The document discusses how the sales process has changed over time from the 1980s to today. It notes that buyers now have more options available to them through digital channels and have taken control of the purchasing process. Some key points made in the document include:
- Search has become an essential part of the buying process as buyers conduct online research.
- Relevancy is important as buyers expect salespeople to understand their specific needs and issues.
- Younger generations will drive more change as they increasingly use social media for information and publishing content.
- Marketers need to get the basics right by focusing on search optimization and relevant content while recognizing that buyers now dictate the purchasing process.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Etix Blast: How to Reach Unknown Ticket HoldersEtix
The Problem: the average order size is 2.7 tickets. This means we only have data for 1/3 of our audience.
Presented by Rockhouse Partners' Dale Liszka, Suzanna Best and Zack Wright, this Etix Live presentation highlights the importance of effectively managing your event life cycle and how you can implement strategies to capture data for the the other 2/3 of your event attendees.
Stop Ignoring Your Best Leads: Why The Phone Matters To MarketersInvoca
61% of businesses rate inbound calls as an excellent lead source - a higher number than any other inbound source. Yet, marketers consistently underestimate the lead volume and revenue generated from calls. Make better decisions and more powerful optimizations with SaaS that speaks phone.
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
iMedia Brand - Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.
AI Within Reach: Demystifying Artificial Intelligence & Making It Work For YouG3 Communications
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that sales and marketing organizations began realizing the power of AI to drive measurable business outcomes.
While surveyed marketers believe AI will be transformative, fewer than 20% are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
10 Ways to Boost Profits through Intake and ConversionLarry Bodine
Attorney and intake expert Gary Falkowitz reveals how to make the phone ring, get retained and resolve cases at their highest values.
What you will discover:
- Why we lose clients that we want to sign
- Get the right people on the phones
- Convey the appropriate message
- Get your attorneys involved
- Establish strict procedures
- Track everything!
- 10 Must-Do’s
About our presenter
Gary FalkowitzGary is an expert on creating, utilizing and maximizing the intake process. He has worked with managing partners, associates, paralegals and all other support staff to assist law firms in improving their process and, importantly, increasing their conversion percentages. Based in Long Island, New York, he creates customized programs to improve leadership, time management, project management, delegation, prospective client relations and sales skills.
Gary earned his Bachelor’s degree from Brandeis University in 2002 and his Juris Doctorate from St. John’s University School of Law in 2005, where he served as a member of the Moot Court Honor Society. Upon graduating from law school, Gary:
- Served as an Assistant District Attorney at the Kings County District Attorney’s Office where he focused on the prosecution of criminal matters.
- Transitioned to the private sector, representing hospitals and doctors against medical malpractice claims at the law firm of Martin, Clearwater and Bell.
- Began litigating mass torts cases at Parker Waichman LLP in 2009. He was quickly promoted to a Managing Attorney role within the firm where his primary responsibilities included strengthening the firm’s brand, increasing the firm’s conversion percentage and growing the firm’s referral business, among other responsibilities.
- Serves as the Principal at The Falkowitz Law Firm and as a Village Prosecutor in East Hills, New York.
- Is the CEO of Maximum Intake Consulting, Inc.
DiscoverOrg Marketing Department Dataset WebinarDiscoverOrg
Sales trends show the Marketing department increasing influence over IT decision making. DiscoverOrg meets the trend with our newest dataset, profiling the Marketing Departments of leading companies. DiscoverOrg’s Marketing Dataset navigates the CMO's organization and helps you get all of the relevant decision makers at the table.
DiscoverOrg's Marketing Dataset expands your access to decision makers at target organizations:
- Our robust search engine allows you to find ideal prospects with finely targeted searches
- Detailed Org Charts provide multiple entry points into prospect organizations
- Decision Maker Profiles include direct contact numbers and email addresses
- Red Alerts trigger sales activity by providing actionable data on targets as they are seeking solutions.
Get in on the trend see how you can leverage access to this powerful decision making department.
Funded by the Planning-ness Grant, a team from JWT new York set out to prove that brands that successfully embed themselves in culture are more valuable. This is the story of how they did it and what they found.
Etix Blast: How to Reach Unknown Ticket HoldersEtix
The Problem: the average order size is 2.7 tickets. This means we only have data for 1/3 of our audience.
Presented by Rockhouse Partners' Dale Liszka, Suzanna Best and Zack Wright, this Etix Live presentation highlights the importance of effectively managing your event life cycle and how you can implement strategies to capture data for the the other 2/3 of your event attendees.
Stop Ignoring Your Best Leads: Why The Phone Matters To MarketersInvoca
61% of businesses rate inbound calls as an excellent lead source - a higher number than any other inbound source. Yet, marketers consistently underestimate the lead volume and revenue generated from calls. Make better decisions and more powerful optimizations with SaaS that speaks phone.
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
iMedia Brand - Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.
AI Within Reach: Demystifying Artificial Intelligence & Making It Work For YouG3 Communications
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that sales and marketing organizations began realizing the power of AI to drive measurable business outcomes.
While surveyed marketers believe AI will be transformative, fewer than 20% are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
10 Ways to Boost Profits through Intake and ConversionLarry Bodine
Attorney and intake expert Gary Falkowitz reveals how to make the phone ring, get retained and resolve cases at their highest values.
What you will discover:
- Why we lose clients that we want to sign
- Get the right people on the phones
- Convey the appropriate message
- Get your attorneys involved
- Establish strict procedures
- Track everything!
- 10 Must-Do’s
About our presenter
Gary FalkowitzGary is an expert on creating, utilizing and maximizing the intake process. He has worked with managing partners, associates, paralegals and all other support staff to assist law firms in improving their process and, importantly, increasing their conversion percentages. Based in Long Island, New York, he creates customized programs to improve leadership, time management, project management, delegation, prospective client relations and sales skills.
Gary earned his Bachelor’s degree from Brandeis University in 2002 and his Juris Doctorate from St. John’s University School of Law in 2005, where he served as a member of the Moot Court Honor Society. Upon graduating from law school, Gary:
- Served as an Assistant District Attorney at the Kings County District Attorney’s Office where he focused on the prosecution of criminal matters.
- Transitioned to the private sector, representing hospitals and doctors against medical malpractice claims at the law firm of Martin, Clearwater and Bell.
- Began litigating mass torts cases at Parker Waichman LLP in 2009. He was quickly promoted to a Managing Attorney role within the firm where his primary responsibilities included strengthening the firm’s brand, increasing the firm’s conversion percentage and growing the firm’s referral business, among other responsibilities.
- Serves as the Principal at The Falkowitz Law Firm and as a Village Prosecutor in East Hills, New York.
- Is the CEO of Maximum Intake Consulting, Inc.
DiscoverOrg Marketing Department Dataset WebinarDiscoverOrg
Sales trends show the Marketing department increasing influence over IT decision making. DiscoverOrg meets the trend with our newest dataset, profiling the Marketing Departments of leading companies. DiscoverOrg’s Marketing Dataset navigates the CMO's organization and helps you get all of the relevant decision makers at the table.
DiscoverOrg's Marketing Dataset expands your access to decision makers at target organizations:
- Our robust search engine allows you to find ideal prospects with finely targeted searches
- Detailed Org Charts provide multiple entry points into prospect organizations
- Decision Maker Profiles include direct contact numbers and email addresses
- Red Alerts trigger sales activity by providing actionable data on targets as they are seeking solutions.
Get in on the trend see how you can leverage access to this powerful decision making department.
Funded by the Planning-ness Grant, a team from JWT new York set out to prove that brands that successfully embed themselves in culture are more valuable. This is the story of how they did it and what they found.
VSA Partners Font Management Case Study - Chicago Font SymposiumExtensis
VSA Partners is a large Chicago-based creative agency that provides creative services to many of the world’s top brands such as Facebook, Harley-Davidson, IBM and many more. Chris Stuart manages the font server that helps 300 users stay creative and productive in this fast-paced shop. In an interview with Extensis expert Jim Kidwell, Chris shares how he meets the varying needs of his creative teams, and how they are looking to evolve to meet future needs.
Tom Haslow - Strategic Planning PortfolioTom Haslow
This portfolio contains 3 case studies of projects completed at Miami Ad School’s Account Planner’s Boot Camp. They represent collaborative work with two talented and dedicated teams.
The targets are diverse, as are the brands and business challenges. What unites them is thoughtful research and creative thinking about how to solve problems and create opportunities for brands. They are all driven by good ideas.
After the case studies, there is a short section about my life and previous experience.
How pharma and healthcare brands can engage consumers in order to drive growthJack Morton Worldwide
At Cannes Lions Health this year, Ryan Quigley of AbbVie and Jack’s Chief Creative Officer, Bruce Henderson, presented our vision for the future of healthcare brands. It’s not enough for pharmaceutical companies, health insurance companies, and other organizations dedicated to healthcare to merely provide medical or financial solutions. Rather--through content marketing, digital, social & mobile engagement and more--brands must re-connect with people’s needs and revolutionize their healthcare experience. It’s a level of empowerment that could only come from a superhero.
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.
Session Description:
Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name.
Learning Points:
what makes a name good or bad for your brand
how names fit with your existing name architecture
trends and different types of names
resources for finding name ideas
common pitfalls and names to avoid
the evaluation process–how to pick a good brand name
gyro Academy 2013 : Spreading UNO Culture via Social MediaEthan Hays
gyro Academy is at the core of gyro's culture. We celebrate creative eclecticism, diversity of ideas, and embrace the potential of every employee to be an agent for change within our global ideas shop.
gyro Academy has the challenge of making all employees feel like the thoughts and strategic direction embodied by the Academy are working throughout the company.
This presentation proposes framework for improving visibility into the 2013 Academy through the use of social media, user generated content, and company-wide collaboration. Through documenting the experience on Twitter and Instagram, displaying them on RebelMouse, and allowing employees across the globe to interact and vote for individual posts, gyro Academy 2013 has the opportunity to make the Academy experience touch every employee around the globe.
Deloitte’s ninth annual back-to-school survey reveals the latest trends likely to impact spending in the 2016 school season. With school supplies, clothing, and backpacks at the top the list, find out when and where will consumers shop, how much they will spend and on what products, how digital technologies will influence shopping behavior, and more. http://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-school-survey.html
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsScott Salkin
According to an IDC study, nearly 57% of B2B prospects and customers feel that their sales reps are not prepared for the first meeting. And more than 1/3 of deals are lost due to circumstances within a reps control.
Why?
Originally presented at the Arizona Technology Council CEO Summit in August 2013, this presentation takes an in-depth look at the effect of marketing's "always-on" dynamics as a result of the web and social media, and how they've impacted the B2B sales cycle.
Topics include social media, lead generation and lead nurturing, marketing automation, sales enablement, search engine optimization, mobile marketing, and much more. Plus some great statistics from IDC, Google and several other B2B sales and marketing research reports.
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
Rethink the way your inside sales teams are building customer trust and loyalty. See how Trust is the driving force in success selling and why it is the most important measure of sales success. Understand how timelines in response is not alway the beast indicator of success.
How to Tell if Your Marketing is Working: Metrics That Help You See Under the...Marketo
David Ogilvy once praised direct marketers for being able to measure everything about their marketing spend down to the penny. Well, today's multi-channel marketers face even more granularity with measurements like click-through rates, likes, engagement scores, time on site, and form conversions. In fact, it turns out that you can measure an awful lot about your marketing that doesn't actually tell you whether or not it's driving business results for your company. So what metrics should you look at to tell if your marketing is, in fact, "working"?
Check out this presentation to discover how you can develop a strategic approach to marketing metrics and measurement that will help you evaluate and justify your current programs in terms of impact on revenue, plus identify areas you can improve upon to boost performance and profit.
You will learn:
- How you can tell that your marketing is working efficiently
- Which metrics are worth tracking, and what they tell you
- When you should check your metrics and what you need to properly interpret them
- How to develop a strategy of continuous marketing improvement
As one of the UK’s leading B2B specialist agencies, Base One has an important role to play in keeping our clients up to speed with the latest developments in the B2B industry.
Now in its 5th year, the Buyersphere Report is a testament
to our curiosity into buyer behaviour and an essential piece of research that helps to guide us and our clients towards more innovative and effective marketing, via an ever deeper understanding of B2B buyers.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
How advocate marketing boosts lead to-revenue managementInfluitive
Despite advances in lead to revenue management practices, many B2B marketers struggle to improve conversion rates at each stage of the buying process. They have dozens of digital tools and tactics to try at each of these stages, yet many B2B marketers fail to leverage their single biggest asset for igniting revenue growth - the passion of their customers, fans and evangelists.
Join Forrester Analyst Lori Wizdo and Influitive CEO Mark Organ for their discussion on how mobilizing advocates can boost performance at every stage of the lead-to-revenue process: attract, capture, nurture, convert and expand.
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Delivering Omnichannel: From The Back-End To The Front-End and BeyondG3 Communications
Speakers: Larry Freed of ForeSee & Casey Shea of UXC Eclipse
The term "omnichannel" conjures up thoughts of a consistent and excellent brand experience enjoyed by shoppers across all channels. But the brand experience is just the marionette of the performance. The puppeteer pulling the strings is proper supply chain execution.
The brand experience is only as good as the inner workings that make it happen. Those components include business intelligence tools such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). This webinar will guide retailers through the proper performance of today's best-in-class ERP and CRM solutions that help deliver the command performance shoppers are demanding.
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
Search Engine Land/Digital Marketing Depot - The 11 Elements of a Converted CallIvanti
Marketers spent more than $78B to generate phone calls in 2013. Calls matter.
What are the differences between the calls that resulted in a conversion (appointment, reservation, sale) and calls that didn’t result in a conversion? Is there a ‘formula’ that will allow you to convert more calls and increase your revenue? How is a converted call different than a non-converted call?
After analyzing millions of phone calls from dozens of industries in the first 4 months of 2014, LogMyCalls has deciphered the differences between converting a call and not converting a call. We will share with you the critical factors in improving your chances of converting more calls.
In this webinar we’ll discuss the elements of a converted call. This is revolutionary data never seen before:
Missed opportunities for revenue
Determining calls that are good leads or great leads
The impact call length has on conversion?
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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11. Cracks Begin to Show
Xero
x
Non-
Xerox
Channel
Preference
Agent
Internet
Other
Warehouse Club
Direct
Contract Stationer
Key:
1998
Purchase Channel
2001
78%
4%
10%
3%5%
48%
10%
14%
10%
8%
10%
75%
8%
2%
9%
6%
33%
17%
4%
10%
30%
6%
12. Customers are Shifting
% Customers Utilizing Source for Vendor/Product
Information in Past Year
Advertisin
g
Medical Journals /
Articles
In-Person Events
Traditional Direct
Marketing
Electronic Marketing
Web Sites
TRADITIONAL
DIGITAL
Sales Rep/Team
0% 20% 60%
Online Events
40
%
2002 2005
0% 20% 60%
40
%
67%
63%
58%
57%
13%
31%
18%
13%
63%
44%
41%
40%
9%
47%
30%
28%
13. Some Things Reps Just Can’t Do
First Choice Second Choice
% Top-Two Consideration Factors)
48% 47% 45% 42% 15%
The relationship with
the rep will not get
you into the
consideration set.
0.21
0.15
0.35
0.24
0.04
27%
32%
10%
18%
11%
0%
20%
40%
60%
16. Buyers Have Many Options, and They
Use Them
Source: Buyersphere, Report 2012 The annual survey of changing B2B buyer behavior
17. Buyers Have Taken Control of the
Process
Source: CEB MLC Customer Purchase Research Survey 2011
Customers are choosing to
delay commercial
conversation with suppliers
57%
Complete
Customer Due
Diligence Begins
Customer First
Serious Engagement
with Sales
Purchase
N=1500
22. #1 Web 1.0 is Still Powerful
Source: Buyersphere, Report 2012 The annual survey of changing B2B buyer behavior
Higher
Lower
AVERAGE
USEFULLNESS
OF
CHANNEL
Other
Social Media
Word of
Mouth
Web
Searches
Online Communities
LinkedIn
Facebook
Twitter
OVERALL USE OF CHANNEL Higher
Usage and Usefulness of Channels
Other Social Media
23. #1 Web 1.0 is Still Powerful
Source: Buyersphere, Report 2012 The annual survey of changing B2B buyer behavior
Higher
Lower
AVERAGE
INFLUENCE
OF
CHANNEL
Offline events/
webinars
Supplier e-mails Supplier websites
Whitepapers +
Videos/webinars/podcasts
Blogs
Direct mail
Press
advertising
OVERALL USE OF CHANNEL Higher
Usage and Influence of Sources
Word of Mouth
Industry press
24. #2 Search is Essential
Source: CEB, McKinsey, Hubspot, MarketingSherpa
Traditional Process New Process
Number of Brands Number of Brands
Awareness
Consideration
Decision
Purchase
Research
Awareness
Consideration
Decision
Purchase
Research
Small Business Owner Purchase Process
25. #2 Search is Essential
• #1 source of information
• 38% lower cost lead source (vs OB)
• 70% links clicked on are Organic
• 75% never go past the 1st page
Source: CEB, McKinsey, Hubspot, MarketingSherpa
26. #3 Relevancy is King
“When you meet with a vendor salesperson, how often are
they prepared for the meeting with you in the following
ways?”
Business
Leaders
IT Leaders Overall
Knowledgeable about their company
and products
88% 88% 88%
Understands my issues and where
they can help
34% 43% 38%
Can relate to my role and
responsibilities in the organization
38% 29% 34%
Source: Forrester Research, Inc
Base: 166 North American enterprise business and IT decision-makers
Source: Q1 2009 North American Buyer Expectations Of Sales Interactions Online
27. #3 Relevancy is King
CIOs C-Level
Industry
Investors
Analysts
Board
Channels
Partner
Suppliers
Customers
Peers
Providers
Competitors
Experts
Providers
Competitors
CIO
CEO
Lines of
Business
IT
Departme
nt
Influencer
s
Peers
“Help me make
good
decisions”
“Help my team
be a better
partner”
“Help me
enable the
business”
“Help me
align and
deliver”
Source: gyro Purchase Path
28. #4 Know Who You Are
Corporate Character
“In other words, what an organization
stands for is as important as what it sells.”
Source: IBM CMO Research 2012
29. #5 Gen Y Will Drive More Change
Up to 30
31-40
41-50
51-60
Older
USE OF SOCIAL MEDIA FOR INFORMATION
OR ADVICE, BY AGE
CREATE AND PUBLISH
OWN PROFESSIONAL CONTENT, BY
Up to 30
31-40
41-50
51-60
Older
14%
13%
23%
26%
49%
14%
16%
29%
40%
47%
Source: Buyersphere, Report 2012 The annual survey of changing B2B buyer behavior
USE THE REMOTE FOR POLLING – WHAT’S YOU TWITTER HANDLE?
POLLING QUESTION – HOW MANY FOLKS WERE IN SALES OR STILL ARE? I thought I wanted to be a lawyer until I worked in a law firmWent to work for PB, selling dictation
Glengary Glen Ross days Best sales guy ever, raging alcoholic – Work hard, play hardTerritory reps – out all day come back put it up on the board. All about the product – blue velvet Work the numbers
Work for a BPO company acquired by IBM, which brought rigor and process We read Miller Heiman strategic selling and worked “blue sheets” Beginnings for SFA – Tosiba 8086 plug in every night Manager know the process, work the process
Moved into Management Consulting and things start to get more sophisticatedFocused on CRM & Pipeline – key insights, sales cycle times, conversation rates (OMS & LMS) Dashboard Beta Client – hundreds of reports, predictive modeling – more focused on sales as a predictable outcome
Early CMS tools, aligned in CRM
LEAD TO A FEELING OF CONTROL TOTALLY INWARDLY FOCUSEDControlled the Process, the Information, the deal
We were in control, and that was a problem 3 years working with Xerox, adjusting to shifting buyer behavior Resisted change, lost customers
Work for Siemens Medical – strong sales culture 6-7 figure deals – good product & good rep Not only they shifting how they bought, but also how where learning about products The rise of digital channels – eye opener for both sales and marketing RETHINK OUR MARKETING BUDGET AND EFFORTS
Got even more interesting – some things reps just can’t do
LEAD TO A FEELING OF CONTROL TOTALLY INWARDLY FOCUSEDControlled the Process, the Information, the deal
Describe the chart – colors are utilization Compare to the Siemens chart Triangulate – information sourcesThink about what this does to our “Neatly Aligned Marketing
Insert gyro @work state of mind videohttp://www.gyro.com/#/igniting-now/at-work-state-of-mind/
At a time when Marketing is more important than ever…it gotten more complicated and harder than ever
#1 source of information38% lower cost lead source (vs OB)70% links clicked on are Organic75% never go past the 1st page
Corporate Charcter: “In other words, what an organization stands for is as important as whatit sells. It has a “corporate character” — the differentiating attributes thatmake it a distinct enterprise. Corporate character is not simplya product of its mission statement, logo or advertising. It is, rather,the sum of everything its management and employees say and do —the beliefs they hold, values they profess and ways they behave, visiblefor all to see.”
