Dealers often share two complaints about buying auction cars: it’s tough to find the right cars, and even tougher to buy them on the money. The problem’s getting worse as more wholesale supplies come on the market. Find out how dealers can turn wholesale challenges into competitive advantage.
See how market intelligence and new technologies help dealers easily find the “right” cars, guide the “right” bids and buys, and drive faster, more profitable retail sales. Take home best practices to help you increase your wholesale sourcing effectiveness and efficiency.
Review this slide deck to:
- Develop a technology-aided sourcing plan to save time and buy the right cars on the money
- Identify current auction vehicle sourcing inefficiencies
- Create buyer parameters to ensure the right acquisitions at the right price
Turning Wholesale Buying Into Competitive Advantage
1. Majd G. Saboura
Director of Wholesale Business Development, vAuto
Turning Wholesale Buying
into Competitive Advantage
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Interactive Poll Question 1 (insert after slide 3):
How has your auction sourcing game plan changed in the last
12-18 months?
We’re going to more auctions than we used to.
We’re buying a few more cars online than we used to.
We don’t go to physical auctions; we only buy online.
Our process really hasn’t changed.
10. Wholesale Market Trends
Increased Wholesale Price Volatility
“Almost everyone is expecting that prices will decline. To get to
what we’ve expected for 2016, we’re going to have to have a
steeper fall off.”
- Thomas Webb, Chief Economist, Manheim
15. 14
Two Take-Aways From Trends
NEED TO “BUY RIGHT”
TO MAXIMIZE
FRONT-END GROSS
INCREASEDINCREASED
COMPETITION
FOR
THE
AUCTION VEHICLES
“RIGHT”
16. Two Common Auction Complaints
1. Tough To Find Right Cars
2. Tough To Buy Right Cars
On The Money
17. 16
With more wholesale supply why is it
so hard to get the right auction
vehicles at the right prices?
18. 17
Interactive Poll Question 2 (after slide 15):
What’s the “right” amount to pay for an auction vehicle?
At/below average auction prices for the unit (e.g., MMR).
A % above average auction prices, if the car meets certain
conditions.
A set % below the retail asking price, factoring in acquisition,
pack, other costs.
Not sure
19. Two Responses To Auction Sourcing Challenge
Look Harder
Look Smarter
20. 19
Experience/Instinct Driven
o Not using tools and technology
o Not using market/scarcity reports
Preference For In-Lane Purchases
o Visiting 1 or 2 auctions – maybe?
o Need to replace sold inventory with
something
Look Harder, Dealers
21. 20
More effort/time with less reward
o On average review 100 to buy 1
o 40+ hours a week researching/prepare
More risk of paying too much, aged
units
o Aged units over 60 days sourced at auction
o Out of sync from market
Look Harder, Dealers
22. 21
Look Smarter, Dealers
Data-driven, disciplined
Assess profit up-front then condition/history
Stick to data/metrics to guide profit-focused purchase
Total Gross Mindset
Complete view of all data points
Sacrifice front end gross for total gross (F&I, etc…)
23. 22
Look Smarter, Dealers
Online emphasis for efficiency
Expand Auction sources – on average 7-10 auctions
More online vs. in-lane – 60/40? 70/30?
Less time researching, more time buying
85% discipline / 15% instinct
Focus on right vehicle for the right price
24. 23
Biggest complaint today is overpaying for vehicles at
auctions
Look smarter dealer redefines overpayment
25. 24
Interactive Poll Question 3 (after slide 21)
Which of the following best describes you?
A Look Harder Dealer
A Look Smarter Dealer
Not applicable
26. Crystal Ball
• Rise of buyer-driven recommendations (e.g., Amazon, Netflix,)
• Outsourcing/redeployment of acquisition resources (Sonic/Manheim)
• Ongoing margin compression
• Need for increased effectiveness and efficiency