Social media platforms like Facebook, Twitter, LinkedIn, YouTube and Slideshare allow businesses to engage with customers. When starting, engage with one platform like Facebook by creating a business page and updating your profile. Twitter allows posting short messages called tweets, and uses hashtags to group related tweets. Hashtags and retweeting allow engaging with others on Twitter, while direct messages allow private conversations. Bitly shortens long URLs for tweets. Engagement through sharing, supporting others and promoting builds relationships on social media.

1. Social Media – the basicshttp://www.slideshare.net/masterjewelerbarbara@ijo.com

2. Social Media – the Remedial basics

3. Social Media – the Remedial basics

4. The premise of social mediamarketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.From:Marketing Sherpa2009 Social Media and PR Benchmark Guide

5. What are your options?• Facebook• Twitter• Linkedin• YouTube• Slideshare

6. Start with one

7. Engage

8. Engage,Share

9. Engage, Share,Support

10. Engage,Share, Support & then

11. Engage,Share, Support & then promote

12. Start with one

13. Facebook

15. Fill out the form

16. Barbara Derosa barbara@ijo.com ********

17. Fill out the formCheck Email &Open the Confirmation Emailfrom Facebook

18. Fill out the formOpen the Confirmation EmailClick the link in the email

19. Search for Friends Update Profile (if you wish)Change Privacy Settings

20. Search for Friends Update Profile (if you wish)Change Privacy Settings

21. How to create a Facebook page for your business.

24. Choose from the drop down

25. Name your page

26. Check off that you are official

27. Click Create

28. Select already have an account

29. Select edit page

30. This is your page’s Control Panel

31. Select edit Under Settings

32. Select Published Click Save Changes

33. How to Tweet

34. How to Tweet

40. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).From:Wikipedia

41. It’s Easy to Tweet! Just click on "Home" to come back to your account homepage. Enter into the text box the message you'd like to convey. Then click "update."

47. Click on the Direct Messages link in your side bar. Select the person from the drop down box that you want to follow. Write a message and then click "send.“

49. Copy and paste the address of the webpage that you want to send your followers to.

50. Go to http:bit.ly and paste the link in the box (see below).

51. Click "Shorten.“

52. Your short link has been created and can now be used in your tweets. In this case it is (http://bit.ly.b1xadv).

56. To follow a user search for the user here. Once you get to their page, you can click on the "Follow" button, shown to the side.

59. A hashtag is simply a mechanism for tagging tweets.

61. Type "search.twitter.com" into your browser. Type in #IJODC and click Search.