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•   Frithjof Petscheleit
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TWITTER FROM THE GROUND UP
• Why Twitter?
• How Twitter works
• Get started right
• Lingo ….
• Twetiquette
NEW CUSTOMERS
• Open Platform
• Listen & Learn
• Create the Buzz
• Reach new audience
• Get recommended
• Tell your story!
USE THE PLATFORM

For You                     For your Customers
• News Stream               • Customer Service
• Communicate               • Get constant updates
• Inform                    • Short term specials
• Learn > Market Research   • Get recommendations from
• Valuable Connections        others
CREATE YOUR PROFILE
• Name (short, easy to remember) @name
• Email
• Password


• Avatar (branding)
• Bio – 160 words – important
• Location
TWEETING
• 140 characters
• @mention ~ email address
• RT = Re-tweet > use it to share something your followers
• Search words #hashtag
• #FF #FollowFriday
HOOTSUITE
NEVER EVER AUTO DM!!!
NETWORKS
NEED TIME!
“FEEL THE FORCE!”

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How to Twitter - Get started right

  • 1. THANK YOU FOR COMING • Frithjof Petscheleit • tweet4ok.com • @tweet4ok • http://www.facebook.com/Tweet4Ok • +1 877 730 8405 • http://www.linkedin.com/company/2050246
  • 2. TWITTER FROM THE GROUND UP • Why Twitter? • How Twitter works • Get started right • Lingo …. • Twetiquette
  • 3. NEW CUSTOMERS • Open Platform • Listen & Learn • Create the Buzz • Reach new audience • Get recommended • Tell your story!
  • 4. USE THE PLATFORM For You For your Customers • News Stream • Customer Service • Communicate • Get constant updates • Inform • Short term specials • Learn > Market Research • Get recommendations from • Valuable Connections others
  • 5. CREATE YOUR PROFILE • Name (short, easy to remember) @name • Email • Password • Avatar (branding) • Bio – 160 words – important • Location
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. TWEETING • 140 characters • @mention ~ email address • RT = Re-tweet > use it to share something your followers • Search words #hashtag • #FF #FollowFriday

Editor's Notes

  1. Twitter and other Social Media tools basically do the following for you
  2. Example short term specials – Bike store decided spontaneously to offer a twitter special and increased store traffic the same day