample of a holistic Digital Marketing Strategy and Implementation Plan done by a student upon completing all 6 core digital marketing modules successfully
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
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You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
Creating a basic actionable marketing planBrian Bateman
Persuade a potential customer your product or service solves their problem or fulfills their need(s). It can be face to face or indirect. It assumes:
Product service offering is competitive
Customer service is competitive
Sales organization is trained and motivated
Similar to Google Analytics: What should I be looking at? (20)
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M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
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Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
2. Introductions
Sophia Latto, Principal Consultant, UX and Design
Sophia helps nonprofits develop internet strategy around
building constituent relationships, delivering compelling
messages, and online fundraising. Prior to joining Blackbaud,
Sophia worked as a Creative Director at a design and
marketing agency in New York City that specialized in online
marketing and communications for the non-profit, utility,
beverage, and financial sectors. @sophialatto
Alissa Ruehl, Sr. User Researcher
Alissa is a Senior User Researcher at Blackbaud where
she combines quantitative analytics data with ethnography,
surveys, interviews, usability testing and other research
methods. She has been using Google Analytics since 2005,
measuring and testing nonprofit and for profit websites of all
sizes and more recently analyzing web based applications.
She thinks everyone should be able to use this powerful tool
to improve their websites, so she’s been presenting &
training on Analytics since 2008. @alissaru
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3. What am I supposed to be looking at?
When you log into Google
Analytics you are deluged by
data and you could go in a
million different directions.
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4. Start With a Digital Measurement Plan
Five steps to creating your plan. Identify:
1. Your organization’s objectives
2. The website goals for each objective
3. Your key performance indicators (KPIs)
4. Your targets
5. The reports and segments for analysis
Resource: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model
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5. Step 1: Identify Objectives
What is your organization’s mission and how
will your online channels support it?
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Objective:
Create Awareness
Objective:
Raise Funds
6. Step 2: Identify Goals for Each Objective
What is your organization’s mission and how
will your online channels support it?
Objective:
Create Awareness
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Website Goal:
Reinforce Online &
Offline Marketing
Efforts
Website Goal:
Grow Constituent List
(Email/Contact)
Objective:
Raise Funds
Website Goal:
Online Donations
7. Step 3: Identify Key Performance Indicators (KPIs)
What is your organization’s mission and how
will your online channels support it?
Objective:
Create Awareness
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Website Goal:
Reinforce Online &
Offline Marketing
Efforts
KPI: Increased
Website Traffic
Website Goal:
Grow Constituent List
(Email/Contact)
KPI: eNewsletter
Sign-up
Objective:
Raise Funds
Website Goal:
Online Donations
KPI: Donation
Conversion
8. Step 4: Identify Your Targets
What is your organization’s mission and how
will your online channels support it?
Objective:
Create Awareness
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Website Goal:
Reinforce Online &
Offline Marketing
Efforts
KPI: Increased
Website Traffic
Target: 3000 /Month
Website Goal:
Grow Constituent List
(Email/Contact)
KPI: eNewsletter
Sign-up
Target: 45/Month
Objective:
Raise Funds
Website Goal:
Online Donations
KPI: Donation
Conversion
Target: $2000/Mo.
9. Step 5: Identify Reports & Segments for Analysis
What is your organization’s mission and how
will your online channels support it?
Objective:
Create Awareness
Website Goal:
Reinforce Online &
Offline Marketing Efforts
KPI: Increased
Website Traffic
Target: 3000 /Month
Reports:
All Traffic Report
Social Overview Report
Website Goal:
Grow Constituent List
(Email/Contact)
KPI: eNewsletter
Sign-up
Target: 45/Month
Reports:
Goal Tracking
All Traffic Report
Objective:
Raise Funds
Website Goal:
Online Donations
KPI: Donation
Conversion
Target: $2000/Mo.
Reports:
eCommerce Tracking
All Traffic Report
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10. Analyze Your Data
• How can I improve performance?
• Is there a traffic source that is showing more activity?
• Is there a specific time of day for highest conversions?
• Are there any patterns I can leverage?
• Etc…
Identify opportunities and take action.
Look for Red-Flags.
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13. All Traffic Report
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Acquisition > All Traffic
14. All Traffic Report
What it does:
• Shows where your traffic and conversions come from
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Acquisition > All Traffic
15. All Traffic Report
How to use it:
1) Understand where your traffic comes from & optimize your effort
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Acquisition > All Traffic
16. All Traffic Report
How to use it:
2) Identify which sources drive quality traffic
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Acquisition > All Traffic
17. All Traffic Report
How to use it:
3) Drill into a source to see patterns over time. Look for spikes in Direct
traffic after offline campaigns.
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Acquisition > All Traffic
18. All Traffic Report
How to use it:
4) View both traffic and conversion rate to judge quality of traffic. This
offline campaign brought visitors that did not turn into goal conversions
Acquisition > All Traffic
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20. Goals
• The easiest way to track conversions
• Donation form abandonment
• Newsletter signups & advocacy actions
• Conversion rate
• Does not require changing code on your website
• Does not capture dollar amount
• https://support.google.com/analytics/answer/1032415?hl=en&ref_topic=1007030
21. Goal Funnel
What it does:
• Give you information
about donation form
performance
• Lets you drill down into
each form
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22. Goal Funnel
How to use it:
• Find places where
people are abandoning
the conversion path
• Try to remove friction in
the conversion process
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23. Ecommerce
• Track dollar amount of donations
• Requires changes to code on your website
• https://support.google.com/analytics/answer/1009612?hl=en
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24. Ecommerce Product Performance
conversions > ecommerce >product performance
What it does:
• Give you information about donation form performance
• Lets you drill down into each form
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25. Ecommerce Product Performance
conversions > ecommerce >product performance
How to use it:
• Note when forms have higher or lower than average donation amounts
• Is it a campaign-specific form?
• Are the ask amounts different than your other forms?
• Is it a monthly giving form?
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26. Ecommerce Product Performance
conversions > ecommerce >product performance
How to use it:
• Click on a form name to drill into more details
• Always consider testing your ask amounts
• 35% of people entered an amount higher than your highest ask. Should $200 or
$250 be added to the ask string?
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27. Google Analytics Action Plan
Add Goal tracking
Get started with
most useful reports
Add Ecommerce
Add on-page Event
tracking & try website
Experiments
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29. All Pages Report
What it does:
• Shows most visited pages on your website
Behavior > Site Content > All Pages
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30. All Pages Report
How to use it:
• Help guide your content strategy
• Understand which pages maintain interest
• Investigate high bounce rate & exit rates
Behavior > Site Content > All Pages
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31. What is a Bounce?
Enter on
page x
Leave on
page x
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32. Exit but not a Bounce
Enter on
page y
Go to
page x
Exit on
page x
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33. Landing Pages Report
Behavior > Site Content > Landing Pages
What it does:
• Shows where people enter your website
• Shows how people behave based on their landing page
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34. Landing Pages Report
Behavior > Site Content > Landing Pages
How to use it:
• Do you know where your visitors are entering your site?
• Are these pages giving them the best first impressions?
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35. Landing Pages Report
Behavior > Site Content > Landing Pages
How to use it:
• Which pages have unusual rates of conversions, bounce rate, page
views, or visit duration?
• Make page or campaign adjustments accordingly
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37. Social Overview Report
What it does:
• Shows traffic and conversions from social network sites
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Acquisition > Social > Overview
38. Social Overview Report
How to use it:
• To better measure the effectiveness of social media (KPIs)
• Justify your social media investment
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Acquisition > Social > Overview
40. Mobile Overview Report
What it does:
• Shows desktop v. mobile v. tablet traffic
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Audience > Mobile > Overview
41. Mobile Overview Report
How to use it:
• Monitor percentage of mobile/tablet traffic
• Review engagement and conversion metrics based on device
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Audience > Mobile > Overview
48. Page Timings Report
Behavior > Site Speed > Page Timings
What it does:
• Shows pages that take the longest to load
• This is important for mobile traffic & for SEO rankings
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49. Page Timings Report
Behavior > Site Speed > Page Timings
How to use it:
• Revise pages taking longest to load (image file size, don’t resize on-the-fly)
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50. Speed Suggestions
Behavior > Site Speed > Speed Suggestions
What it does:
• Gives you specific suggestions for problem pages
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52. Engagement Reports
Audience > Behavior > Engagement
What it does:
• Shows details of how long people are spending on your site
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53. Engagement Reports
Audience > Behavior > Engagement
How to use it:
• How many people are leaving nearly instantly?
• How many people are engaging with the site for several minutes?
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54. Engagement by Campaign
How to use it:
• Add a segment for device or campaign and compare engagement on site
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55. Engagement Reports – Page Depth
What it does:
• Alternate view - shows details of how many pages people are visiting
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56. Tweet this now
Know where to go in Google Analytics
to get the data you need, how
to read it & take action.
#bbcon # alissaruehl #sophialatto
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57. Did this session leave you feeling electrified?
Don’t forget to complete
a session survey!
Each completed survey enters you into a drawing to win a
complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be
exchanged, applied to, or combined with any other offer.
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