Workshop at the "Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library and Information Workers" wich took place on Friday, 13th August at the Gothenburg University Library in the WLIC IFLA 2010 Congress

1. Howtoturntechnologyontoourside Web 2.0 skillsfor personal marketing and advocacy Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library and Information Workers Friday, 13th August Gothenburg University Library Nicholas Robinson-Garcia EC3ResearchGroup University of Granada

2. Briefintroduction Whatwillyoulearn in thisworkshop Haveaninsight of thedifferenttools Web 2.0 offersyou and howto use themfor personal marketing and advocacy

3. So makethemost of it… ---AND ENJOY!

4. Butwait!

5. Whichpathshouldwefollow? Module I: Going back tobasics Module II: Developingstrategiesforselfpromotion I have a blog, nowwhat? Howtodevelop a successfulstrategy Combiningdifferenttoolstopublicise my professionalactivities Hints and tips Whatisallthis Web 2.0 stuffabout? Blogs and microblogging Description Why use it Exercises

6. Module 1 Going back tobasics

7. Whatisallthis Web 2.0 stuffabout? A bit of history The concept appeared in 2004 as a tagforthosecompanieswhichsucceededthe “dotcombubble” (2001)

8. Funnyenough, theyallhadmanycharacteristics in common

9. Funnyenough, theyallhadmanycharacteristics in common

10. Howcouldwe define Web 2.0? Thereisn’t a consensusonitsdefinition Web-basedapplicationscharacterisedbyallowingtheinteractionbetweenusers, offeringthemeansforcreativity, communication and sharing

11. Web 2.0 isallthese…

12. … and more Web 2.0 is all these…

13. Actually, wecoulddivided Tools 2.0 in threedifferentgroups The Web as a platform The Social Web Web 2.0 Data: sharing and remixing xing.es Margaix Arnal, Dídac. Concepto de Web 2.0 y de Biblioteca 2.0. III Foro de Especialistas en Información y Documentación de Andalucía. 30 noviembre y 1 diciembre, 2007. Sevilla

14. Wewilltalkabout Blogs and microblogging

16. Why use it

18. Blogging: Whatonearthis a blog? Software http://www.blogger.com http://wordpress.com Gettingpractical Description

19. Blogging: What’sallthefussabout? It has become a worldwidephenomenonallowingcommunication… … beyongnationalborders Why useit

20. Blogging: What’sallthefussabout? It has become a worldwidephenomenonallowingcommunication… … beyongnationalborders http://desdecuba.com/generaciony Why useit

21. Blogging: What’sallthefussabout? It has become a worldwidephenomenonallowingcommunication… … beyongnationalborders … beyondgenerations Why useit

22. Blogging: What’sallthefussabout? It has become a worldwidephenomenonallowingcommunication… … beyongnationalborders … beyondgenerations http://amis95.blogspot.com Why useit

25. Let’sgetdowntobusiness! Log in orregister in Blogger Exercises

26. Let’sgetdowntobusiness! Log in orregister in Blogger Exercises

27. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Exercises

28. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Exercises

29. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Exercises

30. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Choose a cooltemplate Exercises

31. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Choose a cooltemplate Exercises

32. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Choose a cooltemplate Exercises

33. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Choose a cooltemplate Explore thedifferentoptions! Exercises

34. Let’sgetdowntobusiness! Log in orregister in Blogger Create a blog Choose a cooltemplate Write a post presentingyourselves and explainingyourintereston Web 2.0 Exercises

35. Microblogging: Networkingthroughtweets Twitteristhemainplatformformicroblogging Description

36. Microblogging: Networkingthroughtweets Twitteristhemainplatformformicroblogging Itallows up to 140 characters per message/tweet Description

37. Microblogging: Networkingthroughtweets Twitteristhemainplatformformicroblogging Itallows up to 140 characters per message/tweet Whyjust 140 characters Description

38. Microblogging: Networkingthroughtweets Twitteristhemainplatformformicroblogging Itallows up to 140 characters per message/tweet Itistheperfect place fornetworking Description

39. Microblogging: Networkingthroughtweets Twitteristhemainplatformformicroblogging Itallows up to 140 characters per message/tweet Itistheperfect place fornetworking Itlet’syouembedyourtweetsonyourwebsiteor Web 2.0 servicessuch as Facebook, Blogger, etc. Description

40. Itofferstheperfectservicefor… … selfpromotion, publicising Microblogging: Networkingthroughtweets Why useit

41. Itofferstheperfectservicefor… … selfpromotion, publicising Microblogging: Networkingthroughtweets Why useit

42. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing Microblogging: Networkingthroughtweets Why useit

43. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing Microblogging: Networkingthroughtweets Why useit

44. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing … learning, keeping up to date Microblogging: Networkingthroughtweets Why useit

45. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing … learning, keeping up to date Microblogging: Networkingthroughtweets Why useit

46. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing … learning, keeping up to date… … And you can place itwhereveritsuitsyoubest Microblogging: Networkingthroughtweets Why useit

47. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing … learning, keeping up to date… … And you can place itwhereveritsuitsyoubest Microblogging: Networkingthroughtweets Why useit

48. Itofferstheperfectservicefor… … selfpromotion, publicising … networking, conversing … learning, keeping up to date… … And it can be placed whereveritsuitsyoubest Microblogging: Networkingthroughtweets http://biblioteca.unirioja.es/ Why useit

49. Open anaccountonTwitter So let’stweet! Exercises

50. Open anaccountonTwitter So let’stweet! Exercises

51. Open anaccountonTwitter Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010 - thatwillbeourhashtag So let’stweet! Exercises

52. Open anaccountonTwitter Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010, thatwillbeourhashtag So let’stweet! URL SHORTENER Exercises

53. Open anaccountonTwitter Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010 - thatwillbeourhashtag Nowsearchforyourcolleagues’ tweets and blogs! So let’stweet! Exercises

54. And keeponnetworking! http://www.blogsbywomen.org

55. And keeponnetworking! My blog: docu ¿qué?http://entreolasdeinformacion.blogspot.com My Twitteraccount: @nrobinsongarciahttp://twitter.com/nrobinsongarcia EC3website and blog: http://ec3.ugr.eshttp://ec3noticias.blogspot.com Nicholas Robinson-Garcia EC3ResearchGroup University of Granada Thankyou!

56. Module 2 Developingstrategiesforselfpromotion

57. Three rules to break Gettingyourprioritiesright Don’tmixprofessionwith personal stuff Chooseyour post topicscarefully Be original and consistent! I have a blog, nowwhat?

58. Be like Paul!

59. Three rules to break Gettingyourprioritiesright Don’tmixprofessionwith personal stuff Chooseyour post topicscarefully Be original and consistent! By Nerma Moore http://www.socialmediaexaminer.com Tactic #1: Plan yourwriting Tactic #2: Create a headlinebank Tactic #3: Time yourself (Watchtheclock) Tactic #4: Use the “Series approach” Tactic #5: Getto “themeat of theproblem” I have a blog, nowwhat?

60. Howtodevelop a successfulstrategy

61. Howtodevelop a successfulstrategy

62. Anexample… Howtodevelop a successfulstrategy

63. Anexample… STRATEGY FOR SELF PROMOTION AND DISSEMINATION OF ITS ACTIVITY Howtodevelop a successfulstrategy

64. Anexample… DisseminationonTwitter and Facebook Professional activity Blog entry http://ec3noticias.blogspot.com Howtodevelop a successfulstrategy

65. Anexample… Being more specific Howtodevelop a successfulstrategy Micro-audiences

66. Benefits of beingonthe Web Beingpart of a community Beingpart of theconversation Beingamongfriends Howtodevelop a successfulstrategy

67. Benefits of beingonthe Web Howtodevelop a successfulstrategy

68. Benefits of beingonthe Web Publishersalreadyknowthem Howtodevelop a successfulstrategy

69. Combiningdifferenttoolstopublicise my professionalactivities Let’s open anaccountonFacebook and Twitter Exercises

70. Combiningdifferenttoolstopublicise my professionalactivities Let’s open anaccountonFacebook and Twitter Exercises

71. Combiningdifferenttoolstopublicise my professionalactivities Let’s open anaccountonFacebook and Twitter SearchforfriendsonFacebook (you can use yourGmailaccount) AddtheTwitterapplicationtoyourFacebookaccount Starttweeting! Exercises

72. So let’stweet! Tweetyour blog usingthe #IFLA2010 hashtag and #IFLAWomen2010 - thatwillbeourhashtag And nowsearchforyourcolleagues’ tweets! And meetthemonFacebook!

73. And keeponnetworking! My blog: docu ¿qué?http://entreolasdeinformacion.blogspot.com My Twitteraccount: @nrobinsongarciahttp://twitter.com/nrobinsongarcia EC3website and blog: http://ec3.ugr.eshttp://ec3noticias.blogspot.com Nicholas Robinson-Garcia EC3ResearchGroup University of Granada Thankyou!

74. And keeponnetworking! Images Herramientas: Olaya B | Gettingtherightresult: ClimateProgress | Brandon Smolders: Margaret Bourke-White | Itis a longway: MassimoValiani| Nichtallein das ABC: Homo Sapiens | Red reflection: Jens Erik Mikkelsen | Workingtogether: Lumaxart | I’mthinking of…: DavideRestivo | Logo 2.0: Ludwig Gatzke | BloggingReadiness: cambodia4kidorg | Question!: Stefan Baudy | Britaingoing blog crazy: Annie Mole| Fogbirdstelephonewireclose: Zen | Thegenesis of a tweet: Geek and Poke | GöteborgsUniversitet: jaime.silva | Polar Bear: The Fox and the Polar Bear | Paul theOctopus: STRDEL, Getty | Goodquestion: e-magic | Floatingnetwork: WebWizzard Nicholas Robinson-Garcia EC3ResearchGroup University of Granada