When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Are you having trouble increasing your CTR and revenue? Want to know how to put together an SEO strategy that will drive more conversions? Want to know how you can outrank your competitor brands?
Zak Ramdani, the Great SEO Owl at Hootsuite, discusses how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.
Internal links are an important way of telling search engines about your site's most important pages, but most of the internal linking structures we see aren't optimised to take advantage of this.
Here, our Head of Data, James Bardsley, dives into some of the techniques, from scraping to machine learning, that we use to identify internal linking problems and find solutions at scale for enterprise businesses including Expedia and Gumtree.
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Are you having trouble increasing your CTR and revenue? Want to know how to put together an SEO strategy that will drive more conversions? Want to know how you can outrank your competitor brands?
Zak Ramdani, the Great SEO Owl at Hootsuite, discusses how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.
Internal links are an important way of telling search engines about your site's most important pages, but most of the internal linking structures we see aren't optimised to take advantage of this.
Here, our Head of Data, James Bardsley, dives into some of the techniques, from scraping to machine learning, that we use to identify internal linking problems and find solutions at scale for enterprise businesses including Expedia and Gumtree.
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
These slides were presented at the SEMrush webinar "Increase ROI With Intelligent Message Mapping". Video replay and transcript are available at https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/
SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice SearchSearch Engine Journal
COVID-19 has disrupted our world like nothing we have seen before, and the response requires some reflection, planning, and aggressive execution.
Milestone has developed and begun implementing the COVID-19 Crisis-Recovery-Growth strategy and wants to share it with the community.
In this presentation, Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discuss insights on how to overcome the business impact of COVID-19.
We will cover:
— Phased tactics within local, organic, social, and paid media.
— Recommendations for gathering customer insights, adjusting content, mobile, and clickability.
— Moving to omnichannel measurement and offer packaging and scaling back up.
— What is the current state of voice search, entity search and where it is growing.
— Top tips to create AMP and FAQ pages for conversational content and voice search.
— How major verticals – tech, banks, auto, hotels, and retailers – are capitalizing on these technologies to increase growth and sales.
— Successful case studies and practical tips to upgrade your digital assets and use BERT to your advantage.
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
Because search engine result pages are constantly evolving – and, let’s face it – improving, we need to evolve and improve right along with it. That means we need to stop thinking “keywords” and “links” and start thinking “better user experience” and “quality content”. We call it Rankpocalypse. In this webinar, you’ll learn why organic keyword rankings are dead and how to take actionable steps to ensure your organization doesn’t become dead to search engines, too.
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Seven Common Redesign Pitfalls... and How to Avoid ThemBeacon
When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice...Search Engine Journal
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic.
Discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search.
In this presentation, learn:
– How schemas on your CMS can drive more revenue.
– Ways to drive more mobile leads and engagement using AMP and Progressive Web Apps.
– How location-based business websites should conform to ADA regulations.
– How to conform with privacy regulations of GDPR and upcoming CCPA.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
How to Evolve Your Clients’ Content Strategy with Ever-Changing AlgorithmsSearch Engine Journal
Search engines evolve constantly. So, too, should your clients’ content strategy.
With so many Google core algorithm updates rolling out, understanding the SERPs is now more crucial than ever.
In this presentation, Idan Segal, Organic Growth Lead for Wix, offers actionable insights that can impact your clients’ market share.
Discover practical tips and techniques you can use to measure results, improve your strategy, and stay ahead of the curve when it comes to your clients’ content strategy.
In addition, we’ll explore ways to maximize their traffic, brand awareness, and ROI through organic growth.
In this presentation, you will learn:
– Why “intent” will still be your focus in 2020.
– How to use SERP hints to improve your clients’ marketing strategy.
– Whether featured snippets are worth it in a post de-duplication world.
– Insider lessons the Wix SEO team has learned from years of global optimization across 19 languages.
– A new approach to your blog strategy and why less is more.
– How to support your SEO efforts with paid traffic.
As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to?
Our short answer: YOU.
Like all good marketers, we ask a lot of questions. In this slideshare, we’ll take your through the tough questions concerning venue managers today and provide answers to help identify your most valuable customer data and how to use it to build long-standing relationships that drive lifetime ROI.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
These slides were presented at the SEMrush webinar "Increase ROI With Intelligent Message Mapping". Video replay and transcript are available at https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/
SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice SearchSearch Engine Journal
COVID-19 has disrupted our world like nothing we have seen before, and the response requires some reflection, planning, and aggressive execution.
Milestone has developed and begun implementing the COVID-19 Crisis-Recovery-Growth strategy and wants to share it with the community.
In this presentation, Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discuss insights on how to overcome the business impact of COVID-19.
We will cover:
— Phased tactics within local, organic, social, and paid media.
— Recommendations for gathering customer insights, adjusting content, mobile, and clickability.
— Moving to omnichannel measurement and offer packaging and scaling back up.
— What is the current state of voice search, entity search and where it is growing.
— Top tips to create AMP and FAQ pages for conversational content and voice search.
— How major verticals – tech, banks, auto, hotels, and retailers – are capitalizing on these technologies to increase growth and sales.
— Successful case studies and practical tips to upgrade your digital assets and use BERT to your advantage.
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
Because search engine result pages are constantly evolving – and, let’s face it – improving, we need to evolve and improve right along with it. That means we need to stop thinking “keywords” and “links” and start thinking “better user experience” and “quality content”. We call it Rankpocalypse. In this webinar, you’ll learn why organic keyword rankings are dead and how to take actionable steps to ensure your organization doesn’t become dead to search engines, too.
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Seven Common Redesign Pitfalls... and How to Avoid ThemBeacon
When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice...Search Engine Journal
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic.
Discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search.
In this presentation, learn:
– How schemas on your CMS can drive more revenue.
– Ways to drive more mobile leads and engagement using AMP and Progressive Web Apps.
– How location-based business websites should conform to ADA regulations.
– How to conform with privacy regulations of GDPR and upcoming CCPA.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
How to Evolve Your Clients’ Content Strategy with Ever-Changing AlgorithmsSearch Engine Journal
Search engines evolve constantly. So, too, should your clients’ content strategy.
With so many Google core algorithm updates rolling out, understanding the SERPs is now more crucial than ever.
In this presentation, Idan Segal, Organic Growth Lead for Wix, offers actionable insights that can impact your clients’ market share.
Discover practical tips and techniques you can use to measure results, improve your strategy, and stay ahead of the curve when it comes to your clients’ content strategy.
In addition, we’ll explore ways to maximize their traffic, brand awareness, and ROI through organic growth.
In this presentation, you will learn:
– Why “intent” will still be your focus in 2020.
– How to use SERP hints to improve your clients’ marketing strategy.
– Whether featured snippets are worth it in a post de-duplication world.
– Insider lessons the Wix SEO team has learned from years of global optimization across 19 languages.
– A new approach to your blog strategy and why less is more.
– How to support your SEO efforts with paid traffic.
As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to?
Our short answer: YOU.
Like all good marketers, we ask a lot of questions. In this slideshare, we’ll take your through the tough questions concerning venue managers today and provide answers to help identify your most valuable customer data and how to use it to build long-standing relationships that drive lifetime ROI.
What are the biggest marketing challenges facing fairs today? Like all good marketers, we ask a lot of questions. Taking our curiosity on the road, we interviewed different fairs from around the country to hear about their greatest marketing wins, challenges, and opportunities. The answers may surprise you...
IoTシステムで必須となる双方向通信における一般的な考え方と、AWS IoTで実装する際のポイントを説明
Describe the general idea in bidirectional communication which is essential in IoT system and points to implement in AWS IoT
(Using in Interop Tokyo 2016)
De NPS branchemonitor is de kwartaalijkse NPS benchmarkt van Store Support. De branches travel, retail en automotive worden hierbij doorlopend gemeten. Meer informatie vind je op www.storesupport.nl/npsbranchemonitor
FSRU (Floating Storage and Regasification Unit) LNG Terminal is the disruptive technology becoming the most popular solution for countries needing natural gas for their power, fertiliser and transport sectors. This presentation is to understand the Risk Management, Financing, and insurance issues connected with this industry
Cisco Application Policy Infrastructure Controller Enterprise Module (APIC-EM) is a software controller that automates and simplifies network configuration, provisioning, and management. APIC-EM SDN controller auto-translates business policy into network device-level policy and can enable policy enforcement across an end-to-end network.</p>
<p>The APIC EM is highly programmable through open APIs allowing customers and developers to create innovative network services and applications to fuel business growth.</p>
<p>During this lab, participants will install the controller followed by hands-on experience on multiple SDN applications including inventory, discovery, topology, policy, path visualization, EasyQoS (both static and dynamic) and Secure Network Plug and Play (for zero touch deployment). Participants will also have the opportunity to visualize the IWAN App. Lastly, participants will experience the programmability aspects of APIC-EM by leveraging Swagger and Chrome Postman scripting.</p>
<p>The first version of this lab was created and delivered by the speakers at Cisco Live Berlin. This second and enhanced version of this lab will be available for Cisco Connect Toronto and Cisco Live Las Vegas.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
The digital marketing industry is constantly evolving, and it's important for businesses to adapt to these changes quickly in order to stay ahead of the competition.
At WebiMax, it's our mission to identify these changes and help our clients, business owners, and marketers understand the complex world of search engine optimization.
One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the successfulness of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well.
How do you know if you're focusing on the most important metrics? What does a "successful" Internet marketing campaign look like in 2014? Are you focusing your efforts in all the right places?
We want to help business owners and marketers answer those evasive questions. Check out "SEO 2014 – The Key Metrics Beyond Rankings" to learn more.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
Presentation on Search Engine Optimization and Analytics as part of the final year Internship presentation.This slide contains about search engine optimization and analytics.
Our SEO offer, your visibility on Search Engines - Gini Concept DesignGini Concept Design
How is your brand considered by Google?
Do you know the actual SEO potential of your site?
Audit SEO, Search Engines Optimization, Monthly packages
Boost your sales, develop your visibility and acquire a qualified audience.
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
SEO - Search Engine Optimization - 5 Pillars for Business Online Visibility SEOBANK
Getting seen in organic search and being visible online can be broken down into a few core components of search engine optimization or SEO. We will cover the 5 main pillars for good website visibility online and give you great tips for each so you can rank high in organic search within Google and other major search engines.
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
If your company needs to submit a Website Audit Strategy Proposal Template Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g401OB
If your company needs to submit a Website Audit Strategy Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://www.slideteam.net/website-audit-strategy-proposal-template-powerpoint-presentation-slides.html
Similar to SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks (20)
IEBA: Mobile Ticketing and Marketing - More Data & DollarsEtix
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SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 Weeks
1.
2. Table of Contents
25 Venue Website SEO Audits: Why?----------------------------------------------3
Today’s Challenges for Venue SEO--------------------------------------------------
4
1. Digging through the data
2. Creating an actionable strategy and achievable SEO strategy
3. Keeping up with Google
What We Learned-----------------------------------------------------------------------------------------------
5
1. Organic is the new black
2. Want a pretty Knowledge Graph? Learn to love Structured Data
3. One step at a time
What You Can Do To Improve Results TODAY----------------------6
1. Two words: Schema Markup
2. Verify and maintain your Google My Business page
3. Know your target keywords
Must- Have SEO Tools You Can Use-------------------------------------------------7
1. SEMRush
2. Screaming Frog
3. Google Developers PageSpeed Insights
About the Author & For Further Reading ------------------------------------- 8
2
3. 25 Venue Website SEO Audits: Why?
People who manage marketing for live entertainment venuesknow that search engines are
an important ingredient in a digital ecosystem that sells an abundance of tickets.
But the term ‘SEO’ is a still a bit scary for many of our venue clients.
The Big Question is: “How do I do it right?”
Fact #1: Search has changed tremendously, even over the past
year.We educate our clients and take steps to ensure that their
venue site:
● Appears at the top of search results.
● Has the “Mobile-friendly” tag.
● Venue and performances appear everywhere they should.
Fact #2: 60% of website traffic to our client websites originates on
search engines like Google. All of our Account Managers are
Google Analytics Qualified, so we’re well aware of where traffic
originates.
When building websites from the ground up, our SEO best practices
are baked into the site structure. There was a huge disparity
between these websites and other clients who already had a
website from another agency. Not all sites were optimized to their
full potential.
Fact #3: Mobile matters. As of April 2015, mobile-friendliness is a
ranking factor. With 44%of our venues ticket sales occurring on
mobile, it’s more important than ever that all of our venues have
responsive, user-friendly mobile sites.
The plan of action: Seeing how this discrepancy across desktop
and mobile was impacting ticket sales for our roster of top 25
venues, we decided it was time to get everybody on the same page. We commissioned an
SEO analysis spree, and the mission was simple: 4 weeks, 25 client websites, and actionable,
well-executed SEO Audits for each.
Rockhouse’s SEO Specialists got to work, and by the 4-week mark, all 25 participating clients
received beautifully packaged and actionable SEO Audits. As we reflected on our key findings,
we realized that we had developed best practices that could drive impact on ticket sales for
anyone in the entertainment industry .
3
4. Today’s Challenges for Venue SEO
Going into this challenge, we knew we were unleashing the ghosts of SEO’s past by uncorking
older sites who hadn’t seen a design update in 10 years. Here were the biggest hurdles we
faced once we dug in:
Digging through the data
When analyzing a multitude of data with a tool like Screaming Frog, it’s all about perspective.
What separates SEO pros from amateurs is how this overwhelming data is perceived: We see
it as an opportunity to creatively identify trends, strengths, and of course, opportunities.
By constantly crossing metrics in Google Analytics to uncover the how and whybehind
website visits, we were able to nail down a method to the data madness to draw meaningful
conclusions in our Audits. Sure, it’s challenging to interpret this much information, but some
of our best recommendations are pulled from a cluster of seemingly unrelated data. Which
brings us to our next challenge…
Creating an actionable and achievable SEO strategy
It’s not our favorite thing to tell a newly onboarded client that their current site has major
structural issues, broken links and duplicate meta descriptions. But we do love presenting this
to them with a step-by-step guide on how to resolve these issues effectively and efficiently,
and then pitching in to help. Our goal is always to keep delivered recommendations
actionable and straightforward.
The advantage of working with venues who sell tickets every day is that we've been able to
pre-package refined solutions for the issues we see most often and integrate them into the
foundation of our Rhino website platform.
Keeping up with Google
Don’t let the cuddly animal names mislead you. If you recall the Panda, Penguin or
Hummingbird update, you know that Google’s algorithm updatesare sprints. They happen all
at once and everybody’s left catching their breath, urgently trying to figure out how they
placed and where they’re ranked.
That said, our SEO Audits examine where your website stands against Google’s long-game.
We’ve done our homework, and have over a decade of experience working with search
engines. Building a steady foundation of best practices means that when Google takes off in
a mad dash and turns its algorithm into a new beast, we’re able to keep pace, and help our
venue clients do the same.
4
5. What We Learned
By the end of week one, we had analyzed enough data to develop a solid foundation of
recommendations for clients. Here’s what every venue owner should know:
Organic is the new black
Traffic drivers like referral, email and social are valuable, but they’re guaranteed to ebb and
flow. It’s a balancing act: Don’t hinge your success on these factors as a steady organic SEO
strategy will get you to the top, but don’t neglect these traffic sources either. Monitor which
strategies perform exceedingly well across sources, conduct A/B testing, and leverage those
channels as much as possible.
Want a pretty Knowledge
Graph? Learn to love Structured
Data
One of the top questions we field is related to the
coveted Knowledge Graph: Why don’t I have one and
where do I get one?
It’s simple: Implement Schema.orgStructured Data,
which tells search engines the meaning of your
content. Our venue websites have seen a 25% boost in
organic search traffic since implementing Schema.
One step at a time
SEO can be a bit intimidating, but here’s a big secret
that no SEO will ever tell you: You don’t need to be a
coding/data science wizard to rock the SEO game.
The scary SEO monster is, in truth, a culmination of
dozens of basic steps; basic steps that are much less
scary when approached one at a time.
5
6. What You Can Do To Improve Results TODAY
Two words: Schema Markup
By telling Google what the data on your site meanswith Schema Markup, you’re setting
yourself up for improved search performance and that gorgeous Knowledge Graph.
When it comes to selling tickets, a Knowledge Graph is a tremendous way to pull people into
the purchase funnel and drive conversions.
Verify and maintain your Google My Business page
Schema Markup isn’t the only thing giving life to your Knowledge Graph. It’s time to get
reacquainted with that Google Plus pageyou set up in 2012 and haven’t touched since.
Google recently announced that they’re beginning the process of deleting unverified Google
My Business pages, and it’s unknown how much this will impact Knowledge Graphs. Avoid
the risk: Make sure your information is accurate and up to date, verify your pageand post
content regularly.
Know your target keywords
Use SEMRush & Google AdWords Keyword Plannerto identify the keywords you should focus
on. Keep these words at the forefront when you're structuring your headers, meta descriptions
and other key fields.
Not sure how to get your keywords where they belong on each page of your website? A
WordPress plugin we highly recommend is Yoast SEO. It’s a user-friendly tool that offers a
snippet preview, shows you where you need to place your target keyword, whether or not it’s
already there and more.
6
7. Must-Have SEO Tools You Can Use
SEMRush
One of our favorite tools for keyword research, SEMRush,
allows you to see which keywords your competitors are
ranking for organically and the CPC (cost per click) for
those keywords.
Screaming Frog
This website crawler churns out reports about every URL on a website,
from just about every angle you could imagine. As we mentioned earlier,
Screaming Frogpresents a lot of information, but it leaves room to
explore and see how you can relate data to draw meaningful
conclusions.
Google Developers PageSpeed Insights
PageSpeed Insightsallows
you to plug in a URL and see
a full report on site speed,
user experience and more
against standard best
practices. If something isn’t
quite up to par, they show
you how to fix it.
The best part? It analyzes
your mobile site too. If your
mobile site has fallen to the
bottom of your to-do list,
we’ll be the first to tell you
that 79% of people use
smartphones to look up live
event information.
Google now defines mobile friendliness as a critical ranking factor, so excellent mobile
performance is a key component of all Rockhouse Partners websites.
7
8. About the Author
Erika Folklis Rockhouse Partners’ in-house Lead SEO Specialist and
Marketing Coordinator. A 2015 graduate of Belmont University in
Nashville, Tennessee, she fell down the SEO rabbit hole in 2013.
>> Read blog posts by Erika
>> Connect with Erika
About Rockhouse Partners
Rockhouse Partnersis a technology-based marketing agency in Nashville, TN that advances
the way entertainment properties engage fans through strategic digital and live event
marketing, data analysis, ROI measurement, sponsorship and e-commerce solutions.
Our team of marketing and ticketing experts is data-focused and results-driven. Most
importantly, we get things done.
We are proud to have worked with a select group of world-class entertainment properties,
such as NASCARand Formula 1 tracks, Churchill Downs, X Games, Minnesota State Fair,
Koka Booth Amphitheatre, Ryman Auditorium, Summer Camp Music Festival, Nashville
Predators, JAM Productions, and Music City Bowl.
Want to learn more?
Talk to us: hello@rockhousepartners.com
For Further Reading
Lifting the Curtain on Live Events
Micro-Moments: Your Guide to Winning the Shift to Mobile
Moz Schema.org Structured Data Guide
8