The document provides an overview of digital marketing trends and the digital marketing process. It discusses emerging technologies like virtual and augmented reality, smart speakers, live video, and artificial intelligence. It also outlines the key steps in digital marketing including market research, marketing strategy, implementation, sales, and after sales. Various digital marketing channels are examined along with best practices. Metrics for measuring digital marketing performance like cost-per-click, cost-per-thousand impressions, and conversion rates are defined.